Chapter 36 Education and Branding
In the "Business Times" museum, Sun Jianai is discussing with everyone. The content of the last few issues of the newspaper has not been very satisfactory. Although the Qing Dynasty is a vast land. But there are too few sources. Customs, people, human geography, and the resources available at hand are becoming less and less. At present, the sales volume is getting bigger and bigger, and the existing printing equipment is almost unable to keep up, and it is necessary to add more. But the newspaper hall finally doesn't need to ask the emperor for money anymore, what should I do with this new equipment? I also asked the emperor for it, but I couldn't open my mouth. This is not Sun Jianai, and everyone is invited to discuss.
After deliberating for a long time, it was fruitless. The newspaper from outside the door: "Li Ming in the capital, meet Master Sun." ”
When Sun Jianai heard this, he exclaimed: "Everyone hurry up and follow the old man to greet him." ”
The interior of the "Business Times" building. When Guangxu is seated, all the dismissed ministers will pay their respects. Who would have thought that the emperor would come as soon as he said it?
"From Qingping, I'm just stopping by to take a look." Guangxu pointed at Rong Hong: "This Rong Hong Rong Lao, I believe you also have many people who know you." This time I returned to China at the invitation of me to preside over the Beijing Normal University Hall. I seem to be discussing things, can I know? "For Rong Hong, Guangxu doesn't know much. But Guangxu knew that after Rong Hong's death in later generations, the Americans evaluated him: "From head to toe, every nerve fiber in his body is a patriotic ......." Patriotic, that's enough.
Sun Jianai mentioned the current problems of the "Business Times" building, but he did not say that the newspaper has no money left now. Guangxu didn't have a good way for a while. Rong Hong came up with an idea: "We can open branches of the "Wu Shibao" in various parts of the Qing Dynasty, and communicate with each other by telegram. First, the "Business Times" can be passed through the Qing Dynasty; Second, news from all over the world can also be known in time. ”
"That's a way to do it. Master Sun will look at it specifically. "Guangxu sees that everyone is right. The tone was set.
"This is a good way, but ......" Sun Jianai was a little embarrassed, and took more than 350,000 taels from the emperor before and after asking the emperor for money, he couldn't open it.
"There's no money, isn't it?" Guangxu just smiled: "As long as you can do your errands well, don't be afraid to spend money." When it comes to money, I'll figure it out. ”
"The Wu Shi Shi Times and the Jingshi University Hall are the two lines of our education plan. The Kyoshi University Hall is for those who have already received basic education and have a certain amount of knowledge, so that these people who have a foundation can receive a more systematic and complete education. To govern the country, I don't want those eight strands to write in a big way. I want to be a practical person, aware of changes, and a talent in a field. It is necessary to have specialized personnel in industry, agriculture, science and technology, and other industries. The most important thing is that I want the university hall to train some gentlemen who are really dedicated to teaching and educating people for the Qing Dynasty. This will also be an important mission of the University Hall. And the "Wu Shibao" was prepared by me for the vast majority of illiterate ordinary people in the Qing Dynasty. Therefore I do not allow you to comment on the affairs of the country. It is necessary to write about what the people want to see and are willing to see. Do a good job of the most basic knowledge popularization for this country. ”
"When the people are strong, the country is strong, this sentence is good. But at this time, too few people can know about the world. There is not much to be counted on by the aging generation. Therefore, I said that it should be, and when the youth is strong, the country is strong. The younger generation is the hope for the future of this country. I can only count on the younger generation. So, do whatever you want. Maybe I can't help with that. But the question of money must not be a drag. ”
"Today, China is in the midst of great changes unseen in 5,000 years, and it has to resist foreign powers on the outside and have a hundred industries to be developed on the inside. Talent is the foundation of everything. Of course, it takes a long time to run your own school to achieve results. Therefore, it is necessary to pay more attention to the point of expatriate to study abroad. ”
"A 100-year plan, education-oriented. This is by no means an empty phrase. Rest assured, even if I sell the Forbidden City, I will not miss a penny of education funds. ”
"A 100-year plan, education-oriented." Rong Hong muttered. Although it is said that the emperor is going to sell the Forbidden City, they naturally will not take it seriously. Rong Hong, who has devoted his life to educating a strong country, felt the determination from the imperial court for the first time. The imperial court finally paid attention to Western learning.
Guangxu saw Rong Hong muttering to himself a little distracted, so he asked, "What's wrong with Rong Lao?" By the way, why did Rong Lao go to Shanghai first instead of Tianjin? ”
Sun Jianai hurriedly reminded on the side, and Rong Hong heard the emperor asking: "The grass people are thinking about what the emperor said, and they are distracted for a while, and they still hope that the emperor will forgive them." Before returning to China, he contacted some friends in China, hoping that they would also teach in the university hall. The grass people came to Shanghai to see the strictness and the strictness. ”
"Why didn't you say it earlier, Fang Liang asked people to invite. Be quick. "Yan Fu missed another one, and the history is not familiar.
As a result, dozens of people from the left and right were invited to discuss the future education policy, along with a group of officials who had been dismissed. Although the emperor was present, the atmosphere was still warm. And some of the ideas put forward by the emperor also made everyone present refreshing. And so the morning passed. In the end, Guangxu made a summary: "What should you do, you can discuss it again, Rong Lao finally came up with a charter." However, Rong Lao should rush to the capital as soon as possible, and the enrollment work of Jingshi University Hall has begun. is still waiting for Rong Lao to preside over the overall situation. ”
At lunchtime, Guangxu allowed everyone to eat at the same table, and said some words of encouragement, and finally found Sun Jianai: "Master Sun, I have something to discuss." ”
It's hard to say anything else about Shanghai, but the concession is indeed full of commerce. The streets were crowded with people, and the shouts of the hawkers were loud and sound. In addition to processing the military uniforms designated by the emperor, Dasheng Garment Factory also designed some clothes for sale on the market. A store has also opened in Shanghai, although business in Tianjin is not bad. It's a pity that since the opening of the store in Shanghai for a month, business can only be described as a bleak operation. On this day, the store welcomed three customers. There are three guests with five or six bodyguards.
"Three guest officers, please. It's all up to date. "The young people led by the store are dressed extraordinarily, and they must be a big family. Hurriedly stepped forward, this is the most potential customer in the first month of the store's opening.
"When Rong Lao returned to China this time, he only remembered to bring books, but he never brought some clothes for washing. You can't just wear this kind of clothes for your family. Rong Lao just has to pick what he likes, I still have these money, young master, I can still afford it.
"These clothes have some Western characteristics. It is different from the specifications of the Qing Dynasty. It should be that Rong Hong has lived in the United States for too long, and he only likes a few samples of those imitation New Army uniforms at a glance.
"This man has good eyesight. You don't know, our Dasheng Garment Factory makes new military uniforms for the emperor's new army. And these are all modeled after the military uniforms of the emperor's new army. The shopkeeper said excitedly, this sentence brought him some business. The shopkeeper took one piece: "This master, how about trying it inside?" ”
"Yes, try one for the young master." Guangxu not only wore it himself, but also asked the guards to wear it together.
When everyone wears it, the feeling will come up. Originally, they were all energetic people, but they all wore them all at once, and they looked like things at a glance. Guangxu was still fiddling with his clothes in the store, but the guards all went out and waited outside the door, and the passers-by stopped and watched. There was a crowd in front of the Dasheng Garment Store.
When Guangxu asked if this set of clothes had a name, the store was puzzled, this dress was made by Dasheng, isn't it called Dasheng? Guangxu slapped his forehead, and he was busy forgetting about this brand.
"No, no, no, the name of this dress is like a person's name. Once a person becomes famous, everyone knows him when he says this name. It's the same with clothes, if you want to do it well, you have to know the name of the clothes when you mention it, so you have to choose a good name. Guangxu turned his head and asked, "Both of you are everyone, why don't you give them a name?" ”
"It's better to ask the young master to decide." This is what Sun Jianai said, and the emperor made it clear before coming here. I haven't mentioned this before, and Sun Jianai hasn't reacted yet.
"The young master's thoughts are the same as some of the ideas of the West, and the Western powers also pay attention to the effect of this name. It's just that the name of this dress is not easy to choose for a while. This is what Rong Hong said, after all, it must be someone who has lived in the United States for many years.
"Give your clothes a name that is short, easy to remember, and imposing. I really couldn't think of anything for a while. It is better to call it "Bangwei", this dress is the style of the emperor's new army, taking the meaning of the majesty of the Chinese state. Seeing that the style of this clothing is also much different from the traditional style of the Qing Dynasty, we also give an advertising slogan called "Bonwe, not taking the ordinary road." "What do you think?"
Sun Jianai and Rong Hong hadn't spoken yet, but the shopkeeper said first: "This young master is so literate, 'Bangwei, don't take the usual path. This dress is indeed different from the style of the Qing Dynasty, so much like a foreigner's suit. If you want to wear out, you have to be afraid of what people say, so you naturally can't take the usual path. ”
"Are you boasting or scolding?" Guangxu's face darkened, this time the time was too tight, and there was a problem with piracy: "I'll just wear it and go out, who likes to talk about it." Liu Mei, you can also take a look at it. ”
The big customer, the shopkeeper hurriedly said, "Yes, yes, girl later." "The store still wondered this morning, yesterday I sent three bags full of clothes from Tianjin, and I couldn't put it down. Today is a big customer.
Zhou Qin on the side stepped forward and nodded lightly to everyone.
At this time, a man who looked like a guard in a yellow coat squeezed out of the crowd, knelt down and shouted: "Report, Your Majesty, the Jiangnan Manufacturing Bureau is ready to stop." Li Zhongtang asked the servants to come over and ask the emperor when the emperor would go. ”
With a "boom", the crowd was completely chaotic. This is a concession, not a place in the Qing Dynasty. The emperor is coming? Really? To kneel or not to kneel? It's all a problem.
"What's going on?" Guangxu walked out of the store.
"Your Majesty, Li Zhongtang asked the servants to ask. When will the emperor be able to take charge of the Jiangnan Manufacturing Bureau. ”
"You don't know that I'm doing this." Guangxu was furious: "Come on, drag it down......"
Before Guangxu finished speaking, Sun Jianai hurriedly shouted: "Wait." ”
Sun Jianai stepped forward and said: "Why should the emperor be angry with a minion. Presumably, Master Li was in a hurry to ask people. How can a little minion know what the emperor means. Let him go back to restore his life to show the emperor's heart. ”
Guangxu nodded: "Okay, reply to Li Zhongtang." I'll be there later. ”
The guards were gone, and the crowd of onlookers was at a loss, looking back and forth. A person walked out of the crowd: "I am a reporter from the "Wu Shibao", may I ask if you are really my Emperor Guangxu of the Qing Dynasty?" ”
"If it is fake, if you don't believe it, you can ask Li Hongzhang to come and identify it. Besides, I'm pretending to be myself? Guangxu looked disdainful.
"Grass people knock on St. Ann, long live my emperor, long live, long live." The reporter knelt down and shouted.
For a moment everyone knelt down. Guangxu raised his hand and said, "No need to be polite, get up." I'm just a micro-service trip. I don't want to alarm everyone. Let's all go our separate ways. ”
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