The Supreme Court of India justified this request on the grounds that Coca-Cola bottled and sold a variety of beverages in India contained too high levels of pesticides and were harmful to the health of Indian consumers. Pen | fun | pavilion www. ｂｉｑｕｇｅ。 info But Coca-Cola firmly denies that its drink is harmful, so it wants Coca-Cola to hand over the formula to see what Coca-Cola contains.

This kind of request can be called a salary extraction, not to mention the two cola companies, even Shakru knows that it is absolutely impossible to agree. It can be said that the formula is the lifeblood of the two cola companies, and no matter what the price, it will never be announced. In the case of Coca-Cola, the key ingredient of Coca-Cola is kept in the vault of a bank in Atlanta, and only two senior staff members have it, and the two cannot travel on the same plane to prevent an accident and cause the secret recipe to be lost, and no more than 10 people in the world know about this secret ingredient. The Coca-Cola Company only supplies semi-finished products to global partners, but does not have access to the formulations and technologies of the original pulp.

At the height of the Supreme Court, it is not something that the two cola companies can compete with, and at this time, the backers must come forward.

Soon, U.S. Commerce Department's undersecretary for international trade Ravenkai claimed that India's actions against the two soft drink companies were a step backwards for the Indian economy. "India is trying to attract and retain foreign investment, and it would be out of place if this debate was dominated by people who don't want to treat foreign companies fairly," he said. ”

And some in the US government and business community have warned that the incident could discourage foreign investment into India. It is important to know that the United States is currently India's largest investment partner, accounting for 17% of its foreign investment. In 2003 alone, United States direct investment inflows to India totalled more than $1 billion. It is clear that the United States is also pulling wages from India.

Why are the two beverage giants repeatedly questioned by the Indian public? What are the mixed feelings of the Indian people about Coca-Cola and Pepsi? Since the 80s of the last century, India's domestic soft drink market has been divided by two giants, with the market share of the two major beverage manufacturers reaching more than 75%, while some of the original well-known brands in India are gradually disappearing. Some people in India have natural resistance and resistance to American products, and the two major soft drink giants have been operating in India for many years, and the image of the United States represented by them has had a great impact on India's own culture.

In fact, the development of the two colas in India has not been smooth, as early as when India was just independent, the two colas have entered the Indian market. However, due to India's economic problems, Coke has always existed as a luxury item in India, so both Coke are operating at a loss. By the end of the 50s, Pepsi couldn't bear it anymore and quietly left, and Coca-Cola has been dominant in India ever since.

In 1974, however, India's Foreign Exchange Management Act came into effect, requiring foreign ownership of no more than 40 percent of companies producing consumer goods. At that time, Coca-Cola's response was to split the company into two parts, the first part included bottling and sales, and Coca-Cola was willing to hold only 40% of the shares; The second part includes technology and administration, and Coca-Cola wants to maintain a 100 percent stake. However, the Indian government rejected the plan, and Coca-Cola withdrew.

After Coca-Cola left, Pepsi came in again. PepsiCo not only accepted the Indian government's request, but also promised to use local materials to support the local production of agricultural and sideline products, and even promised that after the factory opened, all local Indian workers or farmers would be employed, so PepsiCo dominated the Indian market.

In 1991, when India underwent economic reforms (the period at which the book begins), a new investment law allowed foreign companies to own 51 percent of the shares, and in 1994 Coca-Cola's $700 million investment in India was approved. However, due to being one step late, no matter how hard Coca-Cola tries, it still lags behind Pepsi in terms of market share.

No matter how big the trouble is, it naturally has nothing to do with Shaklu, but this incident still makes him feel emotional, because in his previous life, there were often cases of multinational companies infringing on mainland consumers in China. KFC's Sudan red incident, Nestle milk powder iodine exceeding the standard incident, Colgate toothpaste incident, etc., these cases are closely related to the interests of consumers, but many are not exposed by consumers, but by foreign testing agencies or some domestic testing institutions to detect, consumers are only the recipients of news, this information asymmetry often leads to damage to the interests of consumers, when our media and newspapers have followed the trend to report to multinational companies to form a strong pressure, strangely, after a short period of time, All the criticism and coverage have disappeared, and their products continue to be sold in China, but I don't know if it's those "second-rate" products again, and I really don't dare to pack tickets.

Just as Shakru was watching the excitement, Rakuma suddenly found him: "Boss, the dean of the Polytechnic wants to see you, saying that he wants to talk to you about the movie we are making now." ”

Shakru asked, somewhat confused, "What is he looking for me?" It can't be where our movie offended them, right? ”

"To be honest, boss, I'm worried about that. After all, our film is clearly a satire of the current education system, and after the broadcast, there will definitely be people in the education industry who are not used to watching it, especially since we are now filming on the Delhi campus of the Polytechnic, so they must know the content of the film best. Hey, if it's really the dean of the Polytechnic who personally came forward to suppress this movie, then we're really in trouble. Lakuma replied worriedly.

Rakuma's words are not alarmist, IIT, that is, the influence of the Indian Institute of Technology in the Indian education sector and even in the whole of India is extremely terrifying, and even Prime Minister Singh has to weigh what Principal Balondi said, if this "Three Fools Make Trouble in Bollywood" really make Principal Balondi feel dissatisfied and suppress it, then whether this movie can be released is a question.

Maybe he was in a hurry to go to the doctor, and Rakuma came up with a bad idea at this time: "Boss, why don't you bring a check and try it later?" (To be continued.) )