Chapter 42: Kalimantan Customs
In Guo Yu's office, Guo Yu met the best publicity team in Hong Kong, and "Dandelion" is the name of this team.
"Mr. Guo, hello, let me introduce myself, I am the captain of the dandelion team, my name is Fang Nanhe, our team has been established for two years, our team members are elites from all aspects, we have carried out commercial publicity for "Huamao" jewelry, Donglin real estate and other companies, so that their turnover increased by more than 78% in that year, and has also carried out packaging publicity for many stars, including Li Yifeng, Deng Ziqi, we have participated in publicity. "Fang Nanhe is in his thirties, very shrewd and capable, speaks relatively quickly, and tries to promote his team in front of Guo Yu.
Guo Yu looked at Fang Nanhe and said: "I don't know if you know about the recent auction of our auction company, I am looking for you, not for company affairs, mainly to do my own publicity, I want to shoot a set of public service announcements, put them on Hong Kong and mainland TV stations, at the same time, you are using other channels to promote me, I will also set up a charitable foundation in the near future, it is called "Huafu Charity Foundation", how is there a problem? ”
"No problem Mr. Guo, this is our profession, your recent zero yuan auction dragon head has been very hot on the Internet, take this opportunity to publicize, can receive better results, we are ready to package you from the following aspects, in some cases, please provide some information from your company."
"First of all, according to your situation, tailor a promotion plan that is suitable for you. As you said, we will find people to arrange the best advertising content, and promote it in media channels in a planned and step-by-step manner, so as to reach the widest audience. ”
"The second is to promote from multiple channels such as web portals, mainstream websites, video websites, SNS, blogs**, BBS, and mobile newspapers, and comprehensively cover new media. Spread your reach to different levels of audiences. In-depth excavation of hot topics, professional team hype and guidance to netizens. ”
"The third is to gather first-class authors, dig deep into the propaganda points, and attract the attention of the audience to the greatest extent, which can be made on paper media."
"Then, according to the progress and achievements of the promotion work, we will report through daily and weekly reports to keep abreast of the public opinion dynamics of the project. During this time, we will steer public opinion in the direction you want. ”
"Of course, we try to do our best to promote your positive image, and not let the media affect your normal life, what do you think?"
In a short period of time, he came up with a brief but very professional plan, which already explained the other party's professionalism, Guo Yu was very satisfied, and chatted with Fang Nanhe about a few questions, and asked the other party to prepare the plan.
Guo Yu also called in his lawyer Yan Song, a Chinese in his 40s, a mainlander, who has been working in Hong Kong for more than ten years, and is still somewhat famous in Hong Kong's legal circles.
Guo Yu asked the little secretary to serve them a cup of coffee, because Yan Song likes to drink coffee, and said to Yan Song: "Old Yan, I am going to set up a charitable foundation, what do you have to build." ”
"What nature, is a public fund or a private fund, there is an essential difference between the two, if you do a public offering, you have to disclose the accounts and the use of funds, there are more restrictions, but you can raise donations to the society. Private placement, on the other hand, is your own money for charity, which does not involve others and is much less restrictive. ”
"What's better?" Guo Yu doesn't know much about this.
"Boss, in fact, there are a lot of catty things about charitable funds, it depends on what your starting point is, foreigners, especially Americans, why do those rich people like to do charity, not all of them are saints, but their laws force them to do charity." Yan Song took a sip of coffee and said jokingly.
"Talk to me." Guo Yu became curious, leaning on the armrest of the sofa and looking at Yan Song.
"The first type is that after the rich have accumulated a lot of wealth, their first concept is to change their political status and gain the respect of society through philanthropy. The second is that the U.S. law stipulates that the inheritance tax is frighteningly high, and the wealthy use guò charitable funds to avoid taxes. ”
Although the funds are in the account of the charity fund and do not belong to the individual, he still has the right to use them, and this right to use them can make him still enjoy social status and control rights. In fact, even if he is a rich man, how much money he can really spend in his life is nothing more than food, clothing, housing and transportation, for example, let's say Bill Gates, he has more than 40 billion US dollars, but what he can really spend by himself is estimated to be less than a few hundred million US dollars, he only needs to leave enough money for himself and his children, the foundation is still under his control, and he will hand it over to his children in the future, without paying a penny of taxes, and still enjoy his right to control his funds, what a good way. ”
Yan Song's words made Guo Yu a little nay, hey, they are all people, it turned out that there were reports that those tycoons only left a small part of the money for the children, and most of them were donated, it seems that there are a lot of insiders.
Forget it, no matter what I do, I want to earn merit points, and their purpose is different, just do your own, but Guo Yu still chose a private equity fund, after all, he can operate more flexibly with less supervision, saving others from pointing fingers.
handed over the establishment of the charity fund to Yan Song, and only gave him a name "Huafu Charity Fund", so he no longer cared about the process, and temporarily prepared a charity fund with a capital of 100 million Hong Kong dollars.
When I came to 1915, this was my base camp for collecting merit points, so I should try to run it well.
The escort camp and warehouse were halfway through the construction, Guo Yu took a turn, saw that everyone was working in order, and returned to the temporary station, and had lunch with Hu Yunyuan and Xiaoni.
During the meal, Xiao Ni said that she wanted to go around the bazaar in the port with Hu Yunyuan to see if there were any interesting things, and asked Guo Yu if she could go shopping with them, Guo Yu saw that she had nothing to do, so she agreed to go shopping together, and the two of them were happy and smiled, after all, Guo Yu rarely went out with them, and today is a rarity.
In July, Kalimantan Island is the rainy season, the tropical rainforest climate of Southeast Asia, the annual rainfall can reach more than 1600 ml, today is a rare good weather, there are clouds and breezes, the temperature is about 27 degrees, very suitable for travel.
The three of them dressed neatly, put on four guards and headed towards the market, which was really not big, just a small market slowly formed by the locals and dock workers, with no fixed houses, just some temporary sheds built with wooden shelves, some of which were placed directly on the ground, and there were no sheds.
Hu Yunyuan and Xiaoni each held Guo Yu's hand and looked at the various types of fruits sold in the stalls, including bananas, coconuts, sea fish, dried fish, pepper, western grain, rice and other items. There are also a lot of local snacks, such as sand cake cake and sago soup with syrup.
In fact, the main material of these two things is a kind of item, that is, the sago tree, also called the sand valley tree, which grows very tall, like a palm tree, people cut down its trunk to soak in water, and the starch juice that comes out can be used to make sand grain cake and sago sugar soup, the taste is still good, but you can't eat more, it is said that it is easy to get angry if you eat too much.
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