Chapter 134: The Ambition of the Chinese
Through the mouths of foodies, the impression of gentleness and kindness of Chinese will also be transmitted by these foodies to their relatives and friends. As long as you spend the rest of your life, add a little element of Chinese culture propaganda to these Chinese restaurants. Then, the impression that Chinese food is delicious and Chinese are friendly will inevitably become a symbol of Chinese and Chinese culture in the eyes of Americans in this era.
The most terrible invasion was never a war. It's this corrosive blend of cultures. Chinese culture is so civilized that it lacks a kind of outward expansion of bestiality. It's not that you can't go outward, but if you go out, you will occupy a wild land. This kind of place, it's useless to occupy it.
Therefore, in the long history of thousands of years of leading the world, the Chinese have missed countless opportunities to occupy Siberia, Central Asia, and the Pacific islands. In addition, it also indirectly missed the various opportunities for Siberia to occupy the American continent through the strait and to occupy Australia through the island chain of Southeast Asia.
If the purpose of Zheng He's trip to the West was to develop and occupy these places. Then, with Zheng He's long-distance navigation ability and the military power of the Ming Dynasty, which was still ahead of the world. The Chinese may even occupy four of the seven continents in this world, moreover, they are the four with the richest resources, the most prosperous civilization and the most prosperous economy in the future!
Unfortunately, these assumptions are just hypotheses. There is always a lack of wolf nature in Chinese culture! And use this as a cocoon to bind itself, and gradually age. Whether it is the Han and Tang dynasties, or any dynasty with a little bit of appearance, it only flourished after experiencing foreign invasions.
This invasion is like the cold of this civilization. Arouse a large number of people who are powerful and do not stick to the rules! Kill the aging parts. Then, this civilization will be given a new lease of life! However, this civilization is also too prosperous. All invading foreign races will gradually lose their original civilization after hundreds or even decades of rule. Eventually, blend in and be a part of this civilization!
Xiongnu, Xianbei, Qian, Di, Qiang, Khitan...... Countless races have been blended into it and disappeared. Then, with the trajectory of this civilization, it ages again. Until fresh blood is infused again! It's like a reincarnation. Just like the famous sentence in "Romance of the Three Kingdoms" - the general trend of the world, if you join for a long time, you must divide it, and you must join it for a long time!
And the invisible cultural force that causes this cycle of reincarnation!
In the later generations, American Hollywood blockbusters invaded the world, the Korean Wave was rampant in China, KFC, McDonald's, and Pizza Hut were extremely popular in China, and the high-end style of wine and sushi was forced to find its deep-seated reasons, which is also the invisible force of this culture!
Now, the countless delicacies that the rest of my life want to accumulate with thousands of years of Chinese civilization have surprised American foodies, and it is this kind of power that I borrow!
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With this idea, the rest of my life began to get busy. He gladly accepted the investment of Albert Warner, a foodie. Although Yu Sheng did not lack funds on hand, it was also expected that Chinese food would inevitably become popular. However, a profitable business is not just about making money. Albert Warner helped a lot for the rest of his life, and it was only natural for him to earn a few.
Moreover, after all, the rest of his life is the first time to come to the United States, although through the documentary "Sneak Attack on Pearl Harbor", it is considered to have a foothold in the United States, but it is also unfamiliar with life, far less than Albert Warner, with a Wall Street relationship, and the background and connections are extremely deep! With Albert Warner as a backer, a lot of trouble will be avoided.
For the rest of my life, I have seen many business cases. Naturally, we know that in addition to the taste of the food itself, the competition in the catering industry is a customer flow! The most important thing about running a restaurant is that you would rather occupy a tile in the downtown than a house in a remote location. As long as the traffic is up and the food doesn't taste too bad, it will definitely be a lucrative deal!
Therefore, as soon as Yu Sheng made a move, he chose the most prosperous corners of the most prosperous cities in the United States. Albert Warner was so powerful that he found a storefront on Fifth Avenue in New York that the owner wanted to sell. Yu Sheng immediately took it and bought the property right, without even asking the price in detail.
Since entering the 21st century, Fifth Avenue has become a high-end residential area in New York and a gathering place for many high-class people, with a variety of high-end shopping stores and super-brand specialty stores. In later generations, Fifth Avenue was even more impressive, from south to north, with the Empire State Building, the New York Public Library, Rockefeller Center, St. Patrick's Church, and Central Park. Central Park is also home to world-class art temples such as the Metropolitan Museum of Art, the Whitney Museum of Art, the Solomon Guggenheim Museum, and the Cooper Hewitt Design Museum.
Therefore, in later generations, Fifth Avenue was also known as the Street of Dreams. It is the most expensive retail place in the world, with Fifth Avenue shops renting up to $1,000 per square foot per year! Any storefront can cost hundreds of thousands of dollars in rent a year!
Therefore, even if you spend a lot of money to win one of these stores for the rest of your life, you will definitely not lose money. Even if Fifth Avenue is not as prosperous as it will be, it is definitely a great investment.
The Chinese food I want to make for the rest of my life is not a traditional Chinese food table. Although Chinese food is delicious, it also pays attention to slow work and meticulous work. Although the taste is strong, a slow fire to stew is measured in hours, which is really anxious to wait. This is definitely not an advantage in the United States, which already has a strong atmosphere of modernization and a fast pace of life.
So, for the rest of my life, I think about going and plan to make Chinese fast food! He hires one or two skilled chefs to keep the Chinese table, but the main product is Chinese fast food. The target customer group is office workers in the United States who have adapted to the fast-paced lifestyle!
In fact, if you look at the business cases of later generations, you will know that basically all the world-class fast food brands in later generations, such as KFC and McDonald's. It all arose during this time period.
KFC originated in 1939, while the prototype of McDonald's first restaurant was established in 1940 in California, USA. These two fried chicken sellers, although they do not have a high status in the United States, have a wide audience. In later generations of China, he became a monk who was good at chanting scriptures.
In fact, Chinese fast food will not be inferior to Western fast food in terms of nutrition and taste. Unfortunately, when fast food was first booming, the Chinese were fighting to the death with the Japanese. Subsequently, the trend of the globalization of fast food did not catch up.
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New Year's Day has finally passed, and tomorrow will restore calm and resume two watches. Ask for recommendations, ask for collections!