Chapter 153: Business War (4)
The most important thing in business warfare is the cool head of the person who controls the overall situation, and the grasp of the timing. Wei Hong didn't open a warehouse early, didn't open a warehouse late, but waited until Tianzihao and Hongda made 30,000 pieces of cloth from Tianyou cloth into clothes and circulated them in the market, Wei Hong opened the warehouse. First, 50,000 pieces of clothing hit the local market in Beijing, and swept the capital at a low price of 60 yuan per garment. Then 50,000 pieces of clothing spread and eroded to the surrounding areas of the capital, attacking the market in the entire region in an all-round way. Due to the low cost of grey cloth of Hongyuan Commercial Bank, each piece of cloth is worth 400 yuan, and each piece of clothing plus labor consumption, all the capital is 50 yuan, and the unit price is 60 yuan, and the profit can still be earned at 10 yuan. The price of the high-priced cloth that Tianzihao and Hongda bought was 900 Wen, and the total cost of each garment was 100 Wen, so they had to sell it at a price of 11 Wen to protect their capital. The prices of Inside and Wai Tianzi and Hongda are nearly twice as high as those of Hongyuan Commercial Bank. As a result of this situation, more than 95 percent of the local people gave priority to buying the clothes of Hongyuan Commercial Bank, and the remaining 5 percent were rich and wealthy households, who did not care whether the clothes were expensive or not.
Although Tianzihao and Hongda entered the autumn and winter market much earlier than Hongyuan Commercial Bank, they earned a lot of profits. However, due to the lack of grey fabric, the ready-to-wear garments made every day face the huge market demand, it is simply a sigh of hope, coupled with the high-priced cloth purchased by the two, it is at an absolute disadvantage in terms of cost. Since Hongyuan Commercial Bank opened a warehouse and released clothes, it was less than three days, and the entire capital market was handed over to Hongyuan Commercial Bank from the bag of Tianzihao and Hongda.
Yu Jian of Tianzihao and Yang Ji, the boss of Hongda, under the pressure of Hongyuan Commercial Bank, had no choice but to join forces and meet to discuss the strategy of dealing with Hongyuan Commercial Bank. After a whole day of negotiations, Yu Tan and Yang Jian reached an agreement on opinions, and agreed that the 200,000 pieces of ready-to-wear hoarded by Hongyuan Commercial Bank were completely prepared to give Tianzihao and Hongda a head-on blow at this time, with cost advantages! Now Hongyuan Commercial Bank has opened a warehouse and released 100,000 pieces, distributed in the capital and surrounding areas, as long as the two commercial banks join forces, withstand the impact of these 200,000 pieces of clothing, and so on Hongyuan Commercial Bank has no inventory, when the time also buys high-priced cloth, there is no cost advantage, Tianzihao and Hongda can tide over the difficulties!
Nowadays, Tianzihao and Hongda, all the clothes of the two combined, there are only 120,000 pieces of clothing, and there are still 100,000 pieces left after removing those that have been circulated in the market. If you want to withstand the impact of 200,000 pieces of clothing from Hongyuan Commercial Bank, you must control the release of goods and reduce the circulation of high-priced clothes to the market as much as possible. But once Tianzihao and Hongda controlled the delivery, the entire market was completely supported by Hongyuan Commercial Bank, and the people didn't want to buy Hongyuan Commercial Bank's clothes. Huge sales, driving huge profits, and market share. Tianzihao and Hongda did not want to let Hongyuan Commercial Bank occupy the entire Beijing market, which eventually led to the failure of moderation and release, and once again rushed into the market with high-priced ready-to-wear garments.
Although Tianzihao and Hongda entered the market again, but in the face of Hongyuan Commercial Bank's low-cost clothes, there is no competition at all, and there are only a handful of clothes that can be sold every day. However, even if it is smashed in the hand, it is not a fatal problem for the two business giants of Tianzihao and Hongda, and when the cost of grey cloth comes down in the coming year, sell more clothes, make profits and spread the money lost this year.
This time, not only Tianzihao and Hongda lost money, but even Wei Hong kept shouting at home to make a loss-making deal. If it weren't for the intent on killing Tianzihao and Hongda, 200,000 pieces of ready-to-wear could be sold according to 110 yuan per piece, and then each piece of clothing would have a profit of 60 yuan, but now in order to solve Tianzihao and Hongda, the profit of each piece of clothing is only 10 yuan. For Wei Hong, earning less is equivalent to losing money!
At the beginning of winter, the 100,000 pieces of ready-to-wear released by Hongyuan Commercial Bank were sold out, and the remaining 100,000 pieces of ready-to-wear should have been released immediately, but at this critical juncture, Wei Hong hesitated. Wei Hong has been in his room for three days, and he hasn't taken a step out of the door for the past three days, and outsiders can't get in, even Wanniang and Ruohua can only wait outside the house.
Wan Niang was anxious like an ant on a hot pot, walking around the door: "What's wrong with the husband, I haven't been out for three days, I haven't gone in the water or rice in the past three days, if I am hungry, what should I do." ”
Li Ruohua was also very anxious, but compared to Wan Niang, she was a little more sensible, and kept comforting Wan Niang: "Sister, don't worry. Wei Hong, he must be thinking about things in the house, and when he figures it out, he will naturally come out, and it's useless for us to be in a hurry here. ”
Hearing this, Wan Niang's eyes couldn't help but turn red: "If the husband has been unable to figure it out, will he never come out?" ”
As soon as the words fell, the door was pushed open. I didn't wash my face for three days, and the sloppy Wei Hong rushed out of the door with a messy chicken nest. first hugged Wanniang and turned around on the spot, and then hugged Li Ruohua for a circle, and then said excitedly: "I figured it out, I finally figured it out!" After that, he didn't explain to the second daughter, and hurriedly ran to the main hall and called Li Zongren.
As soon as Li Zongren came, Wei Hong said bluntly: "Mr. Li, of the remaining more than 100,000 pieces, only 50,000 pieces will be put into the capital, and the areas outside the capital will not need to be taken care of for the time being!" 50,000 pieces of clothing can last until the beginning of spring, and if people outside the capital want to buy clothes, they will automatically run to the city to buy them. There is a difference of 50 yuan between our clothes and the clothes of Tianzihao Hongda, and even if the people are in a hurry, they will not buy Tianzihao and Hongda's clothes! The remaining 50,000 pieces of clothing are all thickened and packed, and as soon as you get news from me, you will immediately send someone to transport them to the Ministry of Industry. In addition, I will gather a thousand embroiderers at once, and I will make all the 100,000 pieces of grey cloth outside the city into bedding! ”
In the past few days, the low-cost clothes of Hongyuan Commercial Bank have dominated the market in the entire capital, which not only makes Wei Hong happy, but worried. If Tianzihao and Hongda can't find a place in the market, they can't let the two aggravate their losses and can't achieve fatal effects! At present, the only thing that can make the two fall into a place of no return is the arms market! Now that it is winter, Comrade Lao Li has repeatedly asked Wei Hong to make bedding for the army in the north. After three days of consideration, Wei Hong made a surprisingly bold decision! That is, the bedding made of 100,000 pieces of cloth was given to Comrade Lao Li without collecting a penny!
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