Chapter 203: The Perfume Business

The girls then began an "examination" of Stewart's injury. Of course, it may be more appropriate to say that it is harassment. And, one is more attentive than the other. In other words, the male god is just such a one, of course, whoever grabs it counts, although he is usually a girlfriend, but when the male god comes, who will care about this...... They approached Stewart in order to find an opportunity to talk, who knows that the opportunity will fall from the sky, how can they do it if they don't seize it!

And Yu Sheng and Qing Xiaoyi looked at Stewart from a distance through the crowd as if they had fallen into a silk hole. He was smiling so hard that he could barely breathe. Qing Xiaoyi gently pinched the rest of his life, and the two of them left in the shadow of the crowd. Following the rules is sometimes very boring, and the joy of life lies in the fact that there is nothing to do, uh, to let others do something.

*******

Business is a thing that is getting bigger and bigger, and when a businessman climbs to a certain level, he will find that the world is full of gold. With illusion drinks and a herring fish Chinese restaurant in my hands for the rest of my life, it's clear that I've reached this stage. After a happy drink with Hamer, the friendship between the two has become quite deep.

On this day, after reading the report for the rest of his life, he found that his capital chain was no longer broken, and he was about to be lazy, but he received a call from Hamer. A big business came to the door again. This time, Hammer wanted to work with the rest of his life in the perfume business.

In 1940, on June 22, Marshal Pétain signed a surrender agreement with the Germans, and the Germans established a Vichy government in France. However, the Vichy government, like the Wang puppet regime in China, was nominally a government, but in fact few people really listened to him. The French Resistance rose and fell.

Although the French army was very weak, it was combined by the Americans, the British, and the Soviets. The power of the Germans was quickly weakened. The control of France was also weakened, and a large number of troops were deployed to support the front line of the war. As a result, the French resistance became more and more cheerful. And the leader is Charles de Gaulle.

By 1944, the Germans were no longer in control of France. The Vichy government was about to collapse. By June 1944. De Gaulle presided over the formation of the Provisional Government. By August 25, 1944, the Allies and French forces had recaptured Paris. Then the whole country was restored. At this time, France was on the verge of economic collapse due to the trauma caused by the war. Significant financial investment is urgently needed to revive the economy. Hammer took advantage of this. The business he chose was the perfume business.

Although every civilization on the planet has a history of using fragrances, the origin of modern perfume should have started in France. In later generations, Paris became the fashion capital. Half of it is because of fashion, and the other half is because of perfume. These two industries are profiteering industries in the profiteering industry.

The main source of perfume raw materials in France is Grasse in the south of France, near the Alps. Situated halfway between the Alps and the Mediterranean, it offers abundant rainfall and abundant rivers. Water and land resources are extremely abundant. And, because it is located at an altitude of 200 to 500 meters above sea level. The cold northwesterly winds of winter are blocked by the Alps, and frost is rare. In summer, the sea breeze from the Mediterranean Sea is cool and pleasant. The density of rivers makes the soil deposited here rich. It is very suitable for the growth of plants.

Originally, the inhabitants of this area were mainly engaged in animal husbandry, because the pasture grass here is very good. But since perfume began to be valuable, he began to engage in the flower cultivation industry. In particular, flowers can be used as raw materials for perfumes. In addition, due to the different flowering periods of the various plants, the soil here can be planted with different flowers throughout the year.

In winter, there are yellow velvet flowers native to Australia. In spring there are yellow flowers of dye wood, and in summer there is purple lavender. Roses can be planted in May and June, and jasmine can be planted in July and August. In addition to this, there are tuberose, lemon, citrus, geranium stork, mint, yellow daz, violet, ...... Almost every flower can be found in this place with an altitude difference, but a mild climate. Find the right environment for you.

A large number of flowers are harvested here, processed locally in Grasse into finished fragrances, and then shipped to Paris, where they become the raw material supply for the major perfume manufacturers in Paris. Then, sold all over the world. The origins of this industrial chain can be traced back to around the thirteenth century, when the French aristocracy, with grease and powder, owned an excellent perfume, as the content of the competition between each other. The first French company for the production of flavors and fragrances was born here in 1730.

Of course, the French were not in love with romance, but with a better place to make themselves feel better. In the 18th century, Paris had a population of 600,000, but the French at this time had extremely poor hygiene habits. Large numbers of dead bodies were buried haphazardly in the earth and left to rot naturally. At that time, the common sense of medicine was that the stronger the body odor, the healthier the body. Bathing is considered a means of curing ailments.

Therefore, gentlemen and ladies of high society usually never take a bath. Let your body smell bad. Don't look at the French ladies and ladies in the oil paintings, they are all dignified and beautiful, like goddesses. In fact, it is likely that this goddess has not bathed for half a year. A stinky beauty with a strong body odor. It's not much different from the vagabonds of later generations. This kind of body odor is too pungent for anyone to stand it. Therefore, the French began to desperately develop perfumes and use them to cover their own and others' smells. Perfume became popular as a result.

Judging by the quality of people's lives, the mountains and flowers here are simply a fairyland for petty bourgeoisie. However, in times of war, this area was not very suitable for growing food. So, on the contrary, it is not as good as other places. A large number of flowers are produced as perfume ingredients and extracted into essences, but no one buys them. Resulting in a large backlog of goods. War is a life-and-death contest, not a contest of aesthetic sentiments in life.

In the immediate aftermath of the war, the flower fields and the prices of various raw materials were extremely low in Grasse. As a business tycoon, Hammer naturally understands the business opportunities. Casually, he took over a large area of land in Grasse and a large number of flavors that had been hoarded for a long time but had no marketability.

It stands to reason that Hammer should be happy to get these lands and raw materials at a very low price. But in reality, at a time when the French economy was not yet recovering, it was impossible to count on a large middle class to buy perfumes. Perfumes in Paris. The largest customers were also the Americans, who were not hit on their homeland during the war.

After studying the doorways, Hammer found that the business was very lucrative. He can spend money to hire high-level perfumers and various craftsmen, and there is no shortage of raw materials in his hands. Even the alcohol used in the blending of perfumes is only 60 to 70 percent of the core used in the distillation process because of whisky. And there are quite a few heads and tails left, which can be obtained cheaply. This is also the entry point for Hammer to understand the perfume industry. What Hammer lacks is just a perfect marketing tool.

And it was at this time that the rest of his life's "The King's Speech" won the Oscar for Best Picture. Not to mention that the box office of the movie has risen a lot, and even the illusion drink is out of stock in an instant because of the insertion of a large number of soft advertisements in "The King's Speech". After a few months of skyrocketing sales, the Illusion drink is on the verge of competing with Coca-Cola.

There is a large influx of banknotes in the hands of the rest of his life, and there is no risk of breaking the capital chain. This made Hamer, who claims to be a business genius, also red-eyed.

But. This kind of advertising is only possible for the rest of your life. "The King's Speech" is a film masterpiece that is hard to find, and no one dares to say that they will be able to create a movie comparable to it. Soft ad insertion is even more out of the question. If the film is not done well, not only may it not be able to recover the advertising cost invested, but it may also make the audience disgusted with a certain product. Do a thankless task.

Hammer thought about it, and he had to find cooperation for the rest of his life. Moreover, the rest of this person. Not bad for his senses. It's a partner to work with.

As a partner, Hammer didn't hide his intentions. Yu Sheng thought about it. It is still possible to find out that this thing can be done. In my memory, there is a very relevant movie, and although I don't know much about perfume in later generations. However, there are several famous perfumes that have not yet been blended, but he has a deep memory. Just give him some advice. Maybe, it will be able to make a lot of money ahead of schedule.

After all, most of the world's top ten well-known perfumes were developed and blended after the war or even in the eighties and nineties.

Yu Sheng said to Hamer: "There is no problem with the movie. After ten days, you can read the script. It's just that since you want to do this industry, you must have a few good products. Otherwise, when the movie is made, the product does not meet everyone's expectations, and it will be a joke. ”

Hammer agreed: "That's natural, and a few of the perfumers I've hired have already started trial production of new perfumes. Ten days later, I'll bring you a sample. You can try it out. ”

According to the normal creative process, it is impossible for anyone to come up with a very high-quality script within ten days. If you let the rest of your life create by yourself, even if you conceive it for three months, it is estimated that what you write is just scum. However, Yu Dacai is a man who travels through the crowd. With the support of countless literary and artistic works in later generations, he naturally has this confidence.

The script he intended to give Hammer for the rest of his life was the well-known movie "Perfume: A Murderer's Story". The film is based on the original book of the same name by German writer Patrick Juskind. Since its publication in 1985, it has been in the top 10 bestseller lists in Germany and has been translated into more than 40 languages. And the author, Patrick Juskind, also became famous.

Although the film did not win an Academy Award, it was nominated for several international film awards such as the European Film Award, the German Film Award, and the Saturn Award. ranked on the list of major movies, crushing many Oscar-winning films. Like "The Shawshank Redemption", it is also an uncrowned king.

The film is full of beautiful photographic angles and gorgeous background music that is unique to the French. Even if there is no dialogue, the story told and the meaning expressed in this film will be clear and clear based on the camera and music alone. What's more, the movie is full of all kinds of inexplicable and unintentional metaphors and imagery.

Grenouille, the protagonist of the film, seems to have been born a solitary star, and when he was born, he was abandoned by his mother, which became the cause of his mother's death. Subsequently, Grenouille became an orphan. Growing up in an orphanage, he was sold to a tannery and struggled to survive. Madame Gjallar, the director of the orphanage who sold Grenouille, was targeted by robbers and died on the streets.

And in the struggle to survive, he discovered his talent - the sense of smell. A sense of smell that is so sharp that it makes ordinary people tremble. There are only about 4,000 scents that ordinary people can recognize, but there are countless scents that Grenouille can recognize. When the tanners take Grenouille into town, Grenouille discovers what he is looking for in this life - he was born to be a perfumer!

When he shocked the old perfumer Baltini with his talent and simple and crude perfumery, he became Baldini's apprentice. The leatherman who sold Grenouille drowned because he was drunk and was hit by a carriage into the river.

Under Baltini, Grenouille received professional training as a perfumer. However, he soon surpassed Baltini's "professionalism" with his innate talent. While Baltini only thought that flowers and plants had a fragrance, he discovered that both copper and coal had their own unique smells. Even the people - the girl who passed by him and sold fruit......

It's just that these smells, he can't preserve. Baldini's knowledge was no longer enough to take Grenouille further. So, he left Baltini to study in Grasse. Baltini allowed Grenouille to leave on the condition that Grenouille leave him a hundred different perfume recipes. This exchange made Baltini, who was dreaming of a sweet dream, unlucky. After Grenouille's departure, Baltini's house collapsed and he disappeared with the hundred different perfume recipes. The collapse of the house was not man-made, it was just fate.

At this point, all those who were associated with Grenouille, who provided for Grenouille's upbringing, but who betrayed him, his mother, the director of the orphanage, the leatherman, and Baltini, all died...... Grenouille is no match or belonging. During a long walk, Grenouille discovers that he has no scent, which makes Grenouille, who has always defined the belonging and identity of a person or an object by smell, at a loss. (To be continued.) )