164 The Temptation of the Automobile Industry (continued)
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"Not really. But if there are more big guys like Mellon who want to join, and it doesn't affect the company's operation, we can use their capital technology, why not? At least in terms of raw material procurement, you can save a lot of money. โ
Chrysler explained. Situ Nan naturally understood the truth in his words.
This is a competent professional manager and minority shareholder!
Situ Nan commented secretly.
For Walter? Chrysler, Situ Nan is relieved. Chrysler has a wealth of experience in both technology and company management.
Since the establishment of the Chrysler Corporation, in addition to arranging a sales genius Anderson as Chrysler's deputy, Situ Nan has almost completely handed over the Chrysler Company to Chrysler, and even the company's name is the other party's, and he completely respects the other party.
Historically, the Chrysler Corporation was Walter? Chrysler founded it, but his descendants did not work for Chrysler and did not own shares in the company, so Chrysler did not become a family business like Ford Motor Company.
Without too many rules and regulations, Chrysler Motors is more dynamic in development, otherwise it would not have surpassed Ford Motor to become the second largest in the American auto industry in the case of congenital deficiencies.
Unless he wants to follow Ford's example, run the entire company into his own kingdom, and then run it himself, there will definitely be more investors as the company grows.
"Are our products still focused on trucks?" Situ Nan asked.
"Yes. Our Dodge trucks are selling well. It is very popular, hospitals, bus companies, governments, military, transportation companies all order our products. Chrysler excited.
As in history, the young Chrysler Corporation, which acquired Dodge Motors, shook out the lead over other auto companies in truck manufacturing.
Seemingly sensing that Situ Nan was a little disappointed, Chrysler smiled again: "In addition to the truck, our sedan is also good, much better than the old Ford's Model T, but the price is more expensive." โ
"That's good!" Situ Nan nodded, the sedan market is the main event, and Chrysler must not miss this opportunity.
"My opinion is. It is better to separate the truck department and set up a special company to make this area bigger and stronger. At the same time, it is also necessary to have a place in the car market, after all, the profit of the car is much higher. โ
Situ Nan commanded.
"As you wish. We are working on a new sedan that is aimed at a large middle class and is a little more expensive than the Model T, but much higher. Driving out will never be mistaken for a hillbilly. โ
Chrysler laughed.
As more and more wealthy people in the United States and automobiles become more common, people have begun to get tired of the old-fashioned Model T and have higher requirements for cars, so new cars with affordable prices and superior performance have become the main demand in the market.
"Good. I look forward to your success. Situ Nan smiled with relief. It's good to recruit a famous little brother, you don't have to bother yourself. The investment will be successful.
For car sales, Situ Nan has some experience, and told Sรน Chrysler about the familiar 4S store model in his previous life, and Situ Nan no longer cares about how Chrysler does it.
"That's right. If I want to transfer some skilled workers and technical engineers, will it affect the growth of the company? Situ Nan asked again.
"What do you mean, sir?" Chrysler looked at Situ Nan blankly.
Not long ago, Chrysler's new plant in Detroit had just been completed, and the new assembly line, costing more than $20 million, needed a large number of workers.
"That's right, I'm going to invest in an automobile factory in Nanhua. Major components such as engines and transmissions are manufactured in the U.S. and then shipped to Nanhua for assembly. It's an emerging market, it needs a lot of transporters, and I don't want to give up, you know? May I? โ
Situ Nan asked.
Chrysler and Ford Motor are becoming more and more unhappy about the competition for the number of auto workers, and the rapid expansion of the auto industry needs a large number of workers, and training a professional worker is not a simple matter. Therefore, the major automobile companies are very precious to those technical backbones.
"There are about 100 people, a third of whom are engineers, preferably able to speak German. Nanhua went to many German workers, and engineers from the United States could guide them. In three or four years at the earliest, I will return these engineers and workers to you. โ
Situ Nan promised.
Five or six years after its founding, Chrysler has a scale output value of 250 million US dollars and more than 25,000 employees, and is in the process of rapid expansion, but sending these 100 people will not affect the company's expansion.
"Okay!" Chrysler gritted his teeth and said, "But this matter is also a part of Chrysler Corporation." โ
"No problem!" Situ Nan said quickly, and then told Chrysler that Nanhua had strong conditions for the development of the automobile industry, and told Sรน Chrysler that Nanhua was investing in large-scale industrial projects such as steel, railways, shipbuilding, and machinery, as well as the glass, tanning, and tire industries that he wanted to invest in, hoping to induce Chrysler to pay some attention to Nanhua.
"My boss, let's wait for Nanhua to repair the road!" Chrysler politely declined.
Now Chrysler's automobile factory is simply not busy, and the annual output of more than 10 million cars is waiting for these major automobile companies to be divided, as well as the European market, South China is not a factor for Chrysler to consider at all.
Chrysler's placement of the truck assembly industry in Nanhua is also the face of the boss of Situ Nan.
"Alright! And you capable managers, I will concentrate on building roads in Nanhua in the future. Situ Nan joked. Not only the roads in South China, but he also plans to build roads in the United States. The vigorous development of the U.S. auto industry is actually inseparable from the rapid development of highways.
In order to catalyze the development of the automobile industry, the federal government and state governments have successively introduced road construction plans, although not as crazy as the national roads after World War II, but in large cities, more and more roads are being built.
Major oil companies in the United States have also made a lot of efforts in this regard.
The Americans have reaped enormous benefits from infrastructure development. Through the vigorous railroad program of the last century, the United States became a world power that spanned two oceans.
Steel, machinery and other related industries have also risen because of the railroad plan, and now they naturally want to put on another good show in the "car and road".
Situ Nan has been in the United States for more than ten years, and almost every day he can feel the amazing potential of this country, rumbling trains, dense cars, a huge number of 10,000-ton ships, gradually lively skies, countless oil pipes, and rapidly developing technology. More and more advanced real yร n rooms??????
This qiฤ and qiฤ all show that a roaring era is coming, just like the increasingly strong glitz and glitz of Hollywood.
Hard-working and rich, the American dream, invention and creation, the fruit of industrial civilization?????? Words such as these appear in the newspapers from time to time with increasing frequency.
How Situ Nan hopes that Nanhua can absorb nutrients from the huge giant of the United States and thrive!
Talk to Chrysler about trends in the U.S. auto industry. Situ Nan felt like he was racing against time...... Speaking of cars, Situ Nan thought of Henry, who was bent on knowing luxury cars? Leland.
"Is he okay? The tough old man. Situ Nan asked.
Henry? After leaving Cummins-Lincoln Aircraft Company, Leyland focused on the manufacture of luxury sedans, with the aim of creating a premium car brand comparable to Cadillac.
He returned to Detroit from Los Angeles to found the Lincoln Motor Company, co-funded by the Leyland family and Stuart South. Chrysler had a small stake, and under the leadership of Situ Nan, Lincoln Motor Company was affiliated with Chrysler Corporation, but operated independently, and the head office was not allowed to interfere.
Walter? Chrysler doesn't like luxury cars that burn money. However, Situ Nan and the old man from Leland were willing to spend money and not affect the operation of Chrysler, and he was happy to accept this result.
"Not bad. Last time I saw him produce a beautiful car, very spacious and comfortable, but it was said to cost too much, more than $500,000. I can't stand it! Gee! โ
Chrysler smacked his tongue. Although Leland swore to himself that once it was mass-produced, the cost of the new luxury Lincoln car would be $50,000, but such an expensive car was destined to be enjoyed only by a small number of people who had too much money to burn.
For example, the one in front of you!
"Really? That's great! Situ Nan said with a smile.
What comes out of Lelan must be a high-quality product! If nothing else, the brand of Lincoln has also increased the popularity of Chrysler after the shining brand, as for the original historical owner of Lincoln Ford still produces hillbilly cars!
It would be nice if there was a legendary elongated Lincoln!
Situ Nan thought.
In his previous life, he was a mid-level employee at Mobil Oil. Several times when I went out with the boss above, I sat in the long Lincoln car, which was simply a presidential enjoyment, so I kept thinking about it.
A few days later, Leland Sr. rushed to New York, bringing with him five new Lincolns.
"Honey, here comes the car! That luxury, that style, a circle around Manhattan, all at once compared to the whole New York car. โ
Kuzdova said excitedly, as if she was even more excited than seeing Situ Nan. The "Golden House" where she lived and Stuart's mansion in the Hudson River almost became a foothold in New York.
"As for being so excited?" Situ Nan thought to himself that he cared more about the Sisko Aircraft Company founded by Kuzdova's brother than the Lincoln car sent by the old Leland.
After a while, Situ Nan finally saw the legendary Lincoln car.
Looking at the cars in front of me, I looked at them curiously for a while, the body was smooth and slender, a bit of an assembly line, and it looked ??????
In fact, it is not much different from the Volkswagen Beetle that ran all over the streets ten years later, and I was slightly disappointed, but my face did not show it.
However, compared to the current New York streets, which can't even seal the compartment and stupidly stupid Model T, this Lincoln car is a cut higher. Of course, the price is also half higher, who called Lao Lelan with a group of engineers to carve carefully, many of the processes are completed by skilled workers by hand, not at all the things that come down the assembly line of the T-type car!
"What's their name?" Situ Nan asked.
"Lincoln Generation!" Old Leland got out of the driver's seat and said proudly, "How is it?" Not bad, right? โ
"The Lincoln Generation? Well, it's ok! Situ Nan said lightly, pressing the horn, there was a classical taste.
Compare it with another Buick next to it, which is his original car, which has been used for a few years, and the color is a little dull, and the Lincoln car brought by Leland seems to have a bit of luxury car style. (To be continued) RQ
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