Zhang Chao was finally relieved after getting a large number of books sold in Luoyang. Because the price of this book has plummeted severely, only one-thirtieth of the price in the past, which means that more and more people will have the opportunity to read. If the price of newspapers has been reduced by a factor of thirty, it means that the number of people who can afford to read books has increased by more than thirty times. According to the formula between the rich and the poor, if the price of books is reduced by 30 times, the number of people who can afford to read books will increase by 100 times! Of course, it's one thing to be able to read a book, but it's not easy to learn about culture. However, next, Zhang Chao thought of a very important thing, a propaganda weapon.

"Lao Yang, I have something now, I hope you can help me do it!" Zhang Chao said to Lao Yang.

Lao Yang immediately asked, "Dr. Zhang, do you have anything for me to do?" Don't worry, as long as I can do it within the four disciplines, then I will listen to you. ”

Zhang Chao immediately said; "What if I want you to be able to leave the Four Schools?"

"Leaving the Four Schools?" Lao Yang exclaimed.

Lao Yang didn't expect that Zhang Chao actually wanted him to leave Simenxue, which made Lao Yang's heart jump suddenly. Because he almost thought that Zhang Chao was not satisfied with some aspects of himself and wanted to get rid of himself? Lao Yang thinks that he has been a teacher in Sixue for several years, and he has no credit and hard work, plus he has not made any mistakes recently, why did Zhang Chao drive himself away? Of course, Zhang Chao has this power, because the emperor has already ordered Zhang Chao to be fully responsible for the four schools, and it can be said that Li Shimin has let Zhang Chao be in charge of the four schools here, and even acquiesced to Zhang Chao's development of his own power. As long as Zhang Chao is willing, he can develop enough strength, and he can also expel anyone in the four schools who does not have a formal official rank. However, if you want to dismiss an official official, you must obtain the approval of the ministry. Except for the emperor, no one could dismiss high-ranking officials in the imperial court on the spot, and from the legal procedure, they had to go through the appointment and dismissal of the officials. Even the emperor is not so easy, and it must be reviewed by the subordinate provinces.

However, only six doctors and six teaching assistants in the four disciplines are of grade, and the others are of no grade. So it is still very easy for Zhang Chao to open this old Yang.

"Lao Yang, you are too worried, I don't think you are unqualified, but I think you are really capable and really down-to-earth. In my opinion, in fact, you are not suitable to be an official, instead of being an official here and spending your years here, you should go out and do something meaningful. Lao Yang. You are also my teacher, and I, as a student, will say a heart-wrenching word to you, but in fact, you are not suitable to be an official. You're too honest, too honest, and you can't see the ugliness, so I don't think you're fit to be an official. In officialdom, no one is clean, not even me. And you want to be an official. But he can't accept the ugliness in officialdom. As a qualified official, you must not only be able to accept the truth, goodness and beauty in officialdom. You also have to be able to adapt to the falsehood, evil and ugliness in it. But, Lao Yang, you obviously can't. Rather than continue to stumble here, you should find another way out. Zhang Chao said.

Lao Yang couldn't help but feel a little sad in his heart when he heard this, because he was so ruthlessly told by his own students that he was not suitable for being an official, and this person was also very sad. But Lao Yang soon reflected on himself. I don't seem to be suitable for being an official, I don't have any popularity in the four schools, and every time the so-called outflow flows into the stream, I don't have any recommended places. Although the scribes of the Tang Dynasty could have the opportunity to enter the officials from the outside of the stream, they were all recommended by the officials of the department before they could take the exam. After all, there are more monks and less porridge. Not everyone has a chance. As for this Lao Yang's relationship with other people, how can he get the attention of the top and recommend him to take the exam?

As for ability, Zhang Chao does not deny that Lao Yang's ability is good. But officialdom is officialdom after all, and it doesn't mean that you can do it just by having ability. Even if it is a country that claims to be a democracy, which politics is not dirty, and which one is not born in the shadows? Even those who claim to be parties, which one does not first choose a candidate from within the party? The maneuver here is too big for everyone in a foreign country to claim to be eligible to run for president. Zhang Chao even knew for a long time, and Marx's statement was enough to show that the government was just a tool of the ruling class, and everything was for the ruling class. However, the so-called "ruling class" in China and abroad is of a different kind.

This old Yang will not cater to those scholars, because he is from a poor family, he cannot win the favor of the scholars. And he is not willing to sell himself to take refuge, and then bully the poor in turn, so he will not let the scholars be a useful dog to give some so-called rewards. Lao Yang is really not suitable for being an official, he can't even please his boss in the officialdom, or even pull a relationship, so that no matter where the enemy is, it is also the fate of a "technician", and he can't really go to the leadership. As a leader, your ability to do things is secondary, the most important thing is the ability to deal with relationships, the ability to deal with various relationships and relationships, otherwise even if you become an official, it will be hollowed out.

"That Dr. Zhang, but if we are not officials, then what can we do? What is promising? Lao Yang suddenly said sadly.

Zhang Chao couldn't help but be silent for a while, because Lao Yang's words said the hearts of countless poor disciples. If you read a book and are not an official, what can you do? In this era, apart from being an official, what is the use of studying? Ancient times are not like later generations, and there are many paths to take after reading books. In later generations, in addition to entering the government, you can do business, do scientific research, do academics, and even be a senior technician, which is the real road to Rome, and you can work hard through various methods, and there are many ways to achieve life through your own efforts in that era. But there was no in ancient times, the Tang Dynasty read books, and they could only be officials, and only officials could change the fate of their own family and their class.

If in ancient times, if you go to do things for merchants and go to business for a long time, you will definitely be looked down upon, and you will be ruled and exploited by those scholars, so you want a literate person to do business. That's not going to work. And in this era, the industry is not developed, and the Shinong, industrial, and commercial families are in front, so everyone wants to be able to become officials, and few are willing to study technology. In this way, ordinary literati study, and in the end, there is only one way out, that is, to become an official. Only as an official. Only then can you change your identity and class, can you truly become a superior person, and can you live a rich and decent life. Those who have a certain culture are not only looking for wealth, but also a spiritual feeling of being able to gain the respect of others. If they go into business, they may be able to achieve something, but what they need is not only that, but also social status. The merchants of this era were different from later generations. The businessmen of later generations all had a long face, but the status of businessmen at this time was low and they were looked down upon, so no one wanted to be a businessman.

"I think we can carve out a way for those literati to follow. Since you can only become an official after studying, why don't we open up a new path, and then let these students walk out of a new path? Zhang Chao said.

"New Road? How to open up? Lao Yang asked.

Zhang Chao said a very philosophical sentence, that is: "There is no road in this world. If there are more people walking, it will become the road. And we. That is, to be the first to walk this path, and to be the first to clear those blocks. ”

"Oh? What is that? Lao Yang asked.

"Newspapers!" Zhang Chao replied.

When Lao Yang left Zhang Chao's office, Lao Yang was also very excited in his heart, because he didn't expect that he would be able to get Zhang Chao's attention. Although Zhang Chao was his student back then, he was deeply aware of the truth of things. Thirty years ago, the father respected the son, and thirty years later, the son respected the father. And as a teacher, why not? When students are young, the status of students is determined by the academic achievement status of the teacher, but once the teacher is old and the student's achievement is high, then the achievement of the student is measured by the achievement of your student. Lao Yang is just an ordinary teacher in this four-subject school, and his status is just a so-called official outside the stream. In fact, he is just a clerk. But Zhang Chao, who he taught a few years ago, is now the head of the four disciplines, which makes him have face in front of everyone, and others also give him some face. This is also for the sake of him directly teaching Zhang Chao back then, not how status he has.

Of course, Lao Yang knew that his status was given by Zhang Chao, so he naturally would not refuse Zhang Chao's arrangement. And the arrangement that Zhang Chao gave him is actually quite good, and it can be regarded as a passable future. Since he has no future as an official, there is no need to waste here. It's better to take a different path, and maybe you will achieve more. And Zhang Chao gave him this path, maybe in the future he will become the leader of all the literati in the world, and this may not have a future. Of course, the leader of this literati does not include officials, and officials and ordinary literati are not the same thing at all, even if many officials are literati. And he will be the leader of all the mere literati.

After Zhang Chao returned home, Zheng Liwan had been waiting for a long time.

"Dr. Zhang, is your newspaper really that good?" Zheng Liwan asked obviously.

Zhang Chao immediately said: "Of course, the newspaper is a propaganda weapon, and sometimes he can play the effect of three people becoming tigers." I don't believe that there is any absolute truth in this world, and if you tell a lie a thousand times, it can become the so-called truth. At the very least, it will probably be true in a few hundred years. However, there are hundreds of years of truth in life, and we can maintain the truth for hundreds of years. After I die, no matter how big the flood is, as long as we realize our ideals while we are alive, then it will be fine. ”

"Dr. Zhang, your words remind me of Huan Wen's words back then, life can't last for a hundred years, and death will leave a stench for 10,000 years." Zheng Liwan asked.

"Yes, if you can't achieve your own life in life, wouldn't you come to this world for nothing? What I pursue is not the length of life, but the thickness of life. If you can use your limited life to make a great deed, then it is the real life. I am confident that if I live for 200 years, I will hit the water for 3,000 miles. If people come to this world and can't create something great, then how can they be worthy of their own life? But if some people don't give us a chance, then we won't make them happy. Zhang Chao said.

Zheng Liwan immediately thought in her heart: "Zhang Chao is not the biggest hero since the ages, that is, the biggest hero. ”

"I'll go ahead with this newspaper! In the future, I plan to divide this newspaper into different categories, and they are for different people. For example, for those literati, it is some cultural pages. You can even continue to subdivide. What wind and snow, what all kinds of Confucianism and poetry. And for those ordinary people, you can serialize some novels, and even use some short things from parents to show them. The gossip in the wealthy family, and all kinds of means can be used, mainly to attract people. As for the rest. Any script, all kinds of things can also be put on it. ”

"Then we can sell these newspapers and get enough publicity to make our debut. As long as more people are willing to buy our newspapers, many people will be able to learn from them. We can even open up some superficial newspapers dedicated to literacy for Mongolian children, and we can use my pinyin in the newspapers. As long as they learn my pinyin, then they can use those newspapers with pinyin to learn the text by the way. As long as you watch it a few more times, you will be familiar with it. Zhang Chao said.

Of course, Zhang Chao will not let go of those young people, these young people are the most important people. The Hope Academies in various places that Zhang Chao implemented were just able to recruit some outstanding talents to study. The vast majority of children do not have the opportunity to study. But Zhang Chao didn't want to give up these people who were not able to enter the academy to study, and he had to find a way to popularize knowledge. Zhang Chao grew up, of course, he knew the importance of this newspaper book with pinyin. With pinyin, most young students can also use this pinyin to assist in literacy. In fact, in later generations, most of the new words are not taught by the teacher, and the teacher cannot teach you new words all the time. At this time, the role of newspapers and periodicals marked with pinyin is also reflected, which is a very important thing. As long as you have this thing, then the next thing is to popularize the text as much as possible. As long as I read the newspapers and books with pinyin for two more years. Then they can all learn to read and write, of course. Although this process is longer, Zhang Chao believes that there will always be a group of people who will be able to stand out. One wants to succeed. Capability is the foundation, and opportunity is a booster. If you only have ability and no chance, then you may go for many more years, or even a lifetime, and you will not be able to complete this journey. But if you only have opportunities and don't have the ability, then you can't seize them, you can't find opportunities at all.

So what Zhang Chao can do is to popularize the text as much as possible, and then let more people seize the opportunity from it. There is a basis for seizing opportunities.

But what about the pricing? I'm afraid we need a lot of information to collect these things. If we invite those students to write, we will definitely have to pay some pen polishing fees, which will be counted. But. So how can we bring the price down? Even if the price of paper is low, it is a lot of money! Unless, don't polish the pen for those literati, maybe that's okay. Zheng Liwan asked.

Pricing is definitely a big problem for newspapers, and if it's too high, there's definitely no market. Newspapers are actually read by ordinary people, and most of them will not have too high economic capacity, and if the price of newspapers is too high, the damage will be very huge, after all, newspapers cannot be eaten or worn, and naturally they cannot be paid attention to by the people. Everyone reads the newspaper just for fun, and there is not much to do, and if it is too expensive, it is not needed.

As for the pen fee, it is actually the manuscript fee in ancient times. In ancient times, it was very shameful about manuscript fees, but human beings are hypocritical, although everyone hopes to obtain wealth, but they are embarrassed to bring it up, that is also called moisturizing the pen. As for the later generations, many officials with improper work styles also asked for some polishing pens when writing, so what is going on is a matter of the benevolent and the wise.

"Polishing the pen is indispensable, because when we opened this newspaper, we actually hope to give literati a way out. If we can't make money for their cultural aspects, then how can we make a big cultural pie? Only by making the big pie of culture bigger, so that everyone can see that learning culture is not just a way to become an official, so that everyone can be stimulated to learn culture. Zhang Chao said.

In the current era, learning culture is to hope to be an official, but the road to becoming an official is blocked by the scholars, and the number of people who can pass the imperial examination to become an official every year is only dozens. This proportion is not as much as a fraction of that of the scholars who entered the Shishi, so the Tang Dynasty was definitely not as enlightened as it was in history. On the contrary, when Li Shimin said that all the heroes of the world are in the middle of the world, this is all a fart and fooling those brainless Tang fans. During the Zhenguan period, the vast majority of officials entered the officialdom by virtue of their scholars, and the number of officials from the poor who could really enter the officialdom was only a few dozen every year, even if the number of people who entered the stream from outside the stream was not more than a hundred.

However, scholars all over the country are also crowding towards such a "single-plank bridge", which is definitely not possible. Too many people who read books since childhood, and then spend a huge amount of money to read, but are faced with a blocked road, then they will definitely despair. And too many people spend a huge price to read, but can not get the benefits they deserve, this must make many people think that reading is useless. In later generations, there are many college students who have spent a lot of money to go to college, but in the end they can only do the same jobs as migrant workers, and there are even many jobs that are not as high as migrant workers' income? As a result, this has fueled a lot of so-called arguments that reading is useless.

In fact, this is not that reading books is useless, but that there is a mismatch between the pay and the benefit. The cost of going to college is too high, but in the end, you don't get the income you deserve. In later generations, many people said that college students were too picky and thin when looking for a job, but Zhang Chao couldn't blame them. The cost of education is too high, and too many people regard reading as a means to change their class and change the fate of their family. But when they finish their studies, of course, they are not willing to find a job at random. If they "invest" so much economic and time cost, but in the end they can only earn the same job income as those who have not studied, then can they be willing?

In the final analysis, this is still a problem of education costs and job market demand, those scholars in the Tang Dynasty in order to "find jobs", but those "jobs" have been monopolized by the scholars. And they finally spent a huge price to study, all pinning their hopes on this to change the fate of their class. And they have invested so much, of course they want to get back the "capital". So they are reluctant to become a businessman because the cost is too great, and few people are willing to make a "loss" deal after spending so much "investment".

"We can't let the literati despair, we have to show the literati that there is still an income for reading, and that the income is not bad, so that they can see the benefits of reading, so that everyone will compete for reading. And have a decent, well-paid career. Writing a book is a job that is both decent and not too detrimental to their social status. They are reluctant to go into business because they know that if they do business, they will not only be discriminated against, but that their descendants will not have the opportunity to become officials. So we have to broaden the path for them, and this newspaper writing articles and all kinds of pen polishing is also a profession. And since ancient times, writing books has also been a noble thing, as long as it is not a vulgar thing, it is still very regarded by people and has a bit of decency. So we're creating this path, so that they have a long-term and stable income channel, so that they will naturally be willing to study. Zhang Chao said.

Zheng Liwan still had a headache and said; "But if we pay for the pen, how will our wealth come from? We have to have enough income, we can't keep all the people in the world, right? We can't afford it, so how do we make a profit from these newspapers? ”

"It's very simple, it's just an advertisement." Zhang Chao replied.

"Advertising? What is this? Zheng Liwan asked rhetorically. (To be continued......)