After the release of Daming Daily, its influence is rapidly expanding. The next day, more than 80,000 copies of the newspaper were sold out, and a wave of public opinion had already been created.

On the third day, the newspaper sold 100,000 copies, and it stabilized at that value.

The fact that the capital has a population of more than 2 million and sells 100,000 newspapers is simply incredible. However, in this era, because there were no other decent newspapers, and because the cultural elements had a strong desire for knowledge about this information, and this was a newspaper run by the emperor, sales naturally went up.

At the same time, there were also two dealers, who shipped the newspapers distributed by "Daming Daily" in Beijing to Tianjin and other places for sale, and the price immediately doubled, but the sales were still very good.

However, the distribution of "Daming Daily" in the northern provinces was quickly resolved, mainly because Zhu Youxiao arranged it in advance, and set up a large number of printing houses in the northern provinces, and almost every province had a printing house. After the contents of the newspaper were confirmed in Beijing, it was immediately sent to various printing houses for typesetting and printing by post station horses. These printing houses were then used as a radiator to distribute newspapers to towns and cities in the province.

In the south, a printing plant was set up in developed cities such as Nanzhili, Suzhou, and Hangzhou, which were far more dense than those in the north, because the southern cities had a larger population, and the cultural penetration rate was higher than that in the north, and the conditions for running newspapers were far better than those in the north.

In order for the "Daming Daily" to be popularized throughout the country, Zhu Youxiao directly smashed more than 300,000 taels into it, which was used to build various printing houses and distribution channels.

The distribution channel is simple, the printing house is also simple, and the biggest problem is the cost of printing, or the cost of paper.

Fortunately, the paper mills in which the Royal Bank and the private sector have jointly owned the country have begun to build factories all over the country, and in order to obtain a cheap supply of paper, the Royal Bank has divided the national market into eight parts, identified eight joint venture paper mills, and adopted the most advanced production technology. The tax bureau will then follow up to protect the eight paper mills and suppress competitors through taxation.

On the paper used in newspapers, the quality of the paper is reduced, as long as the words written on it can be seen clearly, and it is not easy to be damaged, there is no problem with rough paper.

The cost of printing has decreased, the cost of distribution is not high, and newspapers are relatively light things after all, and they are easier to transport. Moreover, there is no need for long-distance trafficking, and every province in the north has a printing plant, which is only distributed within the boundaries of the province, and the transportation cost is not high.

Under this layout, the cost of "Daming Daily" was immediately reduced, and the newspaper with 2 cents a copy was no longer losing money, and it could still generate a slight profit. 2 Wen is actually a lot, and the purchasing power is almost equivalent to 2 yuan in later generations! The price of pork in the Ming Dynasty was about a dozen dollars a catty.

Since the beginning of the third issue of "Daming Daily", it has begun to land in major cities in the north and south one after another, and its influence has expanded rapidly, and the front page is still on national finance, taxation and other issues, and many readers' comments and some arguments have been published.

This kind of interaction with readers made the popularity of Daming Daily begin to rise rapidly. Basically, as long as you are a reader, you have to buy a copy of "Daming Daily" every day, not only to increase your knowledge, but also to participate in the discussion and evaluation of current affairs in these countries, and you can also talk to others in the newspaper.

The number of letters sent to newspapers by the Civil Information Bureau increased rapidly.

With the landing of "Daming Daily" in major cities, especially after the publication of Nanzhili, sales began to enter a terrifying growth stage.

In a very short period of time, the circulation of "Daming Daily" nationwide exceeded one million copies. There are more than 500,000 people in the Ming Dynasty, and the number of cultural elements who cannot reach the level of scientific examinations, or intellectuals who have given up scientific examinations, is at least ten times more than ten.

In fact, in the Ming Dynasty, as long as the family conditions were slightly richer, their children would be sent to Mengxue, and some ordinary families would also save money to let their children go to school. Although there are many families who are unable to afford to send their children to school, or even have no chance, the culture of going to school is still very common in areas where people's livelihood is generally better. And many people go to school, just to learn some culture, if they have talent, they will go to the imperial examination, if they don't have talent, at least they can be literate.

The entire number of literate people in the Ming Dynasty is about 20 million according to one-tenth of them.

In order to continue to expand the influence of "Daming Daily", Zhu Youxiao put forward the requirement of step-by-step coverage, and soon "Daming Daily" began to vigorously build a comprehensive sales network.

In addition to retail in the city, newspaper delivery business is also being developed. Readers can subscribe to the newspaper and someone will have it delivered to their door every day. In order to influence the cultural elements of the township, there is also distribution in the township. Newspapers are distributed to the townships and towns in a centralized manner, and the cultural elements in the townships and towns can buy them themselves or ask others to buy them. Anyway, in the township, it is relatively easy to ask someone to bring a newspaper. For example, some meat sellers, merchants who carry the burden and sell goods, they go from village to village, what is the difficulty of bringing a few newspapers.

Once such a coverage network is perfected, the sales volume of Daming Daily will skyrocket again.

"Your Majesty, the slaves and maids listened to the reports of some branch offices, and the daily fast horses delivered newspapers, which had overwhelmed some post horses, and some powerful people ate and drank wantonly and used horses in the post station, and did not give money at all. Some of the post keepers are now in great difficulty, and some of the horses are skinny. Qian Guoxing reported to Zhu Youxiao on this day that since Zhu Youxiao ascended the throne, the power of the celebrant has been cut a lot, and he has lost the management of the palace, the imperial store, and the imperial village, and has completely become the secretary department. However, this time, the newspaper was under the management of the celebrant supervisor.

Qian Guoxing and Li Chaoqing are now very busy every day, presiding over the expansion and operation of the newspaper, as well as screening and reviewing the content of the newspaper.

However, in terms of the newspaper's market operation, the Royal Bank, as the core of the royal capital, has also arranged a group of professionals to go over, but it does not need Qian Guoxing and Li Chaoqing to worry too much, as long as they supervise well.

The main thing is to screen and compile the content of the newspaper, and the newspaper has recruited hundreds of people for this purpose, and has also commissioned some people to write articles. In addition, readers sent more and more letters, what can be reported and what cannot be reported, Zhu Youxiao clearly explained the principle.

At the same time, how to guide public opinion and create public opinion is also a test of the ability of the celebrant supervisor.

"Inn! That's a problem! Zhu Youxiao listened to Qian Guoxing's report, and suddenly remembered Li Zicheng who broke through the capital, wasn't he a post pawn before?

It's a hidden danger!

The life of the post pawn is not good, it is really unbearable, and it is easy to affect the efficiency of information transmission, but the post pawn also has many problems.

Zhu Youxiao naturally can't be like Zhu Youzhen, the funny guessing car station, it is simply digging his own grave. On the contrary, Zhu Youxiao felt that the construction of post stations should be increased.

Have the fastest information, but are you afraid that you won't be able to make money?

Moreover, at the end of the Ming Dynasty, thieves and bandits were everywhere, and if the confidence was transmitted quickly enough, they could be quickly suppressed.

However, at this time, the post station problem of the Ming Dynasty was already extremely strict.

There are often officials and magnates in the past who extort and extort from the coachmen, and if they can't satisfy their desires, they deliberately pawn and destroy the horses, forcing the coachmen to pay money to eliminate the disaster. or falsely claim that the postman steals luggage and asks for the delivery of "no money", or colludes with businessmen, uses the post station to smuggle and evade taxes, and accepts bribes from it, or holds the survey for life for a long time, or gives it as a favor. So much so that post service has become "the most harmful to the people, and the love and crime are hateful".