Chapter 49 Sales outlets, a hit
Zhao Haizhen was born in a family of big businessmen with a lot of book aroma, he can not only read, write poems and write chapters, because he has been influenced since he was a child, but also knows how to do business. After inheriting part of the family business from his father, the family business developed rapidly because he was good at management. At the same time, his mind is more open and active than that of a pure reader, and he also has a lot of contacts with foreigners.
Of course, Ah Fa is interested in his industry, two sauce gardens, more than a dozen branches, dozens of consignment points, what is this, this is a ready-made sales network!
In other words, investment is nothing for Ah Fa now, what he needs is a shortcut, even if it is a little less, there is a need for cooperation.
Carefully adding the soup, Zhao Haizhen was noncommittal, and tasted the unseasoned, nodded unclearly, and looked at the silent Ah Fa with a smile.
"Zhao admires you very much for being able to make this, this MSG under very simple conditions." Zhao Haizhen continued: "You studied in London, but it seems that you only studied for two years and then quit for financial reasons, right? ”
"That's right." Ah Fa happily admitted: "It's true that I can't afford to pay the fee, so I can only withdraw and run for life." ”
Well, well, Zhao Haizhen nodded and said thoughtfully: "You are only twenty-two years old, and you can make inventions and create after only two years of college, is the education of foreigners so powerful?" ”
Ah Fa groaned for a moment and explained: "The education system is different, and the education methods are different, so I can't say who is great, but in terms of practicality, it is naturally commendable." ”
"I feel that way, too." Zhao Haizhen smiled slightly, took a sip of the teacup, and said: "I buried my head in the collection of scriptures and history, and at such an age, I gradually woke up." Today's way to save the country is not to be industrial. ”
It turns out that you are a Westernist, and what you advocate is to save the country through industry. Ah Fa scratched his head, whether it is education to save the country, industry to save the country, or science to save the country, etc., the starting point is good, but it is not comprehensive, this is a comprehensive problem. But in any case, if these theories of national salvation are implemented, they will also be beneficial to the country, and it is better than doing nothing.
Although Zhao Haizhen was a traditional Confucian intellectual, like many people of insight at that time, he was struggling to explore the power of the country and the prosperity of the people in the midst of internal and external troubles. After reading a lot of Western books, he was very appreciative of the theory of "industry to save the country" and wanted to put it into practice.
But he didn't understand modern science and technology, until Ah Fa found him through Wang Zhuoran's relationship and discussed with him about setting up a factory, he immediately showed a strong interest, thinking that this was an opportunity for his half-descendants to realize their wishes.
In addition, Zhao Haizhen has another thought, that is, his women's education. He had the idea of sending them to stay, but he was worried that he would not adapt to life abroad, and Ah Fa seemed to be able to serve as a teacher, allowing them to improve their foreign language skills and learn how to deal with foreigners.
In Zhao Haizhen's view, Ah Fa, a fake foreign ghost, can conduct scientific research under humble conditions, which is very valuable, and according to observation, he is relatively "loyal and honest", which is different from those who are bent on making money.
"If Zhengong wants to engage in industry, it is better to slowly expand the MSG factory." Ah Fa said slowly: "On the one hand, we will continue to purchase gluten as raw materials, and on the other hand, we will purchase wheat, in addition to the production of monosodium glutamate, we can also produce starch dextrin, sauce, glucose and other products, so that the industrial chain can be considered complete, and there will be a modern enterprise, and it is just a good way to cultivate some new management talents." ”
Zhao Haizhen stroked his beard, looked at Ah Fa with appreciation, and said, "Your plan is very thoughtful, and the young man is very idealistic!" Compared with you, my unfinished sons and daughters, alas, are a headache. ”
Ah Fa's mind immediately appeared with the image of a pampered young master, but I don't know how Zhao's grandson looks like an unsuccessful person. Although he thought so badly about Zhao Haizhen's children, he still said politely: "It is human nature to hope that Jackie Chan and his daughter will become a phoenix. ”
Zhao Zhenhai shook his head in distress, turned to stare at Ah Fa, and asked with some confusion: "This thing should be easier to sell, but why do you want to cooperate with me instead of producing it for consignment?" ”
"I took a fancy to Zhengong's connections, and this is just the beginning of a long-term cooperation." Ah Fa confessed frankly and did not hide anything, "You also know that I have a partner of the Jews, although he is not very interested in business, but he is really good at investment and financial management. And what I lack is precisely the help of domestic nobles, business, the establishment of credit and sales network is not an overnight thing, and cooperation with you just makes up for my shortcomings. ”
"It's very honest, and I appreciate that." Zhao Haizhen thought for a moment and said with a smile: "Next, let's talk about cooperation in detail!" ”
…………
Just after the Spring Festival, MSG was finally put on the market and achieved initial success.
The MSG factory was opened in Fuyuanli, Tangjiawan, which is a room with a shikumen, employing more than a dozen workers, using simple machinery such as oil stoves and centrifuges to carry out semi-manual and semi-mechanical production, with a monthly output of about kilograms. Although this is not entirely in line with Ah Fa's vision, considering the concerns of the partners, they can only do it first and then expand production later.
Neumann was greedy, and he also showed the Jews to be calculating in business. The total investment was divided into eleven parts, each of which accounted for a share, and Ah Fa's invention research fee plus technology had two shares. I have to admit that Neumann Fei has deep considerations and shrewd plans for such distribution.
After several discussions, Ajimoto was renamed monosodium glutamate, which means the spirit of taste, the essence of taste. The trademark is the heavenly kitchen, which is taken from the Tang poem "Zhu Qi passes the red candle, and the heavenly kitchen gives the ministers". This was all given by Zhao Haizhen, who was full of poetry and books, and the name was full of Chinese colors, Ah Fa was strongly supportive, and Neumann let it go.
After the first batch of monosodium glutamate was produced, it was immediately sent to the Zhao family's sauce garden stores for trial marketing. In order to start the first shot, I personally discussed a lot of advertising methods, which can be described as well-prepared.
At the same time, the Zhao family's sauce gardens posted posters of "Heavenly Kitchen MSG, Delicious and Exquisite" and "Texture Pure Vegetarian Blister Kitchen Essentials", and hired some salesmen to push a small float carrying MSG, which was full of colorful flags and surrounded by eye-catching slogans.