Chapter 329: The Refrigerator That Doesn't Bend Over
Sha Kelu nodded and said: "So I said, I speculate to make money not because of my high skills, but because I have a wide range of information channels, and I can know some things that the public does not know in advance, so it will naturally be easier to make money, which is why the richer the easier it is to make money, and the more poor people make money, the more difficult it is to make money. Pen "Fun" Pavilion www.biquge.info"
"Well, you do have a point." Although he said this, he was very bitter in his heart, because if everything is like what Shakru said, then what is the use of studying economics and finance? I have worked hard all day to check the reports and analyze the data, and the results I got are not necessarily accurate, and it is really sad to think about the fact that an inside message will blow up my own efforts for a month. So he changed the topic and said, "By the way, boss, I heard that you are going to build a joint venture with a Chinese company to build a factory in Amedi, Uttar Pradesh, is this true?" ”
"yes, that's the case, what's wrong, what do you think?"
Bahat hesitated for a moment, and then said: "But boss, so far, almost no Chinese companies have succeeded in developing in India, is it too risky for you to do so?" ”
"Just because no one succeeds doesn't mean they can't succeed, they fail because they didn't find the right way, and I think my approach is likely to succeed." Shakru said lightly.
The reason why Shakru is so confident is because he is looking for him to cooperate with a very successful Chinese company in India in his previous life, of course, this company is also very famous in China, and it is the trump card in the field of domestic refrigerators, that is, Haier Company.
In fact, Haier has long wanted to enter the Indian market, because the temperature in India is very high, so it is difficult to preserve food, so the demand for refrigerators is very large, but it is because of all kinds of problems in the Indian market that it has not entered. Recently, I saw that Lao Wang's bicycle factory had successfully gained a firm foothold in India, and after consultation, I learned that there was Shakru in the middle, so I also wanted to ask Shakru for help.
As for Haier, I heard that Shakru was able to get through the parliamentarians where the factory was built, and it was possible to reduce all aspects of the formalities and troubles to the greatest extent, so he was happy to agree, especially since Shakru claimed to have a good idea specifically for the Indian refrigerator market, and he couldn't wait to come over and want to communicate.
So at the meeting banquet a few days later, Pan Lei, the deputy director of Haier, asked impatiently after a few glasses of wine from Shaklu: "Mr. Pandit, you said that you have a plan specifically for the Indian refrigerator market, can you tell us about it?" ”
Shakru took a sip of wine, and then said slowly: "Actually, it's not a plan, it's just a small improvement in the design of the refrigerator according to the habits of Indians using the refrigerator." ”
"Oh, do Indians have any special habits when using refrigerators?" The design director, who hadn't been drinking much, asked suspiciously.
"Because the weather here is very hot all year round, so it is not easy to preserve food, especially the vegetarian food that most people eat is more difficult to preserve, and must be put in the freezer for preservation, which also causes the freezer to be used more frequently than the refrigerator, and the refrigerator on the market is generally the upper is the refrigerator, the lower is the freezer, so people have to bend over when taking the ingredients, and it is not only troublesome to take things for a long time, but also very easy to get waist diseases. Therefore, my suggestion is to switch the location of the freezer and refrigerator compartments, and promote this feature as a selling point when promoting this non-bending feature, and I believe that it will achieve good results. ”
Shakru is not talking nonsense, in the previous life, Haier won 70% of the Indian refrigerator market share by relying on this kind of BM refrigerator that does not bend over, and has become a representative of the development and growth of domestic brands in India in one fell swoop, and there are other Xiaomi, Huawei and Lenovo and so on.
After listening to Shaklu's explanation, the design director pondered for a long time, and then said with admiration: "No wonder Mr. Pandit, you became a billionaire at a young age, your ability to observe details is really impressive, we sent a lot of investigators and sent a lot of questionnaires beforehand, but we didn't find this." Rest assured, I'll start doing this design and research when I go back, and I'm sure this kind of convenient design will be a successful selling point. ”
Soon, Shakloo's suggestion was investigated and verified, and the business research department found that the current situation is indeed as Shakrwe said, the probability of use in freezers in India is much higher than that of cold rooms, which is contrary to the mainstream use in the country and internationally, and it is sure to increase sales by seizing this.
Because there are shares in it, and Shakru really wants to help domestic brands take root in India and achieve healthy development, so in the next process of building the factory, Shakru is very hard-working, especially when going through various procedures, with his good relationship with Rahul, the speed of procedures is close to the speed of light, and all the procedures are completed in just half a month, not to mention foreign companies, even if it is a local Indian company, it is also breathtaking, and Shakru himself is very emotional, Because when he established his first company, which was the Divine Oil Company, he was still looking for Charles' father, Mr. Yitzhak Shukla, and now he can help others with this kind of thing, it seems that he has indeed grown.
However, the next problem that even a rich and powerful local tycoon like Shakru is difficult to solve, and that is the quality of the workers.
In India, workers are easy to recruit and wages are not high, but the problem is that the quality of these workers is really poor, especially for Haier, a Chinese businessman who has just come to India from China and has adapted to and is accustomed to the hardships and hard work of Chinese workers.
In this regard, Sha Kelu also spread his hands and said helplessly: "Director Pan, you are looking for me about this, I can't help it, the workers in our country are like this, otherwise I wouldn't have gone all the way to your country to open a branch." To be honest, I don't have much production at the main factory in New Delhi now, and most of the orders are placed in two branches in the northeast of your country, because the quality of workers in your country is the best I have ever seen. (To be continued.) )