"Brother Qin," the two old academicians had been completely attracted by Qin Baichuan's newspaper idea, and had even lost their ability to discriminate, Xue Shihan could still keep calm and said, "I have a few questions, I don't know if Brother Qin can solve them?" If it can be solved, the idea of creating a newspaper will be feasible, but if it can't be solved......"

"Tell me about it." Xue Shihan seemed to be a little afraid that Qin Baichuan would be unhappy, but Qin Baichuan waved his hand, not afraid that there would be a problem, and if the problem was solved.

"I've summarized a few points...... The first is the focus of your discussion today, and it is also a very real issue...... If according to Brother Qin's statement, a large amount of manpower will have to be invested, where will these people's salaries come from? Is it Qingfeng Academy, or is it the government? Xue Shihan asked first.

"Objectively speaking, this matter needs to be reported to the emperor by Lord Lu, and only when the emperor decrees can the legitimacy of the newspaper be supported...... What do you think...... Is it possible to ask the emperor to give money to our people? Qin Baichuan asked rhetorically.

"Unlikely." Xue Shihan said again: "Then the question now comes, what Brother Qin means is that Qingfeng Academy will bear the salary, so where will our income come from?" Brother Qin needs to know...... Newspapers are not Xun Qin Ji, everyone has to eat every day, and they don't need to be literate. ”

"That's a real problem." Fang Zichang calmed down a little, looked at Qin Baichuan and said: "Qingfeng Academy can get some resources from the imperial court, and there are some subsidies in terms of paper, but according to your specifications, the cost of each piece of paper may need three yuan, if you count printing and manpower, I am afraid that I will lose money if I sell a newspaper." But...... With the idea of borrowing students and cram schools in front of you, whether the newspaper is profitable or not is not so important. ”

Fang Zichang's smile was a little treacherous, he even felt that Qingfeng Academy's forty percent of the shares were a bit too much, the reason was ...... Ha, once you lose money, you have to invest money in it according to the proportion!

"Old academician, Qin is a businessman, how can he do a deal that only loses money and doesn't make money?" Qin Baichuan tore off a piece of white skin on his lips because he said too much, and he was quite helpless in his heart, he was sure that the new form of newspaper would be sought after by the people in a short period of time, but in the end he ignored the practical problem, most of the people in this era are illiterate! As a result, the idea of issuing hundreds of thousands per day is unlikely to be realized at the moment.

"Looks like you have a solution?" Fang Zichang asked expectantly.

"What Qin said before is indeed a little ill-considered, the people are illiterate, which is an objective factor restricting the influence of newspapers, but we only need to slightly adjust the target group of newspapers, as well as the distribution channels, to enhance the added value of newspapers, it is not impossible to solve it." Qin Baichuan raised his head and said: "I was whimsical and wanted to run a comprehensive newspaper before, but now I might as well refine some special plates." For example, Qin's ideas in business have been absorbed, imitated, and adopted by Jiangling businessmen, then I might as well launch a business newspaper every month, which is the so-called monthly magazine, which publishes some of Qin's classic cases and marketing methods. ”

"The cost is ten copper plates, and the price is one or two silver?" Fang Zichang and Zhu Tianyi both shuddered, I'll go, do you want it to be so dark?

"Maybe it's possible." Xue Shihan thought for a while and said, "In this way, what Brother Qin sells is not a newspaper, but a way to make money...... Just imagine, you may be able to earn ten taels or twenty taels for one tael of silver, and it is only one tael per month, which is scarce and expensive, and I believe that it will be accepted by the businessman - after all, Brother Qin's ability is there. ”

"It seems to make some sense...... After Xue Shihan said this, Fang Zichang was also a little stunned: "Does that mean that Xue Fuzi can also open a special issue of poetry and rhyme every seven days?" Those talented people who admire the name of the first talented woman of our Qingfeng Academy are afraid that they will be regarded as treasures. If you can add some portraits of Xue Fuzi in the newspaper, I am afraid that the final price will not be less than one or two! ”

The old academician said this is a little disrespectful, Xue Shihan suddenly made a big red face, but he couldn't find an excuse to refute it, because this is indeed a way to make money, and its form is similar to Luo Kite's "chrysanthemums have bloomed, waiting for you to come" a few months ago.

"Yes, we have many similar methods, and we will discuss them step by step when the time comes." Qin Baichuan laughed with satisfaction, and said: "It doesn't matter if the people are illiterate, we will do the service more meticulously, and we will lose money left and right, it is better to price the comprehensive newspaper is three copper plates, and when the government comes forward, it will order the teahouse and the big businessmen to read the content of the newspaper from beginning to end every day, so that the information in the newspaper can not be transmitted?" ”

"Three copper plates ......" Zhu Tianyi smiled bitterly: "Three copper plates are just the price of paper, so isn't it as the old academician said, selling one at a loss?" The old man still can't understand, you yourself said that you won't do the business that only loses money and doesn't make money, but why is it so insistent now? ”

"Because there are two ways to make a profit for a comprehensive newspaper, if you can't make money in circulation, you can only take the second way." Qin Baichuan raised his eyebrows proudly: "When Qin was telling stories in Wangjiang Tower, he proposed a naming right, several people should have heard of it, right?" ”

"Naming rights?" The two old masters knew that they were not very detailed, and they were a little puzzled.

"Brother Qin is very bad." Xue Shihan said with a smile: "At the beginning of Wangjianglou, he probably felt that he couldn't make money, so he came up with a way: stop at a critical time, and then the officials asked him to continue, and he proposed the naming right." It means that whoever gives as much money as he gives, he speaks for that person for a certain time. In this way, Brother Qin made money, and the vanity of those who paid for the spectators was somewhat satisfied......"

"That's it......" The two old academicians squinted at Qin Baichuan, this kid is too bad. Qin Baichuan rolled his eyes, this is a normal marketing method, is it bad for Mao?

"Brother Qin, I probably understand a little." Xue Shihan smiled at Qin Baichuan embarrassedly, and said, "Do you want to use the same means, or combine the sales methods of post carriages, to collect advertising fees from merchants?" ”

"Clever." Qin Baichuan gave a thumbs up.

"Advertising costs?" The two old academicians seem to understand whether they understand or not.

"Old academician, that's how it ......" Xue Shihan stretched his brows and said with a smile: "The reason why Brother Qin is willing to do a loss-making deal is to win over more audiences...... Suppose we have an audience of 10,000 people, and Brother Qin's Xun Qin Ji is advertised in our newspaper, and 100 of these 10,000 people may go to Xun Qin Ji to taste the food, in that case, we will charge more advertising fees, and Xun Qin Ji will have more customers, wouldn't it be a matter of killing two birds with one stone? ”

The two old academicians were happy, Qin Baichuan also glanced at Xue Shihan curiously, and said with a smile: "I didn't see it, Xue Fuzi still has the consciousness of advertising, it's not bad." ”

Xue Shihan smiled shyly, where is what consciousness she has, having been in contact with Qin Baichuan for so long, Xue Shihan feels more and more that she is not on the same level as his thinking. Perhaps out of order to understand Qin Baichuan better, or out of the desire to cultivate a common language, Xue Shihan inquired about what Qin Baichuan had done during this time, and after collecting and sorting out the information, he went to explore Qin Baichuan's ideas. Now that he has been recognized and praised by Qin Baichuan, Xue Shihan feels that his silent efforts are worth it.

"In fact, newspapers are like this, as long as they have a certain influence, they can collect advertising fees in different ways. For example, if someone has a property that needs to be sold, we can advertise it for auction. For example, we can also advertise what kind of talent someone needs to hire...... In short, we can use any form that can help others and make money. The more he talked with them, the more Qin Baichuan thought, and finally said: "In this way, the matter of maintaining the operation of the newspaper will be almost solved, Master Xue, what else do you want to ask?" ”

"And one last question." Xue Shihan looked solemn and said tentatively: "Brother Qin, our comprehensive newspaper really needs to be published once a day?" Once the newspaper is founded, how many people do you want to hire and how many do you plan to publish every day? ”

"One issue a day is a must." The first question is undoubted, Qin Baichuan nodded and said: "It will be hard for everyone to work hard one issue a day, but the news is time-sensitive, and what happened yesterday must be reported today, so that the audience will feel fresh." If everyone knows, let's report it again, it will be yesterday's yellow flower, and it will not be interesting. As for the circulation......"

Qin Baichuan pondered for a while, and said: "In the early stage, in order to influence, we can give away some days for free, then at least three thousand copies per day, if possible, the main city plus both sides of Jiangling, I think it can even issue five thousand copies, and in the future, it will radiate to the surrounding towns, and it will not be enough to add more." Anyway, there is only one principle, not afraid of waste, afraid of no one. In terms of the number of people, collect, edit, and organize...... A maximum of thirty or fifty people is enough, and then increase or decrease as appropriate depending on the effect. ”

"I can understand what Brother Qin means, it's okay for everyone to work hard, but Brother Qin have you thought about it, everyone collects information, arranges and sorts out, it takes time, I'm afraid that all the information will be sorted out, at least at dinner time." Xue Shihan said.

"After dinner, everyone goes out for a walk, and that's when it's most likely to be lively, so we'll finish sorting out the newspaper at least at the next hour." Qin Baichuan reminded.

"That's even more troublesome." Xue Shihan leaned in with Qin Baichuan and said, "I count you as having fifty people, and after finishing them, they will start copying, such a large piece of official paper, you can copy up to ten copies in an hour, if it reaches a circulation of five thousand, wouldn't these fifty people have to copy for ten hours?" You know, these people still have to collect information during the day, can they really stay up without sleeping? Of course, Brother Qin can also say that he will expand the transcription team, but wouldn't that go against your original intention of only recruiting thirty-five people? ”

"Copy, why copy?" Qin Baichuan was puzzled: "I remember...... Wangjianglou has sent out leaflets, which are completely printed, where can I use labor? ”