Chapter 56 Signing a Calligrapher and Painter

The autumn test of the art academy is on the seventh day of the ninth month, on the side of Hangzhou, and Liu Zhengqing's autumn examination starts on the sixth day of the ninth month and ends in two days.

Judging from the words of Liu Zhengqing's letter, he has been reviewing very hard recently, and he is determined to win this government exam. The letter said that if he passed the autumn exam, he would probably take his wife to Beijing in the spring of the next year, where he would review the bibliography and prepare for tomorrow's big competition.

Liu Zhengqing also talked about the little Taoist priest that the two of them met on the street outside the Confucian Temple before the Spring Exam, and that he was the one who hit the two of them in one word. Thinking about it now, this little Taoist priest seems to have a few moments, but Liu Zhengqing ran outside the Temple of Literature to look for it before, but he couldn't see the other party's figure, and he didn't know where the young master went. Otherwise, if you listen to another auspicious saying, maybe the affairs of the children's government will be more appropriate.

Chu Feng naturally believed in Liu Zhengqing's strength, and when he saw Liu Zhengqing teasing him like this, he also knew that although he didn't say it, he was a little nervous in his heart. So when I replied, I didn't say much about the autumn exam, only that the weather was very good after the autumn in Tokyo City, but it was still very hot during the day, especially at noon, and the August fire or something was pure nonsense and the like.

Speaking of the friends he made here, such as Xiao Ting and Xu Qing, everyone was preparing to take the autumn entrance examination to the painting academy, so they had a close relationship.

Chu Feng didn't tell Liu Zhengqing about He Junhao's matter, for fear that he would worry indiscriminately, so he passed it over. However, he said something about his senior brother Fu Lehe, and all the help he provided seemed to be smooth sailing for Chu Feng.

But if you really count it, Chu Feng's current life really has nothing to complain about.

Now it has a dry stock of Fan's calligraphy and painting in Tokyo City. received another year's signing money from the Fan family, and Chu Feng became a rich man for the first time during his arrival in Xuanhe.

No matter how rich the first party is, it doesn't count. It's just that Chu Feng looked at the silver ticket with two hundred taels of silver in his hand, and then compared the price of a roast chicken for fifteen yuan. I carefully calculated it with the head of a liberal arts student, although I didn't calculate the exact number, but I estimated that it was enough for me to eat and drink for a long time.

Two hundred taels of silver is the contract money, the so-called contract, naturally Chu Feng gave Fan's calligraphy and painting the idea, what kind of monopoly contract, stipulating that calligraphers and painters can only sell calligraphy and painting in Fan's calligraphy and painting during the contract period, otherwise it will be treated as a breach of contract and so on.

Chu Feng was naturally the first person to sign a contract with Fan's Calligraphy and Painting Agency, and it was not for a long time. It's only one year, and this is naturally because Chu Feng is not going to live in Tokyo City for a long time. He planned to return to Jiangnan as soon as possible after the matter of the Fangla uprising subsided.

After all, judging from his limited historical knowledge, after the Jin army went south, no matter what, Jiangnan should still be peaceful, otherwise it would be impossible for the Southern Song Dynasty to set the capital of Lin'an.

On the other hand, Chu Feng actually didn't want to sign this contract with the Fan family. First, it was because of what happened to Fan Lou. Everyone has high expectations for his painting skills, which is naturally because Huizong made trouble. Although the "Beauty Picture" of that day had been burned under Huizong's great mercy, there were not many people who saw the painting with their own eyes at that time. Not to mention. Anyway, this is also a painting that defeated He Junhao, and even forced him to be desperate and wanted to kill people, even if he was someone he had never seen. Naturally, it has also made up its technique brain to an extremely high level. This height is unattainable by the current Chu Feng. This is the main reason.

Secondly. Naturally, it was because he didn't want to make the Fan family's money. What's more, now he also has the Fan family's Yicheng dry shares, which is more equivalent to making his own money. It's even more awkward.

But Chu Feng also understood that the Fan family did this for their own business reasons.

He has just become famous in Beijing because of various things, and in this context, the Fan family's "signing" with him is not only a trend, but also a more lively topic. In later terminology, this is a marketing strategy.

Moreover, in order to build momentum, the Fan family quickly and accurately signed a large number of famous calligraphers and painters in Tokyo in just a few days, including Mr. Wenduan himself, whose engraving level is also very famous in the capital.

As a result, in less than half a month, about sixty percent of the famous calligraphers and painters in Tokyo were all recruited by the Fan family's calligraphy and painting firm.

This speed is equivalent to when other calligraphy and painting shops have not yet come back to their senses and fully understand what the Fan family is going to do, the Fan family has already taken a huge lead.

Particularly famous calligraphers and painters generally do not sign contracts for too long, and they are all for a period of about one year. The amount of the signing fee is naturally related to the length of the contract. The longer the tenure, the longer the signing fee. Therefore, some people who are only a little famous, suddenly get such an opportunity, which is equivalent to suddenly going from having nothing to having a lot of money, so they can't wait to sign it for a lifetime.

Fan Yangming also once thought about this question, if it takes too long to sign a contract with a calligrapher and painter at once, let's say five years, what if the calligrapher and painter can't create good things at all after that.

Five years is the time limit set by Chu Feng for the Fan family, as for why, it is naturally because after Jin Bing goes south, Shenzhou Lu Shen, where will anyone take care of anything like calligraphy and painting art, and even if someone defaults and no longer provides calligraphy and painting, no government will take care of it.

Of course, there is no way to say this reason directly to Fan Yangming. It's just that although Fan Yangming was very surprised about Chu Feng's resoluteness in this matter, he also agreed. After all, Chu Feng rarely asks for it, and he has no reason to refuse when it comes up with occasional things.

As for the calligrapher and painter who has signed for five years, what should I do if I can't get anything good in the second year. Chu Feng felt that he didn't need to think too much about this.

After all, what everyone signed was not a death deed, but a method similar to the subsistence allowance plus commission. The money for signing the contract is only equivalent to a one-time buyout of the copyright, and the better the calligraphy and painting that the calligrapher and painter will take out in the future, the more expensive it will sell, and the more commission the calligrapher and painter himself will get. Therefore, Fan Yangming does not need to worry too much about this problem.

Of course, judging from the recent times, the most motivating thing for the acquaintances and small guys is naturally the so-called "commission". In the past, the work was just passable, but after the commission, everyone was like a chicken, and when they saw the guests who entered the door, they were enthusiastic, and even during non-working hours, they recommended calligraphy and painting works to all kinds of people to the MLM personnel of later generations.

Even some high-status courtiers began to envy the commissions of these acquaintances, so they joined the ranks of the sales army.

Of course, no matter from which aspect, science and technology are the primary productive forces, and the sales model can only be a means, and it is the means that is most likely to be learned by others.

At the level of Fan's Painting and Calligraphy today, science and technology are the copyright of calligraphy and painting.

When Chu Feng first proposed this method, he reminded Fan Yangming. His idea is that signing a contract is the most important thing, and he must develop quickly and relentlessly, and quickly occupy the opportunity of the entire city of Tokyo. As for sales, sooner or later it will be learned by other calligraphy and painting shops, so you don't need to use too much energy, just develop slowly.

Sure enough, some other calligraphy and painting shops with flexible minds immediately learned about the so-called "commission" reform plan of Fan's calligraphy and painting firms. What's more, even some other stores, such as jewelry stores and cloth shops, have taken this kind of sales method and implemented it in their own stores.

I have to say that the wisdom of the ancients cannot be underestimated, and the rapid learning and evolution of these methods is something that Chu Feng never thought of.

In addition to the calligraphy and painting shop, Chu Feng's study and life have also been smooth.

Xiao Ting once sat idle at Chu Feng's house, and when he saw that Chu Feng got up after dusk and said that he was leaving, he asked more.

Chu Feng felt that there was nothing to avoid in this kind of thing, so he explained that he was going to find his senior brother and asked him to help him comment on the paintings and prepare for the exam.

Xiao Ting had heard Chu Feng talk about his senior brother before, and knew that one was a person from the painting academy, but when he asked carefully, he knew that it was an edict, so he couldn't help but think about it, and asked Chu Feng with a smile if he could do it with the past.

Chu Feng thought about it and felt that he couldn't think of any reason to prevaricate, so he agreed.

He took a landscape study to his brother's house, Xiao Ting bought some pastries and carried them with him empty-handed, and the two of them went to Fu Lehe's house in Lao Zhang's carriage.

Xiao Ting is also a relatively famous person in the younger generation of calligraphy and painting circles in Tokyo City, and Fu Lehe has also heard of it, and at this time, he couldn't help but feel a little happy to see that Chu Feng was able to travel with him.

What Fu Lehe is most afraid of is that his junior brother is like his master, pushing everyone three feet away.

If it's just the kind of master who doesn't go out of the mountain, he only paints in seclusion. But Chu Feng is a person who wants to enter the academy, if his temperament is too withdrawn, his life in the academy will naturally be much bumpy in the future.

However, now it seems that since Chu Feng can interact with Xiao Ting, at least it means that he doesn't need to worry too much.

Xiao Ting said hello first, introduced himself with a smile, and explained his intentions, saying that he also hoped that Master Fu would be able to help him give him some advice if he was free.

Fu Lehe was naturally modest, said something like "don't dare", and reluctantly agreed.

After some greetings, Chu Feng took out his today's study to show his senior brother, which was also a landscape: "Senior brother, you can help me take a look at my painting today." ”

"Huh?" Xiao Ting watched the excitement from the side, and at this time, he stepped forward to take a look, but he couldn't help but be stunned, and asked, "I said Brother Chu, you are much better at painting people than painting landscapes, others are promoting their strengths and avoiding their weaknesses, is it possible that you have to do the opposite?" (To be continued.) )