Karl said with satisfaction: "Philip, you are really a genius in weapon design!" In the history of our Bofors company, no one can compare to you! It seems that my decision was too correct, and with your joining, I believe that Bofors will definitely be able to rise in the world arms market, and even become a giant. It's just that now our new assault rifle has been developed, but to sell it, we still need to come up with a better way, a new type of weapon to occupy the market, it is not an easy task, whether the customer can accept it, we need to guide and promote. Do you have any good suggestions? ”

With that, Carl looked eagerly at Philip, Lucas, and Anna.

Lucas nodded, "Mr. Karl is right! Our new assault rifle, although it has excellent performance, is a breakthrough innovation after all, and it can only be considered a real success if the soldiers who use it accept it. I think that now we need to act immediately to sell this new firearm to the government and army of our Kingdom of Sweden, as long as our army is equipped with this rifle and has won a good reputation, it will not be so difficult to sell it to the countries of the world. ”

Philip listened to Lucas while thinking that the best platform for selling weapons in later generations is a variety of defense exhibitions, if the international defense exhibition can be launched in Sweden, it can not only help the Kingdom of Sweden increase its influence in the international arms market, but also provide a platform for arms dealers from various countries to communicate and sell, if this defense exhibition can be held as the most well-known defense exhibition in the world, then in the future, its own weapons industry empire can also show its advanced weapons and equipment products to the world through defense exhibitions. However, it is not an easy task to hold an international exhibition, it needs the support of the government, and it also needs to go through some operational means to be successful.

As long as we can successfully launch a defense exhibition, we believe that after slowly gaining popularity, it will become one of the most attractive exhibitions in the world, and the government will also benefit from this. Like the Paris Air Show and the Farnborough Air Show, they are all very famous international exhibitions in later generations, and of course they are not bad in this era. However, this is only a highly professional exhibition, focusing on aerospace products, and like the European International Defense Exhibition held in 1960, it is hosted by France, held every two years, attracting thousands of well-known military enterprises and small and medium-sized enterprises to participate in the exhibition, presenting visitors with a variety of advanced military products, including new tanks, unmanned aircraft, anti-aircraft missiles, radars, electronic warfare systems and other large-scale equipment, as well as high-precision rifles, anti-tank weapons, communication equipment, anti-biological and chemical nuclear radiation equipment, telescopes, Small and medium-sized products such as night vision devices.

There is also the Abu Dhabi Defense Exhibition held by the small Arab Emirates in the Middle East, which is also a very successful defense exhibition, the Abu Dhabi International Defense Exhibition began in 1993, is a weapons and defense biennial, is considered one of the most important international defense system exhibitions in the world, and is also the largest in the Middle East and North Africa, and covers the field of land, sea and air defense professional exhibitions. The 12th edition of the Abu Dhabi International Defence Exhibition signed contracts and concluded deals totalling $5 billion. It attracted more than 1,000 companies from dozens of countries to participate in the exhibition.

Thinking of this, Philip couldn't hold back the excitement in his heart and said, "Mr. Karl, I have a very good idea, but I still need your full cooperation to do it." ”

As soon as Carl heard that Philip had a way, he hurriedly asked: "Philip, you say quickly, as long as we can make our Bofors company develop better, I will do it even if I smash the pot and sell iron!" ”

Philip said excitedly: "Mr. Karl, I think you should know about the Paris Air Show, right?" Although it was suspended due to the war, it cannot be denied that it was a very successful exhibition, which not only provided a platform for the world's famous aircraft manufacturers, but also became a business card of France! My solution is to persuade the Swedish government to support Bofors to host an international arms exhibition, which can not only provide a platform for arms manufacturers from all over the world to display and trade, but also initiate a defense theme conference, so that our Bofors company will have a heavier say in the international arms market, and will even be able to lead the establishment of a series of international arms market rules in the future. For the Swedish government, the benefits are obvious, if this defense exhibition is on fire, it will not only improve the international status of the Kingdom of Sweden, but also bring a lot of revenue to the government!"

Carl patted his head and suddenly realized, "Why didn't I think of this?" Philip, you're a great idea! If this international defense exhibition can be held, our Bofors company will usher in a leap forward development! Moreover, the sale of new assault rifles will not be worried! However, it will take some work to convince the rigid officials of the government. In addition, we must also be prepared for both, and if the defense exhibition is not held, there must be another way. Philip, think about it again, is there any way not to? ”

Philip thought for a moment and said, "Mr. Karl, I have thought of a solution. But don't be too surprised, this will make you bleed a little early! ”

Carl said curiously, "Oh, you say come and listen, I'm curious!" ”

Philip came up with the idea of a promotional tool that would become popular in later generations, and that was a free trial!

Philip said slowly: "Mr. Karl, my solution is a free trial!" Free trial, as the name suggests, refers to an activity that our Bofors company provides to customers to use a new assault rifle without paying any fee in order to dispel some of the concerns of their customers. Our new assault rifle is a product that the world has never seen before, so customers will have doubts about its performance and practicality, so they will hesitate to buy this new firearm. We can provide a small number of new guns for free to them to try, free to give them away, such a good thing I believe no one will refuse, as long as they have used this new type of rifle, they will feel that it is easy to use, practical, thus generating demand for purchase, and at this time let's have a hunger marketing, hehe, that is to say, limited sales, stimulate their desire to buy, and with some hype means, I believe that the new assault rifle will be on fire! In this way, we have increased the speed of entry into the market of the new assault rifle, and increased the brand awareness and brand affinity of our Bofors company. Of course, Mr. Carl, during the free trial period, you're definitely going to have some blood! ”

Karl looked at Philip in amazement, as if looking at a monster: "My God! How do you have so many great ideas? It's just that you're a genius when it comes to weapon design, but you don't think you're a genius when it comes to marketing! Philip, how many surprises are you going to give me? With you, our Bofors company can't be developed even if it doesn't work! ”