"We can win the hearts and minds of the people through this poll. According to my visits during this time, I found that the reason why the scholars were able to have a full status in the hearts of ordinary people was because they had culture and could influence the people. Of course, this is only one of them, they also have another advantage, that is, through their rights in the government, as well as the status given to them by successive dynasties, they have taken in a large number of people. And for example, Beizhou, that is, the place where the Qinghe Cui family has a strong influence, where the Qinghe Cui family is completely using the influence of their government to make ordinary people live better. And the people of Beizhou can actually compete for the interests of the people in the government to a certain extent through the Cui family. And the scholars are also able to constantly give some small favors to ordinary people, so that ordinary people can feel that the Cui family cares about them. And ordinary people can't feel it from the government, so they are also focused on the Cui family. ”

"We must let the people really intuitively feel that our government cares about them, and really cares about them, even if there is no material gift for a while, but we can really care about what they need, this is not a kind of concern. And the Cui family also plundered the hearts of the people by shouting from time to time, and finally carried the public opinion to respect themselves, so that our court could not do anything to them. And we can completely pass the poll of the general public, so that they can know the existence of our government and know that our court cares about them. If we can make a certain degree of change in governance according to the will of the people, then the people will also truly recognize our government. Because the strength of our government is to let the people live a good life for a long time, not like the Cui family, but it can be used to save emergencies. ”

After two time and space, Chen Fei went from an ordinary person to the status of an official, and he knew that ordinary people were actually relatively "ignorant". In fact, ordinary people are very susceptible to the "buying" of small favors, and the so-called ancient sayings and rumors stop at the wise, but the vast majority of ordinary people are not wise. It's easy for them to be fooled by government stuff. In addition to the official-based factor, there is another important reason for this, that is, the ambition of ordinary people is not large. As long as you can be kind to them when necessary, they will be able to support you. The role played by the Cui family is to help many ordinary people when they are in danger, so they will be grateful to the Cui family.

But why can't the government do that? And what the government has in its hands is a state apparatus, and if you want to say that the strength is stronger than the Cui family. No matter how the Cui family is, it is just a family, and it can't fight against the entire state apparatus at all. If no one in the Cui family joins the officialdom, then in the end they will not be able to manipulate the state apparatus to make their own profits.

"You mean to say that the officials in charge of our investigation will be able to go to the people themselves. Let the people know about the existence of our government? In this way, the people will really know who is the one who rules them, and even know who is the one who can love them and value them? Da Xishu asked.

Chen Fei nodded affirmatively and said, "Yes, only if our officials personally go among the people and let the people see our officials for a long time, so that they will know that they belong to us officials to manage." And many of our people have never left their county seats, or even their villages, in their lives. Our government is an unattainable existence for them. It is precisely because our level is too high that some of them are 'out of reach' of ordinary people. But those big families are different, they directly let many people rent their land, and then send people to manage it. And often give some small favors to the people. In this way, they also make the people think that they also represent the government. Therefore, we must let the people truly realize that we are the government, and those big families cannot represent the government, so that they have no way to make profits with the help of this special middle layer. ”

In ancient times, the government was not lower than the county, and the ancient rule was only at the county level. As for the lower-level ones. Now it is managed by the big clans, and the later landlords and gentry class are actually changing the soup but not the medicine. The only difference between the later landlord and gentry class and the current family class is the difference in scale. A great family in the Tang Dynasty. In fact, it is equivalent to the collection of many large landowners in later generations, and it is a kind of oligarch. The later landlord and squire class was actually a tiny family.

For example, in ancient times, such a family belonged to the oligarchs, and their strength was too strong, and they were destined to be suppressed by the imperial court. Moreover, the culture of later dynasties gradually became popular, so that there were more and more "scholars", and finally the privileges of reading culture monopolized by those families were decomposed, and then they could reach the strength of a dispersed family. If you talk about treating the people of the world as a cake. In the past, it was a few big families to eat, but later it became countless people to eat, so that everyone can take the cake is the priority. And only when everyone takes less of the cake, can the emperor feel more at ease and make the emperor's power bigger and bigger.

But why didn't the ancient emperors think of continuing to extend the management level of the government? In later generations, it was extended to the township level, so that the control over the people of the country was tighter, and those big families could not threaten the government by mastering the communication channels between the people and the government. And the big families are using this kind of communication channel between the government and the people, and then not only exploit at both ends in the middle, but also get benefits.

Although Chen Fei could not set up a township-level government in this era, he was able to set up a propaganda and investigation team, and then let the people know about the government and communicate directly with the government. As long as a direct channel of communication between the government and the common people is established, a large part of the power base of the family will be disintegrated. In the future, if the people have any needs, they do not need to communicate through the family, as long as they are carried out through the pollsters. In doing so, the survival capital of those big families will be gradually withdrawn, and they can gradually reverse the power of the government, instead of threatening the government as they are now. At that time, the government will be able to oppose the customer. (To be continued......)