Chapter 147: Fanta (2) Second Update

The lyrics of "Walking on the Road of Life" can be interpreted as a love between men and women, or as a perception of life - the road is rugged and not afraid of being tempered, and I wish to experience pain and happiness in my life!

However, at a time when the Japanese are doing their best to whitewash peace in East Asia, what does "the road refer to"? "Nor are you afraid of being tempered" means that you are not afraid of what kind of tempering?

Like "Eternal Love", this "Walking on the Road of Life" was quickly interpreted by the anti-Japanese scholars as a metaphor for rebellion against the Japanese, and was interpreted by the Japanese as a love song about the love between men and women. What you think in your heart is what you see.

As for "Castle in the Sky", because the song deals with children and fantasy, not current affairs, neither Chinese nor Japanese contradict it. It's just a beautiful fantasy of a woman's comfortable life. The popularity in this era is not as high as "Walking on the Road of Life". It is very different from later generations.

After the concert was a huge success, Li Xianglan's reputation really went to a new level as the Japanese expected. is almost on an equal footing with Chen Yunsheng, the new movie queen. The only drawback is that there are still few works that can be used. After all, Li Xianglan's previous filming in Manchuria, "The Night of China" and "The Song of Bailan", which purely praised the Japanese, were still very resistant to the Chinese in Shanghai.

If it is rashly released, Li Xianglan's previous accumulated popularity will be exhausted.

Therefore, after the concert, Japan arranged another film shooting task for Li Xianglan non-stop - to go to Taiwan to shoot "The Bell of Sand Rhyme". And Li Xianglan decided to go with Ye Wuguang.

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At this time, the rest of his life suffered a setback for the first time in the United States. This made Yu Da, who is now a wealthy man, very unhappy - his plan to buy a part of Coca-Cola's shares at a low price actually failed!

Strictly speaking, the rest of your life is one step too late. For the rest of my life, the United States was drawn into World War II due to the Japanese attack on Pearl Harbor, and in the early days, the tension of the war hit most of the Americans and companies that had nothing to do with the military industry. Coca-Cola is no exception.

When Coca-Cola was in a difficult situation both internally and externally, its president, Woodruff, was inspired by a friend to decide to sell Coca-Cola as a drink to the military. Woodruff issued a statement to the outside world: "No matter where our army is, no matter how much it costs us, we will make sure that every soldier can buy a bottle of Coca-Cola for only five cents." This is what countless business wizards in later generations talked about, Coca-Cola's "five cents" case.

In order to get a large number of orders, the Coca-Cola Company printed a pamphlet entitled "The Importance of Completing the Toughest Combat Missions and Resting". The pamphlet stresses that because of the needs of the soldiers who were born and died on the battlefield, Coca-Cola is no longer just a leisure drink for them, but a necessity of life, as important as guns and ammunition.

The planned export of Coca-Cola bottles could not be carried out due to the lack of priority for military shipping. Worldwide marketing plans were hampered, and the only resort was to bottle Coca-Cola concentrate for export, modeled after the processing of dehydrated foods used by the United States military, and to try to set up bottling plants in the garrisons. During the war, 64 bottling plants were built around the world. So far, Coca-Cola has been sold all over the world and has become a world-class beverage giant!

However, Coca-Cola's real respite and breakthrough in business was probably at the end of 1943. Yu Sheng's original plan was to buy a certain number of shares of The Coca-Cola Company before that. And make a fortune. Unexpectedly, he was still one step late, and the information he had seen in later generations was not detailed.

In fact, after Woodruff announced the "Five Cents" plan and sent a pamphlet entitled "The Importance of Accomplishing the Toughest Combat Missions and Resting," Coca-Cola's business began to turn for the better. It's just that such information is unknown to later generations, and I don't know it for the rest of my life.

When business is improving and the company is still promising, who will sell the shares with huge potential for growth at a low price for the rest of their lives?

Yu Da's plan to make a fortune was shattered. In the market, the stock price of Coca-Cola has risen one after another, which makes the rest of his life quite unhappy. The feeling of not picking up a bargain is more distressing than losing money. After thinking about it, Yu Sheng decided to start a new business, after all, Coca-Cola is not the only well-known beverage brand in the future! Like, Fanta!

Actually, Fanta also has something to do with Coca-Cola. Before World War II, Germans were also very fond of Coca-Cola, a drink with a refreshing taste. Therefore, Coca-Cola is also very popular in Germany. By 1939, the Coca-Cola Company had 43 bottling plants and more than 600 distributors in Germany.

By 1941, the Americans imposed a trade embargo on Germany. And Coca-Cola's formula was kept secret so well that no one knew the details in later generations. The Germans had no access to Coca-Cola's recipes, and the original bottling plant workers and distributors lost their jobs.

In order to mix a bite of food, the Germans had to develop their own drinks. The result was a drink that was made from whey after cheese, residues from apple juice squeezing, and other fruits that were available at the time. The taste is very different from Coca-Cola. But it still tastes good. In addition, in the form of a contest, the name "Fanta" was given to the new drink! In German, it means fantasy!

Moreover, after the drink was launched, it was so popular that in 1943 alone, Fanta sold more than three million bottles in Germany!

The rest of his life has read the relevant materials in later generations, and he also remembers the rough original formula of Fanta when it was first developed. And, because of the war, it is estimated that the United States will not protect the patents of the Germans. Even if the formula finalized for the rest of his life is exactly the same as that of the German Fanta, there will be no disputes. Not to mention drinks like that, the recipes are very different, and the chances of being exactly the same are really small.

So, all you have to do for the rest of your life is to register a brand, hire an experienced chemical pharmacist with research in food and beverage, develop a Fanta formula, and put it into production!

Since Coca-Cola can be accepted by Americans, Fanta, a similar but different drink from Coca-Cola, will not sell too badly in the United States. It's just that it is not easy to build a factory and produce beverages, even with the capital and connections for the rest of his life, he is busy for a while. I was busy until the end of the year to put up a concrete structure for the new company.