The wind is howling, Bianjing City ushered in a rare storm weather, especially after several days of high temperatures, the wind rolls up dust, into a disgusting sandstorm, ravaging all the people of Bianjing, in this weather, all the vendors in Bianjing have disappeared, the streets have lived up to the prosperity of the past, pedestrians are rare, in the days of wind and sand, that is, cats and dogs are hiding in the warm shacks. Pen? Interesting? Pavilion wWw. ｂiquge。 ｉｎfo/。 qb5。 /

In the marshal tent of the military camp, Zhao Lei and Xue Xiang, the judge of the iron case, and Ouyang Xiu, the judge of the newspaper Yamen who had just been incorporated into the new army, sat on the Taishi chair in the camp tent with a light smile.

"Lord Zhao! This is very unfair, there are fifty or sixty shops under the name of my Pan family, why are they only allocated one advertising position! Pan Fusheng protested to Zhao Lei.

Zhao Lei, Xue Xiang and Ouyang Xiu looked at each other with a wry smile, they didn't expect that the advertising effect of the Bianjing News was so good, in just a few days, it would increase the profits of the shops advertising in the Bianjing News by one percent, and the appearance of the first newspaper advertisement in history brought a wholehearted method to the businessmen to gain popularity, especially the sales volume of the Bianjing News that all newspapers envied, which made the advertising effect on it exceptionally good, and at the same time, the rich people who were reluctant to pay for advertising began to regret why they did not ask Zhao Lei for a few more advertising positions. So under the leadership of Pan Fushengdi, these Bianjing tycoons collectively approached Zhao Lei and began to compete for the advertising position and time in the Bianjing News.

"There are only 50 advertising slots in the Bianjing News, and we must not increase them, and I told you that this kind of advertising will greatly increase the popularity of your shop. It's just that you don't care, if it weren't for the forced apportionment by the official, I'm afraid none of you would buy it, but now you are shouting injustice, what is the reason! Zhao Lei saw the eager expressions of Pan Fusheng, Tang Desheng, and Zhang Ping, picked up the shelf, and said with a big sting, letting out a bad breath when he recommended the advertisement.

"There's nothing unfair in this world, there's nothing fair, and some people lose their chances. Screaming that people are unfair, they are more pitiful than those fools! Tang Desheng, the head of the Tang family, who included seventy percent of the gold, silver and jewelry market in Bianjing, looked at Pan Fusheng, who was shouting unfairness, and said coldly.

Tang Desheng, as one of the richest people in Bianjing, is of course not on the right path with Pan Fusheng, and many shops in the two families are operating in opposition to each other. In the case of rivals, it is also common to target each other.

Tang Desheng is in his early forties, loyal and honest, which is the means of doing business, and he is also fair and just. Honestly, not to mention, his personality. In the era when the moral requirements of the Northern Song Dynasty were very strict, coupled with Tang Desheng's bold personality, Pan Fusheng was overwhelmed by both reputation and prestige in Bianjing, and he was a leader in the business community in Bianjing.

The relationship between Tang Desheng and Zhao Lei is also good, the pharmacy and folding fan shop in Zhao Mansion are next to the Tang family's gold and silver shop, and Tang Desheng is a favorite concubine, and Bai Xinlan is even more close friends, so the relationship. Zhao Lei and the Tang family have close contacts, although they don't often meet, but the etiquette of the New Year's holidays has never decreased.

This time, Zhao Lei pulled advertisers for Bianjing News, and Tang Desheng has always been bold enough to give 50,000 taels of ten advertising positions without saying a word, compared to Pan Fusheng, who was stingy and only paid 5,000 taels to win an advertising position, of course, he took advantage of it, so the schadenfreude in his tone was full of irony.

These two guys aren't going to fight, are they? Ouyang Xiu looked at Pan Fusheng and Tang Desheng, who were looking at each other angrily like fighting cocks, and thought worriedly in his heart, he hadn't heard the news that the two people in front of him were fighting in public.

"That's it! It's impossible to change this month's ad, aren't you just for next month's ad! This matter has been discussed with Lord Zhao and Lord Xue, and you will definitely be satisfied. Ouyang Xiu saw that the momentum was wrong, and hurriedly said what he had discussed with Zhao Lei.

Hearing Ouyang Xiu's words, the dozens of Bianjing tycoons present all looked at Zhao Lei and Xue Xiang who were sitting there.

"Ladies and gentlemen! The official has discussed with Lord Zhao and Lord Ouyang, and it is indeed not a long-term solution to share advertising, such as Lord Pan, Lord Tang and Lord Zhang, they all have dozens of shops under their names that need advertising positions, and it is really inappropriate to give them an advertising position, and the Bianjing News only has 50 advertising positions, and it cannot be increased, so we decided to divide these 50 advertising positions into two pieces, 25 positions are auctioned annually for the year, and the other 25 are auctioned on a monthly basis. And you are all Bianjing tycoons who have the ability to win these advertising positions, so the first auction will be held here! Xue Xiang indifferently said Zhao Lei's plan to auction advertisements, and then glanced at Zhao Lei with admiration, he never imagined that money could be made like this, so that these Bianjing tycoons would not fight for the advertising position of Bianjing News!

Auction! This is a new term, Pan Fusheng and the others, who didn't understand, immediately asked Xue Xiang carefully in confusion, and finally understood that it was the battle for the highest bidder, Pan Fusheng and these people were not fools, and they all understood that the auction was a trap for a while, but there was a tempting bait in the trap, so you had to jump into it knowing that it was a trap.

After carefully calculating how much money was paid to win the advertising position on the Bianjing News newspaper, Pan Fusheng and others finally made up their minds and participated in this advertising auction for the first time in history.

"Alright! Now we are auctioning the advertisements for the first position of the first edition of the Bianjing News for the next year, and since the monthly rent of these advertising positions is 5,000 taels, the reserve price of the annual rent is set at 60,000 taels, and the price will be increased by 1,000 taels each time. Zhao Lei was very excited to become the auctioneer of the first auction in history, pointed to the advertising position on the table in front of him, and said to Pan Fusheng and other Bianjing tycoons.

There was some silence in the tent. After all, it was the first auction, and in the face of this strange thing, everyone felt a little at a loss, and they were hesitating and waiting.

"Sixty-one thousand taels!" Tang Desheng was the one who felt the most about the benefits of Bianjing News' advertisements among the many wealthy people in Bianjing, and he bought ten advertising positions. The ten shops under the name of the Tang family brought huge fame and profits, and the Tang family store, which was originally only known to some people in Bianjing, was publicized by millions of newspapers in the Bianjing News, and now its reputation has spread to all corners of Bianjing and various states and counties in the Great Song Dynasty.

"Sixty-two thousand taels!" As soon as Tang Desheng's offer landed, Pan Fusheng immediately followed the offer and said, Pan Fusheng also understood the benefits of the Bianjing News advertisement, and was cautious when he encountered the auction for the first time. was dismissed by Tang Desheng's opponent's offer, and instinctively shouted, ready to compete with Tang Desheng for everything that could be fought for.

"Sixty-three thousand taels!" Seeing Pan Fusheng fighting again, Tang Desheng immediately looked at Pan Fusheng angrily and said.

"Seventy thousand taels!"

"Eighty thousand taels!"

"One hundred thousand taels!"

"Two hundred thousand!"

"A million!"

Pan Fusheng and Tang Desheng glared at each other, and said recklessly without thinking through their brains. It seems that they are all angry with each other.

Seeing that Pan Fusheng and Tang Desheng were as angry as children, Zhao Lei smiled bitterly in his heart, but with a majestic look on his face, he slapped the table and said loudly: "What are you doing!" Do you think this is a vegetable market? Actually quarreled here. If you make any more noise, you will all be blown out, and you will not be able to participate in the auction in the future. ”

Zhao Lei's angry shouts woke up Pan Fusheng and Tang Desheng, and they quarreled now. In the face of the angry Zhao Lei, he hurriedly apologized and declared that he would no longer make trouble, and all the silver and silver reported in the auction below were true.

The next auction was under the auspices of Zhao Lei, and the perfect completion of the ** thing, the twenty-five years of advertising positions, were divided by Pan Fusheng, Tang Desheng and Zhang Ping, the top richest people in Bianjing, and the twenty-five months of advertising were won by other rich people, and in general, those who have money take more. Those who have no money take less, purely a battle for strength, and in the end, the Bianjing News earns a large sum of silver, while the Bianjing rich get a lot of fame, and both parties are happy.

……

When Pan Fusheng and the others left satisfied, Ouyang Xiu, who couldn't wait, actually jumped up and said excitedly to Zhao Lei and Xue Xiang: "I didn't expect that Lord Zhao is really the God of Wealth of the Great Song Dynasty!" In a short period of time, they defrauded 2.8 million taels of silver, and they can also make Pan Fusheng and those people continue to contribute money every month and every year, calculating that they will pay an average of 500,000 taels of silver a month, and the lower officials are really convinced of Lord Zhao now. ”

With Xue Xiang by his side, Ouyang Xiu can't distinguish between dignity and inferiority, and can only call Zhao Lei according to the level of his official position.

Xue Xiang looked at the excited Ouyang Xiu, and thought with disdain in his heart: 500,000 taels of silver every month is happy to be like this, if you know that the iron case earns 3 million taels every month, then don't you faint directly!

"That's it! With this silver, the Bianjing News and the newspaper yamen will turn losses into profits, and they can earn a lot of silver for the imperial court, and Lord Ouyang's life will be better in the future. Zhao Lei looked at Ouyang Xiu with a smile and said.

"The life of the logistics yamen of the new army is even more difficult, and many people are already jealous of the earning ability of the logistics yamen of the new army, but now there is another newspaper yamen, and the officials are estimated to find ways to deduct money from the logistics yamen of the new army." Xue Xiang remembered the large amount of silver taels that had been embezzled by the official family for various reasons in the past few months, and said with some depression.

"Lord Xue's idea is not right, money is used to spend, what does the new army want so much money for, besides, the new army still has 40 million reserve funds, and these money will not have any effect except rust when put there, so this official decided to allocate another five million taels to support the household department to repair the old road of the Yellow River and also related to Zhongbai Canal and Zheng Guo Canal!" When Zhao Lei heard Xue Xiang's words, he immediately said to Xue Xiang.

Zhao Lei's words made Xue Xiang speechless, after all, the number one leader of the logistics yamen of the new army is Zhao Lei, he wants to spend money, what can Xue Xiang do, besides, the repair of the old road of the Yellow River is also related to the two canals, which are all things that benefit the country and the people, Xue Xiang has no reason to oppose except for agreeing.

Five million taels of silver was quickly allocated to the household department, with this money, the household department is to send additional workers to Hebei and Guanzhong, ready to the fastest degree, repair the Yellow River old road and Guanzhong two canals, the imperial court for a while united as one, for the Yellow River old road and Guanzhong two canals, the entire Great Song Dynasty accumulated a hundred years of national strength quickly started, the entire Hebei and Guanzhong land, everywhere is a hot construction site, and the imperial court generously spent money, further driving the economy of the Great Song Dynasty, so that the tax revenue of the imperial court increased by more than two percent this year.

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