Chapter 215 The Concept of Virtual Stores and the Blue of Virtual Society
ps: Thank you to the reader for the "Dancing Wind" for rewarding 366 Vertical and Horizontal Coins for seven consecutive times, and thank you for the great "Powder Gun King" for rewarding 100 Horizontal Coins, thank you ^_^
While Liu Yang, deputy director of the public relations department of Jinfan Company, was trying his best to promote the concept of 4D online games to the editors of "Ship Knowledge", "Weapons", "Popular Software" and "Computer News", Wang Fan was meeting with several important guests in Beijing: Ma Yun, the head of Taobao and Alibaba, Liu Qiangdong, the chairman and CEO of JD.com, and Zhang Jindong, the head of Suning Electric, the big tree behind Suning Tesco.
The above three are all well-known e-commerce predators in Yanhuang China, Taobao and Tmall, where CTOC has a monopoly position, JD.com, which is dry and prosperous, and Suning Tesco, which has a strong foundation in the south and strong background strength. Each of them can be said to have rich connections in Yanhuang, but this time, the Ministry of Commerce urgently notified several bigwigs to gather in Beijing, and the low-key meeting was very surprising to them. First of all, the level of the caller is very high, although when it comes to the domestic status of several e-commerce tycoons, there is no need to worry about the threat of ordinary high-ranking officials, but when the status of high-ranking officials reaches a certain level, it is another matter. After contacting their respective backgrounds and learning that Zhongnanhai's intentions were inside, Ma Yun, Liu Qiangdong, and Zhang Jindong came to a remote government office building in Beijing very cooperatively.
At this time, in the living room, the three of them sat around the modular sofa, chatting and exchanging information. Ma Yun, who is sitting on the left, is wearing a casual suit, Liu Qiangdong in the middle is wearing a straight business suit, and Zhang Jindong on the right, in addition to the same straight handmade suits, the color of the clothes is also the most calm among the three.
"Master Ma, how are you doing?" Although in a sense, the two are direct competitors, Liu Qiangdong still greeted politely.
"Mr. Liu, be busy every day, you know where I am, there are a lot of things. By the way, Jingdong has been getting bigger and bigger recently, and its reputation is getting louder and louder, congratulations! Jack Ma snorted haha.
"Don't shiver at me, okay? If Tmall and JD.com aren't good, what am I? Zhang Jindong, a southerner, said half jokingly and half self-deprecatingly.
"You're welcome, Mr. Zhang!"
"Mr. Zhang has a good reputation!"
Two minutes later.
"What did you say, what did you call us here this time?" Jack Ma took the lead in throwing out the topic.
"I don't know, I didn't hear anything."
"Will there be any action that requires the cooperation of the three of us?"
"Action? How big is that? Is Quan Yanhuang Internet e-commerce action? ”
"Knock knock!" (Knocking on the door and the sound of the door opening, Chen Deming, Minister of Commerce of the State Council of the Yanhuang Republic, walked in from outside the house.) )
"Hahaha, I'm sorry, thank you for letting the three distinguished guests and busy people come in person!"
"Minister Chen is polite!" The three people in the house saw the main owner of the call appear, and collectively stood up and said politely, because it was Chen Deming who made the call himself, so the three of them went to Beijing in this way.
"Let me introduce to you, this is Wang Xuelin, the general manager of Jinfan Company." Chen Deming didn't talk too much nonsense, pulled out a person from behind him, and introduced.
"Hello seniors, my name is Wang Xuelin, please give me a lot of help." Wang Xuelin, who was dressed in formal clothes, said with a humble attitude.
"You're welcome, you're welcome!" Ma Yun looked at Liu Qiangdong and Zhang Jindong for a while, knowing that this time the "main master" had arrived, but he didn't know what medicine was sold in the gourd below.
After the guest and host are seated.
"Ahem, you may wonder why you suddenly called the three of you into Beijing. In fact, the main reason is that Wang Xuelin's Jinfan company has newly developed a device that has unimaginable promotion and pioneering effect on e-commerce, online shopping and even the entire Internet, and it can also be described as subversive. Commerce Minister Chen Deming spoke first.
"The role of subversion?"
"The whole Internet?"
Seeing that the three of them were suspicious, Minister of Commerce Chen Deming smiled slightly and said to Wang Xuelin: "Xiao Wang, you can tell me more about it." ”
"Yes!" After Wang Xuelin nodded and replied, he continued: "The companies where several predecessors work, Tmall, Jingdong, and Suning Tesco are all leaders in Yanhuang and China, Internet e-commerce, and they are also at the forefront of e-commerce, and they can best see the prospects of Internet e-commerce in the future." However, in the nearly infinite Internet shopping opportunities, with the current level of technology, there are always a few potholes and bumps that cannot be bypassed temporarily. ”
"Oh? Which ones? "Jack Ma is curious.
"One of the representative ones is the size of the clothes, the size of the shoes, for example, the consumer bought a certain piece of clothing or shoes, although very carefully read the size comparison table, but after all, everyone is different in height, fat and thin, there will always be problems such as misfit, not as good as the desired effect, etc., resulting in returns or troublesome non-returns, but next time no longer buy this store online and other side effects. By extension, as large as a car, with a few pictures, a few paragraphs of text, and a video or two introductions, it is difficult for consumers to make up their minds to buy because they do not know the specific details of the target item with enough information and whether it is suitable for their needs. Small can go to expensive necklaces or rings, because the price is high, I don't know whether it is genuine, whether the size is appropriate, whether the effect is as expected, thus limiting a large number of potential consumer demand. ”
"This should be a problem that your company wants to solve when developing a product." Liu Qiangdong asked.
"Yes, our company has developed a 4D scanning device for this situation."
"4D scanning equipment?"
"Yes, through 4D scanning equipment, generating 4D images, and then using 4D Internet equipment, you can try on clothes, shoes and hats, try on necklaces and rings, and even test drive cars online."
"Really?" After Zhang Jindong heard it, his first feeling was that he was listening to a strange story. Jack Ma bowed his head and remained silent, thinking about the possibility of today's technical realization.
"Okay, don't just talk about it, seeing is believing. Let's take a look at 4D related equipment. Commerce Minister Chen Deming interjected.
"There's a 4D device here?"
"Yes, we installed a few in advance for the demonstration." Wang Xuelin replied.
"Okay, let's go check it out now!"
Five minutes later, in a large conference room in the office building. Ma Yun, Liu Qiangdong, Zhang Jindong, Chen Deming and Wang Xuelin stood in the room, talking to each other about several machines.
In the middle of the room is a machine, which looks like a large iron shelf, more than 3 meters long and wide, and more than 2 meters high.
"This is a 4D scanning device?" Jack Ma asked.
"Yes, I'll do a demonstration." Wang Xuelin said, put a piece of clothing on a floor clothes rack, and then put it in the middle of the machine. "The high-performance camera devices equipped with the front, back, left, right, top and bottom can each emit 1,000 positioning waves, so that there are 6,000 beams in total, and they have a low-intensity penetration function, but the radiation intensity is lower than that of WiFi, so there is no need to worry about health problems," he explained. These positioning waves, through reflection and aggregation, with other decoding and computing equipment, can scan the length, width, height, thickness, spacing, shape, color, etc. of the item in great detail, and finally summarize the data into the computer, which can simulate the target item almost 100%. First of all, please put on a semi-covered helmet (which contains special components to survey the user's body shape), sensor gloves, and ankle bracelets to get a feel for it. ”
Half a minute later, everyone who had finished wearing entered the virtual room with a "tick" sound.
"Hey, what a real image. This LCD screen, the performance should not be simple, right? "Jingdong Online Mall, which started as a digital product, Liu Qiangdong, chairman and CEO, saw at a glance that the performance of the LCD screen far exceeded those mainstream products on the market.
"Yes, Mr. Liu, this is our self-developed LCD screen, and its performance is indeed much higher than the mainstream products on the market." Wang Xuelin replied.
"It's interesting, it's interesting to be able to see your hands, feet, and even your body." Ma Yun commented.
"Now I'm going to bring in the clothing data." As Wang Xuelin's words fell, a men's suit appeared in front of everyone.
"This is the dress you just scanned?"
"That's right, the parameters of the clothes in front of everyone are the same. In addition, the fitting mirror can be called up. ”
"The clothes don't weigh much in your hands, and although the gloves have a slight electric current sensitivity, they feel a little worse to the touch." Zhang Jindong, the helmsman of Suning Electric, commented.
"After all, due to the limitations of current technology production technology and cost, this set of equipment is a balanced product of performance and cost."
"How much does a full set cost?" Liu Qiangdong of Jingdong Online Mall then asked.
"Helmets, gloves, and ankle rings, a total of 1,999 yuan a set."
"1999 yuan? Some are expensive, not cheap. It is still very difficult for consumers to spend money to buy this set of equipment. It can be said that there must be a market, but 1999 yuan restricts the entry threshold. When Ma Yun heard the offer, he measured the psychological price of the main force of online consumption, and exhaled lightly.
"It's a bit expensive if it's just to try on clothes, shoes or to see everything else. However, our product has other appeals. ”
"Appeal?"
"The original intention of this set of equipment was to be an online game, and it was originally intended to be developed for 4D online games."
"Online games?"
"Next, I'll connect to the company's main server, so that you can feel the naval battle online game we developed, well, the Xianxia online game is still under development, in fact, the latter is our main game."
Half an hour later, the very beginning of the conference room.
The three e-commerce CEOs who had experienced 4D online games sat in their chairs and were silent, and began to think about the development direction of the future network.
"I have to say, maybe this set of equipment will really set off a wave of the Internet!" Liu Qiangdong of Jingdong Mall lit a cigarette and spoke first.
"Experiential shopping is the future development direction of the Internet, although this is still a bit rough, but due to the uniqueness of the technology, there is great potential." Zhang Jindong nodded.
"Minister Chen, can you tell us why you called us here this time?" Ma Yun looked at Commerce Minister Chen Deming and asked.
"In fact, it is very simple, after I had in-depth contact with Jinfan Company, I found that this set of online game equipment, in addition to shopping, online game functions, can also be added such as in the virtual world, establish your own virtual cloakroom, virtual real estate, virtual decoration operations like 'Sims', as well as engage in virtual foreign travel, 4D classroom education and teaching, virtual concerts, film and television experience, etc., it can be said that there is great potential, but Jinfan company, as a new company, has no intention or need, and is spending a lot of energy, manpower, Material and financial resources to open up the Red Sea of domestic e-commerce, which has been fiercely competitive. They mean a strong alliance, by Jinfan company to provide technology and products, the existing domestic large-scale e-commerce investment resources and traffic, together to make the domestic e-commerce cake, and eventually expand to foreign countries, to achieve a win-win situation. ”
"Import traffic?"
"Yes, the Second World we just entered is a platform where you can each open a virtual store."
"Isn't this a way for us to raise our competitors with our own hands?" Liu Qiangdong of Jingdong Online Mall asked vigilantly.
"First of all, I repeat, Jinfan itself has no intention of getting involved in e-commerce. Secondly, the reason why we invite the three of you is that we feel that you are the leaders of domestic e-commerce, and we hope to expand and strengthen the existing domestic e-commerce enterprises. It can be said that 4D online shopping is subversive compared to the existing online shopping methods, experience, convenience and fun, which is a trend, and the e-commerce website that rejects it will not talk about development in the future, and it will be difficult to survive. When you enter, other e-commerce companies will also enter. If you don't enter, it doesn't matter, other e-commerce companies can be advanced. Don't regret it, I've already let you know in advance. Minister of Commerce Chen Deming suddenly turned pale and said unceremoniously.
"The state has decided to support and promote it at the official level?"
"In a sense, so to speak!"
"Then I need to think about it."
"Me too."
"Of course, I can, and I'll say it again, the boss has already decided to support it. Finally, Xiao Wang, let's talk about your company's planning blueprint. Chen Deming, the minister of commerce who was very confident, did not force it, and said lightly.
"Yes! In the future, Jinfan Company will not be involved in specific e-commerce business, but will develop a platform with peace of mind. Our future plan, "Second World" will gradually include online games, animation, movies, culture, entertainment, online shopping, tourism, education, e-sports, derivative financial products and other aspects, our goal is very clear, with the world as the stage, the entire virtual society cake bigger. In the next five years, the total number of people in the world entering the "Second World" will exceed 100 million, and the hope goal is to reach 500 million, creating a virtual society with a complete internal circulation, and the total value of various economic transactions derived from it can reach 5%~10% of the total physical transactions in the world, which is equivalent to a quarter to half of the total output value of the Stars and Stripes Republic in a year. It is an exaggeration to say that the ultimate goal is to stimulate the market by generating a huge consumer demand out of thin air through a virtual society, so as to improve the total volume and quality of the Yanhuang economy, and change its economic growth from quantity to quality, from extensive to intensive, from low value-added low-tech content to high-value-added high-tech content. In a word, in "Second World", we work together with other Yanhuang companies to form an alliance and become the setter and profiteer of the virtual world standard of the global village. ”