Jinyuan County, Minjiangfang.

Yang Huahua wore a hat and walked out of the carriage, seeing the chaotic crowd around her, she couldn't help but look at it, although she was a leader in the boudoir since she was a child, and compared with the women at that time, she could be regarded as having seen some people with some insight in the world, but where had she ever seen such a hair-growing scene?

Looking up, the signboard at the gate that reads "Official Governor and Private Shuzhou Li Vegetable Market" with twelve golden characters is shining with golden light under the head, and it looks very dazzling.

Regarding Li Xi's proposal to use gold clay as a signboard at every turn, although she couldn't help but pout her mouth in her heart, thinking that it was really cheesy, but looking at the past, there were really many people who were stopping at the door and looking up at the gold-lettered signboard like herself, and they were envious there, so she had to admit that although this method was cheesy, it was really practical for these ordinary people in the market.

There are two cities in Jinyuan County, and there are many fresh fruits and vegetables in the two cities, but as soon as Li Xi's vegetable market opens, those shops are immediately deserted to the point that they are almost closed, and even those who originally walked the streets and alleys to sell vegetables in a small basket must be sent from Li Xi's vegetable market every day to ask for a small bronze plaque engraved with "Li's Vegetable Market Street Monopoly" Yangwen, so that there can be a good business.

If you think about it, it's really unreasonable.

Looking at the surging flow of people left and right, Ah Jin, who was also wearing a hat, held Yang Huahua's arm tightly, and his heart was a little nervous, and he couldn't help but say: "Miss, why don't we take a look at the door, don't go in, there are too many people, don't squeeze it, it's not good." ”

Yang Huahua looked unimpressed when she heard this, and said with a smile: "It's so lively, let's not go in and have a look, just stay outside, what's the point?" You just tell them to take good care of their surroundings. Let's go, let's go in and see the excitement! ”

As she spoke, she ignored the others, and just walked in with great interest. Seeing this, Ah Jin had no choice but to follow quickly, and at the same time beckoned the servants at home who were specially brought out this time to follow suit, and they were all around to protect them, so as not to squeeze people on them.

Yang Huahua said before going out, they came here today, and they really joined in the fun.

Li Xi's vegetable market has been open for three days, and she has heard the reports of the people below every day, saying that the vegetable market is really lively, so all kinds of people wait, and the entire Jinyuan County, there is almost no one who can't go over to see, and the business is also first-class and good, not to mention anything else, the people in charge of purchasing things in their own house said that many people in the city who are often seen in the East Market are responsible for the purchase of stewards, and now they all go straight to the vegetable market of the Li family every day.

At this time, Yang Huahua followed the flow of people into Li Xi's vegetable market under the support of four or five domestic servants, looked left and right, and really felt that the vegetables here were fresh and good-looking, of course, as for whether it was cheap, she didn't know, from childhood to adulthood, in addition to the price of rice, she occasionally paid attention, but she never asked about the price of these vegetables.

There is a lot of space in the vegetable market, but there are not too many vegetable varieties, it is said that it is because Li Xi's large-scale vegetable planting has not yet reached the peak of the market, and the current production is only some short growth cycles, such as cabbage, and other varieties are simply to go out to purchase to ensure that there is no shortage of the same.

Seeing the bustle in the Li Vegetable Market, her beautiful eyes flashed, and she was indescribably curious. Thinking back to the words of his cousin Yang Zhao, he felt quite reasonable.

Why is Lee's Vegetable Market so prosperous? Yang Zhao believes that the most important reason is that the Tang Dynasty is rich at present, and the land of Sichuan and Shu has always been the country of abundance, and the people are even richer.

And think about it carefully, everyone's saying is getting richer and richer, in fact, they are not satisfied with just eating some rice grains and pickles every day, but everyone who is okay also wants to enrich their own three meals.

It's just that in the previous days, no one paid attention to these small things, and even if some people wanted to buy some vegetables to eat, it was often not convenient to buy them, so they gave everyone an illusion that ordinary people didn't eat much. It wasn't until Li Xi stood up and made such a way to grow vegetables to reduce disasters and opened the first vegetable market in Sichuan and Shu that everyone suddenly realized that even the most ordinary people could afford to eat vegetables every day.

Thinking of this, Yang Huahua couldn't help but smile, thinking in her heart that Li Xi's strange thoughts were not born very much, but it seemed that the heart in his stomach was a few more tricks than others.

Turning his head and seeing a lot of people around a stall next to him, they are all stretching out their arms and rushing to hand money to the stall, the first three young men behind the stall are selling hard, one is shouting and loading vegetables, one is weighing, and the other is responsible for collecting money, I heard the voice of the young man is already a little dumb, accompanied by the sound of the copper money falling into the bag, it sounds like it has a different flavor, and then look down, their stall is responsible for selling, it is the water tofu that they have just eaten in the morning.

At that moment, Yang Huahua turned around, and was going to go to the stall, and several servants around her hurriedly squeezed forward to open a way for her, and the people in front of her refused to get out of the way, and the servants had to fight forward, and suddenly there was a burst of scolding, but Yang Huahua turned a deaf ear, and squeezed until the stall, and she lowered her head to look at the tofu and scales.

At this time, the hawker who was in charge of shouting saw their group squeezing in by themselves, first he was a little unhappy, and then he saw the dress of Yang Huahua and the others, and immediately knew that this was not an ordinary person, so the original frowning brow was quickly loosened again.

At that moment, he hurriedly picked up the bamboo knife and patted it on a large piece of tofu, and said: "This lady, look at it, the best tofu, this is a new trick from Chang'an City in the north, tender and smooth, delicious, I heard that even the emperor Lao Tzu eats it every day, do you want to come a little, the little one dares to assure you, in the entire Jiannan Road, our Li vegetable market is definitely the only one with this!" Look at your side, grab it every day, and it will be sold out before noon! ”

Yang Huahua smiled when she heard this, and said in her heart that this young man is also a good mouth, it is said that before the vegetable market opened, Li Xi also deliberately gathered these young men selected for "training"? But I don't know if these words were also taught by Li Xi.

At this time, a gust of wind came to blow the corner of the hat, and the young man was about to continue talking, but suddenly caught a glimpse of a white greasy and round chin exposed under the hat, and a thin red and attractive little mouth, and immediately couldn't help but be stunned, and when he came back to his senses, he wanted to say something, but he lost his soul, his eyes just stared at Yang Huahua's hat, and his mouth also stammered, and he said intermittently that it was not good.

Ah Jin was unhappy when he saw this, and was about to reprimand, but Yang Huahua looked disappreciative, and even didn't look at the young man at all, and just pointed at the tofu and said, "How much is your tofu?" ”

The young man woke up and knew in his heart that such a beautiful lady was definitely something he couldn't imagine, so he quickly put away the thoughts in his heart and said respectfully: "Back to this lady, ten dollars a pound of tofu!" ”

Yang Huahua didn't realize what was going on when she heard this, but Ah Jin couldn't help but scream, pointing to the tofu and saying, "Your tofu is much more expensive than eggs!" ”

In fact, I don't blame Ah Jin for being surprised, the current year is rich, the price is very low, not to mention anything else, in Jinyuan County, a Tongbao big money can buy three eggs, and you have to pick a big one, if the eggs are smaller, then you can draw four!

If you want to buy rice, the Chengdu Plain is the granary of the world, the price of rice is low, a bucket of rice is worth about 12 yuan, a bucket of rice is 12 catties, that is to say, a Tongbao big money can buy a catty of rice!

But right now, this pound of tofu dares to sell for ten dollars! How can it be called inexpensive? It's just very expensive!

So much so that as soon as Ah Jin heard this price, he couldn't help but scold Li Xi in his heart.

At this time, the young man saw that it was the woman next to Yang Huahua who was asking questions, and knew that it must be the personal maid of this noble lady, so he didn't dare to slack off, and immediately cheered up and responded: "This girl, you can't say that, you can buy eggs anywhere, our tofu is the only one, besides, the cost of this tofu is not very low, this year our Jiannan Road was hit by a disaster, so the raw materials we use are directly bought from the northern states and counties, you calculate, just the freight of this way, how much does it cost?" ”

Speaking of this, he saw Yang Huahua nodding frequently when he heard it, and immediately remembered the content of the training, so he hurriedly said: "You just need to take a walk and compare it to understand, all the dishes we sell here can be guaranteed to you to be the cheapest and freshest in the entire Jiannan Road, our proprietor said, as long as you can find something cheaper than our food, we will compensate double the price difference, you should rest assured, right?" ”

As he spoke, he pointed to the tofu on his stall and said, "Besides, you should know the two slogans of our Li vegetable market, the first one is called 'Tang Vegetarian Life', what does it mean, eating too much meat is not good for people's health, so a rich family like you should eat more vegetarian dishes, this tofu is vegetarian, and eating it is good for people, better than meat!" ”

"Datang Su life?" It was the first time Pei Yang had heard of this statement, and he couldn't help but feel funny in his heart at the moment, thinking that the whimsy in Li Xi's stomach was really admirable, and he didn't know where he came up with it. At that moment, I couldn't help but ask, "You said there are two slogans?" So, what else is there besides this Datang Su life? ”

When the young man heard this, he quickly replied, "This second slogan is 'love vegetable'." Before you come in, you should also see our signboard, which is called 'Official Governor and Private Shuzhou Li's Vegetable Market', what does it mean? That's because of the disaster in Shuzhou this year, our vegetable market was born in response to the disaster relief, and the vegetables in it are sold for the benefit of the victims. If you think about it, our prices are so low, and you can buy groceries and reach out to help the victims. ”

Hearing these words, Yang Huahua was dumbfounded, and she didn't react for a long time.

I can think of such statements, this Li Xi is really ......

If you want to talk about the understanding of people's hearts and people's hearts, if you want to talk about the ingenuity of grasping people's hearts in this way, I am afraid that no one can compare with him today!

After listening to the words of this love vegetable, she remembered the stall of Jiannan Burning Spring that she was responsible for no reason.

Half a month ago, the sales store of Jiannan Burning Spring has been opened, and then, the major restaurants and taverns have also begun to ship, under the precise planning and arrangement of Liu Lan and Li Qiu, there are already sub-regional "agents" in various places, so it is extremely convenient for this network to spread, almost only three days, Jiannan Burning Spring has been sold to the corners of the entire Jiannan Road.

According to Li Xi's requirements, Jiannan Shaochun is divided into four series, from low-grade to high-end: Jiannan Shaochun Liquor, Jiannan Shaochun Wuliang Alcohol Series, Jiannan Shaochun Alcoholic Series, Jiannan Shaochun Golden Wine Series.

For this wine, he also deliberately took people to the local porcelain kiln, contacted the best local painters, customized a large number of wine bottles, and set the wine jar on the kiln of firing pottery, which is also an exclusive shape, exclusive customization.

Needless to say, the delicacy of the wine bottle, that is one of the gifts, naturally beautiful, even a large number of wine jars, when it was still an embryo, it has been carved to press out the handwriting and patterns, such as the drunkard series here, in addition to the inscription of the Lord of the Honshu Thorn Shi personally inscribed a side of the Jiannan Burning Spring Small Seal and the drunkard two grasses, but also an additional poem is pressed, called: The drunkard carries the drunkard, and the thousand catties are not too falling. Drunkards and drunkards, a thousand cups will not get drunk.

This kind of whimsical idea is already dizzying, and these alone are just the beginning.

From the beginning of the winery, Li Xi has put forward a concept of buying wine and giving things away, calling this a gift, such as every time you buy a jar of wine, you must send at least one exquisite wine bottle, and also send six wine glasses, six pairs of chopsticks, etc., of course, all the gifts are sure to leave a unique mark of Jiannan Burning Spring.

According to Li Xi, this is called advertising bombardment, so that everyone, whether they drink or not, must be able to see the sign of Jiannan Burning Spring every day when they open their eyes, and let the four words of Jiannan Burning Spring deeply enter their lives.

Of course, Li Xi has always liked to subdivide everything, in his opinion, the above methods are suitable for ordinary people, because for ordinary people, as long as the bottles, wine glasses, chopsticks and even fans you send are more high-end than the ones they bought at home, then they will be reluctant to throw them away, and they will stay for use, so that they can have a propaganda effect, but for those rich families, this small means will certainly not play a role.

Deal with them in a different way.

That is, when someone buys high-end wine, in addition to giving some small items for each jar of wine, they should also tell them that each jar of wine purchased, they can get different points according to the value, and when the points reach a certain level, they will get exclusive gifts, such as beautifully carved gold cups, such as jade chopsticks carved with exquisite patterns, and so on. In this way, small items can be given to the person in charge of buying the liquor, encouraging them to buy it, and the accumulated points, as well as the gifts that were relatively mysterious at the time, arouse the curiosity of the owner.

When someone can't help but be curious to save enough points and start to get those exquisite gifts, it will trigger a craze for comparison, and even many people obviously can't drink so much wine at all, and they have to buy a lot of more and go back to drink slowly, just to get those exquisite gifts, so as not to make others feel embarrassed if they don't have their own homes.

In this way, this kind of freebie, but instead become a status symbol, it brings huge purchasing power and profits, immediately the value of the gift itself amortized into the cost of the cost of the increase in costs, compressed to a point that people have to ignore.

Because of such an idea, there are even a large number of related small workshops, and now every day people are looking for a door to give gifts, and want to find some ways from the Li family or their own home, and take over some gift processing work.

Not to mention ordinary people, even if Li Qiu is an old businessman, and a person like himself who has always been above the top, they all feel like these ideas, these business whimsical ideas are enough to make people jaw-dropping, but Li Xi's idea is not over yet. Long before Jiannan Yaochun was officially launched, he had already put forward the idea of the next step.

That is, to build Jiannan Burning Spring Theme Restaurants in various state capitals.

According to Li Xi's vision, this kind of theme restaurant must be extremely luxurious, its first floor is open to the public, but the second and third floors are not open to the public, and there are private rooms inside, called VIP rooms.

The VIP room does not accept foreign guests, only the VIPs of Jiannan Burning Spring, and if you want to become a VIP, you must accumulate enough consumption amount. So it is conceivable that this kind of VIP room will soon become a kind of boasting again.

At the same time, Li Xi also wanted to build gardens in various places, including eating, drinking, and having fun, and doing business secondarily, mainly to make it a place where officials and businessmen from all walks of life could sit down and communicate, and provide a place for everyone to meet and talk about business -- this idea was so brilliant that everyone who heard about it was full of praise.

If these plans are really implemented one by one according to Li Xi's vision, not to mention the business opportunities contained in them, just the huge connections that are about to gather in this garden are already a huge asset that is difficult to change.

Because as soon as this idea came out, let alone Yang Huahua was a woman's family, even a smart person like the Liu family brothers, after hearing Li Xi's ideas, they were all stupid on the spot, and after coming back to their senses, they were muttering like crazy with a red face.

Even, Li Xi had already written a kind of thing that he called "couplet" for those restaurants that planned to spread all over the Tang Dynasty, and since Li Xi said it, these two couplets Yang Huahua have always remembered in his mind, and he can't forget them for a moment-

The first couplet is: Heaven and earth do not care about the wine pipe, wake up or get drunk.

The second picture is: There is wine today and drunk today, and it is sad to come and sad to be sad.

It's another incredible idea.

When things came to this, Yang Huahua thought that Li Xi's tricks should be almost done, no matter how smart a person is, there will always be an end to this cleverness, but today she suddenly became interested in coming to this vegetable market to have a look, but she once again let Li Xi's various whimsical ideas be calmed.

What kind of person is this, and how is his heart born!

Yang Huahua was stunned there, and her mind remembered a lot in an instant, but at this time, the people around her who were waiting to buy tofu were already impatient, but they were afraid of Yang Huahua and their group, and everyone didn't dare to say anything. ”

It was easy for Yang Huahua to wake up with this shout from the man, turned her head to look at Ah Jin, waved her hand and said, "Let's go, you ask He Gui to come over and buy more, I also love to eat Li Xi's tofu." ”

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