Tang Zhou thought that Hua Yuerong was afraid of saying things that would offend him, so he wanted her to speak out, but as soon as he was about to speak, Hua Yuerong rolled her eyes and began to speak, daring to love her without fear of offending Tang Zhou, which made Tang Zhou a little embarrassed, a little lucky, glad that he didn't have time to say it. Pen & Fun & Pavilion www.biquge.info

"First of all, the price is too high, ten yuan is not a small amount, which is difficult for many women in Luoyang City to bear, not to mention that women have always been stingier than men, and it is unrealistic to spend so much money to buy a bottle of perfume."

Women's money is actually the best to make, but it is undeniable that women like to be cheap, and a bottle of perfume for ten dollars makes them not feel a little cheap.

Tang Zhou nodded slightly, motioning for Hua Yuerong to continue.

"Secondly, although perfume has many benefits and advantages, but the most important thing is to make women can exude fragrance, in comparison, this main function is not irreplaceable, as long as those women are skillful, they can embroider some sachets to wear on their bodies to make themselves exude fragrance, and wearing sachets is a very fashionable thing for women in Datang, without perfume, they can still achieve the purpose of filling their bodies with fragrance."

Tang Zhou must also agree with this, although there are many benefits of perfume, but the main purpose is to make women have fragrance, but if there are other cheaper means to achieve the goal, then why should those women spend so much money to buy perfume?

When Tang Zhou listened to Hua Yuerong's analysis, he felt that he was really not good at doing business, and he took a detour without the experience of his previous life to learn from.

"Moreover, although we have many types of perfumes, but the price is too single, ordinary girls are also girls, they also hope that they can be beautiful, can enjoy perfume, even if we do not set the price so high, they are afraid that they can't afford it, because our cost is not low, it is impossible to sell them to the price below the cost, in other words, our products are high-end products, are sold to those rich women, if we can launch some products at different prices, It may be possible to expand more markets, and it is more profitable to make small profits than to sell less at a higher price. ”

Hua Yuerong said his point of view in one breath, and Tang Zhou felt that what Hua Yuerong said was very reasonable, so after he pushed a cup of tea to Hua Yuerong, he asked, "Then in Boss Hua's opinion, what kind of adjustments should we make?" ”

"First, the perfume is of different grades, set different prices, a bottle of ten dollars is naturally the most expensive, can be sold to those rich women, and we can launch a bottle of hundreds of Wen or a few times, so that those women can buy according to their own ability, as for these cheap perfumes, naturally not as expensive perfumes as good, we can dilute a few cups of expensive perfume, or we can put less petals when making it, in short, the cost is lower than the price."

"The second is to find a way to let these women know the benefits of perfume, perfume is better than wearing sachets, so that they can choose perfume instead of sachets, so that their perceptions can change."

Hua Yuerong gave two suggestions, and the summary is very simple, that is, to reduce the price, let the women change their concepts, and make them feel that they can't live without perfume, just like they felt that they couldn't live without sachets before.

These two questions are not difficult to say, but also difficult to say.

Hua Yuerong only raised this, but how to solve these two problems must be discussed in more detail.

Tang Zhou pondered for a moment and gave some of his own suggestions, of course, most of his suggestions were based on the questions Hua Yuerong had just raised, as well as some experiences he had been exposed to in his previous life.

"Boss Hua's analysis is good, for the first price issue, we can follow what you said, different quality has different prices, different products correspond to different customer groups, and for the most high-end customers, we might as well establish a membership system."

Tang Zhou said a new word, and as soon as he finished saying this new word, Lin Qingsu and Hua Yuerong immediately stared at each other, and asked in unison, a little puzzled: "What is the membership system?" ”

Tang Zhou smiled: "Those merchants who often buy a bottle for ten yuan are paying a lot of money, we can't let them feel that they are at a loss, so let them enter the members of Fangzhai and give them some convenience and benefits, for example, members can enjoy priority when they enter the store to buy things, if there are new products that can be recommended to them first, and then members reach a certain level, they can enjoy discount services, or give away eyebrow pencils or something, so that they spend a lot of money and don't feel at a loss." ”

The membership system is not complicated to understand, this is the same as the privileges enjoyed by the children of the powerful in many things, as soon as Tang Zhou explained this, Hua Yuerong and Lin Qingsu both understood, and after the two of them understood, they were a little amazed at Tang Zhou's quick thinking.

Just now, Hua Yuerong raised the issue of price, and so quickly Tang Zhou came up with a countermeasure, and even coined a new word, which had to make them admire Tang Zhou's ability.

The issue of price is not just the membership system, what kind of price is set for a product, and the ability of different groups of people to accept different prices, these are all things that need to be considered comprehensively, so Tang Zhou's membership system is just a general direction, as for how to do it, more detailed discussion is needed.

But this is all Hua Yuerong's business, he Tang Zhou only needs to wait for Hua Yuerong to list the product grades, and he can take a look.

Therefore, what Tang Zhou said next is the second problem, the problem of concept change, for many women in the Tang Dynasty, wearing a sachet can not only make their body exude fragrance, but more often it is also about reflecting good looks and showing virtuousness.

A sachet on the waist is similar to a jade pendant on the man's waist, which can be used as an ornament, and if the sachet is embroidered, it can also show its virtuous side.

Perfume can't play the role of ornamentation, let alone make those women look more virtuous, and even spending a lot of money to buy perfume will be considered a loser, so it is not easy to make a woman in the Tang Dynasty change her concept.

Maybe after the price of Xifangzhai's perfume is adjusted, there will be many women who want to buy it freshly, but if they don't want to sell it, it doesn't seem to have any impact on them, so to change their concepts, they must make the women of Datang feel that they can't lack perfume in their lives.

But how can they feel that they can't live without perfume?

There are some whitening and skin care things added to the perfume, these are some herbs provided by Lin Qingsu, Tang Zhou feels that they can start from this aspect, but this effect will be difficult to see for a while, how can they quickly make people believe this, and change their concept to buy?