Chapter 17 Return to the city to gather strength
After a field trip to the farm, Li Zhigao understood his situation, and also changed his business thinking, no longer thinking about immediately being a big landlord in the suburbs to play farming, but first went back to the city to make money and accumulate strength, so after returning to the county, he did not stop, and directly found Chen Jingtang and other old acquaintances, and began to sell the waterproof watch he brought with the car.
Because the car has a limited cargo capacity, he carries valuables in the car, and there is no doubt that the mechanical watch is the product with the highest unit price and the highest profit in his shipment.
As for drugs, it is said that the price is also very expensive, but the market has not been fully opened, after all, a new drug appears, even if the effect is good, it will take time to verify, otherwise he will not engage in medical cooperation with others, so it is incomparable with luxury goods that can distinguish the value at a glance.
Because the interval is too short, after all, it is only a few days, so whether it is the Chen Zhu family or the foreigner Marven, the goods they bought last time have not been completely taken off, that is to say, the capital turnover is insufficient, so they can't eat the batch of mechanical watches brought by Li Zhigao with the car for the time being, and they can't even eat part of it.
However, although they couldn't eat it themselves, they found a few other wealthy businessmen to help them eat it, so that a few wealthy businessmen got together, plus a few local foreign companies contacted by Marven, and only ate a waterproof mechanical watch of 80,000 oceans in total, and they didn't even completely eat the goods that Li Zhigao brought with him, let alone a lot of things in the space.
This made Li Zhigao feel that the Taiping Mansion City at this time was different from Ma'anshan City in later generations, even if it was already relatively prosperous and had a large population, but the luxury consumption capacity was not high, and he could no longer eat all his mechanical watches at one time in the calculation time.
Or to put it this way, the consumption power of Taiping Mansion is still very considerable, after all, this is also a big city, but the price of the mechanical watch carried by yourself in the car is too high, it belongs to the absolute high-end luxury, if you still sell a watch according to two thousand oceans, with the current high-end consumption capacity of Taiping Mansion City, it can no longer be a surname, in other words, the local market has been saturated.
If you want to expand the market, the best way is to take the initiative to reduce the price, but in that case, although the profit margin of the unit price will be reduced, because the market expands and the number of buyers increases, the overall profit will be higher. But the problem is that the interval is too short! If Li Zhigao lowers the price now, it will cause dissatisfaction among previous buyers.
After all, those buyers just bought the goods at a high price, and in such a short period of time, the goods have not been turned over, and if Li Zhigao reduces the price at this time, the previous buyers will be equivalent to smashing the goods in their own hands and will hate Li Zhigao to death. Even if Li Zhigao refunds them the difference, he will get an untrustworthy evaluation, which will be very detrimental to his future business.
In addition, this kind of high-end watch itself is a luxury product, if the price is lowered casually, it will reduce the buyer's price positioning of this product, which is the same as buying a house to buy up or down. So even if Li Zhigao wants to reduce sales and expand shipments, he will have to wait for a while, in short, it will not work in the near future.
In addition to selling at a reduced price, there is another way, that is, Li Zhigao will get another batch of watches that are obviously one level lower than the batch of mechanical watches he brought, and take the initiative to separate the grades and make a high and low match, otherwise, at least his current batch of watches cannot be sold at a reduced price, and even in order to attract foreign merchants to come and buy, he has to raise the price.
This kind of waterproof watch is unique in the world regardless of the workmanship material, and no other country can make it, it belongs to the absolute high-end luxury, the local Taiping Mansion may not be able to consume it, but in the entire Qing Dynasty, the whole world, then the price is too low, as long as the market is opened, even if it is two thousand oceans a piece, it is definitely in short supply.
The thing is, it all takes time!
After all, this is not the information age, even if there is a good thing in a place, wait for other people to know, and then recognize, and then follow to buy, it will take a long time, Li Zhigao is adapted to the high speed and high rhythm of modern society, which is a little uncomfortable with the slow response of the market, but in fact, according to Liu Runsheng, this is already quite good, it is already worthy of the name of one to ten, ten to spread hundreds.
If you want to make your business bigger, you either have to wait for the market to digest it slowly, and wait for the Taiping Mansion to become famous for producing its own goods, attracting more businessmen to come and buy it; Or, you have to take the initiative to bring things to the big cities with strong receptivity and larger markets, such as Shanghai.
In short, waterproof mechanical watches are indeed good things, but to make the business bigger and make the sales blowout, it will take time, and the market needs to accept it, and it is not in a hurry.
Sure enough, Liu Runsheng next proposed that in the future, he could not buy more high-end watches and other high-end goods with too high prices, after all, there are not many people who can afford to buy a watch for thousands of oceans, and those who have more and stronger consumption power are still those small businessmen who are willing to spend a dozen, dozens or two or three hundred oceans.
These people's purchasing power is average, but they can't stand the large number of people, so it is the most profitable to find this part of the people to consume.
In addition, Liu Runsheng also said that since Li Zhishou has a purchase channel, he can't always come to the door to find merchants to sell, but should open a store by himself and let the merchants come to ask for goods, which is not only easy, but also easier to open up sales.
In this regard, Li Zhigao thought so, and now that he had more than 80,000 oceans, he was not short of money at hand, so he planned to open his own store in the county.
With the help of Liu Runsheng and his brother-in-law, Zhang Deping, who was a policeman in the county, Li Zhigao spent 2,500 yuan to buy a shop along the street in the prosperous area of the county.
This shop was originally a silk business, except for a three-storey shop along the street, and there was a large mansion inside. In other words, there are shops selling goods on the outside, and inner houses on the inside, so it is very convenient to come and go.
This place has a good location and covers a wide area, with an area of eight acres, equivalent to more than 5,300 square meters, which is quite good in the most prosperous central commercial street in the city.
The warehouse inside is very large, and the home furnishings are also very good, in short, it is a prosperous shop, so the price is so expensive, it costs 2,500 oceans, which is more expensive than buying a 2,000-acre manor outside. The original owner was a Hui businessman, and he also wanted to sell the property and return to his hometown because he had something to do, otherwise, people would not have sold the property easily.
After the house was put down, the original account clerks and others were also retained, and even part of the silk in stock was also plated, because this was originally the request of the shopkeeper.
The man's account room is used in the outside shop, but the inner house also needs people, and the people in the original owner's inner house have followed the original owner back to their hometown after the shop is delivered, and now that Li Zhigao is moving in, he naturally has to recruit people again, and these people belong to private servants.
According to Liu Runsheng, Li Zhigao has a good heart, and it is not wrong to retain those account room guys, it is easy to get started quickly, but after all, the account room of the guys retained by the shop is separated by one floor, and Li Zhigao is alone, and after a long time, it is easy to be bullied by those people. Therefore, you still have to personally recruit a group of domestic slaves, and those talents are the most intimate. With these private slaves, even if they don't take care of the inner house, it is good to just put them in the shop and mix sand, so as to ensure that those people do not have slack and deceit, which is a good thing for each other.
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