If French wine is world-renowned, then Australian cola is also becoming a new trendy drink.

Deng Jianjun, a technician of a beverage company before the crossing, was responsible for the tasting and improvement of various beverages prepared by the new formula

After the crossing, he first served in the government department, and then was encouraged to start a business and was lured to founded the Coca-Cola Beverage Company, which is currently rated as the top ten most developing companies in Australia, although the company only covers an area of less than 5 acres, according to last year's sales have reached nearly 100,000, which is in addition to several pillar industries, the first time to exceed 100,000 turnover in the food industry.

Coca-Cola even spent a week on the front page of the Manchester City Daily News, which was a free ad for them.

With the surge in consumers brought about by Coca-Cola, the national civil affairs department also feels a little worried, because according to the survey, more and more children between the ages of eight and 16 are starting to drink Coke, which will have serious consequences for physical development.

We all know that carbonated drinks have three ingredients that affect health, too much carbon dioxide affects digestion, a lot of sugar damages dental health, phosphoric acid causes osteoporosis, and it is indeed not suitable for long-term consumption for developing children.

To this end, the Ministry of Civil Affairs and the Ministry of Education jointly issued a special circular, strictly ordering all major supermarkets and restaurants across the country to sell Coke to children without adult supervision, and if they are found to be liable for up to 1,000 yuan, and to revoke their business licenses.

Fortunately, the main local consumer group is not children, otherwise Coca-Cola's domestic sales performance will decline significantly.

In response to this decree, the company's CEO Deng Jianjun and engineers are working hard to debug new products, and strive to launch at least five or more flavors of new beverages before the National Day.

On the one hand, it is to respond to the decree, and on the other hand, it is also to deal with competitors, because Coca-Cola's sales performance is amazing, so that many people see the future development prospects, and the original shareholders naturally increase their investment share to increase their shares, which creates a threshold for others who want to enter the industry.

Finally half a year ago. A guy named Wang Suilin successfully adapted the formula of Coke, although the feeling of drinking it is somewhat different from the delicious one, the bubbles are not as many as it, and the sweetness is larger. But for the same drink, Lao Wang's Pepsi only buys two cents and five cents, which is twice as cheap as Coca-Cola, which makes many consumers who are not completely accustomed to the taste of Coca-Cola quickly change their doors and take refuge in Pepsi.

This has brought a serious decline in PepsiCo's local sales performance in the past three months, according to the previous quarterly sales of 20,000 yuan. After Pepsi went public, sales fell by half, and it has to be said that Pepsi is competing with it in a cheap way.

Cheap competition is a common way for Chinese enterprises in later generations, almost no need to teach, everyone who does business knows that Wang Suilin is to take advantage of the people's greed to urinate, quickly occupy half of the cola market.

If this is the case, it will not shake Coca-Cola's position as the leader in the beverage market, because it still relies on overseas exports for a large share. In addition to PepsiCo's best-selling drink, Wang Suilin also launched several fruit juice drinks and cocktails with a low alcohol content.

Similarly, Pepsi launched these drinks in addition to local sales, but also aimed at the high-end market in Europe, don't look at Coca-Cola when it is sold locally, you can drink 200 milliliters for five cents, but out of the country, you don't have five silver dollars in Batavia, you definitely don't want to drink a pure Coke.

Coca-Cola is exported into two types, one is for the general consumer public, which has a small share, and the other is for the Coke specially produced by the European aristocracy. All of them are canned in transparent white glass bottles, and the price of such a bottle of 400 milliliters is about fifty silver dollars, because his own glass bottle is an expensive commodity, so this price will not be unacceptable to the nobles. On the contrary, they feel that only this price is worthy of their identity.

It was precisely because of the overseas market that Pepsi boss Wang Suilin made a strange move to mix a cocktail with the configured cola and juice, which tasted pretty good, and the wine was named Blue Enchantress because it was poured out of the bottle in blue so it got such a name.

The Blue Enchantress was an instant hit with the European aristocracy, and it was a choice for those who had to drink it if they were not careful. It can be said that Lao Wang's business acumen is still very good, compared to Deng Jianjun, who is immersed in the high profit return brought by Coca-Cola, he is a little slow.

It wasn't until the other party's products had occupied a certain share of the market that they panicked and immediately organized personnel to develop new products.

Today is Saturday, Manchester City's government offices and factories will basically choose to take a holiday, and there are several times more people on the streets than usual, and citizens who have not bought daily necessities because of work from Monday to Friday will choose to buy and sell on the streets on Saturday and Sunday.

At the gate of Carrefour supermarket, under a sunshade tent that has been set up, several young and beautiful men and women are standing in front of a long table, like every customer who walks into the supermarket to do publicity.

"Sir, Miss, please taste the drink launched by our company, Nutrition Express, which is configured according to the latest research by our company's nutritionist on the proportion of nutrients that each person needs to absorb every day."

A beautiful girl in charge of sales at Coca-Cola held a small glass of white milk in her hands and placed it in front of a group of young men and women who were obviously young couples.

watched the girl who was pulled by herself drink it, and then the beautiful girl who was in charge of the promotion picked up a cup of black herbal tea from the table and handed it to the man.

"This is the second largest product promoted by the company this year, Jiaduobao herbal tea, like the weather is so hot to drink a cup of herbal tea can not only relieve the heat and cool down, but also go to the damp heat in the body, it is also a very good product, please taste it."

Coca-Cola's promotion can be said to be based on the current Australian market environment, in addition to the company also spent a lot of money for the first time in the Manchester City Daily and radio station to advertise the new product, which makes it so that for a long time in the future, Manchester City Radio has many loyal listeners, every time you hear the opening remarks of the radio can be heard, and now the content for you is supported by the Coca-Cola Group's JDB Herbal Tea. (To be continued.) )