Since the intention of returning to China for investment was verbally reached with Deng XX, a large number of Chinese officials began to discuss with Tang Ning the issue of various industries entering China. Although Downing is desperate to return to China, this does not mean that he will blindly invest in China and set up branches, because he knows that many of his industries are not suitable for development in China, at least for the time being.

Needless to say, film companies, large hotels in Guam, and other entertainment projects, at least after 2000, China will have the soil for the development of these industries. At first glance, labor-intensive industries are indeed the most suitable for China, but not for the time being, because it is only 1978, the cultural movement has just ended, the concept of the Chinese has not changed for a while, in the consciousness of the grassroots people, Americans still belong to the class enemy, working for Americans is similar to traitors, so it is estimated that even if the factory is opened, it will not be able to recruit people, and can only wait for the development of Shenzhen to develop this project.

Although he wants to support China, this does not mean that he wants to give up the American market, so he does not dare to be too high-profile in a short period of time. After several selections and analysis, Downing found that the most suitable project at present was actually his first pot of gold when he made his fortune in Japan - Coca-Cola.

Although this project is destined not to make money in a short period of time, he has low sensitivity to the drink, neither the Chinese government nor the US government will be embarrassed on a small drink, and he can also take advantage of this to slowly enter the Chinese market, and when the market develops maturely, he will enter in a big way. Although Downing's plan was very good, what he didn't expect was that even a small Coca-Cola would be full of twists and turns.

The first objection was raised by Coca-Cola's headquarters, although Downing is Coca-Cola's general agent in Asia. But after all, the headquarters is still in the United States, so this kind of major event to develop the market Downing must be reported by the headquarters, and Paul Oakes, who was the CEO of Coca-Cola at the time, exclaimed: "Tony, we are old friends, and you also know that my heart has not been very good in recent years, so don't make this joke with me, okay?" Opened a Coca-Cola factory in China. Oh my God, that's a crazy idea! ”

Tang Ning retorted disapprovingly: "Crazy what? It's as if you haven't been to China to develop. Downing is telling the truth in this regard, as early as 1927, the Coca-Cola Company established a branch in Shanghai, but the Chinese name at that time was not Coca-Cola, but a very frustrating name "tadpole chewing wax".

The name isn't the weirdest thing about this drink yet. Its tan liquid, sweet and bitter taste, and the bubbles that fill up when the cap is opened make many people feel both curious and interesting. With an odd taste, combined with a quirky name, the drink naturally sells poorly. Thereupon. The following year, the Shanghai branch published a public newspaper offering a £350 prize for translations. In the end, Jiang Yi, a professor in Shanghai in the UK, defeated all his opponents and took the prize money. And the beverage company has also won the name that has been recognized by the advertising industry as the best translated brand name to date - Coca-Cola. Not only does it maintain the transliteration of English, but it also has more meaning than English. More importantly, it is easy to recite both in writing and orally. This is Coca-Cola's first step into the Chinese market. However. After 22 years, with the evacuation of the US Embassy. Coca-Cola also withdrew from the Chinese mainland market.

Therefore, Paul shook his head and sighed: "It was because I opened a branch in Shanghai that year, so I knew that business there in China was not good, and the Chinese did not recognize it at all, and how open Shanghai was at that time, known as the ten-mile foreign market, even the business at that time could not be done." Not to mention now, 100% will lose. ”

To be honest, Downing also very much agrees with Paul's words, at this time, it is definitely not profitable to go to China to sell Coca-Cola, because ordinary people have no money to buy this. But he really couldn't find another product that could enter China at this time, so he had to try it, and if Coca-Cola didn't work, then he had to try the more unsuitable instant noodles and rice cookers.

So Tang Ning continued to persuade: "I also know that it will definitely not make money for the time being, but we should take a long-term view, and China will definitely be able to develop in the future." And although the Chinese do not recognize it now, but people in other countries recognize Coca-Cola, we can't do Chinese business in China, we can first do the business of other people in China, this is not enough. Also, hasn't our Coca-Cola always claimed to be available all over the world, and there is no reason why you can't even buy a bottle of Coca-Cola in a country as big as China. ”

Paul said thoughtfully, "It's a good idea, but I still don't think it's profitable." ”

Tang Ning said helplessly: "Forget it, so be it, all the equipment and funds will be invested by me, you just give me an authorization, and I will lose money if I lose money." ”

Seeing Tang Ning like this, Paul was also a little embarrassed: "Tony, why are you doing this, don't I just talk about things, we businessmen must not be able to do loss-making business, okay, just according to what you just said, I will give you authorization, but Tony, I never understand, why are you so persistent in entering the Chinese market?" ”

Tangning replied meaningfully: "I am paving the way for my sons, and the place with the greatest market potential in the future is Chinese mainland, so I naturally have to plan ahead." ”

Paul was puzzled: "There's no need for this, you have two sons in total, and so many industries in Tokyo, Guam, and Okinawa are not enough for the two of them?" ”

Tang Ning shook his head and explained: "You can't think like that, they will all be defeated after all, they have to find something to do in their future, and although there are many industries now, they may not be able to last for too many years, so they must be prepared in advance." ”

"Tony, I feel that you have been in the East for too long, and your thoughts have been influenced by the Orientals."

I finally managed to get the headquarters of Coca-Cola in the United States, but I didn't expect that there would be more trouble in China!

PS: I told you before,There will be a relatively big turning point after thirty chapters.,Now this turning point has begun.,This book is also going to start a new volume.,There are too many places of water in the previous chapters.,I also know this.,I'm sorry to you here.,The reason for this phenomenon is that I'm personally lazy.,On the other hand, I think these historical events are actually quite interesting and not well-known.,So I should popularize science.,But my laziness is indeed an indisputable fact.。 In the next chapters, you will rarely see such a watery place, so I can finally come out and ask for a subscription! (To be continued.) )