Chapter 91 Naming Rights

Shi Bufan bit back in front of Li Shimin, and directly wanted to sue Chu Suiliang for false accusations, as if he wanted to retaliate against Chu Suiliang in turn. And Chu Suiliang's eyes widened angrily, looking at Shi Bufan, it was as if he wanted to eat Shi Bufan. However, he is not afraid of being extraordinary, he has a thick skin, anyway, as a person in the liberal arts, he can't get along without a certain amount of face. If you are glared at by someone, how can you be a debater in the liberal arts? If others scold you and glare at you, you will be afraid? How can this be a litigant in court? So Shi Bufan is not afraid of this kind of non-threatening gaze, anyway, gaze can't kill people, the so-called gaze killing is completely fake. It all depends on whether your skin is thick enough, if it is not thick enough, then it will naturally be "hit". However, Shi Bufan happens not to belong to the kind of thin-skinned person, but is very thick, so he is naturally not afraid of this Chu Suiliang's angry glare.

"Your Majesty, Chu Suiliang is also out of a public heart, so I don't think it's appropriate to pursue Chu Suiliang's crimes. What's more, it's just that Chu Suiliang is not very proficient in the legal code, and he is not very proficient in my Tang Dynasty laws, so there is just a misunderstanding. Your Majesty, this is just a misunderstanding, I don't think it's better to pursue it! Fang Xuanling said.

Fang Xuanling will inevitably have to speak for Chu Suiliang at this time, because Chu Suiliang is a scholar clan, although they have internal conflicts of interest in the scholar clan, but in the face of the challenge of imperial power and Hanmen, they actually have to cooperate together, yo ah unanimously external. The relationship in this court is very complicated, although Shi Bufan and Fang Xuanling are both heroes of the Xuanwumen coup d'Γ©tat around Li Shimin, but Li Shimin's subordinates are often from different classes. Shi Bufan belongs to the landlord class of the Shu nationality, Du Ruhui is the Guanlong Group, Fang Xuanling is a Shandong scholar, Cheng Yanjin is also a Shandong scholar, and Wei Chigong is an ordinary low-level people. So although they are all heroes, because they are from different backgrounds and have different classes, although they all follow Li Shimin, they also have their own interests.

In the final analysis, the government is nothing but a state apparatus, and the state apparatus is the instrument used by the ruling class to realize its will to rule. Anyone can compete for control of this "tool" and then use it to suppress other classes. This is true no matter what era it is, even the era of the people's **** has not changed the core of the state apparatus, but the point is what class of people this machine is controlled in.

"Well, reading Chu Suiliang is also not in accordance with the law, so I will not pursue it. However, it is not suitable not to be punished, and the fine is half a year as a warning! Li Shimin said.

Chu Suiliang hurriedly said: "Thank you, Emperor! ”

Chu Suiliang looked at Shi Bufan viciously, obviously very angry. Fines for half a year are not a big problem for Chu Suiliang, how many of these scholars rely on the so-called Yulu to live? But this he was embarrassed, and this time he was slapped hard by Shi Bufan, so Chu Suiliang was naturally angry.

"Hmph, you're just a humble man, as long as you fail once, then you're dead. But there are countless huge families behind our Shi clan, and you can't clean up ours, even if I falsely accuse you, what if I don't feel pain? Chu Suiliang thought.

However, Shi Bufan knows very well that Li Shimin, a scheming emperor, is naturally not a fool. This time, Fang Xuanling came forward to cover Chu Suiliang, but Fang Xuanling reminded Li Shimin again. Li Shimin knew very well that the proportion of officials from the non-commissioned clan under his command was very high, and he had to find ways to strengthen the proportion of officials from poor families. In this way, the scholars can be gradually expelled, the scholars are a threat to the imperial power, and Li Shimin naturally does not want to stay. However, this is a long-term matter, and it is necessary to popularize education, and then we can make it affordable for the poor to read.

"Shi Bufan, according to what I know, you have created your own new way of reading, which is the Chinese Pinyin. Do you mark this Hanyu Pinyin on the book, so that even people who have not yet learned the character can gradually learn to read and write by reading those books with pinyin regularly? Li Shimin asked.

"Yes, I invented this pinyin. And I have put these books in the library in Chang'an, and then they can be read by the general public at a very low cost. As long as you have learned pinyin a little, you can also learn literacy by yourself, although the speed is slower than that of famous teachers, but it can be popularized quickly. In addition, the expansion of the library in the future will allow many people to gradually spend a very low cost to read books. Books don't belong to them, but knowledge is always in their minds. Shi Bufan said.

Li Shimin nodded and said, "Very good, this method is very good." The opening of a library can allow students from all over the world to study. Didn't the sage say that there is no class? In that case, I support it too! ”

Many Shi clan officials looked a little strange, it is one thing to have no class in this way, but this is not in their interests. Only by monopolizing knowledge, they are the ones who profit the most. However, Li Shimin actually supported the expansion of the library, which made them all under great pressure. If it is another ten or twenty years, then the cultural penetration rate can be increased by at least ten times. The strategy of this library is simply a dead person. Just like Shi Bufan said, although books may not belong to poor students, knowledge is always remembered in their minds and cannot be erased. This has fundamentally changed the diffusion of knowledge, especially the diffusion of knowledge is more than ten times faster! Originally, it cost a lot to study, but now the cost is less than a fraction of what it used to be, so who wouldn't want to? In other words, it is not impossible that the number of people who have the opportunity to study has expanded at least tenfold, or even tens or hundreds of times.

"Your Majesty, my Datang is in a state of waste, and I really can't come up with such a large amount of money! The book is expensive, and the pen and paper are even more expensive. Even if Shi Xiaoshulang said that it can be printed with movable type, the cost of paper is definitely not low. Therefore, the imperial court really can't come up with so much money. Household Shangshu Pei Ju hurriedly said.

Pei Ju hurriedly cried poor, this is also a half-truth. As the head of the household, of course he knows how much wealth he has, and if he really uses it to make a big deal about the strategy of this library, then I'm afraid he will really lose money next. Moreover, this investment will not be effective in a short period of time, and it is indeed not suitable for the imperial court to invest. Of course, he didn't want his knowledge to spread, which would not be beneficial to him as a scholar.

"Your Majesty, I have a way. I think that the merchants can be allowed to pay for the construction of the library, so that the merchants can save wealth for the imperial court. We might as well adopt the method of commercial management, and let businessmen build their own libraries, so that businessmen all over the world can contribute to the popularization of culture and education! Shi Bufan said.

But someone immediately denied it: "Your Majesty, although the merchant is rich, how can the imperial court force the merchant to contribute?" The imperial court can't force businessmen to run a library, otherwise what will happen to the imperial court? Isn't this the imperial court a court of rampant expropriation? ”

However, Shi Bufan asked rhetorically: "When did I say that I would force businessmen to contribute?" Businessmen can voluntarily contribute, and anyone who is willing to contribute can do so, and we will not force anyone who is unwilling to contribute to the construction of the library. ”

"That businessman values profit over righteousness, how can he be willing to contribute so freely?" Someone asked right away.

Shi Bufan quickly had a way and said: "Your Majesty, it's actually very simple, just give the naming rights of the library to the businessmen who built it." As long as the library is built, they can have the naming rights of the library, that is, they have the right to name the library. The library can be named after an individual, or it can be named after their trade name. You can even deploy some advertisements inside the library to promote their merchandise. Inside the library, you can build a monument and prove who invested in it, or which firm built it. In this way, I think we will be able to attract a lot of businessmen who love to be famous. ”

This method made Li Shimin's eyes shine. If the imperial court was to invest in the construction of the library itself, it would definitely be insufficient in financial resources. However, if private businessmen were to invest in the construction of this library and then build it, it would certainly be a lot. Among other things, even if a state has a small or medium-sized library, it is very sufficient. In this way, the popularization of culture can certainly expand rapidly, which is beneficial to Li Shimin's rule.

Of course, Li Shimin is not stupid, and naturally knows the benefits here.

"Your Majesty, it's ridiculous, it's really ridiculous, how can you let a person like a merchant who is full of copper stench build a library, wouldn't this defile the books?" "Yes! What kind of naming right, to use the name of a businessman, or even directly use the name of the merchant to name the library, this is simply unreasonable. "It's insulting!" ……

These scholars immediately began to object, they knew that this was a very ruthless method, originally if the imperial court was allowed to invest in the construction of the library, the imperial court did not have the financial resources, then the speed of knowledge diffusion was not fast. But Shi Bufan's naming power and advertising power almost pulled all businessmen into the water. In this way, although the status of businessmen in the country is low, there are definitely a lot of them. Even in the future, it can spread rapidly, so that the speed of knowledge diffusion will increase geometrically, and this naming right is a catalyst for the popularization of knowledge.

If it really plays like this, the cultural monopoly of the Nashi clan will probably be almost beaten within ten years. How could he stand it?

"Your Majesty, the world is bustling, all for profit. If you don't let the businessmen get some benefits of fame, then how can you get them to pay? Therefore, they must also make concessions with the businessmen, so that they are willing to pay. Unprofitable things, few people in this world do. Not everyone in this world is a saint, even a saint must have capital! Therefore, it is also conducive to long-term development when properly combined with business. Otherwise, who will do it if it just makes people pay and does not benefit? I think many people understand the allusion of Zigong's ransom back then, right? Shi Bufan asked.

Shi Bufan knows that many industries must eventually be commercialized in order to have sustainable development. Although many people think that commercialization will destroy the simplicity of this and will complicate the whole industry. However, what Shi Bufan has learned is very clear, although many industries seem to be breaking the original industry rules, but it continues the development life of many original industries. If it has not been commercialized, then the industry will not be able to develop. It's like writing down that if it has not been commercialized, the author will not be able to get the payment to support his family. And if the writer writes on impulse and hobby, how long can he last?

Industries or occupations that do not engage in commercialization and do not have a certain amount of income cannot be sustained for a long time. Although commercialization may make the industry less pure, it has to be said that on the contrary, it has greatly extended the length of his industry life. Otherwise, if no industry can be commercialized, then the writer will not be able to earn an income to support his family, and he will naturally not be able to continue writing for a long time, and readers will not be able to see more and more wonderful works in the end. You can't force everyone to be a moral saint, the most important purpose of people is to survive, if you can't even survive, then can you expect them to have any hobbies?

Cang Liao is full of etiquette, and people can't eat enough, so how can it be used as a hobby? Some people think that writing articles and literature should not be about money, and that it is an elegant thing. But elegant things, in the end, are just high and low, and they can't maintain the development of this industry.

"Well, since this is the case, I immediately issued an edict to persuade the merchants of the world to build a library, and then they can obtain the naming rights and advertising rights. And they were allowed to build a monument inside the library. Li Shimin said.

Shi Bufan hurriedly said: "The emperor is wise! ”

Shi Bufan knew that this time was a success, Li Shimin actually wanted to issue an edict in person, and this time Li Shimin could be said to have made up his mind to promote it. No matter how great the resistance of the scholars is this time, he will also work hard to promote it. This is related to the stability of the imperial power of the emperor in the future, and it is impossible not to pay attention to it. No matter how great the resistance of the scholar clan is, he has to get it, when Emperor Wen of Sui abolished the Jiupin Zhongzheng system and implemented the imperial examination system, it was not also generally opposed, but Emperor Wen of Sui Yang Jian was forced to pass, and the interests in this are too great, and it cannot be said that he does not pay attention to it.

The businessmen who built the library obtained the naming rights and advertising rights, so that they may not lose money. Because those who can read often belong to the "middle class" of the Tang Dynasty, and the middle class is often the main force of consumption, so it is possible to attract those "middle class" literati by building libraries, and then take the opportunity to advertise, which is much better than advertising at other times. Although the theoretical basis of businessmen may not be so rich at times, the benefits of this can definitely be seen.