Chapter 130: The Influence of Newspapers (I)
"Smack!" Li Su slapped the newspaper on the table at once, and said categorically: "No, that's not how newspapers do!" ”
Yan Bei and Li Ke happily asked Li Ke to watch the fruits of their labor during this time, but they didn't expect to get such an answer from Li Ke, and they were a little dissatisfied for a while, only to see Li Ke ask: "Liulang, why can't the newspaper do this?" ”
"Third brother, the content you wrote meets the requirements, but there are great flaws in the article!" Li Su said unceremoniously, and then explained in detail the flaws in the first issue of the newspaper.
Regarding the content of the first issue of Datang Daily, Li Su had already made a decision, that is, to take the battle of the destruction of Goguryeo as a breakthrough, count the gains and losses of the Tang Dynasty in this battle, and also make fair comments on the recent government of the Tang Dynasty, whether it is correct or not, he must express his own views, be outspoken and dare to admonish, and strive to establish a bold and fearless image in the hearts of readers.
For these requirements of Li Su, Yanbei, Li Ke and the people in the newspaper did a good job, the Tang Dynasty was open, and there was no literary prison in later generations, and the scholars would often discuss the gains and losses of the government in private, so this issue of the newspaper boldly pointed out that in this war against Goguryeo, because of insufficient preparation, the northeastern states were overburdened, which made many people in the states complain. In addition, the generals who were unfavorable on the battlefield were also criticized by name, which can be said to be not giving face at all.
However, although the content meets Li Su's requirements, there is one thing that makes him very dissatisfied, because all the articles in the newspaper are guilty of a common problem of all readers, that is, quoting scriptures and classics, and citing from the side, although it is not as rigid as the literati of the Ming and Qing dynasties in later generations, but it also makes Li Su very difficult to read. There are even quite a few articles that are not readable at all. In other words, if you don't have the talent to learn, even if you buy a newspaper, you have to ask someone else to translate it.
I heard Li Su point out that there are too many allusions in the articles in the newspaper. When the article was too obscure, Yan Bei and Li Ke were still a little puzzled, and looked at each other and asked, "Liulang." Writing articles is like this, if you don't use dictionaries, how to show the literary talent of the writer? ”
"Third brother, even I understand what the sixth brother means, why are you still drilling the horns?" Before Li Zhi could explain, Li Zhi next to him said in a very stinky manner.
Uh~, at this time, Li Ke and Yan Bei noticed Li Zhi, who was small and short, Li Ke didn't have time to think about why he was here, and asked anxiously: "Ninth brother." Tell me what your sixth brother means! ”
"It's easy!" Li Zhi pushed Li Su away, picked up the newspaper on the table and said, "Sixth brother." Brother Yan. If you look at the articles above, there are not many of them that I can understand. Even though I'm young, I've been reading for several years, but I still can't read the newspaper, so how do you make sure that everyone who buys the newspaper can read it? ”
One sentence woke up the dreamer, after all, Yan Bei and Li Su are both running newspapers for the first time, and some things are inevitably missing, they only care about letting their subordinates write articles with flowers, but they forget to consider the feelings of readers, after all, the newspaper is mainly an information carrier, not to show personal literary brilliance.
After figuring this out, Yan Bei and Li Ke immediately corrected it, typed all the articles back, and asked the ideas expressed to remain unchanged, but to change all the obscure and difficult places to be more straightforward, as long as they can be understood, and do not seek too much literary brilliance. Although this requirement made many newspaper staff a little repulsed, under the pressure of Yan Bei and Li Ke, it was still implemented smoothly.
It was under Li Su's intervention that the first issue of Datang Daily achieved good results, and the plain style of writing made readers seem to have no obstacles in the slightest, and they spread their views smoothly, thus causing strong repercussions in the whole society, and in the second issue of the newspaper, Li Su put forward a new repercussion, that is, the personnel in the newspaper did not rush to write after getting the news, but to find people who had experienced the news for interviews.
Li Ke took the lead in setting an example, taking the lead in finding Li Yong, the personal experience of the Goguryeo battlefield, taking him as the first perspective, divided into several issues to introduce the reader to this great journey of conquest, and interspersed with the author's comments from time to time, this kind of storytelling-like writing was immediately strongly welcomed by the readers, and through Li Yong's personal experience, it can also arouse the reader's immersive feeling and more truly understand the situation on the battlefield.
It is precisely because of Li Ke's report that not only brought him great prestige, but also made Li Yong an idol worshiped by many Chang'an girls, and some people even ranked him after Li Su, calling him a model of the second prodigal son of the Tang Dynasty. Princess Hejian is also very busy these days in order to deal with the people who tell Li Yong about matchmaking, but listening to Li Yong, his mother is busy, but she can't close her mouth with a smile every day, and by the way, she is not very angry with Li Yong.
The fame of Li Ke and Li Yong is only a collateral effect brought by the newspaper, and Li Su's sinister intentions are slowly being accepted by everyone with the spread of the newspaper.
Dengxian Tower in Chang'an City, because the proprietor of this restaurant is Wang Zihao, plus there are Li Su's shares, and its own wine and food are a must in Chang'an City, so it soon surpassed the original largest gentleman's building in Chang'an City, and became the largest and most luxurious restaurant in Chang'an.
It's about to be noon, the hall of Dengxian Building is already full of friends, many people who want to come to eat just walk into the store, they will be told by the guy that the hall on the first floor is full, if you want to eat, you can only get the elegant seat on the second floor, but the consumption there is more expensive, although there are still some vacant seats in the hall on the first floor, but it has already been pre-booked.
As noon approached, the vacancy in the hall was rapidly decreasing, and soon only an empty table remained, and at this moment, three people walked in outside the store, and as soon as these three people came in, they immediately attracted the attention of many people, mainly because the appearance of the three people was really special, among which the first one was a super fat man, with a waist circumference of at least five feet, wearing a tacky sapphire blue staff suit, and his demeanor was also a little rustic, and he knew that he was a rich man in the countryside at a glance. When this fat man came over, he blocked the passage that was not very wide, and accidentally touched the tables on both sides, so he had to keep apologizing, but fortunately although this person was fat, he looked like a group of kind, but no one deliberately embarrassed him.
After the big fat man came over, the two people behind him showed their figures, in comparison, the two people behind the fat man were quite normal, one of the older ones was wearing a cyan robe, a white beard, and his whole body was full of shrewdness, and he knew that he was a businessman at a glance. The last one is relatively young, looking to be in his twenties at most, and he is long, wearing a blue scarf, and he looks like he should be a scholar.
A rich man, a shrewd businessman, and a scholar, these three people who were originally unrelated to each other walked together, which naturally attracted the attention of many people. However, the three of them behaved very naturally, and under the guidance of the man, they walked to the last empty table and sat down.
"Third child, why did you rush me and Da Hao here today?" Although the shrewd merchant was older, he was also very anxious, and as soon as he sat down to order food, he immediately asked the big fat man. Listening to the tone of his words, he and the fat man should be brothers.
"Big brother, don't you worry, since I brought you and Da Yang here, naturally there is something very important, let's talk while eating when the food comes up!" The big fat man didn't answer the eldest brother's words, but said with a greedy face.
"Uncle, don't be too anxious, the third uncle finally came to Chang'an, if he didn't taste the food of Dengxian Tower, how could he be willing?" At this time, the young scholar also laughed and said.
Hearing this, and looking at the dress of the three of them, the people who followed them around finally understood that the three uncles and nephews should be a typical small family, the eldest uncle of the scholar was a businessman and managed the business in the family, while the third uncle managed the family's field in his hometown, and the father of the scholar came second, but it may have been due to illness or other reasons, so their room was brought forward by a young scholar.
After the scholar finished speaking to the businessman's uncle, he turned to the fat third uncle and said: "Third uncle, it's not the little nephew who said you, shouldn't you also be taboo, if you continue to be so fat, I'm afraid it will be bad for your health!" ”
Although the age of the scholar is low, he is a scholar supported by the clan, and the development of the family in the future will all depend on his performance in the official career, so his status in the clan is relatively high, and he does not seem restrained in front of the two elders.
Hearing his nephew's kind advice, the fat landlord smiled embarrassedly and said: "Hehe, Da Xun is worthy of being a scholar, and he knows a lot of things, I felt a little stuffy in my chest a few days ago, and after coming to Chang'an, I also deliberately found a good doctor to take a look, and people also said that I was too fat, so let me moderate my diet, and when I go back, I must do it!" ”
The fat rich man only said that he would go back and do it, but the implication was that he had finally come to Chang'an, and he would definitely have to eat a lot, and he would talk about losing weight when he went back. Businessmen and scholars also know the character of the fat rich man very well, and they all shook their heads helplessly after hearing this, and they were too lazy to persuade again.
After a while, the wine and food they ordered came up one after another, although there were only three people, but they ordered a large table of dishes, and all of them were the signature dishes of Dengxian Tower, but looking at the fat man's body, he didn't have to worry about not being able to finish these dishes.
After the wine and food were served, the fat rich man let go of his stomach and munched on it, and the merchant and the scholar waited patiently, and finally waited for him to eat the food, and then the merchant asked: "Third child, now you can talk about it!" ”
The fat rich man wiped the grease on his mouth at this time, smiled at the eldest brother and nephew, and then said: "Big brother, Da Yan, I want to exchange part of our family's land!" ”