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Xie Jiangbo is also an expert in business, but Cheng Zhong's strange tricks in the process of launching Qianyi Baishunfang are completely beyond his comprehension, and even completely contrary. Xie Jiangbo persuaded Cheng Zhong many times, and even had disputes, if it weren't for Cheng Zhong's consistent trust, Xie Jiangbo would never allow him to play his cards so unreasonably. Although the current results are beyond his expectations, Xie Jiangbo still has a lot of questions that he can't understand.

Cheng Zhong motioned to Xie Jiangbo to send the design draft in his hand first, and then copied the cool well water that had just been brought up and washed his face, and suddenly felt that people were a lot more refreshed.

"Okay, if the second brother has anything to say, just ask. The younger brother knows everything and says everything. Cheng Zhong is in a good mood, this is another successful application of his later experience. Xie Jiangbo is an important help in his business, so he also wants to share some of his ideas with him so that he can grow.

"First of all, why is the price so high?" Xie Jiangbo asked, "Aren't you worried that the price is too high and no one cares?" ”

Cheng Zhong picked up a piece of cool watermelon and said, "You must have a position in everything you do." It's the same with doing a clothing business, first of all, we need to determine who our target customers are. ”

Xie Jiangbo nodded, although he couldn't be as simple and thorough as Cheng Zhong said, he was also very clear.

"One of our goals is to deal with the Changxiang clothing workshop, so the target customers must be the same or similar, otherwise the goal will not be achieved." Cheng Zhong said: "Most of the guests in the Changxiang Clothing Workshop are dignitaries from Yingtianfu, and these people are not short of money, so they might as well set the unit price of clothes higher, not that I don't want to set it low, but set it low." They will feel unworthy of their identity! Therefore, when it comes to pricing, the same type of clothes are higher than those of Changxiang Clothing Workshop! ”

Xie Jiangbo nodded, of course he could figure this out. What he couldn't figure out was. It is not a day or two for Changxiang Yifang to sit firmly in the top spot of the Tianfu industry, when Cheng Zhong had this idea. Xie Jiangbo doubted, is it really so easy to grab the top spot from the other party? If these dignitaries are not willing to try, isn't it just stealing chickens and rice?

Xie Jiangbo's question was expected by Cheng Zhong, and while he was eating watermelon, he said vaguely: "It's not difficult to do this at all. First of all, the guidance of public opinion, before the launch of Qianyi Baishunfang, the reason why I had to spend a lot of effort to create a fashion newspaper, oh. Let's call it a newspaper. It is to firmly grasp the direction of public opinion in my hands, when the popular and elegant standards are set by us, do you say that there are still good fruits to eat in the Changxiang Clothing Workshop? ”

At the beginning, Cheng Zhong spent so much silver to run a fashion newspaper, Xu Kun and Xie Jiangbo didn't think so, thinking that Cheng Zhong was just a novelty, but they didn't expect that he was already laying out at that time. In fact, the establishment of the fashion newspaper is not just for the replacement of the Changxiang clothing workshop by Qianyi Baishunfang, which is an important tool for every layout of Cheng Zhong in the future!

"I said the third child, you will eat later, you are talking like this while eating, I can't hear it clearly." Xie Jiangbo complained.

"Let you be bored in this room for a few days? Can't even eat a watermelon? Cheng Zhong said.

Xie Jiangbo only said two words expressionlessly. Cheng Zhong could only raise his hand to surrender, and these two words were - Fei Yan.

The relationship between Cheng Zhong and Fei Yan is a bit **, if you let Xie Sicun know Cheng Zhong's wandering wreckage in Fei Yan Pavilion in Qinhuai River. I'm afraid Cheng Zhong is not having a good time either.

"Good, good! I'm scared of you. Cheng Zhong had no choice but to put down the half-eaten watermelon and said, "It's okay now, right?" Uncle Xie, is there anything else you want to ask? ”

"Fashion News...... Yes, newspapers, just such a thin piece of paper, can guide public opinion to defeat Changxiang Yifang? Xie Jiangbo still said with some disbelieving.

Cheng Zhong smiled mysteriously, he originally wanted to sell Guanzi, but seeing that Xie Jiangbo's face was not good, he still said obediently: "Second brother, don't underestimate this newspaper." Sometimes it's hard to imagine what it can do. ”

In the Ming Dynasty, there were very few folk publications. A lot of the articles are copied by hand. The newspaper founded by Cheng Zhong can be said to have changed this situation all at once, in order to attract ordinary people. Cheng Zhong divides the small section of the fashion newspaper into four sections:

The first section is serialization, which is to enhance the appeal. Cheng Zhong in later generations has read a lot of wonderful things, and he doesn't have to worry about running out at all.

The second section is Shilin anecdotes, although these things are far away from the lives of ordinary people, but they are things that the boss's surname is interested in; Cheng Zhong also implanted an advertisement for Qianyi Baishunfang in this section.

The third section is the submission section, where all literati and artists can vote their proud works to fashion, and once hired, the remuneration will be preferential! Cheng Zhong will also regularly take out some of the eternal absolutes of the future generations and put them on it as a reward, and those who can deal with it can not only get a generous silver reward, but the most important thing is the gain of fame! For a time, fashion newspapers became the materials that should be purchased and read by Tianfu, and the guidance in them was naturally imperceptible, better than any form!

And, of course, there's the all-important fourth plate. The reason why it is important is because this plate can be described as a talisman for fashion newspapers, with him, even if someone wants to find fault, they dare not blatantly, this plate is to talk about the mysteries. I'm afraid there aren't many people who like to see this plate, the reason why it must be put on it, of course, is to cater to the taste of Emperor Jiajing, and the books recorded on it are all Taoist classics, with it, whoever dares to move the fashion newspaper lightly, who is to stop Taoism, and who is against His Majesty the Emperor! Of course, Cheng Zhong is indeed too naïve to think so.

"But—" Cheng Zhong added: "Of course, the persuasion of a single newspaper is not enough, and it cannot achieve the effect in a very short time, so I hired a lot of models." ”

"Models?" Xie Jiangbo was very unfamiliar with this term, but he quickly understood: "You mean the hundred celebrities of Ying Tianfu?" ”

"That's right!" Cheng Zhong praised: "These people represent the direction of the trend, and when they all wear the clothes of Qianyi Baishunfang, it naturally drives others to follow suit!" ”

But why are there only a hundred? You huddle in this room all day long, you don't know that there is a rich young master who scolds everywhere because he wants to buy thousands of clothes and Baishunfang's clothes without success! Xie Jiangbo complained: "That's an ugly scolding." ”

Cheng Zhong laughed and said, "That's what I paid for." ”

"What?" Xie Jiangbo was surprised again: "Third child, are you okay?" Spend money to ask for a scolding yourself? ”

"Otherwise, how can we highlight the taste of our Qianyi Baishun Fang. A hundred celebrities, of course, is a scarcity effect. Think about it, as long as you are our model, you will become one of the top 100 celebrities in Yingtianfu, which is of course a respectful thing for all celebrities, in fact, later, many celebrities are quietly coming to the door and want to spend money to try on our clothes! I did a rough calculation of this money, which is probably thousands of taels. Cheng Zhong smiled and said, the money was not put in his eyes, but it was better than nothing.

"Huh? And what's going on? Xie Jiangbo's mouth was almost closed.

"Of course, that trust is to set off a hundred celebrities, and the gold content is very high." Cheng Zhong said: "And don't look at him as scolding, but it reflects from one side: our clothes are rather lacking than excessive!" What a good advertisement! ”

This time, Xie Jiangbo was completely convinced, "Third child, third child, I really don't know how your head grows, how can there be so many ghost ideas in it?" Now I'm worried about Ni Dong's guy. ”

"Ni Dong?" Cheng Zhong sneered: "If my guess is correct, he will soon make a move." ”

"How do you think he's going to make a move?" Xie Jiangbo asked curiously.

"Are you and I a half-immortal? How do I know what he's doing? Cheng Zhong said angrily.

Xie Jiangbo smiled embarrassedly, and asked again: "By the way, everyone outside is queuing up to buy our clothes every day, why do we only sell ten sets a day, although the price is very expensive, but the time is only a few hundred taels of silver at most, if you sell a hundred sets, it is a few thousand taels, and it is tens of thousands of taels a month, which is so exciting." ”

Speaking of silver, Xie Jiangbo's eyes suddenly lit up.

Cheng Zhong smiled mysteriously, "This is called hunger marketing!" With such ten sets every day to hang their appetite, it is conceivable that when Qianyi Baishunfang is officially opened, it will definitely be very popular. ”

While the two were talking, Deng Dacheng ran in: "Boss, Miss Feiyan sent a letter." (To be continued) R655

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