Chapter Forty-Eight: Unbelievable Profits (Three Watches)
As it turned out, the saying that the aroma of wine is not afraid of deep alleys was not outdated, at least in 1910.
With excellent quality, exquisite workmanship and the high-tech content that no one has surpassed for the time being, Liu Runsheng brought the batch of Li Zhigao light industrial products from the modern society, and shined at the Nanyang Industry Conference, a large number of products were sold out, and all the "national brand" products under the banner of Made in China have won many awards, and the goods that provide these goods, the mysterious, boutique manufacturing group from Taiping Mansion have also become the dazzling star enterprises of the Nanyang Industry Conference.
Although Li Zhigao did not personally experience the event, just listening to Liu Runsheng's oral report on the radio every night can tell how popular their products are at the Nanyang Industry Conference.
Although the prices of the things Liu Runsheng brought are very high, not ordinary people can consume them, but because these things are of high quality, the surname Gao can be with the scarce surname, but his products are still selling hot, less than a month after the exhibition, the batch of goods brought by Liu Runsheng was sold out, and Li Zhigao was asked to replenish the goods from the Taiping Mansion, and forty percent of them were bought by overseas Chinese at home and abroad, and the other sixty percent were bought by foreign businessmen.
These are all high-priced goods that ordinary people can't afford, and foreigners don't mention it, but forty percent of Chinese people buy them, which can also be seen that although today's Qing Dynasty [***], although the gap between the rich and the poor in society is huge, the purchasing power of the people is still good, at least the purchasing power of the rich is still very strong.
The strong demand also brought Li Zhigao a strong fortune, due to the competition for bids, the price continued to rise, in just a month and a half, Liu Runsheng's sales at the Nanyang Industry Fair brought Li Zhigao a huge income equivalent to 12 million taels of silver.
12 million taels of silver, that is not an ordinary small amount, at this time, the annual financial income of the Qing Zheng Axe is only more than 80 million taels of silver, and Li Zhigao has earned 12 million taels in a month and a half, which is higher than the monthly income of the Qing Zheng Axe.
This is also the secret of the accounts, only Li Zhigao and Liu Runsheng know the specific amount, if outsiders know the exact amount, then it must not scare the person to death?
Although on the surface, this amount is only sales and cannot be regarded as profits, but sales alone can scare people to death, not to mention that only Li Zhigao knows that this batch of goods sold for more than 10 million yuan, how low the purchase price is, and how high his profits are.
Because he insisted on using only gold to settle the settlement, the amount worth more than 12 million taels of silver was only the amount of the secret ledger made by Liu Runsheng, and the real currency received was gold, that is, this amount was actually more than 400,000 taels of gold.
According to the rules of the Qing Dynasty at this time, Kuping is about 37 grams per tael, so more than 400,000 taels of gold is equal to 14,800 kilograms of gold, which is 14.8 tons!
Of course, that is a theory, plus the selling price cannot be an integer, plus there are other consumption in the middle, so when a month and a half later, Li Zhigao asked the modern society of the South Star Company to count the gold he shipped over one after another, and the actual amount weighed was 14.22 tons!
It's only been a little more than a month, and nearly 14 tons of gold have been obtained, which is incredible! not only scared several insiders of Nanxing Company, but also made Li Zhigao stunned for a while.
Originally, he took into account the scarcity of gold, and pondered that it was really not possible, so he first collected some ocean or silver, and then found a way to exchange for others, such as jewelry and jade, but who knew that at this time, the gold reserves of the Qing Dynasty were so much, and they were eaten at once.
Later, I inquired and learned that more than 60% of so much gold was paid by foreigners, and it was exported, of which most of them were British merchants, and only less than 40% were paid by the Chinese themselves, but this was amazing enough.
After inquiring again, Li Zhigao learned the reason, it turned out that he happened to meet a good time, and the meaning of this good time is related to the current monetary system in the world, that is, at this time, the major countries in the world are implementing the gold standard, and it is the most free gold standard, not any paper currency.
The gold coin standard is to use a certain amount of gold as the monetary unit, and mint gold coins as the standard currency; Gold coins can be freely minted, melted freely, and have unlimited legal solvency, while limiting, but not prohibiting, the minting and solvency of other coins; In the banks and financial institutions of various countries, coins and bank bills can be freely exchanged for gold coins or the equivalent amount of gold, and the national currency reserve is also the only reserve for gold.
Under the gold coin standard, the political axes of various powers usually stipulate the gold content of their currencies in the form of law, and the comparison of the gold content of the currencies of the two countries is the coinage parity that determines the basis of the exchange rate, for example, the pound sterling at this time is a gold coin with a high gold content.
Before 1914, gold could be freely exported or imported into the country's borders, and in the process of importing and exporting, it could be freely minted, which was a free price flow mechanism, relying on the stability of gold itself, which could play an automatic role in adjusting the exchange rate. The exchange rate under this system, due to the role of coinage parity and the limitation of gold delivery points, so the price fluctuations are not large, and it is a relatively stable way of currency, much stronger than any paper money.
In other words, gold was the main currency in circulation at this time, and gold in the world was also able to flow freely, until the outbreak of the First World War in 1914, when countries issued paper money that did not honor gold, prohibiting the free export of gold, and the gold standard came to an end, and since then, it has become more and more difficult to obtain gold in large quantities.
In addition, for the Qing Dynasty at this time, because the main currency in the market is silver, and gold is not the main currency, the private gold holdings are very large, so although the Qing Dynasty is very difficult and does not have many gold reserves, the gold reserves of the people are very large.
The Qing Dynasty produced very little gold, why so much gold? This is also related to the world trade situation, or the long-term outflow of silver from the Qing Dynasty.
Because at this time, the exchange ratio of gold to silver in the Qing Dynasty was generally maintained at 1:30, while at this time, other major powers in the world, such as Britain, the United States, France and other countries, the exchange ratio of gold to silver was only about 1:24, and there were many interest rate differentials during the period. Therefore, most of the foreigners who come to China to do business at this time like to pay in gold, so that they can enhance their purchasing power in disguise through different exchange rates. However, the Chinese people received so much gold, but it was not reflected in the market flow, because the main circulating currency in the Qing Dynasty was still silver taels and silver dollars, not gold, so at this time, the gold reserves of the Qing Dynasty were very large.
Only after the fall of the Qing Dynasty, the country began to fall into long-term turmoil and war, after nearly 40 years of hardship, a large outflow of gold, China's gold heritage was gradually drained, but at this time, although the Manchu Qing Dynasty is still very [***], but the people are still very solid, which can be seen from the popularity of this batch of goods.
After understanding this, Li Zhigao suddenly realized that he had really encountered a good time, this is a world where gold is the main currency, and gold can flow freely, if you don't take the opportunity to make a cheap exchange for gold, then you are really a fool.
However, the gathering of so much gold in a short period of time also briefly raised the local gold price, causing a shortage of gold in Nanjing and other places, so that Liu Runsheng's sales quickly fell after maintaining a month and a half of hot sales, which is not to say that Li Zhigao's goods are not easy to sell, but the gold that can be paid is insufficient, in other words, there are not many people who can afford it.
According to Liu Runsheng, this should only be temporary, because the whole world situation is now the gold standard system, the Qing Dynasty at this time is not closed to the country, I believe that with the passage of time, the market itself can repair this blank, after all, the local gold price has become high, foreign gold will definitely pour in, which is the inevitable trend of profit.
In other words, the little gold that Li Zhigao is currently absorbing will not have an impact on the entire gold coin standard system in the world, and at most it will make a small splash temporarily.
Although it was a good time for this kind of gold to flow freely and be exchanged for gold at will, there were two reasons why it was possible to make so much money in such a short period of time.
First of all, it is because I happened to meet the Nanyang Industry Association, where wealthy businessmen from all over the world gathered and had strong purchasing power, especially those with deep pockets. And most people go wholesale, which is why there is such a large sales, if it is normal, it is absolutely impossible to sell so much money in a month, and the purchasing power is there.
Secondly, it is natural that Li Zhigao's batch of goods is too sought-after, resulting in the goods themselves being used as currency. Not to mention anything else, just those alabaster, shampoo, perfume, lip balm and other chemical products can make all the ladies go crazy, and other stainless steel products that are light and will not rust are even more addictive.
Trade and finance, in fact, in the final analysis, is people's purchase ** and purchase confidence, just like the reason why gold is stable is that most people in the world recognize it as stable, not because of its own magic. Again, these new items have the magic power to make people, especially women, crazy, and are in high demand, but the quantity is small, which is a classic short supply, so it is not surprising that sales are booming.
In fact, if it weren't for Li Zhigao's insistence on paying with gold, the sales would have been hot for several grades, that is, because the lack of gold currency restricts everyone's purchasing power, which has led to the current sales peak only lasting more than a month before falling into a trough, which also shows the stability of gold currency and some limitations from another aspect.
That is to say, the later sales slump was definitely not because people's purchases of Li Zhigao's goods ** decreased, on the contrary, the purchase ** was stronger, but they didn't have enough gold on hand, so they couldn't continue to buy, but with the passage of time, with the mobilization of more other gold, the situation will change sooner or later.
According to Liu Runsheng's optimistic estimate, even if sales fall now, as long as it takes another two or three months, or at most half a year, when the market reacts and re-gathers enough gold, then sales will continue to rise.
However, Li Zhigao thought for a while, he couldn't do things with gold alone, so he told Liu Runsheng that he could now allow the collection of Dayang and silver taels, but this could only be a limited sale, that is, a limited number of goods that could be paid for with silver taels were sold every month, and the price was at least one-third higher than the price paid with gold, in addition, he also asked him to buy a jewelry store in Nanjing or Shanghai, and buy a large number of high-quality jade jewelry and calligraphy and painting antiques on the market.
Li Zhigao wants to maximize profits, after all, he is not only making money in gold, but also making money from other jade jewelry, and even more profitable in some cases.
Besides, even if the world is on the gold standard today, but the Qing Dynasty is not, even if the Qing Dynasty's private gold reserves are more than imagined, it will not be much more, he wants to continue to collect only gold, sooner or later something will happen, now although he has a little strength, but it is not outrageous, before the strength becomes stronger, it is better to be safe.
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PS: The money-making data in this chapter is the result of a lot of thinking, mainly referring to the annual income of the Qing government axe at that time, the evaluation of the private capital of the Qing government axe by foreign countries at that time, the gold standard system, and the turnover of the Nanyang Industry Association. Not to mention anything else, just a Nanyang Industry Association, I found that the exhibition covers an area of 700 acres, a total of 24 departments, 86 doors and 442 categories, 32 pavilions, 1 million exhibits, the total turnover of more than 50 million silver dollars, more than 300,000 observers, the United States, Britain, France and Germany and many other famous foreign manufacturers, as well as famous domestic enterprises have entered, of which, more than half of the turnover is just opened in the first three months of the transaction, so the protagonist of the book to take modern industrial products to participate in the exhibition, should not be too outrageous.
In addition, I have written 13,000 from today to now, and I stayed up all night, begging for collections, and asking for recommendation votes!
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