Chapter 37: The Dark Horse of the Arms Market
How could Carl not understand the truth, such a free gift will make the customer feel that he has taken a big advantage, so he will not only sign the contract happily but also remember the seller's good. So Karl immediately nodded and said, "Yes! What Philip said is, so let's go, I decided to give your country two thousand Gungnir assault rifles and one million rounds of ammunition, five 75-mm mountain guns and a thousand shells for free in the first order, so okay? ”
Lin Qiuyue happily translated the news into Chinese, and Dai Yulong and Bai Wanrou were surprised and delighted after hearing it. What is surprising is that this Bofors company is so generous, and it also engages in free activities, and even if you don't buy it, you can give it away; Happily, after such calculations, the price has been reduced by nearly 20%, and if you go back, you will definitely be appreciated by the chairman. You must know that the central government is also extremely short of money now, and this time it has saved nearly 300,000 US dollars, which is a lot of money!
Bai Wanrou glanced at Philip gratefully, and said coquettishly: "Then thank you Mr. Karl, we ordered this batch of goods." But with the next 300,000 Gungnir assault rifles and 500 75mm mountain guns, can Mr. Karl promise us the same discount? ”
When Carl listened to Lin Qiuyue's translation, his eyes widened, and he said loudly: "Oh God, dear Chinese friend, I can't agree to this condition. If it's all at this price, then I'm going to go bankrupt, and I can only give you the same 20% discount. ”
Philip hoped in his heart that he could give Bai Wanrou the lowest price, but this is all up to Carl, is there any way to reduce the price of Carl? Philip thought of another sales method commonly used by merchants in another time and space, and that was the membership system. When a merchant recruits members, he must think long-term, not just to add a member and add a member, but to make this member their long-term loyal customer. The membership point system will allow customers to buy goods from this merchant for a long time. Members' points can be converted into corresponding amounts and used for the purchase of goods or other purposes.
Philip walked up to Karl and leaned into his ear and whispered, "Mr. Karl, I don't think it's better to do this, let's have a membership system." For every $10,000 a customer buys a product, they get 10,000 points, which can be accumulated. This point reaches a certain amount, which can be converted into a certain amount and used to offset part of the amount of our products. In this way, it is equivalent to retaining customers, what do you think? ”
As soon as Carl heard it, he immediately understood the truth, this is equivalent to tying customers to their own company, when they have enough points, they can't buy their own company's products, because these points are money, but if they don't continue to buy products, they can't use it, even if they want to buy similar products from other arms dealers, they have to take into account the losses, this is really a good idea!
Carl nodded and said, "Dear Chinese friends, why don't you apply to become a member of our Bofors company." In this way, you can enjoy some of our company's membership services, as well as discounts. We divide customers into regular, gold and platinum members according to the number of points. This point, for every $10,000 of products purchased, you get 10,000 points, and so on. Members with more than 1 million points will become ordinary members, when the points reach 10 million, they will be automatically upgraded to gold members, and when the points reach 100 million, they will become platinum members of our company! These points can also be converted into various amounts of U.S. dollars to offset the purchase price, such as platinum members, 10,000 points can be converted into 1,000 U.S. dollars, gold members can be converted into 500 U.S. dollars, and ordinary members can be converted into 200 U.S. dollars. Of course, the deducted membership points cannot be deducted again, but they can still be accumulated and used to upgrade members. ”
The conference room suddenly fell silent, and after Lin Qiuyue's simultaneous translation, Dai Yulong and Bai Wanrou both understood the benefits of this membership system. That is to say, the more you buy, the higher the discount, for example, the discount is as high as 10% for platinum members, and 5% for gold members. For the purchase of the first batch of weapons, the contract amount is almost $1 million, and you can become a gold member, get 1 million points, and you can deduct $20,000 when you buy the second batch of products. If the 300,000 rifles and 500 mountain guns in the back are purchased in two parts, each purchase amount is more than $10 million, and more than 10 million points are obtained, which can be deducted by several hundred thousand dollars, which is equivalent to a 5 percent cheaper. And Bofors' offer was not too high, so the 20% discount plus the deduction of membership points is quite cheap.
Thinking of this, Bai Wanrou and Dai Yulong exchanged glances with each other, and they both felt that it was feasible. So Bai Wanrou said to Karl: "Mr. Karl, we accept your conditions!" Well, let's draw up a purchase contract together and settle the matter, what do you think? ”
Seeing that the dust had finally settled on the deal, Karl stood up happily and said, "Okay, distinguished guest, let's discuss the details of payment and transportation again." ”
Philip is very happy that these advanced weapons can be sold to China at a very low price, and I believe that it will make the backward Chinese army stronger, but he knows that poor China cannot afford to buy many weapons, and these advanced weapons are only a drop in the bucket, at most they are equipped with a small number of elite troops. It seems that he still has to establish his own military empire as soon as possible, so that he can not only directly assist the Chinese army, but also produce advanced weapons and equipment on Chinese soil through authorization or joint ventures, so that the Chinese army can become stronger, so that it is possible to stop the Japanese invasion! Philip doesn't want the tragedy to happen again in China, that's all he can do, after all, the power of the individual is very small, and in front of the wheel of history, it is not easy to change the direction of the wheel.
The next thing is to discuss the payment method, the delivery time, the acceptance criteria and the details of transportation. Soon the contract was drawn up, the two sides agreed that the first batch of products will be delivered to the buyer within three months, using the method of installment payment, giving a deposit of 10% before delivery, waiting until the product is shipped to China, and then paying 80% of the payment after passing the acceptance, and the last 10% needs to be paid in full after the buyer uses it for half a year without quality problems. Of course, Bofors is all responsible for the transportation.
After the two parties signed on behalf of Bai Yulong and Carl, the contract officially came into effect. Both parties were very happy this time, and this win-win situation was also something that Philip would love to see.
Soon, the news of the signing of the contract for the first deal at the Stockholm International Defense Exhibition spread! It's very rare to sign a contract on the first day of the show. Therefore, the audience also began to talk about it, this Bofors is really not simple, he actually won something on the first day, and it was a big deal! It is important to know that in addition to stipulating the purchase of the first batch of weapons products, this contract also has a subsequent purchase intention agreement attached. Of course, the first transaction reached a million dollars, and the purchase intent was as high as 30 million dollars!
And Bofors' membership system and free trial were known to more audiences, and those buyers soon flocked to it, making Bofors staff tired and almost unbearable! On the first day of the defense exhibition, the dark horse of Bofors appeared!