Chapter 115: Xinhua News (Part II)
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After Wang Guangxing received the silver dollar from the palace, he rushed back to Shichang Bookstore to start preparations. Some of the books that were being printed at hand were all stopped, and the entire workshop was cleared out to wait for Geng Jingzhong's sample, and then the newspaper was printed.
Shichang Bookstore was printing only half of the books for the Gu family and other maritime merchants, and this time it stopped, and they had to compensate for their losses. However, Wang Guangxing didn't care at all, and he didn't mention these things to Geng Jingzhong at all, he believed that those merchants would not embarrass him in this matter, after all, he was now under the command of the prince. In less than a day, the entire workshop was completely cleaned. A large number of printing materials were prepared in the workshop, and the paper was also cut into a uniform specification of two feet long and one and a half feet wide by Wang Guangxing, and the carvers and printers were always on standby.
Geng Jingzhong has been busy these days, no one has ever founded a newspaper in the true sense of the word before, and the newspaper he wants is very close to the form of later generations. He racked his brains to recall the memories in his head, and prepared a comprehensive issue of the newspaper, making a good start. The writing part is not operated by him, and there are gentlemen in the future school who write well. Geng Jingzhong used a pencil to mark several pieces of paper into plates, all boxy, each place has a different content.
There were a total of six samples for this first issue, which had a lot of content and had to be printed on both sides. The first newspaper was all about the Mawei Navy's purge of pirates in the previous month, touching on every detail. For example, how to prepare, when, where and where to fight the pirates, what the battle was like, what casualties were on both sides, the list of meritorious soldiers, the description of heroic models, the pensions and rewards of the soldiers after the battle, and the final public trial of the pirate leader.
The second newspaper was business, divided into several small sections. The section dedicated to business teaches people how to do business and what kind of business can be done; The recruitment section is mainly an advertisement for each business to recruit jobs, but there is no information on business recruitment yet, so it is on the recruitment information of Jingnan Wangfu's own workshop.
The third newspaper is to teach information on agriculture, forestry, animal husbandry and fishery, and the main basis is the "Complete Book of Agricultural Administration" compiled by Xu Guangqi in the pre-Ming Dynasty, which was specially designed for the people in the township. Geng Jingzhong was going to pick out this newspaper separately and send someone to post it to the people in the township and villages on a regular basis, considering that many people were illiterate, and then send someone to preach it in public. Of course, the content of the "Complete Book of Agricultural Administration" is so rich that it is impossible to publish it all at once, so we can only take it slowly.
The agricultural capital, field system, agricultural affairs, water conservancy, agricultural tools, arboriculture, sericulture, sericulture, sericulture, planting, shepherding, manufacturing, etc., which are all very practical. For example, Xu Guangqi analyzed the time and place of more than 100 locust plagues recorded in Chinese history from the Spring and Autumn Period to the Yuan Dynasty, and found that the locust plagues were "most prosperous between summer and autumn", and came to the conclusion that "the locusts of those who dried up were also the original". At the same time, he made a detailed observation of the life history of locusts and proposed ways to prevent and control them. It is impossible for everyone in Fujian to do business, so Geng Jingzhong's move will definitely win the popularity of the people.
The fourth newspaper is about some anecdotes and serialization of novels. In the Ming and Qing dynasties, poetry was far from being as good as that of the Tang and Song dynasties, but the development of novels was very prosperous. At this time, the same was true in Fujian, from the dignitaries to the villagers, no one did not like to read and listen to novels. Storytellers have been born since the Song Dynasty, and in modern times, they have almost reached their peak. Storytellers tell a wide variety of topics, but there are many stories about history, and people still like to listen to new ones, so new novels are also popular.
This is the first issue of the newspaper, so of course we have to get something fresh. Geng Jingzhong found a few readers who were good at writing ghost novels and asked them to write novels of the cultivation type. Geng Jingzhong probably said part of the immortal cultivation novels he had read in his previous life, that is, all the experiences from mortal cultivation to true immortals, telling that immortal cultivators are not high, but a very realistic world, a world where the strong are respected. The specific cultivation system is Qi training, foundation building, Jindan, infant marriage, transformation into a god, distraction, merger, crossing the tribulation and then ascending to become a true immortal, and the new cultivation system combines the previous mythological novels to create a new era of novels.
Geng Jingzhong spoke dryly for more than an hour before finishing the content, but the effect was also very obvious, which was equivalent to opening a new door for several people, and it was also equivalent to giving them the opportunity to make a name for themselves. After listening to it, a few people immediately went back to create, and a few days later, Geng Jingzhong would take the lead in selecting one or two of them to be slowly serialized.
The fifth is the most important, because it's for readers. The articles above are all academic issues, and they have nothing to do with ordinary people. In this day and age, scholars are basically divided into three schools. The rightist faction, headed by Huang Zongxi, belongs to the aftermath of the Yangming school, the middle faction uses Gu Yanwu to criticize the last stream of Wang Xuexue and affirm Song Confucianism, and the leftist faction is the Yan Li school, which strives to eliminate the empty corruption of Wang Xue at the end of the Ming Dynasty. Fujian is not as strong as Jiangsu and Zhejiang academic atmosphere, but it has been influenced by the three schools, and publishing a few articles will definitely be a big hit!
Geng Jingzhong was not sure how many people would read the sixth newspaper, and it was all about Western studies. However, the content of the first issue is biased towards the history of European countries and maritime knowledge. It is estimated that these contents can still attract the attention of some readers, and other readers are unlikely to read them. But for the dissemination of science, Geng Jingzhong still spares no effort. No matter how many people look at it, this piece cannot be discarded.
These six newspapers, all of which have the same module, is the advertising module in the middle column. This is specially reserved for businesses to advertise, this first issue, of course, are the advertisements of the workshops under the palace, and even the advertisements of the starting point town workshops have been played! A few newspapers, after more than ten days of filling by everyone, finally took shape. Originally, it was estimated that it would only take three or two days, but I didn't expect it to be so troublesome to do. A lot of things are done for the first time, just like writing a Xiuzhen novel, and several writers added to the system and finally completed it under the guidance of Geng Jingzhong. Ten days was just an outline and 10,000 words.
Geng Jingzhong carefully reviewed several sample newspapers before sending them to Shichang Bookstore. No, it should be called Xinhua News now! Shichang Bookstore has changed its façade and decorated it with a new look. According to Geng Jingzhong's request, all unnecessary things were cleaned out and became a newspaper in the true sense of the word. Geng Jingzhong named the newspaper Xinhua Newspaper, and the newspaper was also called Xinhua Daily. As for why he came up with this name, only he understands!
In the past ten days, the guards sent by Geng Jingzhong to inquire about the Western missionaries and Western workers also returned, and sure enough, two of them had learned this knowledge and could make ink. Wang Guangxing is also proficient in this way, and after watching the missionary's operation, he immediately understood the doorway, but it can be made by using lamp black as a pigment and linseed oil as a binding material, and then mixing it evenly by hand.
After using this ink instead of ink for printing, the effect is greatly enhanced. Although Wang Guangxing still has a lot of superiority in the Celestial Empire, after all, he has also dealt with foreigners, and he knows that these Westerners still have a lot of strengths, so he will not point out the overseas world as absurd. This means that in coastal areas such as Fujian, merchants have more frequent contact with Westerners, and they are relatively open. If this situation is placed in the starting point town or the area of Macau, it is commonplace. The people of the starting point town have basically blended with those Westerners, and they have a lot of contact with Western goods, and they know that Westerners still have a lot to learn. Geng Jingzhong is also vigorously promoting Western learning in the future school at this moment!
Speaking of this kind of ink, it is most suitable to use a Western printing press, but that thing cannot be made immediately for a while. After observing the printing effect on the spot, the two missionaries also said that if they made their printing press, the efficiency would be higher than that of Xinhua Press's movable type printing. The kind of printing press they call qì is called the Gutenberg printing press in Europe.
Speaking of Gutenberg, the fame in Europe is great, Hugo in the nineteenth century called his printing technology the world's largest invention, modern American scholar Michael Hart in his book "100 people who have influenced the course of human history", Gutenberg ranked eighth, which shows the great influence of Gutenberg. But it is no wonder that he can be said to be the inventor of Western movable type printing, and his invention made printing very cheap, and the speed of printing was much higher, and the amount of printing increased, which also greatly reduced illiteracy in Europe. This invention also led to a media revolution that rapidly promoted the development of science and society in the West. Although China's Bi Sheng invented movable type printing very early, he was far inferior to him in terms of popularization!
After 15 days, the first batch of 20,000 copies of 120,000 newspapers was finally released after three days and three nights of busy work by hundreds of workers. As soon as the 20,000 newspapers were printed, they were immediately sent to the princess shops in various prefectures and counties, and then the princess shops from all over the country distributed the newspapers to the towns and villages. The first batch of 20,000 newspapers were all distributed free of charge, and almost every shop in every prefecture and county received one. Although he lost more than 5,000 silver dollars, he will earn a large amount of money back in the future.
This first issue of the newspaper was the work of Geng Jingzhong, using the propaganda techniques of later newspapers, and the headlines were very attractive. In particular, the first piece of content about the purge of pirates used a lot of inflammatory slogans.
"Pirates, a cancer that has to be removed!"
"Tiger shark, the fate of Fujian's biggest pirate leader!"
"Vicious Battle at Sea----- Record of the Battle between the Mawei Navy and the Sea Shark."
"Thousands of knives cut Gerbin---- eradicate local evil forces, and establish a harmonious society in Fujian."
"The first chapter of the Navy heroes---- Ma Yongzhen, a young man from Fuzhou!"
"A detailed list of naval martyrs who will always remain in people's hearts!"
Some time ago, the navy's clean-up operation was unanimously praised by the people of Fujian, and his reputation as Geng Jingzhong also rose slightly. Until now, the news of the elimination of pirates has been the focus of discussion for some time. However, in the past month or so, there has not been a single pirate, and the coastal people have felt a lot more relieved.
No matter what the people say, the ordinary people are just talking about it after dinner. But none of them knew the details of the clean-up process, only that the pirates had been wiped out. As soon as the first issue of "Xinhua News" came out, it immediately became a hot item. Twenty thousand newspapers is too few for Fujian's more than five million residents, and the news is so attractive that everyone rushes to read it. In the end, those who didn't get it started to buy from others at a high price, just to know the details.
People in this era have no bad understanding at all, although they have never heard of what a newspaper is, but they all understand that it is actually something similar to a newspaper in the imperial court. And this is written and distributed by Shizi himself, the content is both numerous and attractive, and naturally everyone wants to get a copy to see. After people got the first issue of Xinhua News, they were the first to read the content of the first edition of the anti-piracy eradication. But after reading it, they found that the other editions were also very good.
After reading the contents of the first edition, the reader's eyes were immediately attracted by the academic articles of the fifth edition, while ordinary city dwellers preferred the second edition of the business classics. Ordinary people in towns and villages prefer information about agriculture, forestry, animal husbandry and fishery. Of course, the fourth edition of Xiuzhen novels in this is very popular with everyone. Although this first issue only roughly serialized more than 10,000 words, it has already shown people a new highlight, a new category of novels.
For most stores, they see the role of the middle advertising bar at a glance. In the future, if this newspaper of the prince of the world is published, who advertises it in the newspaper, won't it be equivalent to letting the people of Fujian know about your products? It is equivalent to saying that the products of which one quickly became famous, and the sales volume increased greatly? Compared to these, the rest of the newspaper is secondary to them.
"Hey, it's finally time to stop!" Geng Jingzhong has stayed in the palace for more than half a month, busy with the first issue of the newspaper during the day, and has to find time to accompany his baby son at night. After so many days, I really feel tired enough. As soon as the first issue of the newspaper was finished and Wang Guangxing was prepared for the second issue, Geng Jingzhong returned to Mawei. Lying on the chair at the moment, I feel a lot more relaxed.
"See the Son!" A few minutes after Geng Jingzhong sat down, Li Guangdi got the news, and immediately rushed to the hall.
"Brother Li, sit! Every time you come to the barracks, you know first! Geng Jingzhong waved his hand and said casually.
Li Guangdi grinned: "I'm the big housekeeper here, of course I'll know what is going on for the first time!" As he spoke, Li Guangdi raised the newspaper in his hand and continued to speak: "I want to ask you, the son of the world, how many wonderful ideas do you have?" This newspaper has opened my eyes! ”
"Oh, it's nothing, it's just a whim!" Geng Jingzhong was a little embarrassed when he saw him mention this. This newspaper is not his idea, but a plagiarism of posterity.
Li Guangdi said while looking at the newspaper: "I know the genius of the world, you have set a historical precedent this time, I don't think ordinary people can do it!" This newspaper is so extensive that it must have been very popular with the people! Even I was fascinated by the content! This first page fully reflects the positive image of our Mawei Navy, and if we recruit troops again in the future, the people of Fujian will definitely participate enthusiastically! There is also the second and third edition, which will also greatly promote the development of all walks of life in Fujian, and if the people follow suit, a good life will not be far away. These novels are good, creating a new category of novels, but why haven't I heard of these people before, so they shouldn't be unheard? ”
"Hehehehehe!" Geng Jingzhong laughed softly unconsciously. "I instructed them in this novel!"
When Li Guangdi heard this, he was stunned again, he was really shocked by Geng Jingzhong's talent, and he didn't say anything for a long time. After a while, Li Guangdi picked up the tea bowl and took a sip of tea, relieved his breath and continued: "My subordinates really admire the five-body cast on the ground!" ”
"Small!" Geng Jingzhong continued to laugh happily. This cheekiness has been practiced to an extremely thick level, and plagiarism has become commonplace.
"But the best thing is this academic article, and the literati of several academic schools are afraid that they will start a war in this newspaper! Shizi, you have ignited the line of contradiction between the three schools! "Li Guangdi is also a highly talented person, and when he saw these articles, he immediately understood the intention of the prince, this is to reopen the scene of a hundred schools of thought in history! But don't be afraid to blow up this powder keg and blow it up to yourself!
"Hehe, it's okay! When the time comes, let more and more scholars criticize each other in the newspapers, we just provide a venue, the more fierce they fight, the more our newspapers will sell, just wait to count the money! Geng Jingzhong still said with a happy smile.
"So, how much is the prince going to price this newspaper in the future?" Li Guangdi asked.
"It's not expensive, a penny of silver, only 20,000 copies are printed each time! Just rush our paper and content, it is far more than this price! ”
"Aren't we at a loss?" Li Guangdi was a little surprised. The cost of 20,000 copies of the newspaper would have cost 5,000 silver dollars, and if you sold 20,000 copies for a penny, you would have to lose 3,000 dollars. Three thousand at a time, if it is sent three or five times a month, it is tens of thousands of silver dollars, a big loss!
Geng Jingzhong shook his head: "You are wrong, our newspaper will definitely make a lot of money in the future!" Did you see the product ad in the middle? That's where the money comes in! In the future, when the newspaper was sold all over Fujian, and even Jiangsu, Zhejiang and Guangdong, it was advertised in the newspaper, and it could immediately become famous, which was the most needed by the merchants, and they did not worry about not taking the silver out! ”
Li Guangdi was thoughtful, and with his ingenuity, he immediately understood it as soon as he clicked it. "I see! Looks like I'm not a businessman! ”