Chapter 138: Kodak (1) The First Update

The person who negotiated with Yu Sheng was a woman sent by Kodak, in her thirties, named Custer. The figure and appearance are extremely eye-catching, so Qing Xiaoyi will bring fruit or coffee to the two of them from time to time.

In later generations, when digital cameras were popular, every mobile phone would have a camera. Unless you're a professional photographer, it's rare to buy a camera that requires film to be developed. And films shot on film are also in jeopardy. When digital technology reaches a certain level, electronics will completely replace film and film. Therefore, in later generations, Kodak, the once invincible film empire, could only end in bankruptcy.

But in this era, Kodak is in full swing!

In 1880, George Eastman, who was a clerk at the Rochester Savings Bank, obtained a patent for photographic dry-plate printing, and then used his own invention patent to begin mass production of photographic dry-printing. Subsequently, the business of photographic dry printing was a huge success. George Eastman won his first pot of gold. In 1881, George Eastman resigned from the Rochester Savings Bank and began to run his company full-time.

At the same time, George Eastman continued to work on ways to simplify photographic techniques. Two years later, George Eastman was successful. In 1883, George Eastman invented film, and the photographic industry revolutionized from then on!

By 1892, the Eastman Dry Edition Company was renamed Eastman Kodak Company. This is where the giants of the photography industry are born. Kodak's success is not limited to the research and development of patented technology, but also to the management of a set. In 1896, the first modern Olympic Games were held in Athens, Greece, and Kodak became its main sponsor at great expense.

Then, the ancient games, which were held for the first time in a thousand years, burst into great charm. To be the world's top sporting event. The name of Kodak Company spread throughout the European and American world with the Olympic Games. By 1900, Kodak's sales network had spread to France, Germany, Italy and almost all European countries. At the same time, the construction of a sales office in Japan and a production plant in Canada began. At this time, Kodak had become a giant in the international photography industry! Almost all photographic equipment, Kodak is involved.

And since the filming of "The Great Wall Never Falls" in the United States, Yu Sheng has been included in the watch list of Kodak companies that can cooperate. And when "Havoc in Heaven" became popular in the United States again, Kodak's senior management basically set up a cooperation intention with Yu Sheng. After all, at this time Chinese there are not many people who can not only be internationally famous, but also have a lot of influence in China. Even if there were, few people are in the entertainment industry. As long as Kodak can reach a cooperation intention with Yu Sheng, then Yu Sheng's influence in China will help Kodak easily open the Chinese market!

It's a win-win deal. But just as Kodak was preparing for action, World War II, its home base in Europe, began to rage out. The plan to open up the market was put on hold. It wasn't until Yu Sheng came to the United States and released two documentaries "Sneak Attack on Pearl Harbor" and "A Bite of China" that Kodak decided to revert to the plan of cooperating with Yu Sheng.

Therefore, Kodak sent Custer, hoping to reach a contract with Yu Sheng. During the term of the contract, unless Kodak did not have this product, he could only use photographic equipment made by Kodak for the rest of his life. At the same time, the rest of his life needed to show the public that Kodak's photographic equipment was working well at the time and place required by Kodak!

As a time-traveling public in later generations, the rest of his life has no aversion to this primitive endorsement. However, he had other plans. Just when Custer said that the various terms were extremely generous, and he threw a flattering eye at Yu Sheng, which made Qing Xiaoyi glare, Yu Sheng suddenly asked, "Is your company short of money?" ”

"Huh?" Custer was stunned.

Yu Sheng continued: "I heard that because of the war, Kodak suffered a lot of losses in Europe! It is no longer possible to gain a foothold in Japan and the Far East. Now it's all supported by branches in Canada and the United States? ”

Custer didn't expect that the rest of his life would know so much about Kodak. So he asked, "Mr. Yu, what does this mean?" ”

"I just think that the cooperation with your company can actually be more in-depth."

"Oh? What advice does Mr. Yu have? ”

"I want to invest in your company. Although the market capitalization of your company is not small. However, with my financial resources, it is estimated that I can still occupy a certain share. Of course, after the investment is completed, I will be a shareholder of your company. It is natural to make some endorsements for your company. ”

Custer was taken aback: "Mr. Yu is so confident in Kodak? As a mid-level member of Kodak, she naturally knew how badly Kodak had lost in this war. To support it to this day, it all depends on a deep foundation and a proper business strategy. At the beginning of the war, the original sources of financing also disappeared in large numbers. Someone can invest, it is good news!

The rest of my life is certainly confident. In his later life, he was also a Wenqing, and it was normal to have a camera when he had nothing to do. Naturally, he knows a lot about the giants of the photography industry. Although Kodak was severely defeated by World War II, in 1942, after Kodak invented the internal coupling method of multi-layer color film, it has occupied the main market for color film for decades. Although the stability of the dye formed by the color agent is poor, the preservation of color images is not as good as that of dyeing and printing and external coupling methods. However, it was not until the technological revolution in the 80s that some film factories produced low-fade multi-layer color films, and Kodak's market position in the multi-layer color film was shaken.

In later generations, most people also believed that the invention of multi-layer color film by the internal coupling method was the real beginning of the color film era. After the invention of the in-even multilayer color film, Kodak's stock price skyrocketed, and film sales rose all the way, and it quickly recovered. It has consolidated its position as a giant in the photography industry.

So, Yu Sheng shrugged his shoulders at Custer and said, "That's nature! ”

The contract is basically completed. Castor naturally will not push the investment out when Kodak lacks itself, but it is just a matter of financing and increasing shares, which has many procedures, and it is still necessary to report it and send a professional lawyer to draft the terms of the contract. It always takes a month or two. And because of his beautiful work, Karst will naturally be credited by his boss! With this credit, promotion and salary increase are naturally not a problem!