Chapter 164: Shocking Propaganda Tactics
Qin Feng was very satisfied with the reactions of Xun Yu, Dian Wei, and Xu Chu, and said, "This is called Big White Sheep Milk Candy!" ”
"Big White Sheep Milk Candy!" Xun Yu and the three of them are like kindergarten children in later generations who first learned about toffee.
Looking at the cute eyes of the celebrities of the Three Kingdoms, Qin Feng smiled and said, "By the way, it's called Big White Sheep Milk Candy, which is made of white sugar and cheese, so it's called Big White Sheep!" Qin Fengxin said that when the children of those big families saw this big white sheep, they would become big fat sheep.
So Xun Yu, Dian Wei, and Xu Chu were eating white sheep milk candy and drinking red cans of Qin Laoji, and they were shocked by the new products that were not available in the Eastern Han Dynasty.
Xun Yu ate three big white sheep toffee in a row, but he still didn't enjoy it, and poured another breath of Qin Laoji. When he saw Qin Feng's different eyes, this strategist who had the reputation of "My Son's Room" blushed. hurriedly stopped and said, "Lord, I don't know how much you plan to sell such a high-quality sugar product for a catty." ”
Qin Feng said with a smile: "These things are freshly baked, and they are our exclusive supply, white sugar, rock sugar, and milk candy, I plan to sell them for twenty pounds, Qin ...... Lao Ji iced tea, five through a can. Well, that's it for now. ”
Xun Yu was shocked and lost his voice: "It's too expensive!" ”
Zhou Shan suddenly scoffed, and said in his heart that the master and the assistant government are good hands, and they can't do business. In his opinion, it is not expensive at all, and there is still room for price increases.
Qin Feng suddenly became serious and said: "The local tyrants and inferior gentry suck the people's fat and people's ointment, and this official intends to do the opposite, these sugar products are all sold to this kind of person." In addition, the official plans to take out one pound of money for every 100 catties sold, and give relief to the people. ”
"Give to the people!" Xun Yu was stimulated, and immediately counted with his fingers, "Twenty guan can help twenty households, that is to say, one hundred catties can help twenty households, and one thousand catties can help two hundred households." 10,000 catties can save 2,000 households. There are 5,000 wealthy families in Luoyang City, and if each household buys ten catties, wouldn't it help 10,000 households! ”
Xun Yu became excited and shouted, "My lord is benevolent! He danced again. shouted: "My lord, Xun Yu looks, selling twenty is too little, let alone selling thirty!" After all, with milk and tea, there are many ingredients! ”
Oops~. This. It was Qin Feng's turn to be shocked, "Sell thirty times? Too expensive, right? ”
"It's not expensive, it's not expensive!" Xun Yu trembled with excitement, and said again and again: "My lord, you also said that you only sell to rich families, and adults have to study the shopping psychology of rich people." Who will buy these candies? All of them are wealthy families, and if they are willing to pay 20 yuan to buy, they don't care about paying 10 more yuan at all. What is a wealthy family? The wealthy are absolutely the best to buy everything, and ordinary people can't buy it at all. The more extravagant, the better, the more expensive the better, so that their status can be reflected. Their power. ”
Qin Feng, Zhou Shan and the others were dumbfounded when they heard this.
Qin Feng was taken aback, how could he be so familiar with this? He thought again: "The master sells twenty pounds a catty, and he already feels ruthless enough." Unexpectedly, the polite Xun Yu was more ruthless than the master. However, Qin Feng knew that Xun Yu was trying to help the people more, so he waved his hand and said, "According to what Wen Ruo said, sell thirty pieces!" ”
Zhou Shan lost his color, and said in his heart that he was really blind, it turned out that this Mr. Wen Ruo was also a person who was proficient in business.
Qin Feng finished showing off his new product. returned to the hall and sat down, and the shocked look on Xun Yu and the others did not subside. Dian Wei and Xu Chu's eyes only swirled around on the big white sheep toffee and Qin Laoji's red can of iced black tea.
Qin Feng first affirmed Zhou Shan's work performance during this time.
Zhou Shan was grateful, he knew that there was no lord. There is no such thing as him today, and tomorrow, the future will be even greater, and he said: "Lord, there are thousands of catties of sugar products, and there are fewer bamboo papers." It only adds up to about 3,000 catties, but it is enough to open up the situation. ”
Zhou Shan took out a stack of bamboo paper full of words and presented it.
Qin Feng took it and looked at it briefly, this is a plan. Zhou Shan plans to establish a raw material processing plant in the sugarcane producing area in the south of the Yangtze River, and collect enough brown sugar and brown sugar for reprocessing in various places, so that he can quickly open stores across the country. As long as the technical secrecy is in place, the monopoly position can always be maintained.
Qin Feng put down the plan and said earnestly: "It is certain to make money, after all, there is no product like ours in the world." After making money, part of it was used to help the people. Don't keep the rest, take it all out and expand it. In the shortest possible time, we should open branches of the Huaxia Chamber of Commerce all over the country, let every county have our storefront, and let every citizen know our Huaxia Chamber of Commerce. ”
When Qin Feng said this, there was a domineering spirit that swept the world, which made Zhou Shan and the others energetic.
The ambition and goal are there, but the process is more important and cannot be missed.
Qin Feng pondered for a moment and said, "Zhou Shan, how do you plan to promote our products?" ”
Zhou Shan hurriedly said: "Lord, when Zhou Shan plans to open, invite all the families in the business community to come and give them a taste for free." ”
Qin Feng nodded, and when he continued to listen, he found that Zhou Shan didn't say anything, and hurriedly said, "It's gone?" ”
"I didn't ...... Nope. Zhou Shan said cautiously, and said: "This is how everyone opens a new store. ”
Qin Feng felt that the propaganda methods of the Eastern Han Dynasty were not good and not in place, so he could only personally guide Zhou Shan and said: "This is not good, the propaganda is not strong enough, we need to advertise." ”
"Advertising? What is advertising? Not only Zhou Shan, but Xun Yu and others were also suspicious in their dreams.
Qin Feng smiled, the smile came from teaching the ancients to advertise, so he could only incarnate as an advertising ancestor, in the last years of the Eastern Han Dynasty, to Xun Yu and others to explain what advertising is, "Advertising, that is, the meaning of advertising." Advertising is a means of propaganda to convey information to the public openly and extensively through a certain form of media for a specific need. ”
Zhou Shan and the others understood a little, but even more did not understand.
Qin Feng felt the shortcomings of the ancients' poor understanding of modern things, and he also felt that the ancient "media" was not good enough to publicize it on a large scale. However, according to the ancient environment, Qin Feng suddenly thought of an advertising method that was particularly suitable for spreading propaganda in ancient times.
So he said: "You don't understand what you say a lot, so it's better to practice to know the truth." So the Catholic Church has given you a form of advertising, and you have to keep it in mind. ”
Zhou Shan bowed and said, "Please teach the lord." ”
Qin Feng said earnestly: "You immediately send someone to study some advertising words, such as "Big White Sheep Milk Candy, accompany the healthy growth of children." For example, "If you are afraid of getting angry, drink Qin Laoji", such as why you don't receive gifts during the festival this year. Only white rock candy will be accepted as a gift. What Qin's white sugar, noble and luxurious exclusive ....... Warm family, a big family of white sugar. White sugar is eternal, and a pound will be passed on forever. And so on and so forth...... ”
Zhou Shanxun Yu and the others were dumbfounded when they heard this, but they nodded their heads again, looking like they were being taught.
Qin Feng picked up a piece of bamboo paper and said, "Just write these advertising words on our Qin's bamboo paper." And then take care of people. Walking around the streets, while loudly promoting, while putting up advertising paper, and giving it to passers-by. ”
He became impassioned, got up and said loudly: "Let our advertising paper be plastered all over the streets and alleys of Luoyang City." It should be pasted on the tree pole, and it can also be pasted on the ground. By the way, it has to be delivered to every household, but for those who are rich, advertisements must be delivered. Even if people don't want to. Stuff it in through the crack in the door, too. ”
When Qin Feng said this, his heart suddenly moved, but then he smiled, and said in his heart that it was okay, there was no city management in these years. In fact, even if there is a city manager, he doesn't have to be afraid, after all, he is the Luoyang Order, and if there is, it is under his control. He suddenly thought, "If there is a chance, we will set up a chengguan brigade, and when the time comes." Three thousand city managers can swallow Han! ”
So, Qin Feng taught the "famous" small advertisement in later generations to Zhou Shan and others for a while. Zhou Shan and others were shocked.
Zhou Shan trembled with excitement and said, "The lord is smart, this advertisement is pervasive, it's just amazing." I used our bamboo paper again, and invisibly, advertised our bamboo paper. Awesome, awesome! ”
Qin Feng smiled slightly and said, "This little advertisement is really the most powerful advertisement. By the way, the toilet should also be posted, and when the official wants to let the Han people and pee, they must also see our small advertisement! ”
"Oops~." When Zhou Shanxun Yu and others heard this, they fell to the ground.
Qin Feng raised his arms and said loudly: "In a word, before this time tomorrow, let every household and every person in Luoyang City know that our Huaxia Chamber of Commerce will open the day after tomorrow~." ”
Zhou Shan hurriedly got up and said, "Lord, is it a hurry to open the day after tomorrow, although the goods are ready-made, but the storefront?" ”
Qin Feng slapped his head, "Yo, forget about business." As he walked out, he said to Dian Wei and Xu Chu: "Hurry up, interrogate that corrupt official immediately, quickly arrest him, and go to collect his store." ”
"Whoa!"
When Qin Feng walked to the door, he turned around and instructed: "Zhou Shan, you go and hire someone immediately, write what should be written immediately, post what should be posted, and the store will be there immediately." ”
"Whoa!" Zhou Shan replied loudly.
And Xun Yu touched the sweat on his head, and said in his heart that the lord really deserves to be a person with great wisdom, vigorous and resolute, which is really extraordinary.
Less.
Above the lobby, Qin Feng's majestic voice came, "Tiger head waiting, opening ......, ah no, no, open the guillotine~." ”
Boom, the corrupt officials were killed, and the storefront belonged to Qin Feng. The people outside cheered, "Qin Qingtian!" ”
"Qin Qingtian is the master of the people and avenges the people!"
"Dog official, good guillotine, long live Qin Qingtian!"
At the same time, the streets of Luoyang are also crying out, "Don't miss it when you pass by, the Huaxia Chamber of Commerce will open the day after tomorrow." Qin Laoji iced black tea, afraid of drinking Qin Laoji on fire, look for the red can. ”
"Big white sheep milk candy, accompany the healthy growth of children."
"White sugar is eternal, a pound will be passed on forever!"
"There will be no gifts for the Chinese New Year this year, only white rock candy will be accepted for gifts!"
When the people gathered around, Qin Feng's "employees" posted advertisements, posted advertisements, and recited loudly.
The officials patrolling the streets were supposed to be dispersed for the crime of illegal gathering, but as soon as they heard that it was Lord Qin's family, they immediately changed their appearance, and instead helped maintain order and helped to post small advertisements everywhere.
Although the people came and went in a hurry, they could see the trees on the wall when they looked up, and when they looked down, they could see the stickers on the ground, and they could see them when they and pee. Even if you have a bad eye, you can hear the propagandist's propaganda voice.
If you want to say that the effect of this small advertisement is really nothing, and no one cares, the effect is maximized. Before evening, the two million people in Luoyang knew that the Huaxia Chamber of Commerce would open the day after tomorrow, and they were selling products that had never appeared before.
For a time, the city of Luoyang was overwhelmed with small advertisements. suddenly fell into the sea of small advertisements, and there was no need to remember it at all, it was already stuffed and ripe.
The children also sang a nursery rhyme: "Big white sheep toffee, accompany the healthy growth of children." Dad, I want to eat the big white sheep toffee, Dangdang~. ”
So the big families couldn't help but be curious, and they all arranged special stewards to see what was going on the day of the opening.
And ordinary people can't help but be curious, even if they don't buy it, they have to go and see the freshness. (To be continued.) )