Chapter 976: Pre-sale Strategy
In the direction of Luoyang City, the restoration work of the imperial palace has been carried out in an orderly manner, in order to speed up the progress, Hua'an summoned nearly 10,000 craftsmen from a radius of fifty miles from the surrounding area, and asked them to work at least five hours a day, and to complete the task with quality and quantity, absolutely not to cut corners.
Such a large-scale palace restoration plan, under the unified guidance of Hua'an, can be described as very smooth, almost every few days will change greatly, at least, when Hua'an goes to the palace every few days, you will find that the palace has changed a lot more than the last time you came, according to this construction progress, Hua'an feels that it does not take a year at all, only half a year can be completely restored.
While repairing the palace, Hua'an also attaches great importance to the commercial construction in the direction of Luoyang City, after all, commerce is the foundation of a city's prosperity, if there is no commercial support, the whole city will appear deserted.
At this time, Luoyang City, the development of commerce has entered a period of rapid expansion, this is not only because Luoyang is located in the Central Plains, has not experienced war for many years, more important reason, is that Hua'an attaches great importance to the business of Luoyang City, and has widened the streets of Luoyang for many times, and has also built many new streets, so that the expansion of commerce is possible, at the same time, the establishment of Hua'an royal identity and the restoration of the palace of Luoyang City, but also let some shrewd businessmen smell business opportunities, they feel that since the palace of Luoyang City has begun to repair, This is enough to show that in the future, the capital of the Great Jin Dynasty is likely to be Luoyang City, and once Luoyang City becomes the capital of the Great Jin Dynasty, it will be the core city of the entire Great Jin Dynasty, so it is even more important to occupy a place in Luoyang City in advance.
With the influx of a large number of merchants into Luoyang City, the originally expanded streets and houses became much more crowded, and the security situation in the city also appeared a considerable crisis. To this end, Hua'an increased the security force of the city on the one hand, and on the other hand, began to consider further increasing the scale of Luoyang City.
Since there has been a large-scale expansion of Luoyang City, for this reason, Huaan feels that another expansion will be carried out. It shouldn't be a difficult thing, however, for the expansion plan, Hua'an feels that it is still necessary to study it carefully, after all, the expansion of the city needs to spend a lot of manpower, material and financial resources, and now, the restoration of the Luoyang City Palace has been very huge consumption of resources. If Luoyang City is expanded at the same time, whether the financial resources can support it must be carefully studied, and it is absolutely not possible to act hastily.
In order to understand the current situation of the congested streets in Luoyang City, Huaan specially went to the streets with Wang Meng and others to experience it in person.
Of course, in order not to interfere with the businessmen's business, Hua'an and his party were all in civilian clothes. Moreover, there are fewer guards with him. So as not to attract too much attention from passers-by.
Walking on the streets of Luoyang City, Hua'an can clearly feel that compared with last month, the flow of people at this time has increased a lot, especially many blonde and blue-eyed people in the Western Regions, which makes Hua'an feel very surprised.
"General Wang. The streets of Chang'an City, where are they more lively than Luoyang City? Hua An looked at Wang Meng and asked in a low voice.
Wang Meng looked at the bustling crowd around him and replied truthfully: "Go back to the king." The last general really didn't expect that the streets of Luoyang City are so prosperous that Chang'an City has been left far behind. ”
"Yes! The king remembered that there were not so many merchants here in the past few months, and so many merchants could be said to have appeared out of nowhere recently. Hua An said truthfully.
Wang Meng nodded and said softly: "From this point of view, the sudden large-scale increase in merchants in Luoyang City is mostly due to the king's restoration of the palace. ”
"Well, this king also thinks so, these businessmen are unprofitable masters, if there is no business opportunity, they will not come to Luoyang City so desperately." Hua An Zhengse said.
"Your Majesty, now, the streets of Luoyang City are getting more and more blocked, and you have to think of a way!" Wang San said softly.
Hua An nodded, pointed to the city wall not far away, and said, "What do you think of tearing down the city wall in front of you and building a few new wide streets?" After speaking, he looked at Wang Meng and the others.
Wang Meng nodded first and said: "What the king said is extremely true, the current situation can indeed only be solved by expanding the city through guò, and there is no better way to do it." ”
"Your Majesty, now we are going all out to restore the palace, if we expand the city at the same time, I am afraid that we will not be able to catch it!" Wang San said worriedly.
"Yes! Your Majesty, the cost of expanding the city must be not small, do we still have the financial resources to spare? Zhuge Xiong was equally worried.
Obviously, Zhuge Xiong and Wang San are both worried about the financial problem, and feel that the pressure to repair the palace is already very great, if the city is expanded and a few new streets are built, the pressure will be even greater, and the existing financial resources may not be able to support it.
Hearing this, Hua An pondered in his heart for a moment, looked at Wang Meng and the others, and said: "Now, the financial resources in our hands are indeed a little weak, but the expansion of Luoyang City is also urgent, this king feels that he can find a way for the merchants in the city, and what they have in their hands is money!" ”
Obviously, Hua An felt that with the support of these wealthy businessmen, the plan to expand Luoyang City could be carried out very smoothly.
"Did the king mean to impose heavy taxes on the merchants? If this is the case, the merchants may leave Luoyang City in large numbers, and at that time, not only will the expanded streets be unattended, but the existing streets will also be very likely to be crowded! Wang San frowned and said.
"Yes! The king, the most important thing for the merchants is profit, if the king imposes heavy taxes, all the merchants will run out. Zhuge Xiong also said.
When Wang Meng heard this, he smiled slightly, looked at the two, and said softly: "What are you anxious about, the king just said that he should find a way to do it to the merchants, but he didn't say that he must levy heavy taxes on the merchants!" ”
Obviously, Wang Meng felt that Hua'an would not do this kind of thing, after all, the consequences of doing so were very strict, and it was even likely to cause the consequences of Luoyang City's commercial landslide.
Hua An smiled and said, "General Wang still understands this king, commerce is very important to the prosperity of Luoyang City, how could this king do something to levy heavy taxes on merchants?" This kind of thing of killing chickens and taking eggs will not be done by this king. ”
When Wang San heard this, he hurriedly said: "If the king does not levy heavy taxes on merchants, does he want merchants to donate money for the expansion of the city?" If so, maybe many businessmen will do their part! That's a good way to do it! ”
"Your Majesty, if this is the case, the merchants can donate according to their own strength, so that we can obtain a certain amount of financial resources, and we will not be opposed by the merchants." Zhuge Xiong said.
Hua An smiled and said softly: "Let these businessmen donate, the financial resources that can be obtained are afraid that it is a drop in the bucket!" If we want to solve the problem of financial shortage, we must pre-sell the shops on both sides of the street in advance, so that the fundamental way to solve the problem of financial shortage. After speaking, he looked at the generals beside him.
"Early pre-sale? Wang, the construction of the new street has not yet started, how to carry out pre-sale, how can merchants know where the shops they are buying are, and what is the quality? Wang San said suspiciously.
"Yes! The king, no matter what he buys, he will pay with one hand and deliver it with the other, but now, the outside of the city is full of empty land, let the merchants pay the money first, I am afraid that they will have some doubts! Zhuge Xiong said loudly.
Obviously, none of them have experienced early pre-sales, after all, only after the street and the shops on both sides are built, and the merchants enter the shops for a field visit, they can determine how much these shops are worth according to the quality of the construction and the location, so that they can make up their minds to buy, if they are not clear about the situation of the shops, they may not take the risk.
Hua An naturally understood the worries of the merchants, so he said softly: "What you said is very reasonable, if the merchants do not know much about the shops they buy, it may be difficult for them to make up their minds, but if they know the shops they are buying, they will be very relieved, and this is exactly what we must prepare for in advance."
When Wang San and Zhuge Xiong heard this, they looked at each other suspiciously, they already understood what Hua'an meant, but they didn't know how Hua'an made the merchants know everything about the shops that had not yet started to be built.
"Does the king mean to make the plan to widen the streets public, so that the merchants of the whole city will know about it, and thus encourage them to buy shops?" Wang Meng seemed to understand something.
Hua An nodded and said: "That's right, this king is going to make the plan to expand Luoyang City public, and what the streets and shops are built into, where they are located, and what their size is, all of them must be made public, so that the merchants of Luoyang City can decide where to buy the shops according to what they see."
"Your Majesty, will this really work?" Wang San was still a little puzzled, and said softly.
"As long as the king promises that it will be built according to the announced plan, the last general will feel that the merchants of Luoyang City will be happy to buy it in advance." Wang Meng said.
Hua An smiled, looked at the few generals beside him, and said: "Now, the first thing we have to do is to work out the plan for expanding Luoyang City and building a few new streets, and then we can consider the next plan, let's go outside the city to see the situation first." With that, he rode his horse and galloped out of the city. (To be continued......)