After hearing what Li Bing said, Cui Jing looked at him and smiled, but Cui Huang was confused, and he didn't know what Li Bing was referring to? And although Lu Hong's face was full of embarrassment, he was not surprised, and only after a while did he say: "The assassination of King Qi in Weizhou, the younger brother has also heard about it, in fact, the mastermind behind the scenes is also a good heart, I wanted to use this to turn King Qi's attention to the battle for the throne, but unfortunately it did not succeed, otherwise the burden on our families would be much lighter." ”

Hearing the hint in Lu Hong's words, Li Bing and Cui Jing didn't ask any more, but the Qinghe Cui clan behind Cui Huang was a little worse, and they didn't hear about it at all, so they didn't understand it at first, but from the dialogue and performance of the three of them, Cui Huang could also guess a thing or two, and he couldn't help but be a little shocked in his heart, and there was also a kind of shock in his eyes when he looked at Lu Hong.

Li Yexu didn't lie, not long after Lu Hong's bamboo forest gathering, at the suggestion of Li Su, Li Shimin set up the Datang News Supervision Institute in Chang'an, and transferred Xu Shaozong from the Patent Department to become the first Langzhong of the News Supervision Institute, and the Patent Division Langzhong was succeeded by the original foreign member Li Yifu.

At the same time as the establishment of the General Press Supervision Bureau, Datang issued a decree allowing private newspapers to run newspapers, but the organizers of the newspapers had to bring their household registration certificates to the General Press Supervision Institute to register, and then the General Court decided whether to grant the newspaper the qualifications to run the newspaper according to the income and reputation of the newspaper operator.

As for the printing and papermaking used in running newspapers, this is not a problem, because Li Su has invested in the construction of many printing factories and paper mills with various upstart families in Chang'an, and the newspapers of various newspaper companies can be typeset and printed by these factories, and Li Su and they have also made a fortune from it.

As soon as this news came out, it immediately caused an uproar, with the growing sales volume of Datang Daily. Anyone who knows the inside story already understands. This is a weapon that Li Su has in his hands to combat the influence of the five surnames and seven hopes, but it is such an important thing. But he took it out for everyone to share, it was really hard to guess what he thought?

However, after the establishment of the General Press Supervision Yuan, although there were many people who came to inquire about it. But there are very few people who are really willing to run a newspaper, because many people knew that Datang Daily is now operating at a loss, and all rely on Li Su, who has a rich family, to post money inside, so the newspaper is not something that ordinary people can play.

Of course, there are still people who are willing to run newspapers, such as several industrial associations such as coal, cement, and glass, which jointly launched the "Industrial and Commercial Daily"; Lu Hong, Cui Huang and some other children of the family who had a secret conversation in the bamboo forest last time jointly founded the "Confucian Daily"; In addition, in Luoyang, Taiyuan, Zhengzhou and other large cities. They also started their own regional newspapers.

With the opening of these newspapers, the topic of the struggle between the industrial and commercial and agricultural populations became more intense. It's just that the position of the quarrel is slowly shifting. Among them, those who support industry and commerce mostly publish articles in the industrial and commercial newspapers and the Datang Daily, while those who support agriculture mostly publish articles in Confucian newspapers. In several other regional newspapers, the two sides also quarreled from time to time.

With the opening and development of several newspapers, the advertising business, which has been prepared for a long time, was finally introduced to the newspaper by Li Su, and there are countless industries under his name, and he is looking for several key projects to advertise in Datang Daily.

However, Datang Daily is a relatively political newspaper, so it is not suitable for a large number of advertisements, and some advertisements are not suitable for placing on it, so while Li Su advertises on Datang Daily, he also asks people to negotiate with commercial newspapers that are more suitable for commercial advertising, and gives a certain percentage of advertising fees according to the sales volume and influence of the other newspaper.

As soon as the newspaper advertising business was launched, it almost immediately explained the big problem of newspaper losses, taking Datang Daily, which is not suitable for advertising, as an example, although there are not many advertising spaces in the newspaper, but because this is Datang's first newspaper, it is not comparable to other newspapers in terms of sales volume and influence, so the newspaper's advertising fee is also the most expensive.

However, even so, the advertising space on Datang Daily was quickly sold out by various industrial and commercial owners, who played their own brand advertisements on it, and the income from these advertising expenses immediately reversed the loss of Datang Daily. Although it didn't bring much income to Li Su, as long as the newspaper can independently support his own financial operation, he is already satisfied.

Compared with Datang Daily, which does not lose money or make money, Business Daily, a newspaper with a monetary atmosphere from its name, has made a lot of money from the advertising business. As the newspaper with the strongest commercial atmosphere in Datang, most of its readers are large and small business owners, who use their keen eyes to pick out the information that is beneficial to them from the business information on the newspaper, and then use this information to convert it into money, so the number of readers of the business newspaper is extremely large, and the circulation is also very wide, and even it is the second newspaper that began to open branches in various cities after Datang Daily.

It is precisely because commercial advertisements can achieve the maximum conversion rate in commercial newspapers, newspapers have no official background, do not need to take into account serious issues, newspapers can increase a lot of advertising space, coupled with good sales and influence, many industrial and commercial owners are willing to spend a lot of money on advertising, so in a short period of time, the advertising revenue of industrial and commercial newspapers has surpassed Datang Daily, becoming the most profitable newspaper in Datang.

This is out of the expectations of several industrial and commercial associations, the reason why they wanted to run a newspaper at the beginning, the first is to see Li Su's face, and the second is because industry and commerce have extremely high requirements for information circulation, so they did not hesitate to lose money to open an industrial and commercial newspaper, but they did not expect that the money was not lost, but also gave them an additional income channel, which made several associations have to sigh: King Qi is worthy of the reincarnation of the God of Wealth, and he can earn a lot of money with an idea!

Compared with the money-making commercial newspapers, the Confucian newspapers run by several major families are a typical example, because it is a position to suppress industry and commerce, so it has been unanimously boycotted by industry and commerce, so that no industrial and commercial owners dare to advertise on it, otherwise their business will not want to continue, after all, no one will cooperate with a businessman who is an enemy.

However, the family behind the Confucian newspaper did not care about this, and even declared in the Confucian newspaper that the Datang Daily and the Industrial and Commercial Newspaper made money with words, which was really an insult to the sages and sages, and an insult to the Swen, turning the newspaper conducive to academic exchanges into a tool that only cares about making money and is full of copper smell, which is really a shame for the newspaper industry.

Just when the Confucian newspaper thought that the other party was dumbfounded by their own scolding and was secretly proud, the next day they suddenly received a leaflet from the General Press Supervision Institute, to the effect that they were naming and abusing Datang Daily and Commercial Newspaper in the newspaper, which was not allowed by the General Press Supervision Institute, and ordered them to publicly apologize in the newspaper within three days, and at the same time pay a huge fine to warn them. Otherwise, they will be disqualified.

The family that first entered the newspaper industry did not expect that Li Su still had this hand, let alone that the General Press Supervision Institute still had this kind of power. No matter how great their power is, it will not affect the General Press Supervision Institute controlled by Li Su, so they have no choice but to admit punishment and publicly apologize in their own newspapers on the last day of the deadline, and Datang Daily and Business Daily will naturally not let go of this opportunity to fall into the ground, and very unscrupulously reprint this apology statement, so that it spreads to all parts of Datang, further hitting the prestige of the family.

The successful money-making model of the business newspaper slowly spread to all parts of Datang, so that those who were a little excited immediately turned into practical actions and prepared for the opening of the newspaper. After all, newspapers are not only a money-making tool, but also bring huge prestige to the organizer while making money, and this prestige and influence are even more valuable than simple money in the eyes of most people.

When Li Su learned from Xu Jingzong that more and more people were preparing to start a newspaper, a smug smile finally appeared on his face. In the absence of telephone, Internet and mobile phones, even the telegraph did not exist, newspapers are undoubtedly the main means of information transmission, and after the formation of newspaper networks across the country, the speed of information transmission will increase geometrically.

Speaking of Xu Jingzong, history does not have a high evaluation of him, saying that he is not only greedy for money, but also mean and frivolous. However, in Li Su's eyes, this Xu Jingzong is not a simple character. At the beginning, by coincidence, the position of Langzhong, which originally belonged to Li Su, fell on his head, but the patent division was all old men in the original cement supervision institute, and there was Li Yifu, the smiling tiger, so Xu Jingzong's position as Langzhong was not stable.

However, in the two years of his tenure, Xu Jingzong relied on his many years of experience as an official, not only managed the patent department in an orderly manner, but even Li Yifu, who was obedient on the surface, but was actually arrogant inside, also admired him very much.

I heard that the reason why Xu Jingzong took the post of Langzhong of the News Supervision Yuan this time was that he took the initiative to ask for it, because he was originally born as a penman, and he was a Chinese scholar who specially drafted a summons for Li Shimin, and he was also very talented. Therefore, compared with the place of the Patent Division, he was still interested in the work related to the pen of the Press Inspectorate, so he recommended himself to Li Shimin, and Li Shimin also valued his talent and ability, so he agreed.

Just when Li Su was complacent about the results he had achieved, he was suddenly summoned to the palace by Li Shimin, and the two talked secretly for a while in the study behind the Liangyi Palace, and when he came out of the study, his face became extremely gloomy, and when he walked to the door of the Liangyi Hall alone, Li Su looked up at the sky in the northeast direction, and said with hatred in his mouth: "Fan Yang Lu's!" ”