Chapter 264: A National Brand Resurrected from the Dead
ps: Thank you to the reader for rewarding Heaven 366 Zongheng coins and voting for a monthly ticket, thank you for "wait145" for voting for 2 monthly tickets, and for the reader Da "Moontime Mercy" for voting for 1 monthly ticket and rewarding 100 Zongheng coins, thank you o(n_n)o
Main plane Yanhuang Continent, November 2013.
Compared with the slump of the entire world economy since the "Leonid meteor storm", the Yanhuang Republic at this time can be described as thriving. First of all, since May 2013, in the face of the sudden outbreak of substantial growth in domestic consumer demand (in fact, it is Wang Fan's huge orders thrown out again and again), let Yanhuang up and down military factories, textile factories, food factories, steel factories, machinery factories, agricultural tool factories, garment factories, kitchenware factories, sanitary ware factories and other light industries, heavy industries together with full horsepower, burst production capacity.
Due to the abundant orders throughout the year, workers of all ages working in various factories not only do not have to worry about layoffs, but because there are more and more job postings outside, the starting salary is getting higher and higher, and the factory boss is afraid that the workers under him will not be able to resist the temptation at this time, and they will change jobs and break the contract at a critical time, and have to increase part of the overtime pay. As a result, the group of workers who have more spare money in their hands naturally spend more or less more money on daily expenses, filial piety to the elderly, dressing up, etc., and taking care of the noodles with a little bit of face, which has made the already thriving domestic consumer market more prosperous.
As the domestic economy grows, the quality of economic growth cannot be left behind. Due to the new batteries, virtual online game equipment has been put on the market in large quantities, two new market segments have been added invisibly: in the entire Yanhuang Republic, the number of cars has already exceeded 200 million, even if only one-fifth of them replace the new battery, it will drive tens of billions or even hundreds of billions of economic growth, in addition, due to the high plasticity of the battery size, and the standby durability of mobile phones, notebooks, pads and electric vehicles, more than ten times, thus also driving the sales of these products to replace the small **; Coupled with the low price and low threshold of virtual online game equipment and scanning equipment, virtual tourism and online shopping have directly entered the 2.0 era, which has promoted the growth and development of various e-commerce.
Of course, there are always two sides to a coin. Soon domestic experts jumped out and began to comment on the "irrational" growth of the economy. By analyzing the proportion of industries growing in various industries in the country, they concluded that this growth is likely to be another "four trillion" effect, which belongs to drinking water to quench thirst and cannot be sustained for a long time. But for the people of Yanhuang across the country, we will talk about it later, anyway, it is a great thing now, the factory is busy, the bonus is in hand, and the future can be expected.
Soon, in early November, when the Yanhuang government announced that it had set up an unexpected economic growth killer feature in the virtual game by "gathering" domestic "cellular" demand and concentrating individual "fragment orders" with national strength, it quickly added fuel to the fire and stimulated the already thriving domestic demand market. Due to the biggest feature of "womai.com" - a high degree of authenticity, buyers and sellers must go through ID cards, photos, fingerprints and other authentication, as well as the ultra-high security and credibility of "womai.com", buyers must deposit the purchase money in advance, in the special account opened by each commercial bank (connected to the People's Bank of China through the internal network), and then connected to the "womai" payment software in the virtual store before shopping activities. That is, there is no such thing as a fake contract with an "empty glove white wolf". For each purchase order posted on the website, the initiator has a deposit of the corresponding amount in the bank account (the funds are automatically temporarily frozen after the purchase message is registered).
Although this very "inhumane" policy has been criticized and resisted by buyers from all walks of life, it is unfortunate that Wang Fan's 1.5 trillion yuan has made the transaction possible smoothly, and the buyers must be forced to follow this rule. Of course, if there are real difficulties in funds, you can reduce the purchase volume, for example, you only have 500,000 yuan, you originally wanted to buy 2 million goods, and rely on the supplier's funds to maintain and make a profit, but now this trick does not work, but you can also only buy 500,000 yuan of goods and sell them first. Anyway, the slogan of government propaganda is: "This is the first step to build a national integrity system"!
Of course, rights and obligations are reciprocal. If the seller who placed the buyer's order is of unsatisfactory quality (each order has detailed specifications), the seller will not receive a penny from the virtual marketplace that acts as a third party and oversees the funds. In Wang Fan's words, in the virtual store, trading is very simple, take orders, make good products, and obtain income. There is no need to use any fancy intestines, no need for you to come and go to bargain, this is the fairest platform possible, here to rely on design, performance, quality judgment and survival, here is forbidden counterfeiting. As for how to prohibit counterfeiting and shoddy, the method is also very simple, the scanning equipment made by Yadea, when the seller provides samples to buyers, will remember the parameters of the samples while scanning, if the seller finally provides goods, deviate from the sample by a certain percentage in terms of performance (according to relevant national regulations and international practices), then how many pieces deviate, even if how many pieces are unqualified, the corresponding payment will be deducted. In this way, the eastern, central, and western parts of Yanhuang China, young and old, are all looking for their own opportunities and wealth in the virtual store.
Yuan Shengping is sitting at home watching TV, enjoying the rest of his life. He is a retired worker. Before his retirement, he was an employee of Shanghai Seagull Digital Camera Co., Ltd. As an old man in his 60s, it has witnessed the glory of the Seagull camera and also experienced the demise of the Seagull camera.
Regarding the origin of the seagull camera, although Yuan Shengping did not see it with his own eyes, he still heard it countless times, and he still clearly remembered the origin of the seagull camera: it was in May 1949, when Shanghai was preparing the first five-year plan, it wanted to make several light industrial products, including cameras. It was not until October 1957 that a small camera imitating the German LYICA Model 3B was produced. Then, from 1958, there were the 8-1 and 58-2 35mm compact cameras, the 58-3 120 folding camera, the 58-4 120 dual-lens reflex camera, and the DF-7 advanced SLR camera. In the "shortage economy" in the 80s of the last century, the seagull camera and Phoenix bicycles, three or five clocks, Shanghai brand watches, Butterfly brand sewing machines, etc. were the darlings of the market, and buyers had to supply them with tickets, which belonged to the real top luxury goods in China.
However, with the opening of the domestic market and the influx of similar foreign products, Seagull camera, like many Yanhuang national brands, has dimmed, disappeared and been forgotten.
"Bell~~" The ringing of the landline in the living room interrupted Yuan Shengping's memories.
"Hey, who's that?"
"Master Yuan, you're at home, great! Remember? I'm Zhu Ming! There was a familiar voice on the phone.
"Zhu Ming? Well, oh, it's Director Zhu! Remembering that Zhu Ming was the current director of the factory after the privatization and restructuring, Yuan Shengping was both surprised and puzzled. What is Director Zhu doing today if he has nothing to do? You must know that although your craftsmanship is the best in the factory, it is now the era of digital cameras, and your own brilliance is the same as that of seagull cameras, which belongs to the past tense and has long been out of fashion. Now you buy three rolls of film, and the seller gives you an old-fashioned camera.
"Haha, it's good that you remember! I'm on the way, I'll be at your house in a moment, and we'll meet and talk. ”
Half an hour later.
"Director Zhu, please drink tea!"
"Thank you, Master Yuan, you are so polite!" Zhu Ming thanked him very politely, and then chatted a few words of gossip before turning to today's topic: "Master Yuan, do you remember the German Leica M3 camera?" ”
"Leica M3? How could you not remember. When I first started learning art, the first machine taught by my master was it! ”
"Yes, it's a classic of its time. I remember a long time ago, the French once made a short film, a blind man was walking down the street with his arms, a young girl walked by, he sniffed and said 'Chanel', passing by a limousine, the door of the car knocked, he casually said 'Mercedes-Benz', a photographer on the side of the road pressed the shutter, the shutter sounded crisp and silky, and he said "Leica" without thinking! It's the Rolls-Royce of the camera! A brand that was once known as the three representatives of German craftsmanship along with Mercedes-Benz and Montblanc. "Boss Zhu Qiang, who eats the bowl of rice with the camera, is familiar with the history of Laika.
"Yes, the master also said at the beginning that the quality of German lycra is fantastic. How awesome is it? Robust, excellent image quality, and easy maintenance. In particular, it is said that when soldiers on the battlefield encounter an emergency (such as imminent capture), they can destroy their equipment with a hammer or gun handle, but Laika often needs to tie a grenade to the camera to blow it up. Hehe, but that's all in the past, now belongs to the era of digital cameras, and the quality of traditional cameras is useless. ”
"Ahem~~ That's what I'm here for. Master Yuan, if you are asked to reproduce 100% of the German Leica M3, is there a problem? ”
"One hundred?"
"Yes, M3, the performance and technical indicators must be 100%, the nameplate (that is, the trademark) we can ignore it, the customer only asks for technical indicators! (Historically, the Leica M3 was born in 1954, when Europe was just emerging from the post-war depression.) Leica used all the accumulated technical reserves on this camera, which was made of a sturdy brass body and second to none in all technical indicators, which established the status of the Leica M series cameras in one fell swoop, and also laid the basic pattern of the post-war rangefinder camera era, with a cumulative production of more than 200,000 units from 1954 to 1966)"
"Let me think about it~~" Yuan Shengping, who has been dealing with cameras all his life, can be described as a pleasure if he can still produce his favorite traditional cameras after retirement. After pacing around the room for a few minutes, he replied, "If Mr. Zhu, if you can put all the equipment and personnel I asked for in place, I am more than ninety percent sure." But what kind of film are they going to use? ”
"I asked about the film, and they chose 'Lekai' (also because of the disappearing Yanhuang brand-name products), but you have to promise me that you must teach the employees in the company that the annual demand of customers is very large, and we can only ensure on-time delivery."
"The company has already decided? You know, this is only collectible. How many orders can they order? ”
"Customers have a soft spot for him, 5 million units! The unit price is 300 yuan per unit! (Since the launch of the Leica M3, not only in the photography world, but also in the political world, entertainment industry and other circles, it is a symbol of identity, status, taste, some users are more fond of the brass color grinding on the edge of the black camera, while others are unable to let go of the unique shutter sound of the Leica M3, and the photography masters in the photography industry regard the Leica M3 as a pearl in their palms.) And the users of M3 are even more staggering: the famous photographer Henri Cartier, who created the theory of the "decisive moment"?? Bresson, Queen Elizabeth II, and the first Chancellor of the Federal Republic of Germany, Adenauer. Historically, the German federal government once listed the Leica as a diplomatic gift to international friends. So in the first target plane, the M3 is invincible in the field of cameras)"
So in this way, under the intervention and guidance of Wang Fan, one after another classic products in world history, after being replaced with the trademark of Yanhuang, were slowly and gradually sold to the first target world without any notice from the world. They include: Seagull Camera, Lucky Film, Phoenix Bicycle, Flying Pigeon Bike, Permanent Bicycle, Meganet, Three or Five Grandfather Clocks, Peacock Radio, Jewel Flower Watch, Shanghai Brand Watch, Butterfly Brand Sewing Machine, Feiyue Sewing Machine, Qinchi Wine, Sunrise Iced Tea, Xiangwang Beer, Harbin Beer (Foreign Acquisition), Prince Milk, Tianfu Cola, Jianlibao, Robust (Foreign Acquisition), Chinese Toothpaste (Foreign Acquisition), Dabao (Foreign Acquisition), Ostrich Ink, Hero Fountain Pen and so on.
An era of great dumping is coming!