Zhao Yan's way of exerting his strength is very simple, that is, to let the Propaganda Department publicize the great victory of North Korea, and not only in Shandong, but also in all parts of Daming.

Now that Chongzhen has a jealousy of Zhao Yan, Zhao Yan naturally doesn't need to hide anything, what he wants is to be a master of high merit and completely suppress Chongzhen in terms of fame.

…… In Zhaojiabao that day, the sound of gongs and drums was heard.

"The great victory of North Korea, the great victory of North Korea, Huang Taiji died, and the 70,000 troops of Jianzhu were all wiped out." People rushed to congratulate each other on the glorious achievements of the DPRK.

In Zhao Yan's propaganda, the Manchu Qing Dynasty has always been the most conspicuous foreign enemy, and the long-term propaganda has made the people of Denglai have a strong sense of crisis, and Zhao Yan also made some nervous fear that the Manchus would fight over, and when they heard that they were going to fight the Manchus, the people of Denglai were very active.

The victory of the Manchu war was also very important to the people of Denglai, and at the same time, Denglai's soldiers won the battle in Korea, where was there any displeasure?

At the same time, there was also a lot of noise in Shandong, and many Shandong people were celebrating Zhao Yan's victory.

At this time, Shandong had already been calm and settled, and the people did not need to worry about the infestation of bandits, nor did they need to worry about the urging of the government, let alone starvation to death during the famine.

Everything is the credit of the general.

As long as the general is still in Shandong for one day, there will be such a day.

Under the deliberate propaganda of the Propaganda Department, Zhao Yan's prestige in Shandong can be described as Zhongtian, unparalleled. As soon as they heard that Zhao Yan had won another battle in Korea, the people congratulated them from the bottom of their hearts.

At this time, Zhao Yan was listening to someone telling a story in the teahouse, and what the storyteller was talking about was a joke called "The General's Clever Calculation, Huang Taiji North Korea Wings Are Hard to Fly".

But it is said that in the ninth year of Chongzhen, the general of Jianwei Changping destroyed the army of 50,000 in Kou Jianyu, and the general promised the saint to restore Liao in three years and Pingliao in ten years. The general returned to Shandong, watched the stars at night, pinched his fingers, and learned that Jianyu wanted to commit Liaodong ......" The storyteller said with spit flying, Zhao Yan frowned, raised his hand and shouted: "Stop, stop, stop, what the hell, when will the general look at the stars, pinch his fingers, the content must be true, it must be true." ”

"But general, you didn't tell the little one, how did you know that Jianyu was going to invade North Korea!" The storyteller was innocent, and there was indeed no such thing in the information he obtained.

"Oh!" Only then did Zhao Yan react, he didn't receive any news from Shandong last year, and it was entirely because he gave full play to the advantages of the traverser.

Zhao Yan touched his chin and thought for a while, and said to the storyteller: "Let's just say that General Ben sent hundreds of secret agents to sneak into Liaodong and learned about the situation. ”

"Yes, General." The storyteller received instructions and continued to talk endlessly, and this storyteller's skills were very good, and he told the development of the war in the entire Liaodong to be full of suspense and interlocking.

After listening, Zhao Yan said to Zhang Buyun: "Just say that, let people write down the content and print it out in a booklet." This is what will be done in the future. ”

"My lord, these procedures are naturally indispensable, but in addition to the time of the big victory, we usually have to carry out publicity, and the newspaper you said should be done." Zhang Buyun suggested to Zhao Yan.

"Oh! Newspapers, yes, are going to be done. Zhao Yan reacted after hearing this, he actually ignored the newspaper, since he wanted to make a high contribution, the most important thing is to make it for the people of the world.

The newspaper is a very powerful tool for guiding public opinion, as long as you have a newspaper in your hand, you can guide public opinion at any time.

Absolute killer!

When the time comes, it will be easier to publicize it, and wherever you want to send people around the streets and shout, you can just send the newspaper out.

"This matter will be done right away." Zhao Yan said to Zhang Buyun, "Our newspaper is divided into five pages, one military page, one current affairs page, one commercial page, one special page, and one commentary page. Well! I can't tell you clearly for a while, but I'll write you a detailed plan tomorrow. ”

"Yes, my lord." Zhang Buyun promised that in these new things, Zhao Yan usually wrote detailed plans for the implementation below.

Zhao Yan returned to his study, Yuan'er and Yan Yuyao's two daughters were sorting out the documents for him, and Salena was chattering.

Yan Yuyao now lives in Zhaojiabao, she will go to the girls' school every day to teach students, and often come over to help Zhao Yan, as the daughter of Yan Jizu, she is a very smart girl, so she is naturally trustworthy.

After contact these days, Zhao Yan found that Yan Yuyao's insight is very high and has the potential to become a staff officer, in contrast, Yuan'er has not been exposed to much current affairs news since she was a child, and her views on things are not as sharp as Yan Yuyao's.

And Salena is a good-looking vase, listening to her proudly, she has been working very hard to learn to read and write recently, and she can already write more than a hundred words, that expression makes Zhao Yan feel funny when he thinks about it.

After Zhao Yan sat down, Yuan'er wrote it for him, and he narrated the plan for the newspaper there, and Salena stuck her head over and watched Yuan'er write.

"The distribution of newspapers, first of all, to improve the post station system, at the same time to train enough reporters stationed in various places, always use the post station to transmit the information back, and then after sorting and printing, and then by the post station to expedite the distribution of the place, the specific work is ......" Zhao Yan kept narrating, Yuan'er quickly recorded his narrative.

Yan Yuyao said curiously to Zhao Yan: "If it is a large-scale newspaper distribution, the cost must be very high, not only the post station will be rolled out, but also the freight will accumulate over time, it is also a large amount, even if there is advertising income, it will also cause a certain loss, why does the general want to develop this thing?" ”

"It's okay to lose some silver, but as long as the circulation of the newspaper reaches a certain level, there is a huge potential benefit." Zhao Yan smiled and said, "For example, if the imperial court wants to repair water conservancy and has no money, the newspaper can explain the pros and cons to the rich and call on them to donate money and materials." ”

"Who is the general going to beat, and can he also throw dirty water on whom?" Yan Yuyao asked with a playful smile.

"Huh! All in all, it doesn't matter if the newspaper makes money or not, but the circulation must go up. Zhao Yan smiled, and then continued to describe the planning plan.

Zhao Yan's newspaper planning plan is relatively simple, mainly the post station system, and the prerequisites for reporters, as well as the planning of various layouts, as well as the sales plan.

If you want to run a newspaper, the post station is naturally wanted, but the post station only needs to be distributed in the first and second tier cities, and those last-tier towns and the countryside are not a problem to slow down.

Of course, the situation of each province is different, and it is also necessary to treat it differently. For example, in the chaotic Shaanxi, it is generally enough to set up a post station in each province.

In the bustling Jiangnan, it is the essence of the Ming Dynasty, and it is naturally the area with the highest concentration of elites, so that place should be treated.

With the current situation in the Ming Dynasty, reporters mainly report on natural disasters, war conditions, government affairs, and commerce.

Each province had to have a certain number of reporters stationed there, and even soldiers had to be sent to protect the war correspondents in the combat area.

On the page of the newspaper, Zhao Yan thought carefully for a while, and divided the page into eight pages: government and politics, military, current affairs, business, science and technology, entertainment, special topics, and commentary.

That special page is naturally a place left to discuss a certain matter, such as where there is a disaster, and call on everyone to donate money. and used to debate the maladministration of the imperial court or something, all on this topic, and at the same time, there will be some celebrity comments on the topic below.

The comment section is for readers, who feel something in the newspaper after reading it, or if they don't agree with it, they can write to the local distribution station, and then summarize and screen it, and attach some responses to some questions from readers.

At the same time, Zhao Yan determined the first issue of the military page report, which was used to publicize the great victories of Liaodong and Korea, and at the same time, it was used to report on the disasters in various places.

After all, in this era of underdeveloped information, people can only read the arrival of the imperial court, and the content of the arrival is very monotonous.

In the case of such widespread attention, it is better not to publish something that makes Chongzhen jump at the beginning, otherwise it will be difficult to publish.

As for the name of the newspaper, it is called "Daming Newspaper".

…… After Zhao Yan asked Yuan'er to finish writing the plan, he immediately sent the soldiers to the Propaganda Department, and the people of the Propaganda Department quickly set up a 'Daming Newspaper Studio' to be responsible for the operation of the newspaper.

This studio was quickly set up, there are no technical problems in typesetting and printing, Zhaojiabao has widely used movable type printing, and has a certain scale, printing newspapers is not a problem at all.

At the same time, in terms of post stations, the whole territory of Shandong is, and in other provinces, there are also post stations with inn names in Lianghuai and Jiangnan.

The only thing missing is the content.

The content of the military section is the first issue of the report on the wars in Liaodong and Korea, and the political section of the DPRK reports on the reform of Chen Zhongsheng when he came to power, the current affairs page, the industrial and commercial conference and the industrial and commercial stimulus plan in Shandong, and the science and technology page describes the history and important role of human science and technology development. On the entertainment page, Zhao Yan plans to hang "Shushan", but the background of the era is changed to the Tang Dynasty. On the thematic side, Western colonizers are covered.

This has to be Zhao Yan busy, anyway, he has been more leisurely recently, and the administrative and military affairs in Shandong are on the right track, and there is no need for him to be busy anymore, as long as the normal operation of this system is maintained.

The reason why the Ming Dynasty is rotten like it is now is all because that guy Wanli messed around, turned the country into a semi-paralyzed state, and completely disrupted the system formed before.

(To be continued)