Zhu Youzhen still didn't accept Zhu Cunqi's jewelry in the end. Seeing that Zhu Cunqi insisted on giving, Zhu Youzhen had no choice but to joke: "On the day the county lord gets married, there must be some dowry." ”

A red glow immediately flew up Zhu Cunqi's cheek. She hurriedly lowered her head and ran away, not daring to let Zhu Youzhen see her shyness.

This lavish banquet did not end until Shen Shi. Zhu Youzhen came out of the Hou Mansion and asked Rui'er to return to Qinwangzhuang first, but he changed into casual clothes and came to Weiyang Street in the downtown area of Xi'an with Lin Youkun.

This Weiyang Street is one of the most lively streets in Xi'an, with restaurants and tea shops on both sides, and passers-by are also rubbing shoulders one after another. In the bustling area near the center of the city, a small two-story building stands quietly, with four big characters on the hanging signboard: Champs-Elysées.

This is the destination of Zhu Youzhen's trip, that is, the first shop opened by the Jingyang Business Gang. This shop is mainly engaged in antique jade, celebrity calligraphy and painting, originally Li Zicheng thought of a name such as "Baofeng" or "Rong Baozhai", but Zhu Youzhen thought it was too vulgar, so he used this foreign word here, but it also seemed very novel.

The reason why Zhu Youzhen wants to deal in antiques is also after some calculation. Because traditional commodities such as grain and tea occupy a large amount of capital, difficult transportation and long turnover time, while the unit price of the commodity itself is relatively low, it is a typical bulk commodity, and it must be large enough to obtain huge profits.

Moreover, the market for these traditional goods is very mature and the competition is fierce, and it is difficult to gain a firm foothold in the market in a short period of time, let alone achieve a dominant position.

And although Zhu Youzhen is also rich now, there are too many places to spend money, so the start-up capital injected into the Jingyang Business Gang is only 100,000 taels of silver. It is obviously unrealistic to rely on these 100,000 taels of silver to compete with strong opponents such as the Jinzhong Merchant Gang and the Yulin Merchant Gang.

Therefore, Zhu Youzhen found another way and chose the antique industry as the entry point. First of all, this is a relatively niche industry with relatively few competitors; Secondly, antique goods are very special, they belong to typical luxury goods, and the profits are amazing when they are run well, while the operating costs are negligible.

In terms of the source of goods, Zhu Youjian also has an advantage. He originally had two large wooden boxes, one of which was full of spring palace pictures, but it was fine; The other box was full of precious gold and silver ornaments and jade, each of which was priceless. For a long time, he didn't have to buy goods at all, as long as he could sell these things, he could get at least a million taels of silver.

Of course, selling the royal collection is really a bit of a loser in the eyes of outsiders. Zhu Youzhen was afraid that Rui'er would not be happy, so he specially reported to her once.

Rui'er smiled faintly and said, "Rui'er is not rare in those gold and silver jewelry!" I'm from the folk, and when I was young, I thought it looked good when I wore a flower on my head, but I wasn't used to wearing those jewelry. ”

"Rui'er, I've really wronged you!" Zhu Youzhen said emotionally.

"As long as it is helpful to the prince's career, Rui'er is willing to eat bran every day!" Rui'er smiled sweetly.

With Rui'er's approval, Zhu Youzhen asked Li Zicheng to rent a store in the most prosperous area of Xi'an City, and moved all the good things in the palace.

Li Zicheng also felt that the rent was too expensive and wanted to change to a cheaper place. Zhu Youzhen enlightened him and said: "Don't make antiques like making grain, rice and tea, this is the most high-end and high-grade business!" To open a shop is to open to the best place, didn't Li Ka-shing say: location, location, or location! ”

"Lord Wang, who is Li Ka-shing?" Li Zicheng asked puzzled.

Zhu Youzhen said with a smile: "Hey, hey, Li Ka-shing is a business tycoon, don't look at the difference between your name and others, that level is too different!" ”

In order to avoid attracting the attention of several other major merchants, Li Zicheng did not directly run this antique shop, but let an old man named Sun Huiyi be the shopkeeper. This shopkeeper Sun is old and serious, and he is very good at bargaining, and Zhu Youzhen also thinks that it is most suitable for him to be the shopkeeper.

Today is the first day of the opening of the Champs-Elysées, and early in the morning, the shopkeeper Sun ordered the guys to set off several large firecrackers and open the door early to welcome customers. The shelves are also filled with exquisite porcelain, gold and silver ornaments, and various colors of jade, and some calligraphy and paintings are also hung on the walls. Of course, not all of these things are from Zhu Youzhen's collection, and some of them are purchased from craftsmen. As for the rare treasures, they are hidden in the inner room and are not easily displayed to the guests.

By the time Zhu Youzhen and Lin Youkun came, the shop was already full of people, and there was an endless stream of rich people who came to watch and buy antiques, calligraphy and paintings.

Zhu Youzhen saw that Li Zicheng was also hidden among the guests, so he quietly pulled him aside and asked, "How is business today?" ”

Li Zicheng tried his best to suppress the ecstasy in his heart, and whispered: "Lord Wang, you are really amazing!" Originally, many people just came to see it, but when they heard that the store was engaged in the 'buy three get one free' activity, they couldn't resist the persuasion of Lao Sun and obediently took out the silver! And for the same thing, you set three prices, high and low, and those with higher prices will sell better! ”

Zhu Youjian smiled slightly after hearing this, thinking that this "buy x get one free, buy more and give more" was just a commonplace promotional method in the previous life, but it was also explored by merchants after decades or even hundreds of years. This kind of promotion means one is to reduce the room for customers to bargain, and the other is to take advantage of the psychology of guests to take advantage of the situation, encouraging guests to buy more and make small profits but quick turnover.

Originally, this method would not appear until hundreds of years later, but Zhu Youzhen unceremoniously used it directly. People in this era have never seen this, and they immediately flocked to it, and the store door was about to be squeezed out.

As for setting three prices for the same thing, although this is also a common method in the previous life, it is somewhat suspected of fraud. However, Zhu Youzhen knows that as a luxury product, one of its major functions is to satisfy people's psychology of showing off their wealth, and the more expensive the price, the better it will sell. As for whether something is good or bad, the buyer doesn't really care, as long as you insist on saying it is good and let him think it is good.

Besides, most of these rich people are rich and unkind, and they would rather use gold and silver bowls at home than give the poor a broken porcelain bowl. Zhu Youzhen just slaughtered them fiercely and invested the money he earned into construction, which can be regarded as robbing the rich and helping the poor in disguise.

When the two of them were complacent, they suddenly heard a person shouting: "Hey, this piece of jade you are selling is a fake, not Hetian jade at all!" ”

When he shouted, everyone was immediately attracted to the past, and no one cared about buying anything. Zhu Youzhen and the others were also very nervous, and hurriedly watched.

I saw that this person was full of meat, pot-bellied, and was holding a piece of jade pendant and making a big noise. Shopkeeper Sun patiently persuaded: "This guest officer, you can't talk nonsense. Tell me, why isn't this piece of jade Hetian jade? ”

The man said proudly: "Everyone, please see, although this jade pendant is exquisitely made, the color is white and red. As we all know, Hetian jade only has four colors: white, green, ink, and yellow, but it has never been red! This piece of jade has a red color, and it must be a fake! My piece of green jade is the best Hetian jade! ”

Although Shopkeeper Sun has been in the mall for a long time and is good at bargaining, he is still a layman in the identification of antiques. As soon as this man spoke, he was sweating profusely and stammering.

Zhu Youzhen saw that the jade pendant was the one he had worn, and he muttered in his heart, secretly wondering if he had let the eunuchs in the Forbidden City fool him and wear a fake?

When everyone saw this scene, they also talked about it. Many people immediately felt that this store was not honest, and they had already bought something, but now they asked for a return, and they shouted in a mess.

Zhu Youzhen and Li Zicheng looked at each other, and sweat appeared on their heads. I thought that everything else was taken into account, but I didn't take into account the professional quality of the practitioners, so I let people ask for it!

"Your Highness, this person seems to have come to make trouble, it is better to let the last general kill him!" Lin Youkun whispered to Zhu Youzhen, and there was already a murderous aura in his sharp eyes.

"How's that going to work!" Zhu Youzhen hurriedly stopped, "People didn't steal or rob, why did you clean up people..."

When a few people were at a loss, a handsome voice suddenly came from the crowd: "Who said that Hetian Yu is not red?" ”

With this voice, a young man walked out with a graceful demeanor. Zhu Youzhen saw that he was dressed as a scribe, with delicate facial features, white teeth and red lips, a faint smile on his face, and a folding fan in his hand.

When the man saw someone refuting him just now, he immediately lowered his face and said, "Who is Your Excellency?" ”

"You don't know me, but I know you." The young man sneered disapprovingly: "Aren't you the cow boss of Yuzhuzhai in the west of the city?" Today, when the Champs-Élysées opens, you don't come to congratulate you as a peer, but instead pick and choose to disturb people's business, isn't it too unkind? ”

When everyone was in an uproar, Boss Niu blushed and shouted, "Yes, I'm just picking fault today!" But flies don't bite seamless eggs, who call them Champs-Élysées to fake the real! ”

The young man smiled and said, "Boss Niu, you have been dealing in jade for many years, and it turns out that you are also a layman!" Since you don't understand, I'll explain it to you. Hetian jade has five colors, red is the most precious and the rarest, so many connoisseurs have never seen it, it is not surprising. ”

As he spoke, he held up the jade pendant and said in a loud voice: "The best of Hetian jade must be delicate in texture, like clotted fat, and translucent. If it is fully transparent or opaque, it is definitely a fake. Everyone, please see, is this jade pendant translucent? ”

Everyone raised their eyes to watch, and sure enough, they saw that the jade pendant was slightly transparent under the illumination of a ray of sunlight, and there were faint waves of light circulating inside.

The boss Niu said stubbornly: "Anyway, this jade pendant is different from my Hetian jade!" ”

"Jade is also divided into high grade and lower grade." The young man smiled lightly and said, "Boss Niu, do you dare to make a distinction in public?" ”

"What don't you dare!" Boss Niu has no fear.

The young man ignored him anymore, but suddenly came to Zhu Youzhen, bowed deeply and said, "This brother, can you borrow your sword?" ”