Chapter 36 Business Wizards

I told the story of "A Chinese Ghost Story" in Liaozhai again, and I only heard Fang Ling excited, I haven't heard such a moving story for a long time. Seeing Fang Ling so happy, my heart is also very happy, in this world, I have no relatives, to have such a sister, I also feel that God is not thin on me.

I suddenly remembered the "Legend of the White Snake" I just talked about, could this spirit be Le Lingshan's previous life?

With Fang Ling, there is no slightest pressure, he can relax his body and mind, and his nerves are completely relaxed, unlike being in the palace, he has to be cautious everywhere.

At this time, the sun is setting, looking from a distance, the color of the clouds next to the sunset changes very quickly, a moment of lily color, a moment of golden yellow, a moment of half purple and half yellow, a moment of half gray and half red, in the blink of an eye, it has become red sandalwood again, it is really colorful, endlessly changing. The shape of the clouds is also constantly changing, sometimes like a ball of cotton, sometimes like a wave on the surface of the river, sometimes like a thousand horses galloping, this change seems very natural, rapid and wonderful.

I saw the afterglow of the sunset shining on the water, the lake water was shining brightly, sparkling, it seemed that the magical little stars were shining on the water, I saw the sunset shining on Fang Ling's body, full of youthful vitality and the light of the sunset intertwined with each other, beautiful, where there was a little bit of near dusk feeling.

"Brother, I'm hungry, please let me eat."

"Well, Ling'er, what do you want to eat?"

"Let's go to Tongle Building, I like to eat there."

"Okay, follow Ling'er's will and march to Tongle Building."

We turned the bow of the ship and headed for Tung Lok Lou.

As I paddled it, I hummed the nursery rhyme: Let's swing the oars, and the boat pushes the waves......

Fang Ling next to me heard me humming and asked, "Brother, what song are you singing?" Why haven't I heard of it? Isn't it still from ancient books? ”

Fang Ling said three questions in a row, which made me laugh dumbly: "Ling'er is really smart, can you guess the origin of this song, is it good?" ”

"It's good, but I feel that this word and this tone are weird."

"Hehe, then I'll teach you."

After slightly modifying the lyrics, I sang: Let's swing the oars, the boat pushes away the waves, the lake reflects the beautiful Leifeng Tower, surrounded by green trees and red walls, the boat gently floats in the water, the cool wind blows in the face, we face the sunset, the sun shines on the lake, the fish in the water look at us, and quietly listen to our happy singing.

Fang Ling is really full of aura, after listening to me sing twice, he has learned all of them, and he sang by himself, Fang Ling's voice is crisp and mellow, I don't know how many times stronger than my broken voice.

All of a sudden, this beautiful and wonderful sound was left in the lake, like the sound of the warbler and the swallow language, and like the yellow warbler out of the valley, which is enough to make people go around the beam three times.

Before I arrived at Tongle Building, I saw a lot of people gathered in front of the door, looking at a few lines of big characters on a billboard, and the onlookers were talking.

"What does this mean, and what is a concession card?"

"You can get a discount with this card."

"Do it whenever you want, with no limit to the number of people."

After reading it, I immediately understood that this is a common promotional method in modern restaurants, issuing so-called discount cards.

"Is there such an era?" I said secretly.

"Ling'er, have you ever heard of this kind of discount card?"

"Brother, it's the first time I've heard of it."

I turned around and asked, "Sir, have you ever heard of you, who have traveled from south to north and are well-informed?" ”

Yuan Jian said: "Childe, it's the first time I've heard of it. ”

"The person who can come up with this attention must be a business wizard." I said to myself and walked in with the three of them.

Yuan Jian and Xiao Qi sat on a table next to them as usual.

After Fang Ling finished ordering, I said to the shopkeeper: "Little brother, where can I get this discount card?" ”

"This son, the discount card will be handled in the Tianzi room in the private room of this building."

"And who's paying attention to this discount card?"

"Hui Gongzi is the meaning of Xiao Tiangongzi, the young owner of this building."

"Really?" I handed the fellow a piece of broken silver, "Can you invite your son-in-law to come and see him?" ”

The guy took the broken silver and smiled: "This, my son-in-law is very busy, but the little one can help the son-in-law to ask, thank you for the reward." ”

"When you saw your son-in-law, you said that this discount card is not comprehensive enough, okay, it's okay, you can go."

Fang Ling saw that I seemed to care about this discount card and said, "Brother, do you want to apply for this card?" ”

"This card is secondary, I want to see Xiao Tiangongzi who came up with this idea, you all say that it is the first time to see this kind of card, so I think this Xiao Tian must have some ability, and my Shifeng Commercial Bank just lacks a capable big shopkeeper."

"Oh, that's the time to meet."

As I expected, it wasn't long before I saw the guy leading a young man over. This young man was in his early twenties, and he looked polite and polite, but there was a hint of arrogance on his face.

The guy introduced to me: "Guest officer, this is my son-in-law Xiao Tian." ”

I hugged my fists and said, "Young Master Xiao." ”

The man said, "Boss, this son is the one who wants to see you." ”

Xiao Tian sat down on a stool next to me unceremoniously, his face sank, and he said to me straight to the point: "Ask this, what is wrong with my discount card?" ”

I knew that the guy had relayed my words to Xiao Tian, and said with a smile: "Xiao Gongzi's discount card is a precedent for promotion, and it will definitely be passed on for eternity, but there are still things that need to be improved." ”

Xiao Tian asked, "What is a promotion?" ”

"Promotion is the meaning of promoting buying and selling, and I call buying and selling sales, so it is called promotion."

Xiao Tian nodded slightly, and said with a slightly better face: "Oh." Ask Childe for advice on what needs to be improved. ”

"Tongle Lou is positioned as a high-end restaurant, and it should have the style of a high-end restaurant, which not only refers to the restaurant itself, but also refers to the guests who spend money here, so this first point, I think the discount card can be renamed as a VIP card, so as to show the dignity of the guests. Second, when applying for this card, the number of people must be limited, or when it is declared to the outside world, it must be restricted, so as to show the value of the card, not everyone can do it. Third, you need to pay a certain fee when applying for this card, which is called a membership fee. The purpose of these points is to make the customer feel that it is not easy to have this VIP card, and I call this method the hunger sales method. ”

Xiao Tian listened to this, and was stunned for a while before he said: "Childe, let's ask for advice first, what is the positioning, and what is the meaning of the hunger sales method?" ”

I see that Xiao Tian's attitude is getting better and better, and I know that although this person is conceited, he still has the courage to accept new things, and this kind of person is a talent that can be created. I smiled and said: "To put it simply, positioning is to determine the location of your restaurant, whether it belongs to high-end, mid-range, or low-end, as for the hunger sales method, it is to indicate that there are clear goods, but deliberately pretend to be insufficient to sell." These questions are simple to say, but in fact they cannot be explained clearly in a few words. ”

Xiao Tian thought for a while, and suddenly shouted: "Man, come here, get a pair of cups and chopsticks, I want to invite this son to have a drink." ”

"Come on."

The owner called, and the guy naturally ran fast.

Xiao Tian poured me and Fang Ling full of wine, and then he also said: "In Xia Xiao Tian, it is the owner of this Tongle Building, may I ask the son's surname?" ”

"My name is Huyan Zhaoyu, the word Donghai."

"It turned out to be the son of Huyan, and he saluted the two of them for a cup, and he did it first." Xiao Tian drank it all.

Fang Ling and I picked up the wine glass and drank it all.

"Huyan Gongzi, I thought that this discount card was ingenious, unprecedented, but I didn't expect Huyan Gongzi's opinion to be higher, which made me embarrassed and admired."

Fang Ling said with a smile: "Young Master Xiao, my brother's opinions are involved in all walks of life, and he can walk alone, you will know later." ”

Xiao Tian's face was full of arrogance at this time, and he said: "Gongzi Huyan, I just took over Tongle Building from my father before the next day, and I want to make this building the best restaurant around the West Lake. ”

I shook my head and said, "I don't know how to make the best restaurant around West Lake." ”

Xiao Tian looked at me in disappointment and said, "Isn't Childe willing to teach?" ”