Chapter 214: Chanel Five
Although this kind of propaganda method is expensive, it is also extremely effective. Everyone who goes to the cinema to watch a movie remembers the smell of the perfume "Crazy Love". In the movie, the perfume that can make people crazy in love was also named crazy love at the suggestion of Hamer. It impressed the audience very much.
After the first film screening, at the door of the cinema, these audience members, who had just come out of the cinema, smelled the perfume they had just smelled again. At the entrance of the cinema, a small booth has been erected. At the booth, the shape and packaging of the bottle are exactly the same as the perfume in the movie "Perfume: A Murderer's Story", and even the name is exactly the same.
It is such a bottle of perfume that makes many viewers think that they are in a dream. It is impossible to tell whether the film is real or not. This bottle of perfume, a hint of breath, makes a story unforgettable, and it is difficult to separate. And the story that has been engraved into the bottom of my heart also makes it difficult for these audiences to give up this fragrance. The "Crazy Love" on the booth at the entrance of the cinema was sold out almost instantly.
Three days after the movie was released, the nearly 100,000 bottles of perfume prepared by Hammer were snapped up by crazy people. "Crazy Love" is out of stock. Become a legend.
The sales record temporarily surpassed the Chanel 5 of the era of the famous town.
There is only one legend that can surpass one legend. According to real history, before the end of World War II, the only one who could dominate the perfume world was Chanel No. 5, and now, there is a mad love. A closer look at the reasons for the fame of the two fragrances reveals similarities. Yu Sheng and Hammer almost copied the fame of Chanel No. 5, but the means were more novel and the publicity was more vast.
Chanel's interest in perfumery originated with the Russian aristocracy. In 1920, Chanel met Archduke Demetrius, a cousin of Tsar Nicholas II, in Biarritz. At this time, Chanel was not the woman who became famous in later generations. It's just a designer who has just stepped into the upper class of society and has some fame. After the October Revolution, the exiled aristocracy of Tsarist Russia was no longer worth much in Europe. If it weren't for this reason, Chanel, who was completely civilian, would not have been qualified to get along with Archduke Demetrius day and night.
And this period became the "Russian period" in Chanel's life. The Russian tsars have a longer heritage than the royal families of many European countries. And, because the land depends on Europe, so. The Industrial Revolution and all kinds of novelty gadgets, all of which were learned. Many luxuries, including perfumes, became the preferences of the Russian court.
This Grand Duke Demetrius was no exception. Among his network are many top perfume designers. Chanel thus became acquainted with Ennis Bau, a friend of the Archduke Demetriine and a pioneer of modern perfumery. Born in Moscow to French parents, he joined Rallet, a Russian perfume company that supplied top-quality perfumes to the Russian royal family. After the October Revolution. He left Russia and settled in Grasse, a French perfume resort.
Ennis Bau's talent in perfume is no less than that of Grenouille, the lead actor in the movie "Perfume: A Murderer's Story". He creatively broke the traditional way of blending perfumes. With more than 80 kinds of flavors such as May rose, jasmine, acetaldehyde, etc., a unique perfume is blended.
In fact. Chanel contributed nothing to this. However, Chanel's talent is aesthetics, and she can easily put herself in a woman's shoes and find a style of clothing that suits her best. Or find a flavor that can fully express the uniqueness of women. The smell of Ennis Bau's No. 5 perfume trial is exactly what Chanel envisioned, which is a "feminine fragrance".
Therefore. Chanel decided to popularize the fragrance and named it Chanel No. 5.
Of course, compared to Chanel, Hamer's approach is much simpler and crude. He lived in the Soviet Union for a time and was one of the richest people in the world. His distillery also has partnerships with many perfume manufacturers – because many perfumes are made using ethanol, i.e. alcohol. So, Hammer didn't have to go all out to expand his network like Chanel. In his own right, he has extremely powerful connections.
His only way to choose a perfume designer and create a new perfume recipe is to throw money at it. A few more smashes, and a new recipe is born. As for choosing from these recipes, it is the responsibility of the rest of your life. In the end, Yu Sheng and Qing Xiaoyi chose from it to be today's "crazy love".
And in terms of publicity, Yu Sheng and Hammer are also doing more extreme than Chanel. Chanel's original partner for the promotion of Chanel No. 5 was Pierre Witémer, owner of the famous French perfume house "Nocturne Paris". After the birth of Chanel No. 5, although with its unique formula and aroma, it beat a large number of similar products with extremely high quality. However, until 1924, the main place of sale of this fragrance was limited to France. In 1937, the fragrance was only known in Europe.
By 1937, Chanel was in charge of the perfume herself, shooting a campaign for Chanel No. 5 in her hotel suite at the Ritz and publishing it in a magazine. After a large number of advertisements were smashed, American consumers finally remembered the name Chanel Five. Chanel No. 5 was only then sold and famous.
Hence the scene where American GIs queued for hours outside 31 rue Cambon to buy a bottle of Chanel No. 5 for their wives or girlfriends after the Allies entered Paris, France. The sales record of one bottle of Chanel perfume sold every half minute also began here.
There is no doubt that the film "Perfume: A Murderer's Story" by Yu Sheng and Hammer has a much greater impact than ordinary advertising. Moreover, the French also appreciate this "Perfume: A Murderer's Story". Box office attendance is even higher than in the United States.
So, today's situation is that many French people are queuing up in the United States, ready to buy a bottle of "Crazy Love" to take back to France and give to their wives or lovers. Of course, there are also people who want to give it to their wives and lovers at the same time. Although in France and Europe, "Crazy Love" was launched at the same time as the United States, but it has already sold out.
Moreover, due to the appearance of the rest of her life, the advertisement that Marilyn Monroe endorsed Chanel No. 5 in history will no longer be there, and in 1952, Marilyn Monroe will no longer declare to the world that "I only wear Chanel No. 5 to sleep". Instead, the perfume endorsed by Marilyn Monroe became "Crazy Love".
After starring in "Shirley the Greyhound", Marilyn Monroe became a popular woman of a generation. Moreover, it is the kind of temperament that is biased towards sensitive words. Advertisements arranged for her for the rest of her life. is the same as the advertisement she endorsed for Chanel No. 5 in later generations - Marilyn Monroe held a bottle of Chanel No. 5, wearing pajamas not very neatly, and sniffed the smell of Chanel No. 5 in the air with an intoxicated expression. Up and down, there is a temperament that makes people, especially men, fascinated.
Of course, the rest of his life just replaced "Chanel No. 5" with "Crazy Love".
The charm of "crazy love" is obviously beyond the imagination of the rest of my life. In order to concoct this advertisement, the rest of his life deliberately asked Marilyn Monroe to play one of the several girls murdered by Grenouille in the movie. Unexpectedly, Marilyn Monroe's charm can reverse priorities.
After the movie and commercials aired. Marilyn Monroe's popularity has risen to a few levels, as if it is not Marilyn Monroe who endorsed "Crazy Love", but "Crazy Love" who endorsed Marilyn Monroe.
And no matter who speaks for whom, such advertising campaigns drive American men crazy. The people who buy the perfume "Crazy Love" are mainly male customers. Although they don't use it for themselves, after buying it, they can give it to their wives or lovers, and they can also YY it themselves when they smell this memorable smell. It's like I'm holding it. is Marilyn Monroe, and she is the handsome, arrogant, and outstanding Grenouille played by James Stewart......
The madness of men naturally makes women crazy. Countless women have acquired superb flirtatious skills in order to be like Marilyn Monroe. have bought "crazy love". Yu Sheng and Hammer are both rich on the same side. But I have never seen a banknote fall on my head like a landslide or tsunami. Originally, Chanel No. 5, which sold a bottle in half a minute, completely became a foil for "crazy love".
"Crazy Love" quickly sold out. Even later, there were Hollywood stars who wanted to buy a bottle of "Crazy Love". will call the rest of your life first, or Hammer, and book in advance. I can't cope with it for the rest of my life. Decisive Flashman. His next plan is not to sell perfume, but to scourge Japan, which has been bombed to ruins by the Americans.
If we want to talk about the weakest time in modern times, except when the European powers forcibly opened their country and signed the "US-Japan Goodwill Treaty" with the United States, it is now when they were defeated in World War II and were bombed to the ground and white, with countless casualties. As the saying goes, take advantage of his illness to kill him. The long-term plan for the rest of his life was to make Japan's defeat even worse at the most tragic time.
At the very least, all the damned war criminals will die, and what they have plundered from China and other Asian countries will be spit out. Save the Japanese from using these resources to rise in the future, and mock the plundered people, who do not understand all kinds of inexplicable spirits.
After arranging the illusion drink, herring Chinese restaurant, bull head ranch and perfume investment, Yu Sheng and Qing Xiaoyi flew to Tokyo, Japan by private jet. It stands to reason that at this time, the war in Japan had just ended, and although he had a good relationship with the Americans for the rest of his life, there was no reason to go to Tokyo, Japan, to make trouble.
However, after Marilyn Monroe's endorsement of the perfume "Crazy Love" advertisement became popular. This new generation of goddesses quickly occupied the hearts of American GIs. Especially in the hearts of overseas GIs who serve overseas, they are empty and lonely all day long. Therefore, through James Stewart, the U.S. military invited Marilyn Monroe to go overseas, especially Japan, to perform **** for the U.S. military.
This kind of thing has been done by many Hollywood actresses, such as Rita Hayworth and so on. This kind of **** itinerary is beneficial to the reputation of these actresses. It's just that I'll be tired and delay some of the filming schedules. So, Marilyn Monroe was a little hesitant.
And Marilyn Monroe's boss is the rest of his life. If MacArthur wants to invite Marilyn Monroe to Japan for a **** performance, he must negotiate with the rest of his life. But MacArthur couldn't just go back to the United States for that purpose. Therefore, it is logical to go to Tokyo for the rest of his life.
Moreover, the American GIs at this time, although they were claimed to be garrisons in Japan. However, it is simply a vacation. Eat, drink, and have fun every day, and flirt with the Japanese girls who were summoned by the Japanese government. The days went by ridiculously and fun. It's very harpy.
Since it's a vacation, food and drinks are indispensable. However, Japan today is unable to supply the needs of American GIs for drinks. The amount of Coca-Cola replenished from places such as China and the Pacific is very small. And the taste is single. There are many flavors of illusion, and there are no factories in Japan at all. Therefore, the American GIs who are on vacation here have a lot of opinions.
In order to appease the morale of the military, MacArthur invited people from the Coca-Cola Company and the Illusion Beverage Company to Japan for negotiations. And the big boss of Illusion is the rest of his life. This became another valid reason for the rest of his life to be in trouble in Japan.
When Yu Sheng and Qing Xiaoyi's private plane stopped on the tarmac of Tokyo Airport in Japan, Ye Wuguang and Li Xianglan also arrived in Tokyo by sea and by ship. Because the identity certificate was clear, Li Xianglan's Japanese identity could be determined, so after a brief trial procedure, Li Xianglan was acquitted and not prosecuted. After all, this girl really didn't do anything to bully good people, but she made a few movies and sang a few songs. And, in the later period, there were anti-war ideas.
And accompanying Li Xianglan is the night without light. Since these two people showed their affection in the Japanese expatriate camp in Hongqiao, Shanghai, the relationship has been significantly different from before. A layer of window paper, which had been separated for several years, was finally pierced after the war.
Ye Wuguang completely regarded himself as a boyfriend, and arranged Li Xianglan's accommodation and living along the way, and Li Xianglan had no intention of objecting. They returned to Japan by boat, and the boat was bumpy all the way, and they were all taken care of by night. Between the ears and sideburns, the hull of the boat shook with the waves, and the people swayed with the boat, and without even any deliberate movements, the two people were shaken together.
Although it is said that according to the education of Ye Wuguang since childhood, it is a gentleman's unexpectedly dark room. But this gentleman also has times when he incarnates as a werewolf. Yanagishita Megumi's thing, Ye Wuguang will never do. Since they have been rocked together by the ship, they might as well be bullied. lived day and night like this, deceived all the way, and when he arrived in Japan, the relationship between Li Xianglan and Ye Wuguang was already honey and oil. Various taboos are unlocked.
The two of them showed their affection in front of Yu Sheng and Qing Xiaoyi, and there was no obstacle to the show. At this time, Ye Wuguang realized why he laughed so weirdly when he handed him a book of songs for the rest of his life. If it weren't for the fact that the martial arts of the rest of his life were really higher than him, he would have been unable to bear it a long time ago...... (To be continued.) )