Chapter 224: Walmart Supermarket
Supermarkets, as the name suggests, supermarkets.
Born in 1930 in New York, USA, it is known as the third ** of retail. August 1930 American Michael. Coulomb opened the first supermarket in New York State, USA, the Gold Coulomb United Store. At that time, the United States was in the midst of a period of great economic crisis. Based on his decades of experience in the food business, Coulomb precisely designed the low price strategy and pioneered the method of pricing commodity varieties.
Its average supermarket gross margin was only 9%, which was staggering compared to the 25-40% gross margin of the average store in the United States at the time. In order to ensure the low price, the purchase price must be low, and only a large number of purchases can reduce the purchase price. Coulomb opened a branch in a chain and established a sales system to ensure a large number of purchases. It pioneered the self-service sales method, which adopted a centralized settlement of surnames. After the mid-30s of the 20th century, the supermarket as a form of retail organization gradually spread from the United States to Japan and Europe. In Malaysia, supermarkets were introduced in 1978 and were called self-selected shopping malls at that time.
At this time, it was only 1912, Michael Cullen knew what else he was doing, and Chen Liqing took the lead in throwing out the advanced business model of the supermarket.
Not to mention how much money he can make, Chen Liqing mainly looks at the influence of the supermarket in Yuben once it is born.
As a descendant, Chen Liqing certainly knows the popularity of supermarkets in later generations, and once this form is opened, his influence will definitely be huge. Especially for some production enterprises in Yueben, as long as Chen Liqing firmly grasps the leading brand of supermarkets and relies on good direct sales terminals, he can use this to attract the huge primary production commodities in China.
This is a small manufacturing enterprise directly facing the capital, once the supermarket becomes a behemoth, its daily cargo throughput will definitely reach a staggering figure. And if one of these links goes wrong...... It is conceivable that in the next ten years, when supermarkets will spread all over the large, medium and small cities of Yuben, and all supermarkets will be Chen Liqing's words, not to mention how much money can be made a day, as long as the relationship between Yuben and China changes, and all supermarkets will be closed at the sound of an order, that scene will definitely embarrass some people.
Of course, Chen Liqing's original intention of establishing a supermarket is to stimulate the development of basic industries in Guizhou and Fangcheng and earn foreign exchange for his family.
Naturally, Chen Liqing was a little unsure whether he could make money when he got the supermarket out now, so he met Song Ziwen and Ye Xinlan, and he wanted these two people to take a look at the supermarket from the perspective of customers.
"Sister Xinlan, what do you need to buy, toiletries are here, here are our own soaps, towels, toothpaste, toilet paper, shampoo, shower gel and ......"
Walking in the world's first supermarket, Walmart Supermarket, Chen Liqing took Ye Xinlan and Song Ziwen to introduce while walking. The name of the supermarket Chen Liqing originally wanted to be called China Supermarket, but at a glance, this name knew that it was opened by the Chinese themselves, which was not conducive to Chen Liqing to keep a low profile, so Chen Liqing took two words from the most popular Wal-Mart supermarket in the future to name, and at the same time, the owner of this supermarket was also registered in the name of the 'British' of Wax.
Export to domestic sales, this is a common value-added means in later generations, used to deal with later generations of Chinese, but I am also more admiring foreign in this period, if you really take a Chinese name, the image of the supermarket may be lowered. Therefore, Chen Liqing used this trick to deal with Yue himself.
"Soap, towels, shower gel...... What are these things? "Although some of the goods in the supermarket are still on display, the various divisions are clear, and some samples are almost displayed. Women love shopping This is the surname of the sky, and suddenly such a special market appeared, with all kinds of dazzling goods, Ye Xinlan can be said to be attracted by the new thing of the supermarket as soon as she came in, and now she heard Chen Liqing's introduction, and when her eyes looked at those products again, they all lit up.
"Hehe, let's introduce this to you...... "Chen Liqing didn't explain immediately, but brought Ye Xinlan to a female shopping guide with uniform clothing.
"Welcome, this sister welcomes you to our Walmart supermarket, do you want to try something, we have the world's most advanced, the latest research, specifically for our female skin of a variety of bath products, this is a natural brand soap, it is extracted and quenched from the plant essence of aloe vera, which has an obvious effect on our women's skin blackheads, greasy......" Without waiting for Ye Xinlan to start asking, the trained shopping guide lady has warmly greeted her, with a smile, using still friendly Chinese, Ye Xinlan was startled for a while, and then turned her attention to the things introduced by the shopping guide. And as a woman, where had she heard these remarks before, and she was almost immediately attracted by the shopping guide.
"She's Chinese?" Song Ziwen is not so interested in these daily necessities except for curiosity, listening to the woman's kind accent and fluent introduction, Song Ziwen is a little curious about the origin of this high-quality girl.
"Yes, she is a student at the Imperial University here, and we pay her here, so she uses her spare time to study here." Chen Liqing nodded and said.
The training of these shopping guides is naturally given priority to Chinese in Osaka, although most of the Chinese in Yuben now come in the name of studying, but there are still a large number of Chinese working in the shipyard here, and their children and offspring, most of whom are still Chinese, can also speak Chinese.
And these Chinese shipwrights, in the final analysis, turned out to be the Fuzhou Shipbuilding Bureau during the self-improvement movement, and after the Jiangnan Manufacturing Bureau could not support it, the Chinese who followed me to work here, a generation of work, and their children also settled down in Osaka.
Chen Liqing was also embarrassed after knowing this history.
However, the period from 1860 to 1900 was the period of rapid development of international shipbuilding, and they often just ate the keel of an ironclad ship, and another advanced steamship came out. Therefore, this form led Li Hongzhang and his family to think that it might be a waste of money for them to invest their funds in the independent research and manufacture of Qing ships, so they turned their own manufacturing to directly purchase ships from abroad.
And those projects that are researching and manufacturing can't help but be terminated. During this period, the shipbuilding workers were unemployed, but during this period, the Meiji Restoration of the ship was in urgent need of talents, and these skilled workers trained by the Qing Dynasty itself were lost to the shipbuilding industry in vain. And China, it is not bad to embark on the road of buying its own ships, but this matter is the most unfavorable to the country's development in the long run. During the War of Resistance Against Japanese Aggression, the navy was simply a scum because of the lack of independent manufacturing of ships and warships.
"It's someone from here?" Song Ziwen didn't know that Chen Liqing had so many thoughts in a thought, and when he heard Chen Liqing say that this girl was still their schoolmate, he was surprised: "This, how is this possible?" ”
In Song Ziwen's eyes, Chinese who come out to study, especially women, rarely have such good eloquence.
"Hehe, how is it impossible," Chen Liqing didn't explain, and said to Song Ziwen while taking care of himself: "I don't know if Senior Brother Song has seen our supermarket, do you have any opinions or opinions?" ”
Ye Xinlan was immersed in the introduction of cosmetics, this was a rare time for herself and Song Ziwen to get along alone, Chen Liqing wanted to see what this celebrity in the Republic of China thought of things like supermarkets.
"What do you think of the supermarket?" Song Ziwen was immediately asked.