On the official road from Chengdu to Jinyuan, the troika is speeding towards Jinyuan.

In the first carriage, Li Xi closed his eyes and pondered for a while, and suddenly remembered something, so he said to the coachman in front: "Stop, you go to the back carriage and invite Liu Gongzi and Old Man Li over, and say that they are invited to take my carriage, and there are some things to discuss." ”

When the coachman heard this, he slowed down until he finally stopped on the side of the road, and seeing that the two cars behind him also stopped, he went over to tell Li Xi's words, and soon, Li Yifeng and Liu Rong on the two carriages behind came back and forth.

Li Xi's carriage was newly purchased a few days ago, and he did not hesitate to smash it at a large price, and the things were naturally exquisite, and even the style was a rare four-wheeled carriage in the south at this time, and the space in the carriage was also very spacious, not to mention three people, even ten people went up at the same time, and it was no problem to squeeze it.

At that moment, Li Yifeng and Liu Rong got into the car and sat down, and the carriage galloped again, Liu Rong couldn't help but look at Li Xi with a smile and asked, "What's the matter, do you want to discuss with us, let's eat flowers and wine in Chengdu, don't let us go back and talk nonsense?" I can tell you, I'm fine, but that girl is very clever, you'd better even take the coachman to tell you, otherwise I'm afraid it will leak out for you! ”

Li Xi smiled, he didn't care about these things, even if Wan'er knew about it, it was not what he was willing to go, it was Xian Yujia who took the initiative to invite, the two sides as partners, in Chengdu, their own industry is inseparable from the support of Xian Yujia, people invited, he can't help but go, and even if he goes, it's just drinking, what is there to be afraid of to Wan'er.

Besides, Wan'er is from a big family, with her mind, Wu Lan officially lived at home after becoming her own singer, and now she is the housekeeper for herself as the hostess, she has not expressed any opinions, and even the last time she quietly slipped to her embroidery building, she also took the initiative to mention Wu Lan, saying that she was also very pitiful, and she must treat her well, like this idea now, she naturally will not take it to heart.

Knowing that Liu Rong was joking with himself, he asked for the surname and didn't pick up the stubble, but said directly: "I thought about it again just now, what Mr. Li said makes sense, the cow is more clumsy, slow and durable, but there is only one post station on this hundred mile road, which is indeed a little less, well, according to me, it is more prudent to let a cow rest for a day after walking fifty miles, so as not to hurt the cow's strength, so the post station is still one, not moving, but the cow, to double." ”

Li Yifeng nodded when he heard this, this opinion was originally his reaction, and now that he was recognized by Li Xi, he was naturally happy, but Liu Rong frowned a little when he heard this, because it was obvious that so many cattle had been hired at the moment, and doubled it, the money was still a trivial matter, and it was also a trivial matter to increase the cost burden, the question is, where can such cattle be obtained by casually talking? Even if you are willing to give money, they may not be willing to come and earn your money.

As far as these cattle transporting vegetables are concerned, it still has to be said that their Liu family has a big face, and after a little communication, the local officials have sent local people with cattle and carts to come, but if they levy another batch...... It's not easy.

Seeing the embarrassed expression on his face at the moment, Li Xi thought for a moment and said, "Or, at least add half more, how about it?" ”

Liu Rong shook his head when he heard this, don't look at him and say that he is not in shape, when he talks about business, but he is also serious, he took a deep breath at the moment and said: "Give me three days, Jin Yuan has dug it again, and then reach out to ask for it, I'm afraid it's not good, I'll think of a way from the other three counties of our Shuzhou, presumably our old man's face will also have to play a role in them." ”

Li Xi smiled and glanced at Li Yifeng, and both nodded, even if the matter was so decided.

At that moment, Liu Rong asked again: "You stopped the car halfway and called us over, that's all?" ”

Li Xi shook his head and said seriously: "No, this is secondary, I came to you here, the most important thing is to talk about the construction of a Jiannan Burning Spring Theme Restaurant in Chengdu......

The three of them rushed to Chengdu the night before yesterday, and after meeting with Li Qiu, who was sitting in Chengdu, yesterday a day, transferred a few vegetable markets in Chengdu, saw that the business was booming, and went to the Jiannan Burning Spring Chengdu General Store under the name of Xian Yujia to take a look, and saw that it was also booming, so I felt relieved.

Then in the evening, the four of them had a meal of flower wine with Xian Yu Bowen, the eldest son of Xian Yu's family, and had a good time, which can be regarded as a communication between the two sides and a deepening of their relationship. When they got up this morning, except for Li Qiu, who wanted to continue to sit in Chengdu for a period of time, the three of them officially set off to return to Jinyuan.

This trip to Chengdu, although everywhere they went, whether it was Jiannan Burning Spring or the vegetable market, the business was very prosperous, but correspondingly, there were many problems and difficulties, and several people were in a hurry to rush back to Jinyuan, that is, to go back to deal with these problems.

One of the most prominent problems is still in transportation.

Although everyone sat together and discussed at that time, they all thought that all the situations had been considered, but no matter how thoughtful you were, there would always be some unexpected situations, such as the problem that Li Xi just mentioned so that the cattle could rest, and of course, the preservation of vegetables once they were unsalable, which was imminent.

In addition, in Li Xi's opinion, the most important thing is to seize the time to prepare for the Jiannan Burning Spring Theme Restaurant in Shuzhou and Chengdu and other state capitals.

Although Li Xi had never done sales in his previous life, he was still clear about some modern sales concepts. At present, this kind of ladder suspense sales was decided by him after thinking about it for a long time in combination with what he knew in his previous life, so he naturally knew it in his heart.

In the current situation, the various series of Jiannan Shaochun wine are all red, and many large households have broken through the maximum purchase amount that Li Xi can prepare in advance after learning about the sales policy of Jiannan Yaochun, that is to say, Li Xi has lost sales control for this batch of top customers.

Although there are very few people in this group, it is conceivable that as long as someone breaks through this layer, then the subsequent follow-up phenomenon will greatly accelerate the expansion of this group, so it is foreseeable that it will not be long before a large number of top customers will break away from the sales growth point of Jiannan Yaochun. And this was also something that Li Xi did not expect in advance.

Once some customers have accumulated the purchase value to boast of the momentum, and the follow-up attraction measures have not kept up in time, it is likely to lose a group of customers, and if you want to maintain the attractiveness of buying at all times, if you want to completely start the brand of Jiannan Burning Spring, so that this brand is completely integrated into the ordinary life of all levels of society, and achieve the final success, then the matter of Jiannan Burning Spring Theme Restaurant and Theme Garden is already a matter that must be put on the agenda.

When he was in Chengdu, Li Qiu also took everyone to see, and the location of the restaurant he chose to buy was very good, and the overall shape and pattern were also very large and magnificent, but the price was not ordinarily expensive.

But if you want to attract such a group of top-level high rollers, how can you not show some courage?

At the moment, as soon as he said his thoughts, Liu Rong and Li Yifeng glanced at each other and couldn't help but smile bitterly.

At the moment, the two of them had to sigh, Li Xi's whimsical ideas were too many, one after another, which was overwhelming. Of course, with their cleverness and the successful examples of Li Xi's ideas at the moment, they can quickly understand that Li Xi's whimsical things are actually rare good ideas, but the problem at hand is ...... No money!

Whether it is the Liu family, Li Qiu, or Pei Yang's family, they are actually considered solid families, and their family backgrounds are very thick, but even so, they sat down with such a few major events one after another, and they built wineries, peripheral packaging, and bought land to build vegetable supermarkets in various places, and also transported ...... And so on and so forth, all of these things cost very quickly.

Of course, the fastest money is not actually these, but the winery hoards grain, and now the Sichuan and Shu catastrophes, the price of grain is the most expensive, but the sales of Jiannan Burning Spring are so hot, and even the scale of the wine-making area has kept up with a bit, so it is natural to hoard more grain, so a lot of money is taken up.

Li Yifeng also summed it up that day, saying that it was such a big stall, and the average daily was 100,000 yuan as the base smashing down, although the income and profits of Jiannan burning spring and selling vegetables were very high, but it was still too slow, this series of investments was too big. And Li Xi has always only come up with ideas and doesn't pay for it, but he still has to take a big share of the profits......

Therefore, when he heard this, Li Yifeng hesitated for a moment, and then said with a smile: "Don't worry, don't worry, take it slowly, it's not good to take too big steps, slow down, it's okay." ”

Li Xi was puzzled when he heard this, and at this time, Liu Rong took out the general ledger of income and expenditure to him, Li Xi looked through it, and couldn't help frowning. After a long time, I had to sigh and said: "Then let's slow down first, if you don't slow down, you can't help it, it's not good to break the capital chain, alas, yes, the steps are too big, it's easy to pull the egg!" ”

Hearing his strange and muffled words, Liu Rong and Li Yifeng couldn't help but look at each other, although the old man Li has been an official for many years, but once he is a staff member, he is very well-behaved, and at the moment he just coughed twice and turned his face to pretend not to hear, Liu Rong, who is the eldest brother, has always been the least afraid of this, and he couldn't help laughing at the moment.

After laughing for a while, he thought about it, but his face straightened up, and he said cautiously: "Or, that Xian Yu Gongzi's proposal, you will think about it again?" ”

Li Xi glanced up at him when he heard this, and then lowered his head and groaned.

Thinking of this made him hesitate.

Perhaps because he saw the interests of his two businesses, when everyone was having a drink last night, Xian Yu Bowen officially put forward a request to buy shares on behalf of Xian Yujia.

At present, Li Xi's cooperation with Xian Yujia is only limited to their family is the general agent of Jiannan Yaochun in Chengdu Mansion, and more than a dozen vegetable markets that have been built in Chengdu Mansion also have their 30% shares, this level of cooperation, it can be said that Xian Yujia is a little help, and follow in by the way to share some small money, but if they are fully shared, Li Xi is afraid that with the huge strength and contacts that their family has accumulated over the years of business, he will be controlled by them at that time!

However, he also knows very well in his heart that if he wants to make his business bigger and bigger, then whether it is in Jiannan Province at the moment or in the whole country in the future, he will not be able to do without the support of these powerful businessmen from all over the world. Therefore, although I don't want to let them in and get a piece of the pie at all, it's not good to refuse to go back directly.

And now that he saw the account book, Li Xi began to worry about other people's money bags again.

After thinking about it for a long time, just when Liu Rong couldn't bear the bumps of the carriage and had raised his hand and yawned, Li Xi said lightly: "When I go back, tell the third uncle to let him refuse Xian Yujia's proposal, my matter, I don't want them to come in and get involved." ”

Liu Rong thought about it when he heard this, and asked him, "Why?" If you're afraid of losing control, the four of us can hold on to it more, and now our money is so tight, if they are willing to invest money, it must be a lot, wouldn't it be just right to quench your thirst? Why do you have to turn people away from thousands of miles away? ”

Li Xi shook his head lightly when he heard this, the reason on the surface was of course that he didn't want others to get involved in his business, but in fact, deep down in his heart, there was a reason that he couldn't say to anyone, and it was also the most critical reason, that is, he felt that the name Xianyu Zhongtong was a bit familiar, and it didn't seem to be the kind of familiarity that he was used to hearing after crossing over, he should have heard this name in his previous life.

A big businessman in the land of Sichuan and Shu is not qualified to leave a name in history, but he is a historical idiot after a thousand years, but he has actually heard his name, which shows that he is definitely not an ordinary person.

So, try to stay away from him as much as possible.

Liu Rong saw that he didn't speak, so he continued: "Seeing that Xian Yu Bowen didn't respond to you last night, there was already some threat in and out of his words, so this matter is ...... I think you should think about it again, anyway, it's not in a hurry, don't tell your third uncle first. ”

Hearing him talk about this, Li Xi couldn't help laughing.

Seeing that Li Xi didn't respond last night, that Xian Yu Bowen did make a threat around the bend, but his threat was simply a joke in Li Xi's eyes - according to him, their family had already learned about the brewing method of Jiannan Burning Spring, and if Li Xi didn't agree to let them take shares, then they would have to start anew.

At that moment, he saw that Liu Rong didn't understand, and turned his head to look at Li Yifeng, as if he was also confused, so he explained to them, "The so-called threat of Xian Yu Bowen is actually just to scare some people who don't understand the market, why are you also fooled." What is the most valuable thing about our Jiannan Burning Spring right now? It's not a recipe, it's not for a long time, at the moment, our most valuable thing is the signboard, it's fame! ”

He laughed: "I've racked my brains to think of so many ways to build a brand and brand influence, why? The reason is today, because I am afraid that within a month of our wine, other new wines will also be on the market. ”

"Xian Yu Bowen said that their family has mastered the brewing method of new wine, I believe this, but I believe that if they think that they can stand up and fight with us after mastering the brewing method, then they will definitely not talk to us about any cooperation, but I am afraid that before we know, their new wine has been made and even listed."

Liu Rong and Li Yifeng lowered their heads when they heard this, it was really like that, and they couldn't help but look at Li Xi suspiciously.

Li Xi smiled but did not speak.

After a while, Liu Rong couldn't help but pat his thigh, with a smile on his face, and said, "I understand...... Ah, I see, no wonder, no wonder, I'll just say it, your kid has always been a unprofitable person who can't afford to be early, why is Zhang Luo so energetic about these things recently, it turns out that the pen is here. ”

After finishing speaking, he muttered again: "Brand...... Brand Value...... Well, that makes sense. ”

Li Yifeng glared at this, and then at that, Li Xi saw that he still didn't understand, so he had to continue to explain to him, "Right now, we have made such a big splash on the market, and we have already sent the brand of Jiannan Burning Spring to every drinker's home, that is to say, at this stage, everyone's first reaction to drinking is no longer to care about whether the new wine is new or not, what everyone cares about is whether this wine is produced by the brand of Jiannan Burning Spring!" ”

Speaking of which, in fact, this concept is really simple for people in the 21st century, but for people who have lived in Datang for decades, although they have always understood the meaning of the so-called brand in a trance, they have never been able to understand the power of the brand so deeply, so even if Li Yifeng listened to Li Xi's explanation, he was still a little confused, and he only nodded slightly, and then frowned and thought hard.

Li Xi smiled and said to the two people: "Speaking of which, I look at Xian Yu Bowen's expression when he said this last night, as if he really took this and thought he had caught one of our key points, I think, either their old man Xian Yu Zhongtong didn't tell him the reason why he really wanted to cooperate with us, or he was pretending to be stupid!" ”

Liu Rong, as the son of a family, had dealt with Xian Yu Bowen a few times before, and he was smart and had good eyesight, so he only hesitated a little when he heard the words, and then nodded and said: "Ten are **, it's the latter." ”

Li Xi nodded when he heard this, and smiled, "That's it, our attitude is not to refuse, nor to be active, and to grind him first." When our series of measures are implemented, the value of the brand of Jiannan Yaochun will be maximized, and then we will give them a part of it at a high price, well, it can't be more, and the right to cash out will not offend them. ”

After a pause, he said: "Or, in this way, let them be our franchise store!" ”

"Franchise store?"

"Cashing out?"

Liu Rong and Li Yifeng were both in a daze when they heard this.

This kind of word is really a little confusing, probably based on the literal meaning can guess a little, but I still don't understand the specifics, but fortunately, with Li Xi for so long, the two of them have long been accustomed to Li Xi coming up with new terms and new ideas at every turn, and they are surprised and limited at the moment, just waiting for Li Xi's explanation.

At this time, Li Xi smiled and explained to them what the franchise store meant, and it was easy to explain that they probably understood what it meant, but Li Xi couldn't help but think that since they were willing to be moths at home, then they would be able to make this fire.

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In other words, if you don't take you like this, you voted for 6,000 and 9,000, I saw it, I wanted it, but I was in a sluggish state, and I couldn't reach it, isn't this bullying......

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