Chapter 27 Analysis of the Pros and Cons
"Hehe, it's nothing, I think you guys are cute enough, you were sold, and you helped them count the money."
Qin Du said with a smile. Originally, Qin Duan didn't want to say anything, but thinking about how he said it, he was also the uncle of the Mu family, and he had been eating and drinking in the Mu family for five years, although the Mu family was not very good to him, but he didn't deliberately abuse himself, he couldn't watch the Mu family suffer such a big loss, otherwise Qin Duan felt that his conscience was a little uneasy.
"Aunt Qin, we don't understand what you say, what does it mean to 'we were sold, and we also helped them count the money', I don't think there is any problem in cooperating with the Xu family in Jinling."
An old housekeeper stood up and asked, although you are the aunt of the Mu family, you can't talk nonsense, when it comes to business, except for you, Aunt Qin, who hasn't been in the mall for decades, isn't it as knowledgeable as you, a doll who has never done business.
"Yes, Aunt Qin, you want to make it clear to us today, my Lao Mu has been crawling around the mall for decades, and I don't see any problems here, you can see it?"
A manager in his fifties looked at Qin Du unscrupulously and said, in terms of making poetry and music, he is not as good as this Aunt Qin, and in terms of business, he is also confident that he has eaten more salt than he has eaten.
"Qin Dui, you explain it to everyone, explain."
Mu Shangye also looked at Qin Duan with a calm face and said, Mu Shangye regretted a little that he let this Qin Duan participate in the discussion, and it was good to see that the good things made everyone feel bad.
"Third uncle, you are in charge, there are no absolutes, maybe in your eyes, I am just a son-in-law of the Mu family who does not go out of the door and does not step out of the second door, but in my own opinion, my Mu family is unique, no one can replace it, look at the problem from different angles, and get different conclusions, just like doing business, you may only see the benefits of this, but you do not see the hidden risks in it."
Qin Dui said eloquently that in his previous life, when Qin Dui was studying, he often reviewed in front of the whole class in the class, and in the face of dozens of people staring at him angrily, Qin Duan had no stage fright at all.
"Oh, tell me, what's the hidden risk that we don't see?"
Qin Duan is words meant something, Mu Shangye could naturally hear it, and a trace of discoloration couldn't help but flash on his face, so he looked at Qin Duan and asked.
"How many shares does the Jinling Xu family give to our Mu family?" Qin Duan asked without saying anything.
"Forty percent." Mu Shangye said.
"Forty percent dry shares. Forty percent," Qin Duan stomped a few steps and sneered: "Such a tempting condition, if it were me, I would have thought about it." ”
"But the third uncle, the stewards." Qin Duan's words changed and said, "Have you ever thought about why their Xu family would offer you such generous conditions?" You are two joint ventures, all the funds are basically from the Xu family, you account for 40% of the dry shares, and their Xu family accounts for 60%, which means that you have nothing out, just 40% of the dry shares, isn't the Xu family losing a lot of money? ”
"Who said that we didn't come out with anything, we gave out sixty percent of our Mu family's current fabric business." A steward interjected.
"Then do you think these from our Mu family are worth a few percent of the dry shares after the two joint ventures." Qin Duan asked.
"It should be 20%, right?"
The steward said with some uncertainty, after all, this steward knew in his heart that if he really had to count it, two percent would not come.
"Should it be two? In this way, it is less than 20 percent, why does the Xu family give 40% of the dry shares, are the Xu family stupid? Qin Duan said sarcastically.
"This shows that the Xu family is very sincere in cooperating with us." A steward said.
"Sincere to cooperate with us, huh? If you were a member of the Xu family, would you do such a loss-making business? What is the most important thing in business, as a businessman? It's profit, it's not early, who are you talking about? It's about us businessmen, if the Xu family doesn't have any intentions, will they give us more than 20% of the dry shares for nothing? You must know that once the markets in the north and the capital are opened, these two percent of dry stocks are a lot of money, who would think they have a lot of money these days. ”
Qin Twilight said, although Qin Twilight studied Chinese when he was in college in his previous life, but in that era, how much TV, Internet, and news went, and what things in the shopping mall, although he had not done it, he had seen and heard more, he had never eaten pork, and he had not seen a pig run?
"What do you mean?"
Mu Shangye frowned and asked, Mu Shangye, who had calmed down now, also felt that something was wrong, the conditions given by the Xu family were too generous, but Mu Shangye couldn't think of what the problem was for a while.
"How to say it, in fact, there are only two situations for this kind of thing. First, of course, it sounds good, it is called making money for everyone, of course it is good to have this kind of selfless mentality, I believe that the Xu family is also about propaganda. But he is so generous, and he gave forty percent of the dry shares to such a Mu family, is there any place for his Xu family to beg for our Mu family? Qin Duan asked calmly.
"The Xu family in Jinling has a big business, and there is no place where we need to be helped." Mu Shangye thought for a while and said.
"This is strange, there is nothing to rely on us, the Xu family has given us so many dry shares, then there is only another possibility." Qin Du said.
"Another possibility?"
Mu Shangye asked, Qin Duan's words caused him to think deeply, he has also been in the mall for a long time, and knows that there is no love in the mall for no reason.
"Another possibility is that the joint venture is actually just a superficial game, but in fact it is playing the game of merger." Qin Mu said.
"Mergers?" Mu Shangye frowned.
"We have also considered the problem you mentioned, but we don't have any of them, but we can't find the crux of the problem? The Xu family gave so many dry shares, even if we didn't do anything, we would have a forty percent revenue share every year, and I discussed it repeatedly with the third master, but I didn't find any problems. ”
Wu San, the chief housekeeper, said suspiciously, in fact, about the matter of joint venture with the Xu family in Jinling, in fact, several people in charge of the Mu family have discussed it, and they all feel that there is no problem, so the third master of the Mu family will call the stewards to decide together.
"Steward Wu, how did we allocate resources after we merged with the Jinling Xu family? Oh, to put it simply, how do you divide and cooperate with each other? Qin Duan didn't reply directly, but asked Wu San.
"After the joint venture, our Mu family is responsible for the production and processing of fabrics, and the Jinling Xu family is responsible for transportation and sales." The chief housekeeper Wu San said.
"Hehe, you have been tricked but you don't know it, I'm afraid you were deceived by the Xu family and sold, but you are still stealing fun."
Qin Duan said with a smile, it is rare to have a chance to show off in front of the Mu family, of course Qin Duan will not let it go, otherwise how can he show the importance of his uncle.
"What do you mean by that?"
Mu Shangye said angrily, this Qin Duan is too presumptuous, who is not his elder sitting here, he actually talks like this, and he doesn't understand etiquette.
"Third uncle, what do you think is the most important thing in doing business?"
"Integrity, money."
Mu Shangye replied without hesitation, only those who have done business for a long time know the importance of the integrity and operation of this shopping mall.
"Of course, integrity and capital are very important, I don't ask about this, I ask is, what is the most important part of doing business, or what is the most important department?" Qin Duan asked.
"You mean business?" Mu Shangye seemed to have thought of something, his face turned pale, and he looked at Qin Duan and asked.
This Mu family third master is indeed very talented, there is no marketing theory at all in this era, all the stores are still spontaneous sales model, not to mention any marketing, sales has always been a piece that no one pays attention to, this Mu family third master does not have Qin Duan's deep theoretical knowledge, it is not easy to think of this.
"Not bad."
Qin Duan said loudly: "It's business, which is what we often call sales." Third uncle, you may not understand the power of this marketing method, to exaggerate, as long as there is a good sales team, it is a piece of in the thatched house, and after packaging, I can sell it. ”
"Hehe......" Some stewards couldn't help but laugh when they heard Qin Duan's words, this Aunt Qin was really funny enough to speak.
"You go on."
After Mu Shangye glared at a few smiling stewards, he looked at Qin Duan with interest and said, it seems that he really underestimated this Qin Dui, this kid seems to be a piece of business material, if his answer satisfies him, Mu Shangye plans to let him come out to do business.
"Give the right to operate to the Xu family? That is equivalent to teaching their lives to others, these days I also know some cloth business in Mufu, our Mu family has been working hard in Jiangnan for decades, it can be said that there are a lot of marketing networks in Jiangnan, and our Mu family is now the largest fabric dealer in Jiangnan. ”
"What the Xu family in Jinling does, although I don't know, but from the fact that they asked us to jointly run a fabric business, it can be seen that they should also be doing a cloth business, Jinling is also in Jiangnan, but as far as I know, none of our three major cloth merchants in Jiangnan have the surname Xu, the Xu family has such strong funds, but they are not the three major cloth merchants in Jiangnan, what ......does this mean?"
"What does that mean?" One of the stewards couldn't help but ask anxiously.
"This shows that although the Xu family in Jinling is rich, but in the marketing network, far inferior to us, if according to this distribution method and the Xu family joint venture, the Xu family has the right to operate, you can justifiably use the resources of our Mu family to expand their strength, or even replace it."
At that time, once the Jinling Xu family wants to cancel the joint venture, our Mu family's marketing network has been abandoned, and it will be difficult to make a comeback at that time. ”
Qin Duan analyzed for a long time, and the last paragraph was the key point, and it was to the point.