Xu Yuanzuo has not had a Spring Festival for many years.

In that society under the impact of the Westernization trend, the Spring Festival has increasingly become a good opportunity for tourism, so much so that the festival that should be kept at home has also become a peak tourist season.

Now back in Daming, Xu Yuanzuo finally experienced the Spring Festival when he was a child again. Although there was no gala or earth-shattering fireworks salute, the family was full of joy and busy. Even his very unreliable father, Xu He, stayed at home obediently, occasionally walking among the neighbors, and did not go out to mingle.

Xu Yuanzuo went home this time and brought a large bag and a lot of things, and even led a mule to carry the New Year's goods. Speaking of which, this is also a false head to support the scene, and the hard goods to be used have already been brought home by my sister. However, he still had to save face, and bought a big bag of pasta and snacks, as long as someone along the way greeted him and called "Brother Xu" or "Xu Dalang", he grabbed a handful and said something auspicious.

It doesn't cost much money to get from the pier all the way to the house, but it takes a lot of time.

Is it because vanity is satisfying?

Of course not! This is the most simple public relations!

The deeper Xu Yuanzuo's understanding of the Ming Dynasty, the more he felt the importance of prestige.

The prestige is high, and you will be held by someone for whatever you do. The prestige is not enough, and no one cares about what to do. As for the simplest recruitment, the proprietor is worried about recruiting an apprentice who cheats his father, and the apprentice does not want to go to work in the house of the notorious miser. This is the most intuitive manifestation of prestige.

Seeing Xu Yuanzuo followed by a high-headed mule, and the mule was carrying large bags of New Year's goods, everyone knew: The eldest brother of the Xu family is really arrogant!

Look at him greeting people enthusiastically, saying good things, and sending snacks, although they are all insignificant small favors - who else in this place in Zhuli relies on those two pieces of noodles for the New Year? But the impression left is that this young and developed young man has not forgotten his roots, and his generous and gentle heart has not changed at all.

Indeed, when Xu Yuanzuo did not have a career, he was "obsessive, stupid and stupid", and now he is naturally "generous and gentle".

Xu Liangzuo blocked his brother in the middle of the road as early as possible, and also followed the side of the horse and mule, but he was busy digging snacks. He didn't know his brother's intentions, but he enjoyed the benefits of his brother's image change. Now no one calls him "Xu Fool and his brother", everyone calls him "Second Brother of the Xu Family" in the same way.

Although his mother said that it was because he had grown up, and the neighbors would naturally change their formal names, Xu Liangzuo believed that it was because his brother was famous.

"You eat less, and take the rest to the back streets, and divide some among the families, so that your little friends will also be happy." When Xu Yuanzuo arrived home, he lifted the hem of his clothes, and only one person unloaded the goods on the mule's back. Seeing Xu Liangzuo's eyes, his eyes straightened: "Brother, your strength is much greater, I'm afraid it's not as powerful as Uncle Wu." ”

"Strengthen your muscles and bones." Xu Yuanzuo casually took care of it, sent the things to the backyard in batches, and heard a dry cough from the house.

That's Daddy waiting for him to go in and say hello.

You must tell you when you go out, you must face you when you return, and small households must also have this courtesy.

"Brother, can I ride a mule?" Xu Liangzuo didn't know the entanglement in Xu Yuanzuo's heart, and he jumped happily.

Xu Yuanzuo nodded: "Don't let it run, you can only walk slowly." ”

"Great!" Xu Liangzuo excitedly communicated his feelings with the mule.

Xu Yuanzuo shook his clothes, stepped into the hall, and saw his parents sitting on a high seat, naturally waiting for him.

"Father, mother, and son come back and ask how well they are doing." Xu Yuanzuo stepped forward and saluted.

Mother Xu had already laughed down and grabbed Xu Yuanzuo's arm: "Every time I see you, I have to lose weight, I really don't know how much I have suffered over there." ”

"It's also appropriate to spend effort doing things outside." Xu Yuanzuo came back with a hundred taels of silver this time, all of which were real silver taken from An Kee's silver shop. The money was given to her mother, so that she could feel more secure. But now that his father was present, he didn't intend to mention the money right now.

Xu He also got up and took a step down, and said, "You did a good thing without squeaking." If it weren't for the eldest man of the Lu family who came to me to talk about the cloth, I didn't know that you had found him. "Lu Dingyuan is younger than Xu He, and he used to be called Brother Xu He. Now that he has become Xu Yuanzuo's brother, he has to talk about it separately and try to avoid the embarrassment of the three of them being present at the same time.

Xu Yuanzuo said: "Although I want to be trustworthy, I also have to be familiar with my father." ”

Xu He was much more comfortable when he heard this, and said, "It's just that you kid doesn't understand the truth after all." How can anyone take the initiative to find outsiders to do business with? Aren't you afraid that he is familiar with this road, and there are many people who grab jobs? This is a kind of self-talk that can only be said between father and son, because the reason why the trade route is profitable is the scarcity of this connection.

It is not difficult to get the goods, the key is whether you can safely go to the foreign market and sell them safely. If this process goes smoothly, the profit will be in the pocket. If you don't go well, it's not uncommon to lose all your money. If Xu He didn't make fake accounts, but only said that the money and the tooth shop had changed to new people, asking for a lot and severely lowering the price, it would be very reasonable that he didn't earn money in the previous two years.

Xu Yuanzuo never thought of doing this kind of drudgery of long-distance sales. He has a vision of hundreds of years, so does he still do this kind of trading with low returns, high risk, and extremely high opportunity cost?

Of course, it is to seize the upstream market, control the upper reaches of trade, and collect money from the ground.

"I can still work in the Xu family for a few more years, and I will talk about it when the time comes." Xu Yuanzuo said: "Maybe my brother and I were born at that time." ”

Xu He thought about it for a while, and ordered: "You are with the old parents of the county, don't lose face." Even if he is transferred, he is still a great god. ”

"It's nature." Xu Yuanzuo felt that his father's speech was much more normal today, and his heart gradually relaxed.

"But!" Xu He's face suddenly changed: "Since you have a way to pick up the goods, why do you only take so much?" Wouldn't more make more! ”

Xu Yuanzuo sighed and said secretly: Sure enough, it is still in its original form.

"Father, eat as much as you want." Xu Yuanzuo said: "In previous years, my father only did this half of the business, and he rashly brought out a lot of goods, can it be done?" ”

"What can't be done!" Xu He's neck stiffened: "Am I still afraid that I won't be able to sell it?" ”

"If you ask me to double the goods, I can get them. Ten times more is not impossible. Xu Yuanzuo sat down at the dining table, poured himself a glass of water, and drank it all: "Now these 3,500 horses of various colors of silk cloth cost almost 200 materials, and I believe my father can still get it." But if it's 35,000 horses, can you find so many cabins? ”

Judging from Xu He's expression, Xu Yuanzuo also knew that this father had not thought about the problem of transportation at all. It stands to reason that the foot price is the bulk of the cost of the business, and the qualified businessman must be concerned about the foot price of each trip, and then formulate the most reasonable mode of water and land transportation, and sometimes even do not hesitate to take a long detour to ensure their profits.

A businessman like Xu He, who eats with his head in his hands and doesn't care at all, is not qualified even in Daming.

"The first is that you can't find that many ships." Xu Yuanzuo said: "Secondly, when the boat and land are converted, you may not be able to find so many porters. And now these goods, I will find another young man to go with you, and the three of them can take care of it. If it is ten times more, you will have to find reliable car and horse shops in various places, and the extra profits may not be able to offset the risks along the way. ”

"The most important thing is that you suddenly transported goods several times over, do you know the local supply and demand? Will it lead to lower prices? Once the price is lowered, can the cost on the road be supported? Xu Yuanzuo sighed: "So it's not that the more goods, the more you earn." ”

Xu He thought for a while and said, "I can sell it to a foreign merchant nearby, or a tooth shop!" ”

Xu Yuanzuo pursed his lips, he was really short-sighted. He couldn't explain the negative consequences of this kind of encroachment on other people's market share, but shook his head and said: "This is a stealing of food, and it is not a long-term solution after all." Digest this batch of goods in the familiar market first, if there is no problem, recruit more people in the next year, and then consider expanding the scale. ”

Xu He heard this a little cloudy, especially the jargon of some county towns, which made him feel a little inferior, but he was embarrassed to ask.

For example, this "scale" probably means "pattern".

The father and son were about to finish talking, and Mother Xu said in a timely manner: "Yuan Zuo has such a situation this year, and next year I will find a girl from a good family and decide the big thing." ”

Xu Yuanzuo was stunned for a moment, and suddenly realized: Isn't it sixteen next year!

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