Chapter 107: Ways to Treat the Symptoms and the Root Cause
When Xia Shang returned to the store, it was just past noon, and the number of customers in the store gradually decreased, but looking at the expressions of the customers, he still had a good impression of today's plating. When the business was over and the guests were almost gone, Xia Shang hurriedly asked the Fang brothers how the harvest was at noon.
At noon, the situation did improve, and the turnover was 2,700 wen, which was much better than last night. But it's a little worse than the best days ago.
Xia Shang was still very satisfied with this result, after all, the competitors were famous, and they had just launched cheap packages and occupied a favorable position, so it was reasonable for them to steal some business. I have just launched a new style of plating, many guests do not know, noon can make business pick up is very good, only hope that the noon guests will be publicized after eating, it is estimated that the evening business will be better.
The reason is very simple, the brothers of the Fang family can think of it, but the practice of fragrant food in the world is really not authentic, the two are a little worried that after their new style of plating has been effective, the other party will draw the scoop in the same way, and when the time comes, their own wonderful idea will make a wedding dress for others, and then they will be wronged.
Worried about this, Xia Shang only raised his head coquettishly: "Then let them plagiarize, delicious and good way is to be imitated all the time, never surpassed." ”
The Fang family brothers looked at each other and didn't understand very much.
Xia Shang patted them on the shoulder: "Okay, do your business with peace of mind." When other restaurants have plates similar to ours, our store has a new idea. ”
That's easy to understand.
"It turns out that the shopkeeper has a long-term plan, why are our brothers still worrying about it?"
The Fang brothers retracted their thoughts and honestly cleaned up the shop, and Xia Shang returned to the house to make some plans for the store.
Xia Shang said that he was very confident, but when he saw that the fragrant food world was in front of him, he was always a little unhappy and flustered. Ancient times are not as good as modern times, there is no intellectual property rights, the other party has been plagiarizing your ideas, you can't go to the official, and it is impossible to hold a knife on someone's neck and say that you can't steal your own ideas.
In the face of this situation, Xia Shang has a lot of wonderful ideas to make his store go ahead of others, but these are all ways to cure the symptoms, the ideas will run out one day, and all the ideas will be plagiarized by them, what will his store rely on to survive at that time? How can the dream of building the first chain of fast food restaurants in ancient times be completed?
You have to have an idea that treats both the symptoms and the root cause.
To find a way to cure both the symptoms and the root cause, we must first find the difference between ourselves and our competitors, find what we have that our opponents do not have, and that the other party cannot copy.
If it were an ordinary person, such a thing seemed to be difficult to find, but for Xia Shang, this thing was easy to find.
There are two things that Xia Shang has, and others do not have and cannot copy, the first is Xia Shang's unique cooking skills, but because Xia Shang wants to carry out national catering, it is impossible to use cooking skills that ordinary people can't achieve to show the difference. So this one difference has no practical significance. The second difference is that Xia Shang has a space kitchen. This is absolutely impossible to replicate in the world, if the use of space kitchen to achieve the symptoms and root causes, you can indeed achieve the desired effect.
The little green snake that entered from the outside world became an overdeveloped monster in a dazzling inside, and it could still understand human speech. It can be seen that things brought in from the outside can grow quickly inside, and making good use of this can minimize the cost of the hotel. The ingredients needed for the restaurant can be planted in the space kitchen, and whatever you want can be planted overnight, and you may be able to harvest it the next morning. Not only is it fresh, but it is also a non-capital business. can calmly deal with the price suppression of others.
In addition to growing vegetables, it seems that pastures can also be used. Tang Dynasty beef can't be eaten casually, but mutton is the favorite of the rich. The price of mutton and pork is even more world-apart, and the reason why the fragrant food world can afford the price of 20 wen a piece is mainly because the price of pork is low and the poor eat more. So twenty wen a copy is still profitable. But if you change pork to mutton, the price of mutton is at least ten times that of pork, and if you change the quick guess meat to mutton, even if you sell it for fifty yuan, it will not necessarily be profitable.
But Xia Shang can, he can buy a few pairs of breeding and breeding in the pasture, it is estimated that the development and production of sheep will be very fast, as long as it is managed well, it will definitely be able to achieve a circular balance.
At that time, it will be possible to become a one-stop product from the source of food to food processing, and finally to the finished product, and the family can imitate the idea, but not the price, and the previous worries will be solved.
Xia Shang felt that this method was feasible, and immediately had the urge to select breeding sheep. But where can I buy breeding sheep? I guess I have to ask Xu Yuan about this question. As soon as I thought about it, I had troubled Xu Yuan just now, and I was afraid that it would be something bad to inquire about today, so I didn't take immediate action, and turned to plant the vegetables that I needed tomorrow in the vegetable garden.
There are really not many vegetables that the people can eat in the Tang Dynasty, and the most popular should be the size of the cabbage, whether it is soup or stir-fried, as long as a small dish is said in the restaurant in Chang'an, it will be cabbage by default. Vegetable seeds are sold everywhere, because in ancient times, many families would have their own vegetable garden, and it is very suitable to grow some green vegetables at home.
Xia Shang exchanged fifty yuan for cabbage seeds that could not be planted in half a year, and planted them in the vegetable garden with great interest.
The next day, the cabbages bloomed in the vegetable garden like exploding green flowers, and Xia Shang's eyes were straight.
"It's really overnight!"
The cabbage in the vegetable garden is not only ripe, but also grows transparently. The quality of cabbage mainly depends on the hardness of the leaves and whether the vegetable stalks are brittle, and the cabbage that grows overnight is impeccable in all aspects.
Xia Shang harvested a garden of cabbage and brought it to the outside world to see that the quantity was enough for two days.
Xia Shanggang put the cabbage behind the backyard door, and the Fang family brothers, who had cleaned the hall early, went to the backyard to take a look, and couldn't help but say: "The showcase, how can today's cabbage be so good?" ”
Fang Xiangshu walked over curiously, picked up one and pinched it lightly on the cabbage stalk, and the nails entered in response, and the snow-white pole burst out with a long opening.
"Good boy! So fresh? It's so tender, it comes out of the water when you touch it, and it's as delicate as the girl in Lichun Courtyard. I've never seen such a good cabbage! ”
Xia Shang didn't explain much: "Since you think the cabbage is good, then cook it well, don't waste the good things." ”
As soon as the words fell, there was a knock on the door in the backyard, I thought it was a farmer or a butcher delivering vegetables, but I didn't expect it to be Xu Yuan.
Xia Shang happily walked to the door: "Xu Yuan? Is there any news about what you inquired about? ”
Xu Yuan shook her head, her expression a little gloomy.
"Huh? What happened to you? Don't look good?
"Little Master, I'm ...... I don't really want to do it in Yunshui Pavilion. ”