Chapter 108: Controlling the Power of Public Opinion

After a period of preparation, the first newspaper of ancient times, carefully prepared by Sima Shu, was about to be released. Early in the morning, under the protection of the guards, Sima Shu came to Zuo Si's newspaper office. At present, there are only two columnists in Luoyang Weekly, that is, Zuo Si and his sisters.

Zuo Si was responsible for introducing folk customs and observing the hearts of the people, but because the first issue was prepared in a hurry, many news were provided by Sima Shu. Most of them are related to the large farms that the imperial court is promoting, and a small number are reporting on the rebellion of Empress Jia, King Zhao and others.

Moreover, the news topics are all taken in an easy-to-understand manner according to Sima Shu's requirements, such as "eradicating the evil forces of the imperial court and establishing a harmonious society in the Great Jin Dynasty", "supporting the farm plan and building a beautiful homeland" and so on. At first, Zuo Si said that he didn't agree to such a title, but Sima Shu persuaded him with his words.

"Taichong, you have to understand that your newspaper is for those who are at the bottom of the life to read, do you think the whole thing is also the same, can they understand it? In the face of the low-level people, the language of your newspaper must be colloquial and simple, and strive to be concise and clear, so that they can know what it means as soon as they hear it. ”

"When His Highness said this, I understand a little, but in this way, my newspaper will probably be ridiculed by the family!" Zuo Taichong was still a little worried, if the newspaper was too low-riba, he was afraid that it would arouse the contempt of the scholars.

"Eh, don't you have other sections, you can publish some things with very high literary and artistic surnames, your sister is not a special reporter of your newspaper, you can publish her poems and songs!"

In addition, according to the understanding of later generations, Sima Shu also opened a column in Luoyang Weekly, which was dedicated to introducing the historical records and customs of the Taixi Kingdoms. This is the focus of Sima Shu, because Huaxia people have always stared at their own one-third of an acre of land, and rarely raised their heads to observe the world around them.

Of course, he hoped that the Great Voyage could take root in China, but today Chinese still ignorant of the overseas world, and in another time and space, China's first publication to introduce the overseas world was the "Atlas of the Sea Kingdom" published in the late Qing Dynasty. Sima Xiao hopes that from now on, the concept of the world will be instilled in the Chinese, even if it is read as the "Classic of Mountains and Seas", it is always stronger than the historical concept of nine continents and eight wildernesses, the round place of the sky, and the center of the Celestial Empire, and the Chinese people need to open their minds to see the world around them.

"By the way, Your Highness, what should I do with this advertisement?"

Zuo Si felt that the most difficult place to do was the advertisement, which was too novel for the merchants of the Western Jin Dynasty. In ancient times, Chinese merchants advocated the business philosophy that the fragrance of wine was not afraid of deep alleys, and they were really unbearable for this kind of hype.

"Well, I think so, let's change the ad layout to something else first, and then we will adjust it when someone is willing to advertise in the future. Taichong: What do you say ordinary people care about most? Sima Shu asked a little mysteriously.

"It should be the price of food!"

"Yes, it's the price of food, your advertising page may wish to publish the prices of major commodities, such as grain prices, meat prices, etc., as long as the prices related to ordinary people's clothing, food, housing and transportation can be published, so as to increase some attractiveness."

"Your Highness is right, No, this is according to your orders, the minister has written a few press releases, how about you take a look?" As he spoke, Zuo Si handed Sima Shu a few pieces of papyrus.

Sima Shu took a look, but it also had a bit of a modern newspaper flavor, and saw several headlines one after another:

"The Record of the Crimes of Sima Lun, King of Zhao - The History of the Blood and Tears of the People of Guanzhong."

"How did Sun Xiu incite King Zhao to rebel step by step."

"Pei's farm has been a great success! Next year's harvest is in sight! ”

"Good, good! It's kind of a look! Sima Shu nodded while looking at it, it seemed that Zuo Si's comprehension was very high. Several articles focused on publicizing the policies of the imperial court, and exposing bad things such as the big families, princes and kings, local tyrants and tyrants, and people who were robbed of land, and who grabbed women and men.

After seeing that the newspaper was gradually on the right track, Sima Shu left Zuo Si to continue to prepare for the newspaper, while he left with Zhang Bin and others.

Walking on the streets of Luoyang, Sima Shu found that compared with the morning, the city was deserted, the whole capital was bustling, and the streets and alleys were crowded with people with baskets on their backs, these were people who seemed to have better family backgrounds. In addition, on both sides of the road, there were also many ragged people.

In the past, Sima Shu was in a hurry back and forth, and he didn't have time to take a closer look at the capital. Now follow Zhang Bin and others to walk in the city, but find that even Luoyang, which is the Great Jin Yanjing, is extremely dirty, the entire city, except for a limited number of streets, other alleys are full of sundries and garbage, dirty and smelly, and those poor people in ragged clothes are sleeping next to these places.

Looking at so many ragged people around him, Sima Shu had a whole face, and said softly to Zhang Bin: "Alas, it seems that we haven't done enough!" We must seize the time to eradicate all obstacles, develop the economy as soon as possible, and let the people of the world live a good life! ”

Zhang Bin's family is worry-free, not a big family, since his father died, their family is also very simple, plus he usually pays more attention to people's livelihood issues, so after listening to the prince's words, he smiled bitterly: "Your Highness, this is still good, if it weren't for the fact that we built some factories and sent a group of people to Guanzhong, I'm afraid this problem will be more serious!" ”

Sima Shu fell silent when he heard this, Rome was not built in a day, and if the country wants to recover its national strength as soon as possible, it cannot be done in a while.

At this moment, someone on the street suddenly shouted: "The price of the Xun family's grain store has risen, everyone go quickly!" The people in the streets, who were carrying baskets on their backs, immediately heard the wind and swarmed towards the east.

"Your Highness, what's going on? How could the Maison suddenly raise the price of food? Zhang Bin asked intently.

"Let's go and have a look!" A cold light flashed in Sima Shu's eyes, the price of grain in the capital had been suppressed by him, but he didn't expect these families to dare to come out with moths, did he really dare to kill?

After receiving the news of the increase in food prices, many people began to rush to the grain stores in the surrounding area, and a large-scale increase in food prices at any time would have a huge impact. Especially in ancient times, when most people did not have overnight food, the rise in food prices meant that their cost of living would increase significantly, and their families were likely to go hungry because of this.

The street was still a little crowded just now, and in view of the fact that everyone was flocking to the grain store, the street was empty, and Sima Shu and the others also hurried to the place where the people were piled up.

As soon as they walked outside the crowd, Sima Shu and a few people heard an ordinary person scolding loudly: "Damn the grain line, it's like eating people without spitting out bones!" It has increased the price of food tenfold! The imperial court should really pull this group of annihilators out and behead them! ”

The people who came late asked him for news, only to see that the man continued: "Just now, a person in charge of the Xun family's grain store announced the latest grain prices. Do you know how much they sell for a bucket of coarse grain? ”

Everyone shook their heads in unison!

"Ten thousand dollars! It costs 10,000 dollars! The man shouted angrily.

"Your Highness, this ...... This, the price of food has risen too much! Zhang Bin was also surprised when he heard what the other party said, the price of grain was almost dozens of times that of before.

"Humph! It seems that the family can't help it, and I thought that it could be delayed for a year or two to buy us some time, but I didn't expect the family to jump out so soon. Sima Shu felt that the price increase of grain must not be simple, and there must be other conspiracies.

"Your Highness, how should we deal with it? In recent months, the grain depot in Luoyang City has been emptied, and if we want to keep down the price of grain in a short period of time, I am afraid that we will have to transfer grain from Guanzhong and Xincheng. Xincheng is good to say, it can be transported in three or five days, if it is transported from Guanzhong, I am afraid that it will not arrive in the capital in ten days and half a month. ”

"Immediately send someone to send news to the two places, so that the officials of the two places can hurry up to Luoyang to transport grain, the price of this grain must be suppressed, otherwise once the rebellion of the common people is provoked, it will be a bad thing!"

"Well, Your Highness, in the opinion of the ministers, we must strengthen the defense around the capital, especially the Tiger Prison, Bishui, Yanshi, and Mengjin line, if the king of Chengdu sitting in Yecheng takes the opportunity to start an incident, Mengjin is the way he must go. Similarly, the new city should also strengthen its defense, and the minister is worried that someone will sneak attack my new city from the south of Luoyang. Zhang Bin made a decision after a little hesitation.

"Okay, after you go back, you immediately ask the ancestors of the Privy Council to mobilize troops in these places, and in addition, our combat readiness should also be accelerated, it seems that this war is coming soon!"

"Your Highness, what should you do with these grain stores, just let them go?"

"Let people keep an eye on them first, and then we will mobilize food to suppress food prices, and then find an opportunity to wipe them out. This time they must not be spared, no matter which family is involved, Gu will have to pay a hundred times the price. ”

Zhang Bin listened to Sima Shu's words like a cold wind, and couldn't help but feel sad for those big families, when he met such a wise and martial master, if he couldn't change and adapt, sooner or later he would have to be wiped out by Sima Shu. In Zhang Bin's opinion, the families of the Western Jin Dynasty were all used to Sima Yan's temper.

When Sima Yan was in power, almost all the families enjoyed not only economic but also political preferences. For example, people like Shi Chong, in a different era, he is definitely looking for death. But look at the Jin Dynasty, Shi Chong lived a good life, if he hadn't been implicated in the rebellion case, he would have lived a good life now.

Now that they suddenly met Sima Shu, a strong and disgusted prince of the family, the family couldn't react at once, they just blindly wanted to go against the prince, and they didn't carefully study the policies promoted by Sima Shu at all. In Zhang Bin's view, the family can fully accept the transformation of the prince, and it may be a little lost at the beginning, but with the profound heritage of the family, it will become a new type of family in a few years.

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