Chapter 60: Hunger Marketing (Revised)
The full name of the glaze here is called the ancient glaze, which is a kind of colorful and dazzling handicrafts, decoration and building materials, also known as five-color stone.
Liuli is the first of China's five famous vessels, one of the seven treasures of Buddhism, and is highly sought after by the emperor's aristocratic class, wealthy businessmen and Buddhism. The value of high-quality glass far exceeds that of gold and jade, and can even be compared to the precious ruby sapphire opal diamond.
However, because the process was too complicated, the conditions for making glaze were too harsh and the procedures were numerous, and there were too many factors that could not be controlled at that time, the output was extremely low and the cost was extremely high.
Therefore, the high yield of Wang Yuanbao's glaze industry is also a high risk, such as the fire temperature is not well controlled when the furnace is burned, or which details are not in place when the furnace is baked, all efforts may be wasted, and all efforts will be ruined.
Before coming to the palace, Xiao Qubing had thought carefully about these questions, and he knew that most of the empirical sciences in ancient China relied on continuous exploration, accidental discoveries, and word of mouth from generation to generation.
The disadvantages are very obvious, many things they don't know the principle, just rely on experience and feeling, so it is extremely unstable and extremely easy to lose.
What Xiao Quzhi wanted to do was to plan this kind of skill based on experience and feeling according to some principles he knew, and use his systematic knowledge that was more than a thousand years ahead of them to make some improvements in some places.
The firing of glass requires a high temperature of 1500 °C, which is higher than the 1000 °C of glass, Xiao Quzhi knows that Wang Yuanbao does not know the refractory materials, as well as more advanced insulation technology and better combustion materials, I believe that after their own improvements, the cost and time spent on the glass will be reduced a lot.
Hearing Xiao Qubing say this, Wang Yuanbao's eyes flickered, his expression changed again and again, and he didn't believe it. The heart said that it was not to bluff me, this is a secret that I don't pass on. He had made his fortune for decades, and he felt that the craft was perfect.
He didn't believe that Xiao Quzhi could still make improvements. But thinking of the wine and tea before, as well as the soap in front of him, he felt that it was not impossible, and then forcibly held the words in his mouth.
When Xiao Quzhi saw him like this, how could he not understand his conceited and self-cherishing mentality. It's like a first-class technician who has been respected and respected for decades, and suddenly someone comes to him and tells him that your skills are not worth mentioning in my opinion, and I can't accept it for a while.
Xiao Quzhi smiled and whispered a few words in He Keer's ear, Ke'er took out a small mirror from her bag and handed it to Wang Yuanbao: "Grandpa, this is the small mirror that Xiao Lang gave me, do you see if it is very clear." ”
Wang Yuanbao stretched out his hand to take it with a suspicious face, and was stunned with surprise after just one glance, there is such a bright and clear mirror in the world, not only the facial features and wrinkles can be seen clearly, but even the beard and hair are also delicately illuminated.
And it was so light and dexterous that he soon discovered that it was made of the kind of glass that had come from the West, but it was better than any glass he had seen before, because there was not even a single bubble in between.
I heard Xiao Quai's voice coming slowly: "Grandpa, this small mirror was made by the family teacher when he was on the mountain, I only brought a small piece down the mountain, and there is a wall on the mountain that is so big."
I'll do this mirror too, just give me some time to get my tools ready. As if he was afraid that Wang Yuanbao would not be deep enough, Xiao Qu's illness at the end added: "It's very simple." ”
Wang Yuanbao was a little depressed, the things he was proud of were completely worthless in the eyes of others, and he still cherished himself. It's really embarrassing, but thinking of Xiao Qu's identity as a disciple of the sick immortal, he sighed: "Okay, I'll send you a dozen of the best mechanics, so that they know everything about you." ”
Xiao Quzhi thanked him loudly, and his heart blossomed. Although he has more than 1,000 years of systematic knowledge than the technicians of this era, it is all theory and direction, but not practical ability and practice. If you really start from scratch, it may not take a year or two to make the glass.
The most important thing is that chaos is imminent, how can you spend your time and energy on making glass? Now it is different, one side has the ability to operate hands-on, and the other side has theoretical knowledge and modern production technology.
In addition to being able to improve the production process of glass, the production of glass in the future is not a problem, because the production process of glass is much simpler than glass.
The next thing went much smoother, and most of them were Wang Yuanbao saying that Xiao was going to be ill. Wang Yuanbao is worthy of being a business leader, and he is very creative in terms of organization and management, and has also put forward many suggestions and supplements for the operation of the trading company.
He also promised that after the rules and regulations of the trading company were preliminarily formulated, he would personally come forward to convene several powerful and reputable large merchants to gather in Chang'an, so that the Sihai trading company could run as soon as possible. In return for the favor, Xiao Qubing also promised Wang Yuanbao to be the second-in-command of the daily management of the trading company, and also tried to take care of it in the distribution of interests.
Xiao Qubing and He Ke'er rode out of the palace, and immediately thirty Xiao Quai's personal guards followed, all of them were extremely fierce, their eyes were blazing, and they knew that they were extraordinary at a glance.
They were all the more than 14 rangers who originally followed Xiao Quai, and after the fall of Wang Jie, they became Xiao Quai's personal guards, and they didn't go to Anxi to join the army.
Because he was worried about He Ke'er's safety, Xiao Qubing divided the 120 of them into four shifts and took turns to protect He Ke'er for 12 hours a day.
But even so, Xiao Quzhi still felt very uneasy, and it seemed that he had to find time to teach He Ke'er some kung fu, so that there would be thirty people to protect him. Even if she is defeated, she can escape under the escort of these people or hold on until she comes to save herself, and will not become a drag.
Otherwise, I have so many things to do, and I can't always be by her side every day; And He Keer can't stay at home and not go out, firstly, she has a good personality, and secondly, the affairs of the Four Seas Trading Company in the future will be handed over to her.
When Xiao Qubing was thinking about these things, He Keer felt very curious.
"Xiao Lang, do you really know how to make this little mirror? And Ruri, you will too? ”
Xiao Quzhi smiled: "Why do you ask that?" ”
"Because I noticed that there was something wrong with the look on your face when you said that, and I thought about it for a moment." He Ke'er turned her face to look at Xiao Quai, smiling brightly.
"Well, I lied to him, I only know how to do this mirror, but never did. The same is true of the glaze. Otherwise, how would his old man be willing to reveal all his skills to me? But I do have a way to make improvements. ”
Xiao Qu was very embarrassed, and said in his heart that I was introverted, and any mental activity would not be shown on my face, so how could He Ke'er see that my expression was wrong. Could it be that she's an expert in micro-expressions or is she particularly observant of me?
"You're cunning!" He Ke'er burst out laughing, and a beautiful face suddenly had a hint of playfulness and charm, when a real person is better than a flower, Xiao Quai's heart is itchy.
But looking at her expression, she should agree and admire what she did, Xiao Quzhi thought to himself.
"Xiao Lang, there are some things I don't understand very well." The girl frowned, and changed her expression to a serious expression, obviously she really had a doubt.
"What's the matter?"
"It's just that the drunken immortal building immortal drunk and immortal brew sell so well, we don't have many immortal brews, but there are still many immortal drunk, why don't you sell a few more jars? Every day, those rich people have to fight for a long time to grab a jar of wine? ”
When Xiao Qubing first arrived at Huaqing Palace, he was asked by Li Longji and Yang Guifei about the kind of immortal wine and immortal fruit before, and Xiao Quzhi told the two that there was no way to make immortal fruit, but immortal wine could be brewed.
So, in his spare time to teach the two of them Taijiquan, Xiao Quzhi got a set of distillation equipment and purified some liquor. At the same time, a few hundred catties of glutinous rice were brewed, but the step of adding water was changed to a liquor with 50 degrees.
Twenty days later, that is, when Wang Ji fell, the first batch of rice wine brewed by immortals could be drunk, and at that time, Li Longji and Yang Guifei were greedy, and they still liked the taste of immortal brewing compared to the drunkenness of immortals. Therefore, most of the rice wine was left in Huaqing Palace, and there was not much stock of this kind of wine in Zuixianlou.
Xiao Quzhi showed a sly smile: "I still want to sell two more jars, so let them fight for it." ”
Seeing He Ke'er's big eyes flashing with a puzzled look, and he was afraid that others would listen to the secret, Xiao Qu'er took He Ke'er into his arms, grabbed her waist and whispered in her ear.
"Not only these wines are like this, but in the future, soaps, floral glycerin, and tea, but all the good things that are fresh and not available to others, we will sell them like this.
This method is called hunger marketing, and it does so by selling it at a relatively high price that most people can accept, and at the same time increasing the publicity about it so that everyone can know about it.
When everyone knows that this is good and wants to buy it, we will announce that we are out of stock, reduce the supply, and increase the price at the same time. Let the people who want to buy wait, want to buy but can't buy, their hearts will want to buy even more, then we will release another batch of goods......"
He Ke'er's ears and temples were tickled by Xiao Qu's exhalation, and her eyes opened wide, revealing a puzzled look: "What if they get angry and don't come to buy it?" ”
Xiao Quzhi said with a smile: "This depends on the technique and ability, and if you don't manage it well, it will naturally make some people angry." But if it is run well, it will only make them happier, and they will be more determined to like and want to buy, and become obsessed with our things. There are many ways to do this, and the most important thing is to do a good job of confidentiality and publicity......
For example, if you sell a large number of people now, you won't be able to create the current scramble effect, and the effect of publicity will be much worse. Those who have drunk a maximum of two praises will not continue to promote for us, and their hearts will not be satisfied.
On the contrary, the harder it is to drink, the more they will want to drink, and when they finally drink it, they will get great satisfaction in their hearts and have a sense of spiritual pleasure. Just like when you were a child, you looked forward to the Chinese New Year, and you are so happy to finally look forward to it......
And when they are satisfied, they will go around bragging and helping us to do publicity, just like many children love to show off in front of other children when they wear new clothes.
And those who haven't drunk it for the time being will only envy and look forward to it, waiting hard, and with this twist and turn, they will also have a very deep memory of our products, and they will recognize us for the rest of their lives...... But the key to all of this is to keep it secret and to guide it well, otherwise it will backfire. ”
After a pause, Xiao Quzhi added: "And the most important point is that things must be very good, if they are not good, they will definitely be scolded to death or go bankrupt." In addition, it can't be like this all the time, and in the end, it is necessary to slowly lower the price and increase the sales volume a little. Or make something of the same kind but of slightly inferior quality and sell it cheaply to ordinary people. In this way, we make money again and give back to the people. When the time comes...... We'll be able to do business all day. ”