Song Zhewu knows very well that the best place for the baby nylon to shine is in Europe and the United States, not in Asia, let alone in China.

Not to mention that there are many Muslims in Asia, their women are wrapped in robes all day long, and not many women will buy his stockings, at this time, even the number of women who buy them will not be very large, because they also have to wear the kimono they grew up in, and their social status is also very poor, it is estimated that it will be very good to have millions of pairs a year.

And China's thousands of years of feudal consciousness is very strong, except for a limited number of large cities, most other places, especially in the countryside, if the woman shows her beautiful legs, even if she is wearing fashionable stockings, it will also be considered immoral, even if this woman is not afraid of these gossips, can bravely wear stockings outside, her family can not withstand the pressure of public opinion, so the sales are also limited, each estimate is millions of pairs.

At this time, the female surnames in the Nanyang area were more open, but they were limited by the economic situation and the number of purchases was limited.

Song Zhewu estimates that at this time, the whole of Asia can sell 10 million pairs a year.

Europe and the United States are different, except for the Russian nation is an exception, almost all other Western female surnames have a relatively higher social status than other ethnic groups, and the social atmosphere is more civilized and fashionable.

Moreover, after hundreds of years of robber-like plundering in Europe and the United States, as well as the large amount of wealth accumulated rapidly after industrialization, European and American women are more qualified to buy luxury goods.

Song Zhewu clearly remembers that after the beginning of World War II, because nylon was listed as a strategic material, the United States banned the production of stockings with nylon. Even at that time, there were cases where women with a pen drew stocking textures on their bare legs to pretend to be stockings.

Therefore, at this time, only there will be a large enough market and a huge amount of wealth can be made.

Although Song Zhewu wanted businessmen from all over the world to come all the way to China to snap up his nylons and stockings, so that he could enjoy this huge wealth alone.

However, he knew that this was impossible, and if there was no major change in history, there would be an all-out war of resistance in another six years, and there would not be much market for the production and sale of any luxury goods in China, and export sales would be seriously affected because of the war.

Only by putting this golden rooster that can only lay golden eggs in the United States, which was not devastated by the war in World War II, is it the most suitable, and this is of course his most helpless choice.

Even so, it is absolutely impossible to give up this opportunity that will allow his Xinghua Chemical Company to develop greatly. Schmidt has also built a plant for the production of nylon products, and has now begun commissioning the equipment in preparation for trial production.

Song Zhewu believes that because of the Anti-Japanese War, his Xinghua must not produce in China on a large scale now, although it can enjoy huge wealth in the years before the Anti-Japanese War, and even make his Xinghua famous in the world from now on and become a world-famous large company.

Because if that happens, his Xinghua will now do everything possible to add equipment and expand production. However, in a few years, the huge production capacity will have to be shut down due to the lockdown caused by the war, and these production facilities will be idle for a long time.

However, although Song Zhewu has widely applied for patents in Europe and the United States for in-demand materials such as nylon, in the war, the hostile countries will never care about any patents, and they will never allow the strategic materials such as nylon to be exclusively controlled by the allies.

In this way, after the war, he would only receive a certain royalty for these patents, and it would be impossible to control them alone.

Moreover, Song Zhewu deeply understands that the only way for any enterprise to achieve long-term development is to continuously carry out technological innovation and always be a leader in technology. And Song Zhewu, a traverser, has unique conditions, so that his Xinghua is fully equipped to become a leader.

Therefore, it is not worth it or unwise to spend a lot of financial resources to expand production now.

What Xinghua needs to do now is to continuously deepen scientific research, train scientific and technological and management personnel, and form a good scientific research and academic atmosphere in scientific research institutes, schools, and enterprises.

As for money, at this time, you still have to open some and have the courage to share, so that you can gain more.

This is also the reason why Song Zhewu agreed to establish a joint venture between Schmidt and DuPont in the United States.

Of course, this joint venture is still dominated by Xinghua, who makes Xinghua now master the most advanced chemical technology. The money that can be earned, Song Zhewu will not let go easily.

Although Schmidt has started trial production of nylon products, the nylon products produced cannot be sold immediately, because the output of Xinghua's new plant was still very limited at the beginning of production. If the output is small, it will not fully occupy the market, and any product at the beginning of the market is to occupy a larger market share as much as possible.

For example, at the beginning of the introduction of products such as stockings to the market, if you want to occupy a broad market, you must have enough quantity to do this. Although Song Zhewu does not need his stockings to fill the market in a short period of time, it is still necessary to have a stable and relatively sufficient production.

Another reason is that Schmidt and DuPont have an agreement, because DuPont's new plant will not be put into operation until early next year, and DuPont requires Schmidt to start sales at the same time as them.

However, Song Zhewu obviously would not agree to this request.

To know that in the United States of Xinghua. The output of DuPont Chemical United Stock Company is far larger than that of Xinghua's factory in Taiyuan, and the scale of the excess cannot even be calculated by several times, and if it is sold at the same time, not to mention the European and American markets, I am afraid that the Asian market will also be snatched up by the American United Company.

In the end, Song Zhewu just asked Song Zhewen to inform DuPont that Xinghua would postpone the sales as much as possible, and it was expected that the sales time would not be earlier than October.

In order to take care of DuPont's feelings and reflect the sincerity of cooperation, although Song Zhewu did not agree to sell at the same time as DuPont's joint company, it was not good to advance too much, the sales time was only three months earlier than that of the joint company, and at the same time, he also agreed with DuPont that DuPont could not sell any nylon products in Asia.

This is Song Zhewu's feeling that Xinghua's three-month sales time in advance is enough, and in these three months, not only will Xinghua's name be known to the world, but also these three months will be enough for Xinghua to stabilize its market in Asia, and even if someone reloads nylon products to Asia in small quantities in the future, it will not shake Xinghua's position.

However, even if Xinghua started selling nylon products in October, Song Zhewu felt that it was too late, because it had been two months since the flood had passed, and if he had to wait until the funds were in place, he would probably have to delay it for a month, so how could tens of millions of victims survive this hungry and cold winter?

In order to raise enough funds for the resettlement of the victims as soon as possible, the sales of nylon must be brought forward to April, at least the main product nylon stockings should be launched to the market in April.

Even if he started selling stockings in April, Song Zhewu still felt that there was not enough time, and if he started accepting the victims and immigrating to North Mongolia in August, it would be impossible for all the tens of millions of victims to be resettled in North Mongolia this year.

Although the resettlement plan drawn up by He Qigong showed that the resettlement sites of the first batch of victims were in Solangkel and Woljeit in southern Mongolia, which are close to Baiyun Obo, and the distance was relatively much closer, only six or seven hundred kilometers from Taiyuan.

However, winter in Northern Mongolia came early, and it was already snowing heavily in October, and if the victims did not have a suitable living environment, they would freeze to death in Northern Mongolia, so Song Zhewu was not saving people, but killing people, not to mention talking about the real side. Therefore, the construction of housing and the planning of urban villages and towns should begin now.

In other words, the resettlement of the victims in North Mongolia must be carried out as soon as possible, and if it is too late to wait for the new products to make money.

Song Zhewu had no choice but to ask Jia Jiying to pay He Qigong 20 million yuan from the Northern Investment and Development Bank first, and let He Qigong start building resettlement housing in Beimeng immediately.

If any product wants to quickly become popular in a short period of time and become a popular fashion, it is necessary to do a good job of publicity and advertising before going on the market. The aroma of wine is also afraid of deep alleys, and Song Zhewu is very, very clear about this truth.

In addition to stockings, refrigerators, air conditioners, and radios also need to be introduced to the market on a large scale, and they also need a lot of advertising.

Although in the memory of Song Zhewu's previous life, he knew a lot of advertising methods, but there are many means that cannot be used, at this time people's habitual consciousness is very different from decades later, just copying it is not enough, rash use not only will not get the due advertising effect, and may even backfire.

To this end, Song Zhewu found Li Rujuan, Sun Jiahui, and Li Rusong, and told them that Nylon stockings, refrigerators, air conditioners, and radios should be introduced to the market in advance. Therefore, the production of these factories should be urgent, and every effort should be made to prepare enough products in the warehouse before April.

Then, Song Zhewu thought hard about how to build momentum and publicity, and at the beginning of the launch of these products, he set off a buying boom in major cities across the country.

(To be continued)