【043】Site selection for the new store

On the second day after Zhou Yi brewed the new wine, Zhang Zhong's winery suddenly appeared in a golden gourd bottle, with three big characters on it, if you look carefully, you will find that there is a line of words below: produced by Daguan Group.

The price of this kind of "fairy brew" is much higher than any kind of wine on the market, a gourd bottle is two catties, and the price of the best sake in the official treasury is 800 yuan, and the price of fairy brew is consistent.

In fact, even if new raw materials and brewing methods are used, a pot of wine cannot be so expensive, Zhou Yi's wine is eye-catching, to make all people curious, curiosity is the source of all desires.

At that time, Zhang Zhong also doubted, who could afford such a high price?

But Zhou Yi's explanation is that there are two reasons for this, the first is to establish the impression of the high quality of fairy brewing, after all, for so many years, everyone has believed that you get what you pay for, and expensive is always better than cheap.

The second reason is that merchants have money, but because of various restrictions, they can't show their taste in other places, and wine is one of the ways for them to show their breadth, so the customers of Shenxian Brew are not ordinary people, but rich people.

In the time it was put out for a day, only one pot of wine was sold, and it was Zhang Zhong's father who bought the wine.

Then there was no other movement, Zhang Zhong couldn't help but be a little anxious, that night, he found Zhou Yi and explained to him today's sales, according to his meaning between the lines, is to prepare to reduce the price, take the road of small profits and quick turnover, because from the current situation, that will make more money.

"Hey, why are you so breathless, the wine just has to be more and more fragrant, otherwise how can there be such a word as aging. Also, let me tell you a story. ”

"It's been a long, long time since now, there was a country where they produced so many goods that they couldn't use them up." Zhou Yi began to talk to him about the economic crisis, but it was too shallow, after all, he couldn't understand the deep things with Zhang Zhong.

Zhang Zhong said with a smile: "There is such a magical country in this world, if the Great Song Dynasty can do this, it will really be a blessing for the people, every household has enough food and clothing, I am afraid that the saint will say that the world is nothing more than this." ”

Zhou Yi couldn't help but shake his head and said, "You are wrong, there are more things produced, but there are more people starving to death." ”

"How so? How can everyone starve to death if they have something to eat? Zhang Zhong's eyes widened.

"Yes, when I first heard about this, I had the same idea as you, isn't it true that you won't starve to death if you share these things that are produced for everyone to eat?"

"yes, that's right, that's it, why don't they divide it?" Zhang Zhong was puzzled.

"Because the poor can't afford these things, and the poor can't afford them, so they can't sell everyone's things. Logically speaking, lowering the price is not something that everyone can afford, but also those merchants can sell things, which is the best of both worlds. ”

"Then why didn't they do it?"

"Of course you can't do it, you think, you come to me to buy milk tea, I sell it for twenty yuan a cup, you can't afford it, okay, then I'll sell it to you for ten yuan, right, I can sell it if you can afford it." But think about it, if you eat my milk tea for ten yuan, if I raise the price of milk tea to twenty yuan, will you still buy it? No, because you are used to milk tea for ten yuan, you can't accept milk tea for twenty yuan, but don't forget, this milk tea was originally sold for twenty yuan. At this time, you won't be able to sell milk tea for 20 yuan. ”

"Ah, I see, you mean to establish the special status of the immortal brew, to let everyone know that it is worth that price. Otherwise, once you embark on the road of small profits and quick turnover, the price will never be raised. Zhang Zhong suddenly realized.

"Yes, that's it, you're selling quality, taste, not goods. You are a businessman, not a good person. ”

Zhang Zhong finally understood this time, he smiled with a smile on his face, and said: "It turns out that there are so many doorways in the middle, it seems that I will study hard in the future, but how do you know?" ”

"Do you have any doorway, I want to buy a big yard to open my pot shop, anywhere in this city, the most important thing is that the place should be big." Zhou Yi didn't answer his words, but asked instead.

"You're looking for a yard, I want to think about it, the shops on both sides of this street have owners, in fact, I think your place is good, but you definitely won't use your Daguan Tea House to make a hot pot." In addition, I want to see who else has a shop transfer. Zhang Zhong frowned, pondering. However, in the end, he didn't come up with a good place, so he could only tell Zhou Yi regretfully.

Zhou Yi said: "I don't like this street, hehe, to be honest, what I want is a place with mountains and rivers, and only that kind of place can realize my ideals." ”

"You don't want the street?" Zhang Zhong's eyes widened, and he carefully looked at Zhou Yi from top to bottom, as if he didn't know him: "Did you take the wrong medicine, who will go in if you open a store on the side of the road?" ”

Zhou Yi said mysteriously: "You don't understand this, I naturally have a reason for doing this, just like the immortal brew you sell, you don't take the usual path, you can reap unexpected results." ”

"I still don't understand, forget it, anyway, what you do has always been unusual, you say this, I really have a good place to recommend to you, on the street of East Street, before the old house of a distant relative of mine, there is a two-zhang wide river outside the door, which definitely meets your requirements. However, the house is a little dilapidated. Zhang Zhong thought about it, it seems that there really is such a place.

Zhou Yi was overjoyed and urged: "Very good, then let's go and have a look now, but you can call the shots in this place?" If you can, then things will be much simpler, and if you like it, you can buy it directly. ”

"He said this to me, if it can be sold, then I will act as the sole agent, but this has been a few years ago, and the place is so dilapidated that no one cares about it at all, if you don't talk about it today, I will almost forget." Zhang Zhong said.

So Zhou Yi couldn't wait to drag Zhang Zhong to see the house, Zhang Zhong saw that he was so interested, and didn't want to ruin his interest, so the two went together, out of the street, the two walked along the river, arrived at the small dock, waved a boat, and the boat was driven by a dark-skinned old man, dry and thin, wearing a coat and a hat.

"Boat family, go to the streets of East Street, the place at the mouth of the three rivers." Zhang Zhong said.

Sanhekou is named because of the confluence of three small rivers, because the Min River runs through the city, so various waterways crisscross it, and boat trips are popular in Qingshen County. The Three Rivers Estuary is one such busy area for river traffic.

Sanhekou soon arrived, and on the way, Zhou Yi saw a lot of boats, coming and going, and he didn't feel deserted, and he couldn't help but feel happy in his heart.

"The place is good, why is no one buying, is it too expensive?" Zhou Yi asked.

Zhang Zhongdao: "It only costs two hundred, but it's not expensive. ”

Zhou Yi deeply thought that such a good place, two hundred guan was definitely not expensive.

"Then why doesn't anyone buy it?"

"Because it's in disrepair."

"To what extent has it fallen into disrepair?"

"It's hard to describe, you can see for yourself when you get to the place."

Landing on the shore and getting off the boat, an alley in front of him leads to the street outside, and a river is behind him, and when he comes to a ruin, Zhang Zhong said: "Well, this is the place I told you." ”

In front of them, the weeds grew unscrupulously, already half a person's height, fluttering in the wind, the brick walls had collapsed most of them, the roof had long since decayed and collapsed, and the gate had already been demolished by the nearby residents to burn firewood, and it had long since disappeared.

"This is the yard you're talking about?" Zhou Yi couldn't help but widen his eyes, when Zhang Zhong said that it was worn, he was already mentally prepared, thinking about whether it could be repaired before it could be used, but now that he looks at it like this, he feels that Zhang Zhong said that it was a euphemism.

It's a pile of ruins.

Zhang Zhong couldn't help but feel a little embarrassed, and said with a smile: "Ah, haha, yes, that's what I'm talking about." ”

"This can also be called a house, you are so thick-skinned." Zhou Yi said.

Zhang Zhong couldn't help sighing, this is a century-old mansion, and it is already good to be able to leave a few bricks.

"Well, that's what you see, if you really want to open a hot pot shop, it may take a little effort, but in this Qingshen County, there is really no bigger place for you to play." Zhang Zhong said that if the house was still there, the price would have been sold a long time ago, and the key is that the current 200 yuan is at most just to buy a piece of land, and it will take time to clean up, which is a bit expensive, no wonder no one buys it.

However, Zhou Yi didn't seem to care, not only that, but he was also a little happy in his heart, because it meant that he could build this house according to his own ideas.

"Two hundred, it's good, it's here, I bought it, when will I go to the dental store to sign a contract." Zhou Yi took a look around and found that the place was indeed very large, at least the four Daguan Tea Houses could not compare.

This time it was Zhang Zhong's turn to be surprised: "Do you really want to buy it?" Now, even if you have money, it shouldn't be spent like this. ”

"Young mother-in-law, mother-in-law, I said that if I want to buy it, I will buy it, in this Great Song Dynasty, only I have the power to turn decay into magic, and no one else can do it." Zhou Yi said solemnly.

Since this is the case, Zhang Zhong naturally won't have trouble with the money, and the two of them found a nearby tooth store to sign a delivery contract.

The place was bought, and the next thing Zhou Yi had to do was to design the drawings himself, and then find a construction team and let them build the house according to their own design.