In the second half of 1922, a boom in real estate development began in the Shanghai Concession.

In fact, the real estate market in the concession has always been prosperous, but because of the great depression in the stock market last year, a large amount of money was withdrawn from the stock market and invested in the real estate industry.

Lin Zixuan knew that in at least ten years, the Shanghai concession would continue to prosper, and land prices would not fall, but would only get higher and higher.

At this time, investing in the real estate industry, even if you only buy land, do not build houses, and wait for the appreciation of land prices, you can make a lot of money.

In the concession, real estate development is dominated by foreign businessmen.

Foreigners in the Shanghai Concession obtained actual ownership of land in the form of "perpetual lease" to create conditions for real estate development.

Then the Little Knife Society revolted, and a large number of residents of Shanghai County poured into the concession, and foreign merchants took the opportunity to compete to build simple houses and rent them out at high prices.

Taking this as an opportunity, foreign investors introduced a complete set of real estate speculation, leasing, mortgage loans, stock issuance and other business methods in Britain and the United States to make huge profits.

In 1870, the British merchant De and Yang Company was the first to operate in the real estate industry in Shanghai.

Since then, it has led to a number of foreign real estate enterprises and accumulated huge capital, and the foreign real estate industry has become a pillar industry in the concession.

In the early years of the Republic of China, wealthy businessmen and gentry from all over the country took refuge in the Shanghai Concession and invested in real estate, and Shanghai's real estate industry developed greatly.

In 1898, Ye Chengcheng, a native of Zhenhai, Ningbo, opened Shude Real Estate Company, which was the earliest Chinese real estate company in Shanghai, and he managed his own real estate for rent, with a monthly rent of 6,000 to 8,000 taels of silver.

Around 1900, the Liu Yong family in Nanxun, Zhejiang, bought land and built houses in the concession.

In order to manage many industries, in 1910 set up a rented account, and later the brothers separated, only Liu Jingde one room, divided into two buildings, more than 600 houses, monthly rental income of 50,000 silver dollars.

The Li Yeting family in Zhenhai, Ningbo, owned a large amount of real estate in Shanghai, and later set up four real estate companies: Tianfeng, Difeng, Yuanfeng, and Huangfeng.

It can be seen that Zhejiang people have a long history of speculation.

By 1921, the annual tax on housing donations accounted for more than half of the concession's revenue, reaching a maximum of three-quarters.

At this time, there were not many Chinese real estate companies in the concession that really had the ability to develop land, and the scale was not comparable to that of foreign investors, and most of them were only managed and leased.

But the high returns in the real estate industry have made Chinese businessmen tempted to get a piece of the pie.

In 1922, Sheng Shengyi, the third son of the Sheng family, a top family in Shanghai, opened Yizhong Real Estate Bank, a U.S. merchant signboard, with 500,000 taels of silver, engaged in real estate trading, mortgage, leasing, architectural design and other businesses.

Lin Zixuan feels that an era of real estate development is coming.

Taking advantage of the fact that the price of land has not been overpriced, he is ready to acquire land in the French Concession in the name of building a new theater.

It is a bit difficult to develop and build a house with his funds, but he can hoard it and wait for it to appreciate.

With Feng Jingyao's connections with the French, he could know in advance the future development plan of the French Concession, where roads would be built, and where there would be big projects, and the land price would definitely rise.

He can't compete with foreign businessmen, nor can he compete with the wealthy Ningbo gang, he just wants to take a tailwind boat to make a fortune.

So, he invested the remaining 300,000 silver dollars from the acquisition of the theater into the real estate industry.

Many bold businessmen borrowed large sums of money from banks, then speculated on land, built houses, and continued to speculate on land after making money, and their funds increased exponentially.

During this period, there were indeed some businessmen who made their fortunes on real estate.

Lin Zixuan is not very bold, he believes in a sound investment strategy, although he can't get rich overnight, but at least he won't lose all his money.

His companies are all high-quality assets, there is no problem in making money, and there is no need to take risks.

"Sunrise" continued to be screened in the French Concession, not only recovering its costs, but also making a lot of money, and he underestimated the curiosity of people in this era, and the gimmick of sound films alone would bring countless audiences into the theater.

They don't have much interest in the plot, they just want to listen to the people in the movie.

"Jinmen Hero Huo Yuanjia" returned to the concession and was still popular with the audience.

Although there is a kung fu film from another film company that has been released, it cannot be compared with the fight scenes in "Jinmen Hero Huo Yuanjia", it is a shoddy movie that takes advantage of the opportunity to make money.

The audience scolded the film after watching the premiere, there is no way, the gap between the two movies is too big.

Many film companies are hostile to star film companies, you make movies so well, how can we live?

They don't try to improve their shooting skills, but blame their peers for being too good.

These people united, and the negative news of many star film companies began to ferment.

Why Zheng Zhengqiu is leaving, the boss abuses the actors, there is an accident during filming, and the star film company is about to go bankrupt.

This is similar to the entertainment industry in later generations, they are all the same routines, nothing new.

Unless you are strong enough to need them to look up, this kind of attack will not be broken, if it weren't for Lin Zixuan having a backstage and being famous, there would be more trouble coming to the door.

This is the Shanghai Tang of this era.

Because of Song Qianling's last invitation, Lin Zixuan went to Song Mansion at No. 369 Seymour Road, Jing'an District, Public Concession.

The Song family originally lived in a self-built house on the east side of the Zhujia Wooden Bridge in Xinjibang, Hongkou District, the public concession.

In 1918, after the death of his father Song Jiashu, Song Ziwen purchased a garden residence at 369 Seymour Road, known as "Crane Jilu", to change the living environment for his mother.

At this time, in addition to Song Ziwen's mother Ni Guizhen, there are also sister Song Meiling and younger brother Song Ziliang who live here.

This was the first time Lin Zixuan had walked into the interior of the Song family.

At this time, the Song family was not as prominent as it was later, Song Ziwen worked in a bank, and although Song Meiling was a celebrity in Shanghai's social circle, she had to take care of her mother more and help her second sister Song Tingling deal with things.

As for the eldest sister, Song Ailing, is helping her husband run the family business in Shanxi and presiding over the affairs of Mingxian School.

It looks like an ordinary family, and it is completely inconspicuous in this wealthy Shanghai Tang.

However, no one could have imagined how brilliant this family would be in the future.

Lin Zixuan looked at the family who were chatting, and had a feeling of witnessing history, many years later, if he wrote a memoir, he would definitely write this moment.

The Song family is a Christian family, and there are many rules for eating.

In the concession, if you say that you are a Christian believer, you will get the favor of foreigners, and you can get free food in the church, of course, you must pay attention to Christian etiquette and do not be exposed, otherwise the consequences will be serious.

The Song family is very enthusiastic and curious about Lin Zixuan, after all, Lin Zixuan is young and has a good reputation.

Most of the children of the Song family are Western-educated and have no restraint on topics, and Lin Zixuan used his eloquence to tell some interesting stories about lawsuits in the United States, or vignettes about filming movies.

In this way, he integrated into this future illustrious family.