Chapter 409: The Divine Decree Has Arrived
Su Wan'er has always been very distressed.
Jiang Shan has been busy with official business outside for a long time, and he is not the kind of casual person, he must be about to suffocate.
As a wife, of course, you have to satisfy him well.
Therefore, in the face of Jiangshan's request, Su Wan'er was basically obedient.
In one night, the couple got in touch with each other.
……
Early the next morning, Su Wan'er took Jiang Shan to inspect the product production line.
After everything is correct, you can build momentum and go public to sell.
Other formalities or something, Su Wan'er has already done it.
Cosmetics brand, the company named Oriental Yiren.
The registered capital is 10 million.
Remember the URL et
The company building has been cleaned up.
Luxury brand, the company named Fengqiuhuang.
The registered capital is also 10 million, and the office address is next to Dongfang Yiren.
Not long after, Jiang Shan, under the leadership of Su Wan'er, came to the production line of cosmetics.
Su Wan'er incarnated as a commentator, picked up the sample, and introduced it to Jiangshan.
These samples, in the future, are mass production, finished products on sale, and the quality of sales performance directly determines the direction of the brand.
The stakes are very high, so Su Wan'er spent a lot of thought and effort on the polishing of the sample.
Although Su Wan'er had already checked it, in order to ensure that nothing went wrong, Jiang Shan still carefully studied them one by one.
He didn't know anything about cosmetics, but fortunately, he was born again.
Under the influence of ears and eyes, the needs of consumers can be regarded as a little understanding.
In this era, the vast majority of cosmetics may be of good quality, but in terms of design and packaging, it can be said that it is quite stretched.
Just get a bottle and can package it, and it will be on sale.
Even so, sales are impressive.
The reason for this is that in this era, the whole is backward.
There are only a few people who buy and use cosmetics, and the market size is still very small.
There is not much money to be made, and the willingness of the capital to enter is not strong, looking at the entire market, that is, so many brands stand out.
Because of the lack of competitive pressure, brands certainly don't want to innovate.
Anyway, someone buys the product when it goes on the market, and it is easy to make money lying down, so why bother to innovate.
These factors are mixed together, which leads to the current situation on the market, similar products, design and packaging, very stretched.
And Su Wan'er obviously pays attention to these.
In the design and packaging, a lot of elements are incorporated into it, and the production processes such as miniature carving and gold plating are used.
Aesthetically, although there is still some soil, this is for the country.
It would not be an exaggeration to say that it is trend-setting in this era.
When the quality is almost the same as that of similar competing products, designing packaging has become Su Waner's biggest killer feature.
Jiangshan is generally satisfied.
Officially approved for listing!
After that, they went to see samples of luxury goods.
The so-called luxury goods on the market can be summed up in two words.
Low cost, high premium.
A leather bag that costs less than ten yuan to manufacture, with a brand logo, can easily be sold for hundreds of yuan.
The selling price is almost ten times the cost of manufacturing!
Su Waner abandoned this route and adopted a high-cost, slightly high-premium route to operate a luxury brand.
When genuine leather became the mainstream on the market, she directly added gold wire weaving, gold inlay and other production processes on the basis of genuine leather.
While ensuring the appearance design and practicality, a lot of precious metals have been added to it.
At first glance, people feel that the product is worth the price.
Jiangshan was impressed by Su Wan'er's business acumen.
Hit the market now!
"I don't see it, my wife, she has a lot of ideas, and her business vision is also very good."
Before going out, Jiangshan had already prepared to help Su Wan'er polish the product.
But to Jiangshan's surprise, the products made by Su Wan'er are actually quite good.
It was he who underestimated Su Wan'er.
"I learned this from my husband, and I have in-depth communication with my husband in a bed every day, and if I don't learn something, of course I can't say it."
After receiving Jiangshan's praise, Su Wan'er was very happy and satisfied, with a sweet smile on her face.
did not be complacent, but attributed all this to the influence of the country.
Everyone is a little embarrassed to say this.
Although the husband and wife live under the same roof and share the same bed, they ask themselves that when they get along together, in addition to meeting their own needs, Jiangshan really didn't teach Su Wan'er anything.
If you really want to teach anything, it should also teach Su Wan'er to learn more postures.
"Let's start stocking up and get ready for sale."
Although there is no problem in terms of products, as we all know, cosmetics and luxury goods, to a large extent, rely on storytelling, that is, marketing.
Like diamonds.
The reason why diamonds are so expensive is because merchants, through marketing, bind diamonds and love together.
Then control the mining, monopolize the pricing, a small diamond, can easily sell tens of thousands or even millions of sky-high prices.
Su Wan'er is now ready for everything, only owes Dongfeng.
What she lacks is marketing.
In order to ensure that there are no accidents, in terms of marketing, Jiangshan decided to do it himself.
He called Cheng Qiuya.
"Remember what I told you, endorsements?"
Cheng Qiuya has always been in her heart.
"I'll be here right away!"
If you want to open up your popularity in a short period of time, it is the most effective way to ask celebrities to endorse and use their influence to advertise.
Cheng Qiuya is a star single-handedly held by Jiang Shan, and now she is the queen of the entertainment industry, and she is of course the C position of the endorsement.
In addition, as long as there are well-known and influential stars in China, the country will also be pulled.
Relying on celebrities to brush their faces, he also wants consumers to remember Su Waner's cosmetics brands and luxury brands.
After the country opened its mouth, the brokerage company behind Cheng Qiuya implemented it as soon as possible.
After receiving the notice, the celebrities readily agreed and made this the first priority of the year.
No matter what they are doing or what they have at hand, as long as the country needs it and sets the time and place, they will rush over as soon as possible.
And now, the country needs them.
For a time, all domestic film and television dramas were suspended, and concert meetings, talent shows and other activities were also postponed.
Even domestic celebrities who are far away abroad will return to China as soon as possible.
There is no other reason, as long as there are stars with a certain coffee position, they are in a hurry to endorse.
It's not that the endorsement fee is high, but they don't dare and can't refuse the person who sends them an endorsement invitation.
After all, that is a big man who can make the entire entertainment industry change the sky as soon as he raises his hand.