Chapter 423: Layout The pursuit of fashion always comes at a price (2)

The reason why the prices of household appliances and stockings are set so high is the result of repeated trade-offs between Song Zhewu, Li Rujuan, Jia Jiying and others.

In addition to stockings, the price of several other electrical products will definitely drop sharply once the joint venture in the United States begins to produce, but in the past six months, from the perspective of Xinghua's smaller production capacity, the price will definitely not fall.

Therefore, Song Zhewu's sales during this period were mainly Westerners, and he did not want to make it affordable for people above the middle class in China now, and he wanted to make a lot of money from foreigners by taking advantage of the time difference in production with joint ventures in the United States. Otherwise, once the joint venture company in the United States is put into production, it will not be easy for him to sell these products to Europe and the United States, at least there will be no more windfall profits like now.

The contract signed with the American company only stipulates that the joint venture company shall not enter the Asian market, but it does not stipulate that Xinghua cannot enter the European and American markets, not because the other party is stupid to sign such an unequal contract, but because Xinghua guarantees that its production capacity cannot exceed half of the design capacity of the joint venture company.

As for the price of stockings set at such a high price, it is completely the result of Li Rujuan's repeated insistence.

A pair of nylon stockings, in the previous life, you could buy a few pairs for ten yuan, but now it is sold for more than 20 yuan a pair? If this is converted into money from a previous life, it is worth the old nose.

In the case of Yuan Datou, the most ordinary 3-year-old Yuan of the Republic of China, after 80 years, one is worth more than 700 yuan, and if it is the fifth year of the Republic of China, it will be doubled, and one is 1400 yuan.

Imagine, even if it is a pair of 25 oceans now, it is 17,500 yuan at the cheapest conversion price of 700 yuan! If it is converted into 1,400 yuan, it is 35,000 yuan, and it costs so much money to buy just a pair of ordinary socks?

This is something that Song Zhewu didn't dare to think of, and even he really couldn't bear to watch these female surnames spend this unjust money.

But Li Rujuan's reason is: Aimei is every woman's natural surname, and women will never take care of money in order to dress themselves up more beautifully, of course, the premise is that she must have this economic strength. There are many people in big cities with a monthly income of dozens or hundreds of dollars, and most of these people will not mind buying their women such beautiful stockings.

Li Rujuan finally said a very thunderous sentence: "The pursuit of fashion always has to pay a price." This made Song Zhewu stunned for a long time.

Those who wear socks are mainly female students, and at this time, most of the families who can afford to go to middle school or even college are above the middle class, and buy a pair of stockings for their daughters, so that she will not look shabby in front of her classmates, and parents will bear the pain to take out the money.

However, now is not the time to make money from Chinese, and the most important thing now is to seize the time to earn foreigners' money first.

Li Rujuan also agreed with Song Zhewu's point of view, therefore, Li Rujuan called Li Yuanda, asking Daqing Company to restrict domestic wholesale, and not only to liberalize foreign purchase requirements, but also to give priority to time, in a word, foreigners have money, let them buy it!

The presentation was a very, very successful event, and the atmosphere was so warm that Yu Qiaqing, a well-informed celebrity in Shanghai, was unexpected.

After the promotion meeting, the people did not disperse, except for the wives of the managers of the foreign banks and the female reporters who happily went to remove their stockings, and the businessmen immediately surrounded Li Yuanda, Yu Qiaqing, and Ma Yingbiao as if these three old men were more beautiful than the five female stars who were just popular on the beach.

The female stars, who were snubbed by the businessmen, were warmly sought after by the onlookers, and under the threat of punches and kicks by the patrolmen, and at the same time brandished batons, they were able to stop the crowd of people who rushed over to see these stars up close, until the female surnames got into the cars of their respective film companies to pick them up and left, and the chaos on the scene stopped.

And the businessmen are not in the mood to worship the actress at this time, they can't wait to go to Daqing tomorrow to order, they are all anxious to book in advance, they are afraid that they will not be able to order the goods when it is late, and they will lose such a great opportunity to make a fortune.

After getting Yu Qiaqing's assurance, he will not accept anyone's reservation today, and he will buy in bulk, and he will bring enough cash to Daqing Company tomorrow.

Yu Qiaqing also announced on behalf of Daqing Company that because the supply of goods is insufficient, all purchase payments must be settled at one time, and no credit will be given. If you want to book the next month's goods, you must pay 30% in advance.

The businessmen who participated in the promotion meeting rushed back with confidence and were in a hurry to mobilize cash.

Because Yu Qiaqing had already greeted the major newspapers in Shanghai, and also paid a generous fee in advance, and even the reporters who went to the promotion meeting to interview each received an additional 100 oceans from Yu Qiaqing.

Therefore, early the next morning, all the major newspapers in Shanghai published the grand occasion of the promotion meeting on the front page, and vied with each other to introduce the household appliances and stockings produced by Shanxi Xinghua Company in a large format. Stimulated by overwhelming public opinion, people are also talking about these fashionable but expensive magical things on various occasions.

Especially the female reporters who got the silk stockings presented by Yu Qiaqing, they wrote articles even more powerfully, all the articles were full of praise, and the household appliances were boasted of their gods, which was simply a rare treasure in the sky and difficult to find on the ground.

In addition to the characteristics of the stockings advertised at the promotion meeting, these female reporters took the stockings home, after careful study and try-on, they unexpectedly discovered Yu Qiaqing, Li Yuanda, Ma Yingbiao, these old rivers and lakes have never thought of all kinds of benefits, and publicized them in the newspaper, which made the three of them smile relatively bitterly, and sighed to themselves again and again.

The headlines in the newspaper about stockings were also sensational, with two articles headlined "Do You Want to Embrace Fashion?" Please wear stockings. Do you want to have a pair of toned legs? Then please wear stockings. 》

Under the "wanton bombardment" of these ubiquitous public opinions, the emotions of the Shanghainese with strong vanity were first completely mobilized.

The next day, Daqing Company was naturally overcrowded, and the two-story street shop of Daqing Company was crowded with Chinese and foreign businessmen, so Li Yuanda had no choice but to charter the teahouse opposite, and all domestic businessmen gathered in the teahouse.

As for the people in front of the Sincere Department Store, there were even more people, and there was a long queue in front of the company early in the morning, and even the wealthy businessmen had to send their subordinates to line up. There are tens of thousands of people queuing up and watching the excitement.

Because in order to better create this hot atmosphere, Sincere Department Store adopted the strategy of restricting sales, and in order to avoid acquaintances coming to him to buy more goods internally, Ma Yingbiao hid in Daqing Company early in the morning, and people who wanted to find Ma Yingbiao to buy these rare goods directly from the company could not find anyone at all.

(To be continued)